The Moms Co. Reimagines Children’s Day with ‘Parent Performance Review’ in New Video Campaign

NewDelhi, 14 November, 2024 — Leading Baby and Mom brand, TheMomsCo(part of the Good Glamm Group) celebrates Children’sDaygiving the youngest members of the family the spotlight with a hilarious twist. In a heartwarming and humorousnewvideocampaign, The Mom’sCo. invites kids to turn the tables and take on the role of “ParentReviewers.” These charming critics sharetheirhonest and hilarious feedback ontheirparents’ “performance” across categories like screen time habits, cooking skills, fun factor, strictness, and more.

TheMomsCo.’s children’sdaycampaigncaptures the essence of childhood: boundless curiosity, genuine honesty, and a dash of cheeky humor. Parents, listening in from another room, heartheirchildren’s comments for the first time—resulting in priceless reactions. The kids, without missing a beat, offer gentle critiques and suggestions they feel will improvetheirfamily life, like more playtime, fewer vegetables, and a “better” bedtime routine. This unfiltered feedback is both hilarious and insightful, showcasing how children seetheirparents and the parenting journey throughtheireyes.

Anika Wadhera, Group Marketing Director, the Good Glamm Group, shares,“At The Mom’sCo., we celebrate every dimension of parenthood—including the moments when we learn from our little ones. This Children’sDay, we wanted to put kids at the center and celebratetheirunique perspective, reminding parents to embrace the honest, joyful feedback that only a child can offer.”

The Mom’sCo. through thevideocampaignshares an instant reminder of how parenting isn’t just about setting boundaries or guiding young minds; it’s also about listening, growing, and occasionally letting kids remind us of the simple joys in life. The Mom’sCo. designs thiscampaignto resonate with families by celebrating the small moments of togetherness that build stronger bonds.