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  • China-based hackers will disrupt India elections with AI-generated content, warns Microsoft

    Cyber security

    Cyber securityIANS

    With major elections taking place around the world this year, particularly in India, South Korea and the US, a Microsoft Threat Analysis team has warned that China will create and amplify AI-generated content to benefit its interests.

    Despite the chances of such content in affecting election results remaining low, China’s increasing experimentation in augmenting memes, videos, and audio will likely continue – and may prove more effective down the line.

    According to the tech giant, China is using fake social media accounts to poll voters on what divides them most to sow division and possibly influence the outcome of the US presidential election in its favour.

    “China has also increased its use of AI-generated content to further its goals around the world. North Korea has increased its cryptocurrency heists and supply chain attacks to fund and further its military goals and intelligence collection. It has also begun to use AI to make its operations more effective and efficient,” the company said in a blog post.

    Deceptive social media accounts by Chinese Communist Party (CCP)-affiliated actors have already started to pose contentious questions on controversial US domestic issues to better understand the key issues that divide US voters.

    voting

    “This could be to gather intelligence and precision on key voting demographics ahead of the US presidential election,” the company warned.

    China’s geopolitical priorities remain unchanged but it has doubled down on its targets and increased the sophistication of its influence operations (IO) attacks.

    The Taiwanese presidential election in January this year also saw a surge in the use of AI-generated content by China-affiliated cyber criminals.

    “This was the first time that Microsoft Threat Intelligence has witnessed a nation-state actor using AI content in attempts to influence a foreign election,” said the team.

    (With inputs from IANS)

  • China-based hackers will disrupt India elections with AI-generated content, warns Microsoft

    Cyber security

    Cyber securityIANS

    With major elections taking place around the world this year, particularly in India, South Korea and the US, a Microsoft Threat Analysis team has warned that China will create and amplify AI-generated content to benefit its interests.

    Despite the chances of such content in affecting election results remaining low, China’s increasing experimentation in augmenting memes, videos, and audio will likely continue – and may prove more effective down the line.

    According to the tech giant, China is using fake social media accounts to poll voters on what divides them most to sow division and possibly influence the outcome of the US presidential election in its favour.

    “China has also increased its use of AI-generated content to further its goals around the world. North Korea has increased its cryptocurrency heists and supply chain attacks to fund and further its military goals and intelligence collection. It has also begun to use AI to make its operations more effective and efficient,” the company said in a blog post.

    Deceptive social media accounts by Chinese Communist Party (CCP)-affiliated actors have already started to pose contentious questions on controversial US domestic issues to better understand the key issues that divide US voters.

    voting

    “This could be to gather intelligence and precision on key voting demographics ahead of the US presidential election,” the company warned.

    China’s geopolitical priorities remain unchanged but it has doubled down on its targets and increased the sophistication of its influence operations (IO) attacks.

    The Taiwanese presidential election in January this year also saw a surge in the use of AI-generated content by China-affiliated cyber criminals.

    “This was the first time that Microsoft Threat Intelligence has witnessed a nation-state actor using AI content in attempts to influence a foreign election,” said the team.

    (With inputs from IANS)

  • Tesla to showcase a ‘robotaxi’ on August 8: Elon Musk

    San Francisco, April 6: Elon Musk on Saturday said that his electric car company Tesla will unveil its robotaxi on August 8.

    In a post on his social media platform X, the billionaire said: “Tesla Robotaxi unveil on 8/8”.

    The news brought cheers for his millions of followers.

    “Wow, can’t wait to see a Tesla without a steering wheel,” one X user commented.

    Another wrote that he expected the compact car and the Robotaxi to be unveiled at the same time.

    “I expect designs and manufacturing lines for both. Please do not delay and especially do not long-delay the compact car,” the X user posted.

    In 2019, the company had indicated operating robotaxis by 2020. However, the plan did not materialise.

    The latest announcement came as reports claimed that Tesla cancelled its plans to develop a more affordable EV for around $25,000.

    Musk earlier said the more affordable EV would be built on the electric car company’s next-generation vehicle platform.

    “We are focused on bringing the next generation platform to market as quickly as we can, with the plan to start production at Gigafactory Texas,” Tesla had said.

