Specialist education to unlock new age careers in Marketing & Product with NCR’s AIM (Altera Institute of Management)

Gurugram, twenty first February ‘24: Corporate India is reeling below a expertise scarcity for digital roles. As per NASSCOM, this scarcity is probably going to cross 1mn roles by 2024. On one hand, college students and professionals are aspiring to get jobs at these digital-first corporations and types. While alternatively, corporations can’t discover the fitting expert expertise. No marvel 48% of advertisers, businesses, and media homeowners see this because the worst-ever expertise disaster confronted by the {industry}.

Altera Institute of Management or AIM by Digiaccel seems to bridge this hole by way of its high-quality specialist enterprise education. AIM’s packages are used throughout India’s main organizations like HUL, Amazon, Mamaearth, Nestle, Levis, Himalaya, and plenty of others. The institute additionally runs a full-time residential program referred to as PGP in Applied Marketing by way of which it needs to improve the standard of Marketing education in India.

Over the final 20 months, AIM by Digiaccel has helped over 3000 professionals upskill in fields like eCommerce, Marketing, and Product Management. The institute has very robust {industry} linkages and has been arrange by ex HUL leaders who left the corporate to make an affect by way of education. All of AIM’s packages are designed and taught by {industry} specialists who’ve constructed massive and worthwhile companies with main corporations.

“The Marketing MBA is outdated. It was designed for the offline world with out smartphones, social media and eCommerce”, mentioned Karan Bhagi, Founder AIM by Digiaccel. He continued “This shouldn’t be making ready college students for in-demand careers in Brand Management, Product Management and Growth Marketing. The PGP in Applied Marketing goals to fill this hole by way of an alternate and specialist pathway in enterprise education.”

The PGP in Applied Marketing is India’s solely industry-backed PGP of its variety. The program is backed by Hindustan Unilever Limited (HUL), Mamaearth, and Mullen Lowe Group. These corporations have contributed to the design of this system and might be actively hiring from this system.

Unlike a conventional B-school, 100% of AIM’s curriculum has been designed industry-backward for the wants of digital-first Marketing and Product corporations. AIM is practitioner-led and taught and that ensures a really excessive degree of {industry} engagement for the scholars. Most of AIM’s PGP college students are engaged on actual tasks with D2C manufacturers, eCommerce corporations, and expertise product corporations. The campus is in Cybercity, Gurugram which is one of India’s main enterprise districts.

This distinctive mix of location, curriculum, and mentors make AIM an excellent selection for professionals who’re wanting to break into Marketing careers. Not solely working professionals, however freshers who aspire to go to high-quality B-schools might additionally discover AIM as a specialist alternate to the Marketing MBA.

The founding PGP cohort of AIM by Digiaccel will graduate later this yr. In a tricky employment market, AIM’s college students are already seeing demand from main corporations for digital roles.

Interestingly, the phrase Altera signifies “alternate” and the institute is heralding in an alternate period (Altera) of Marketing education.