IIM Lucknow and Imarticus Learning Collaborate to Launch Executive Management Programme In Sales & Marketing

July 28, 2023: The Indian Institute of Management (IIM) Lucknow, one of many premier national-level institutes of administration in India, has joined fingers with Imarticus Learning, India’s main skilled schooling agency, to launch an progressive govt administration program in gross sales and advertising management for graduates with at the very least 5 years of labor expertise within the related discipline aspiring to be future leaders. This pioneering course is particularly designed for formidable people aspiring to additional excel of their occupation. By foregrounding this collaboration, IIM Lucknow solidifies its place as a frontrunner within the ever-evolving schooling and studying panorama.

Under the visionary steering of Prof. Rajeev Kumra, this system director and dean of the IIML Noida campus, the course introduces a number of groundbreaking options. Notably, it gives an industry-specific curriculum that allows professionals to grasp administration abilities and obtain gross sales excellence whereas optimizing monetary assets. This emphasis on real-world applicability units the course aside and prepares individuals to deal with {industry} challenges head-on.

This govt administration program contains masterclasses delivered by seasoned CXOs, offering college students with a complete understanding of the real-life hurdles encountered within the discipline. This publicity to {industry} leaders not solely enhances their studying expertise but additionally facilitates beneficial networking alternatives, enabling college students to set up connections inside the {industry} and keep knowledgeable about potential profession prospects.

One standout facet of this system is the mixing of gamified studying, leveraging the Imarticus Game studio. Extensive analysis helps the effectiveness of gamification as a pedagogical method, and this progressive instrument permits learners to observe technique implementation by simulating organizational dynamics. In addition, the course incorporates the REVMANEX Sales Excellence Simulation, designed by esteemed professor Jean-Claude Larreche, which supplies hands-on experiential studying in gross sales and advertising. The Wharton Marketing Excellence Simulation can be employed to impart data on maximizing buyer lifetime worth.

Furthermore, college students enrolled on this program benefit from the esteemed privilege of being related to IIM Lucknow as alumni. They achieve entry to varied advantages, together with participation in on-campus and off-campus occasions, in addition to membership in native alumni chapters. IIM Lucknow’s popularity for distinctive school members and complete programs additional provides worth to this system, with the institute having produced among the world’s most famed leaders throughout industries.

Through this partnership, IIM Lucknow demonstrates its dedication to staying on the forefront {of professional} schooling by providing a novel program that equips aspiring future leaders with the required management abilities and {industry} acumen. With its deal with practicality, networking alternatives, and gamified studying, this govt administration program units a brand new customary for excellence in gross sales and advertising management schooling.

“Imarticus Learning is a company that embodies the technological sophistication that characterizes the fashionable schooling techniques. We are so comfortable that we have now contributed in direction of crafting a course that has the potential to reform the sector utterly. We are wanting ahead to an extended and comfortable collaboration,” stated Prof. Nishant Uppal, Chairperson of, the Management Development Programme (MDP), IIM Lucknow.

Speaking of the launch,Mr. Nikhil Barshikar, Founder of Imarticus Learning,stated, “This course is the three^rdprogramme with IIM Lucknow, and it’s the fruits of in depth effort and displays the values held expensive by the fashionable schooling techniques. It depends on fashionable didactic instructing strategies, like gamification and simulation of real-life conditions within the {industry}. Students can be taught with out stress and observe abilities extremely valued within the {industry}. We are additionally very grateful to IIM Lucknow for partnering with us, and we’re wanting ahead to serving to craft a brand new technology of future leaders.”