  • Greaves Cotton partners with Tsuyo for e3W component manufacturing • EVreporter

    Greaves Retail, a unit of Greaves Cotton Limited, has entered a technology transfer and supply agreement with Tsuyo Manufacturing Private Limited, an Indian startup specializing in electric vehicle components. This partnership signifies Greaves Cotton’s entry into the low-speed electric 3-wheeler (L3) vehicle segment.

    This collaboration aims to leverage Tsuyo’s expertise in electric vehicle technology and manufacturing machinery to enhance Greaves Cotton’s capabilities in the electric L3 vehicle domain, potentially leading to growth opportunities within the 3W segment. It encompasses the transfer of technology and know-how related to electric motors, wound motors, and controllers specifically designed for low-speed 3-wheeler vehicles.

    Mr Narasimha Jayakumar, CEO of Greaves Retail, said, “Our partnership with Tsuyo showcases Greaves Retail’s dedication to empowering lives through sustainable mobility solutions. It reflects our commitment to innovation and our drive to lead towards a brighter future. Together, we are poised to revolutionise the L3 segment, delivering unparalleled solutions that empower individuals and businesses.”

    Mr Vijay Kumar, CEO of Tsuyo Manufacturing Pvt. Ltd., shared his perspective, stating, “We are delighted to partner with Greaves Cotton Limited in advancing the electrification of 3-wheelers. Tsuyo’s dedication to innovation and quality, coupled with Greaves Cotton’s market leadership, creates a formidable force to drive positive change in the mobility landscape.”

    Also read: Ramkrishna Forgings to invest INR 100 crore in Tsuyo Manufacturing over 5 years

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  • LS Digital Partners with Aqilliz as their DCR (Data Clean Rooms)

    LS Digital Partners with Aqilliz as their DCR (Data Clean Rooms) Implementation Partner to Enhance its Client’s Data Privacy and ComplianceIndia, 06th April 2024LS Digital, a leading independent digital marketing transformation (DMT) company, today announced DCR implementation partnership with Aqilliz, a first of its kind technological infrastructure that ensures privacy-compliant personalization. Through this partnership, LS Digital will facilitate a range of marketing applications and address the increasing demand for Data Collaboration and Regulation, with a focus on Privacy-Preserving Analytics, Compliance, and Customer Insights.

    Data Clean Rooms (DCRs) are essential for businesses to comply with privacy laws and use customer data for insights, activation, and measurement in an ethical manner. This entails getting customers’ permission and telling them up front about how their data is being used. A hybrid implementation solution, DCRs are a managed service that integrates storage, deployment engines, and encryption.

    Speaking on this partnership, Mr. Prasad Shejale, Founder & CEO, LS Digital, said, “We are thrilled to announce our partnership with Aqilliz as an implementation partner for their DCR suite of products.” On the importance of Data Clean Rooms to brands and competitive market advantage of Aqilliz, Prasad further commented, “In today’s landscape, ensuring data privacy, protection, and collaboration within the organization, as well as with data providers, in a regulatory compliant manner is imperative for businesses to stay ahead. Aqilliz offers an innovative next-generation blockchain-based DCR middleware solution perfectly aligned with these needs. Our plan is to integrate this middleware to facilitate various use cases including Data Collaboration, Privacy-Preserving Analytics, Compliance and Regulation, and Customer Insights. This product seamlessly enhances our Marketing Data Infrastructure service, guaranteeing safety, security, and compliance for consumer data.”

    Securing data integrity and guaranteeing privacy protection are crucial in today’s data-driven environment. With its state-of-the-art blockchain-based DCR middleware solution, Aqilliz fully complements LS Digital’s goal of ensuring consumers data safety, security, and compliance of its clients.

    Commenting on this partnership, Mr. Gowthaman Ragothaman, Founder & CEO, Aqilliz, said, “I am extremely delighted to be partnering with LS Digital in their mission to change the future and challenge the now. Responsible use of consumer data is one such challenge that is in front of us. Decentralized Data Clean Rooms will help the customers of LS Digital in meeting this challenge.”

    This collaboration is consistent with LS Digital’s dedication to offering customer data a safe and legal environment. Customers of LS Digital will benefit greatly from this partnership in terms of achieving privacy compliance, especially considering the Personal Data Protection Bill of India, which places duties on data administrators and processors. Additionally, as Aqilliz offers the services required to improve their data privacy policies, companies can ethically use their customer data for insights, activation, and measurement.


