Salesforce Launches Startup Program in Malaysia, Philippines

AI-Enhanced Press Release

January 20, 2026

Salesforce has extended its global startup initiative to Malaysia and the Philippines, equipping emerging businesses with next-generation AI tools, expert guidance, and market-entry resources via its expansive partner network.

Catalyzing ASEAN Innovation Growth
The program now spans five markets—India, Singapore, Sri Lanka, Malaysia, and the Philippines—aligning with Malaysia’s national goal to become a global startup leader by 2030 and the Philippines’ $36M Innovative Startup Act targeting four domestic unicorns. Qualifying businesses receive integrated CRM solutions, accelerated partner network access, and priority application processing to accelerate development and expansion.

Advancing Regional Technology Ecosystems
Arundhati Bhattacharya, Salesforce’s CEO for South and Southeast Asia, emphasized the region’s dynamic talent transforming locally developed concepts into worldwide innovations. Having supported 435+ startups globally—230 specializing in AI solutions—the expansion reinforces Salesforce’s regional presence, coinciding with its Manila office growth and partnerships with major corporations including telecommunications leader PLDT.

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