    Mansi Praharaj

  • LS Digital Partners with Aqilliz as their DCR (Data Clean Rooms)

    LS Digital Partners with Aqilliz as their DCR (Data Clean Rooms) Implementation Partner to Enhance its Client’s Data Privacy and ComplianceIndia, 06th April 2024LS Digital, a leading independent digital marketing transformation (DMT) company, today announced DCR implementation partnership with Aqilliz, a first of its kind technological infrastructure that ensures privacy-compliant personalization. Through this partnership, LS Digital will facilitate a range of marketing applications and address the increasing demand for Data Collaboration and Regulation, with a focus on Privacy-Preserving Analytics, Compliance, and Customer Insights.

    Data Clean Rooms (DCRs) are essential for businesses to comply with privacy laws and use customer data for insights, activation, and measurement in an ethical manner. This entails getting customers’ permission and telling them up front about how their data is being used. A hybrid implementation solution, DCRs are a managed service that integrates storage, deployment engines, and encryption.

    Speaking on this partnership, Mr. Prasad Shejale, Founder & CEO, LS Digital, said, “We are thrilled to announce our partnership with Aqilliz as an implementation partner for their DCR suite of products.” On the importance of Data Clean Rooms to brands and competitive market advantage of Aqilliz, Prasad further commented, “In today’s landscape, ensuring data privacy, protection, and collaboration within the organization, as well as with data providers, in a regulatory compliant manner is imperative for businesses to stay ahead. Aqilliz offers an innovative next-generation blockchain-based DCR middleware solution perfectly aligned with these needs. Our plan is to integrate this middleware to facilitate various use cases including Data Collaboration, Privacy-Preserving Analytics, Compliance and Regulation, and Customer Insights. This product seamlessly enhances our Marketing Data Infrastructure service, guaranteeing safety, security, and compliance for consumer data.”

    Securing data integrity and guaranteeing privacy protection are crucial in today’s data-driven environment. With its state-of-the-art blockchain-based DCR middleware solution, Aqilliz fully complements LS Digital’s goal of ensuring consumers data safety, security, and compliance of its clients.

    Commenting on this partnership, Mr. Gowthaman Ragothaman, Founder & CEO, Aqilliz, said, “I am extremely delighted to be partnering with LS Digital in their mission to change the future and challenge the now. Responsible use of consumer data is one such challenge that is in front of us. Decentralized Data Clean Rooms will help the customers of LS Digital in meeting this challenge.”

    This collaboration is consistent with LS Digital’s dedication to offering customer data a safe and legal environment. Customers of LS Digital will benefit greatly from this partnership in terms of achieving privacy compliance, especially considering the Personal Data Protection Bill of India, which places duties on data administrators and processors. Additionally, as Aqilliz offers the services required to improve their data privacy policies, companies can ethically use their customer data for insights, activation, and measurement.


    Mansi Praharaj

  • Elon Musk’s Tesla plans to unveil ‘Robotaxi’ in August

    Tesla co-founder Elon Musk has stated that the corporate will unveil the Robotaxi this 12 months.

    Musk, who is also the owner of micro-blogging site X, said the car will be released on August 8.
    Elon Musk says Tesla to unveil Robotaxi in August. Photo Courtesy: PIB

    Musk, who can also be the proprietor of micro-blogging web site X, stated the automotive will likely be launched on August 8.

    He didn’t, nevertheless, share particulars in regards to the undertaking.

    He posted on X: “Tesla Robotaxi unveil on 8/8.”

    Tesla unveiled its much-awaited Cybertruck final 12 months.

    When it comes to the Robotaxi, Tesla has been speaking about making all its shopper autos constructed since 2016 being able to turning into robotaxis by means of a software program replace, however at Tesla’s Cyber Rodeo occasion in April 2022, Musk introduced that Tesla would additionally construct a brand new automobile particularly to be a “Robotaxi”, reported Electrek.

    Tesla’s shares moved up reportedly by over three p.c ever since Musk made the announcement on X.

  • UPI Cash Deposit: Big change in UPI, RBI Governor announced… Now facility to deposit cash will be available.

    UPI Cash Deposit News: Now you will quickly be ready to deposit cash by means of UPI (upi cash deposit information). The Reserve Bank of India will quickly present the facility of depositing cash in cash deposit machines by means of UPI (Unified Payment Interface).

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    UPI Cash Deposit: If you additionally use UPI then that is excellent news for you. Reserve Bank has taken an enormous determination concerning UPI (RBI upi). Now you will quickly be ready to deposit cash by means of UPI (upi cash deposit information). The Reserve Bank of India will quickly present the facility of depositing cash in cash deposit machines by means of UPI (Unified Payment Interface).

    Apart from this, PPI (Prepaid Payment Instruments) card holders and checking account holders will additionally get the facility of cost. Let us inform you that it has additionally been proposed to present these folks the facility to make UPI cost by means of third social gathering UPI app.

    Good information heard in MPC assembly

    While presenting the primary financial coverage overview of the present monetary 12 months, RBI Governor Shaktikanta Das has mentioned you can avail the advantage of cardless cash deposit through the use of UPI in ATM. You can deposit cash in the cash deposit machine.

    Cash withdrawal facility obtainable now

    Let us inform you, at current the facility to withdraw cash by means of UPI is accessible from ATM. You can simply go to any financial institution and withdraw cash through the use of cashless facility at ATM.

    Debit card is used

    Apart from this, it has additionally been proposed to enable the usage of third social gathering UPI apps for making UPI funds from PPI (Prepaid Payment Instruments) wallets. Currently, UPI cost by means of PPI can be made solely utilizing the web site or cell app offered by the PPI card issuer.

    Das has mentioned in the assertion that this will assist PPI card holders to make UPI funds like checking account holders. This will make issues simpler for purchasers and will promote digital mediums for small quantity transactions. RBI will quickly challenge pointers concerning these measures.

    RBI Big Announcement: Now no want to deposit cash, you’ll be able to deposit cash in ATM by means of UPI additionally

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  • 3 PR Tips for Your Business

    How to Start a Corporate Business With a Small Investment

    For companies, making the transfer to extra sustainable processes can’t be simply an inner factor. Environmental concerns are on the forefront of public consciousness, so increasingly corporations are below strain to show their dedication to sustainability. 

    So, if what you are promoting is making the transfer, kudos, and listed below are three public relations (PR) ideas. 

    Highlight Tangible Impact

    Demonstrating the tangible influence of your sustainability initiatives means displaying the real-world distinction what you are promoting is making. 

    You need to:

    • Implement methods to measure and observe key sustainability metrics like carbon emissions, water utilization, and waste era
    • Crunch the numbers to precisely quantify the influence of your sustainability efforts
    • Present your influence knowledge visually, utilizing charts, infographics, or interactive dashboards to make it simply digestible for your viewers – whether or not it’s about laser cleaning financial savings or photo voltaic power breakthroughs 

    For instance, say what you are promoting not too long ago went photo voltaic. Instead of simply mentioning it, present particular knowledge like:

    • The quantity of CO2 emissions decreased yearly due to photo voltaic power
    • How many vehicles’ price of emissions that discount is equal to
    • The share of your whole power consumption now fulfilled by solar energy

    Showcase Partnerships and Collaborations

    Collaborating with like-minded organizations exhibits that you simply’re a part of an even bigger motion, working collectively to make a distinction.

    You need to:

    • Find companions who share your sustainability values, whether or not they’re NGOs, business associations, or different eco-conscious companies
    • Work collectively on initiatives that leverage every associate’s strengths to realize frequent sustainability targets
    • Team up on advertising and marketing and PR campaigns to advertise shared sustainability efforts and attain a wider viewers

    For instance, say what you are promoting companions with an area environmental NGO for a seaside cleanup marketing campaign. You can:

    • Co-brand promotional supplies and press releases asserting the marketing campaign
    • Explain the targets of the partnership 
    • Get workers from each organizations concerned within the cleanup and encourage them to share their experiences on social media utilizing a selected hashtag

    Educate and Empower Consumers

    Empowering shoppers with information and sources to make sustainable selections builds a group of like-minded people who assist your sustainability initiatives. 

    You need to:

    • Create instructional content material like weblog posts, movies, or webinars that elevate consciousness about sustainability points and eco-friendly practices
    • Host workshops or occasions the place shoppers can be taught sensible ideas for residing a extra sustainable way of life
    • Collaborate with eco-influencers or sustainability consultants to amplify your message and attain a wider viewers

    For instance, suppose what you are promoting launches a “Green Living Guide” sequence in your web site and social media. You may:

    • (*3*) and create movies masking matters like sustainable style and decreasing family waste
    • Invite visitor consultants to contribute articles or take part in dwell Q&A classes along with your viewers
    • Offer downloadable sources like purchasing guides for eco-friendly merchandise or checklists for sustainable residing

    You need to unfold the phrase about what you are promoting’s sustainability efforts. Consider these PR ideas.


    Neel Achary

  • BAPS Hindu Mandir Abu Dhabi gets 350K visitors, devotees within first month of opening

    BAPS Hindu Mandir Abu Dhabi
    The spires of BAPS Hindu Mandir Abu Dhabi are illuminated by the first mild of the day. The seven temple spires symbolize the seven emirates of the UAE. Photo courtesy: Facebook/BAPS Hindu Mandir Abu Dhabi

    BAPS Hindu Mandir Abu Dhabi, which was inaugurated with nice ceremony on February 14 by Indian Prime Minister Narendra Modi, has acquired greater than 350,000 guests and devotees within the first month of its opening, in response to the temple authorities.

    The iconic BAPS temple, the first of its sort and scale within the Middle East, was totally opened for guests on March 1. “In the first month, there have been roughly 350,000 devotees and guests, 50,000 of whom visited every weekend (Saturday-Sunday). It’s necessary to notice that on Mondays, the Mandir conducts personal prayers and is closed to guests, that means the complicated was accessible for less than 27 out of the 31 days in March,” mentioned a temple spokesperson, talking to the Press Trust of India on April 3.

    Devotees at BAPS Hindu Mandir Abu Dhabi a week after it fully opened
    Devotees at BAPS Hindu Mandir Abu Dhabi every week after it totally opened to the general public on March 1, 2024. Photo courtesy: Facebook/BAPS Hindu Mandir Abu Dhabi

    “Every night from Tuesday to Sunday, Ganga Aarti is carried out at 7.30pm on the banks of the Swaminarayan ghat, which has been created [at the temple] utilizing holy water from Ganga and Yamuna, transported from India,” he added.

    BAPS Hindu Mandir Abu Dhabi idols
    Deities on the temple. Photo courtesy: Facebook/BAPS Hindu Mandir Abu Dhabi

    The grand temple was inaugurated throughout a dedication ceremony attended by over 5,000 invitees on February 14. The temple has been constructed by the BAPS Swaminarayan Sanstha on a 27-acre website in Abu Mureikhah, close to Al Rahba off the Dubai-Abu Dhabi Sheikh Zayed Highway, at a price of round INR 700 crore (USD 83.8 million).

    Constructed with sandstone sourced immediately from Rajasthan, in western India, the Hindu Mandir in Abu Dhabi has been made within the Nagara type of structure, identical to the Ram Temple in Ayodhya, which was inaugurated earlier this yr.

    BAPS Hindu Mandir is the most important within the Gulf area. The UAE has three different Hindu temples, positioned in Dubai.

    “Since the temple is [a] little on the outskirts and within the center of a desert, public bus service from town has been began for weekends to permit guests to simply come to the temple,” the spokesperson mentioned.

    Some devotees are coming weekly to the Abu Dhabi temple
    Some devotees are coming each week to the temple. Photo courtesy: Facebook/BAPS Hindu Mandir Abu Dhabi

    During PM Modi’s two-day go to to the Gulf nation in 2015, the UAE allotted land for setting up a temple in Abu Dhabi. This go to held vital diplomatic significance, as Modi grew to become the first Indian prime minister since Indira Gandhi to go to this strategically very important Gulf nation in 34 years.

    Narendra Modi at BAPS Hindu Mandir Abu Dhabi
    Indian Prime Minister Narendra Modi at BAPS Hindu Mandir Abu Dhabi on February 14, 2024. Photo courtesy: X/@narendramodi

    Seven spires representing seven emirates of the UAE; carvings of camels, aka the “ships of the desert”; and the UAE’s nationwide fowl falcon are half of the structure of the first Hindu stone temple in Abu Dhabi, to provide equal illustration to the host nation. Alongside are animals that occupy an necessary place in Indian mythology, equivalent to elephants and lions.

    Apart from 15 tales from India, together with the Ramayan and Mahabharat, tales from Mayan, Aztec, Egyptian, Arabic, European, Chinese, and African civilisations have additionally been depicted within the temple.

    While the outer partitions of the temple are made utilizing sandstone from India, the inside, made of white Italian marble, is adorned with intricately designed and carved columns and partitions.