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  • Dr. Lyman Montgomery Releases Book on Employee Engagement

    Dr. Lyman Montgomery Releases Book on Employee Engagement

    Dayton, OH, March 16, 2024 –Today marks the extremely anticipated launch of “Harmony within the Hustle: Reimagining Employee Engagement for the Modern Workforce” by Dr. Lyman Montgomery, a distinguished organizational psychologist and native of Dayton, Ohio. Published by Lyman Montgomery Engagement Agency, LLC, Dr. Montgomery’s newest work is poised to revolutionize the way in which organizations method office tradition and worker well-being.

    With an illustrious profession devoted to enhancing productiveness and fostering wholesome work environments, Dr. Montgomery attracts upon his intensive experience to supply readers an insightful exploration into reaching a harmonious steadiness between skilled calls for and private well being. “Harmony within the Hustle” addresses the pressing want for a shift in organizational dynamics, presenting sensible methods and real-world examples that leaders can make use of to enhance worker engagement and satisfaction.

    Dr. Lyman Montgomery, Founder of Lyman Montgomery Engagement Agency, LLC, states: “We are at a pivotal second within the evolution of the office. ‘Harmony within the Hustle’ encapsulates our agency’s philosophy that success and well-being will not be mutually unique. Our purpose is to encourage leaders and organizations worldwide to create environments the place staff can really flourish. As a local of Dayton, Ohio, I’m proud to contribute to the worldwide dialog on enhancing office tradition from my hometown.”

    Customer Testimonial: “Dr. Montgomery’s ‘Harmony within the Hustle’ has remodeled my perspective on work-life steadiness. His methods for fostering engagement and well-being will not be solely modern however really efficient. This guide is an important useful resource for anybody seeking to make significant modifications of their office,” says Jordan Smith, a undertaking supervisor primarily based in San Francisco.

    “Harmony within the Hustle” is greater than a guide; it’s a motion in direction of creating extra empathetic, supportive, and productive workplaces. Available for buy on-line and at main guide retailers, this publication is a must-read for enterprise leaders, HR professionals, and staff desirous to navigate the complexities of the fashionable workforce with confidence and beauty.

  • Russia missile strike leaves 20 dead in Ukraine’s Odesa

    At least 20 folks died after a Russian missile strike hit a civilian infrastructure in the Ukrainian metropolis of Odesa, media studies stated.

    “First responders arrived at the site of the strike and immediately began to extinguish the fire, clearing the rubble and searching for victims. And then there was a second missile strike,” she said, adding that eight rescuers had been killed.
    An condominium constructing broken by shelling in Kyiv, Ukraine. Photo Courtesy: UNICEF/Oleksii Filippov

    After the primary missile struck Odesa on Friday morning, killing and wounding civilians, Ukrainian emergency service personnel, who had rushed to the scene, had been then caught in a second strike, in an assault generally known as a “double faucet”, utilized by Russia all through greater than two years of its battle in Ukraine, reported CNN.

    “This is the primary time a double assault has occurred in Odesa area,” Maryna Averina, a spokeswoman for the State Emergency Service in Odesa, advised CNN.

    “First responders arrived on the web site of the strike and instantly started to extinguish the fireplace, clearing the rubble and looking for victims. And then there was a second missile strike,” she stated, including that eight rescuers had been killed.

    Fifty-year-old Maria Slisovska stated she was at her dwelling when the missiles hit.

    “At first our home windows had been nonetheless intact. Then about 5 minutes later there was a second blast. The ceilings had been broken. In the kitchen, plaster fell from the ceilings. Thank God my mother wasn’t in the kitchen at that second,” she advised CNN.

    “The second hit blew the home windows out. Then the ambulances began coming in. And then there was a strike after the paramedics arrived. The guys had been dead. There had been folks coated in blood. We are actually clearing the glass,” she stated.

    Ukrainian President Volodymyr Zelensky described the strikes as ‘heinous’.

    “Two missiles had been fired, with the second hitting rescuers and medics who had arrived on the scene of the primary strike,” he stated.

    Five injured in Ukrainian drone assault on transferring automobile in Russia

    Five folks had been injured in a Ukrainian drone assault on a transferring automobile in Russia’s (*20*) Region, Governor Vyacheslav Gladkov stated as quoted by Sputnik.

    “A automobile transferring alongside the street was attacked by the Armed Forces of Ukraine utilizing a kamikaze drone. The incident occurred in the village of Glotovo, Grayvoronsky city district. As a results of the explosion, the automobile caught hearth, 5 folks in it had been injured,” Gladkov wrote on Telegram.

  • Entrepreneur First Opens San Francisco Hub to Strengthen India-US Corridor and Provide Founders Access to US Investors

    • 5 Indian firms; 11 Indian Founders to be a part of 28 different chosen world firms for the immersion program

    • The world immersive program is aimed to present distinctive Indian founder expertise entry to US traders, market, and clients

    • Newly launched San Francisco workplace to host the primary batch of founders made up of 33 firms inbuilt Bengaluru, London, Paris, and New York

    Entrepreneur First (EF), the world’s first “Talent Investor”, has launched a brand new workplace in South Park, San Francisco to join the world’s finest founder expertise with the world’s finest funding ecosystem. Five Indian firms constructed from scratch in EFs Bangalore program shall be invited to relocate to San Francisco following EF’s pre-Seed Investment Committee.

    Rahul Samat, Partner & India Head Entrepreneur First

    These Indian startups may have the chance to proceed their journey in San Francisco, rising what they’ve constructed into an early-stage firm whereas gaining entry to US traders, clients, and markets. This immersive program additional reinforces EF’s dedication to strengthening the India-US hall, serving to distinctive Indian founders construct global-first firms from their very inception.

    The inaugural San Francisco batch shall be made up of 33 world groups who shall be engaged on all the things from non-invasive brain-computer interfaces to decode language-related thought within the mind to Figma for spatial computing. EF has additionally upgraded its funding phrases for founders becoming a member of their applications throughout the globe. Teams that go their pre-Seed Investment Committee shall be supplied a $125,000 funding for an 8% convertible instrument. In addition to the $125,000 funding quantity per firm, each founder will obtain a pre-seed advance of up to $5,000 funding quantity upon acceptance into one in every of their applications in India.

    The immersive program comes as a follow-up to the graduate program launched in India in March 2023. Successful groups from the graduate program got the instruments, advisory, and required funding to launch their startup centered on quickly rising their concept into an early-stage firm. The EF India group has been mentoring 30 distinctive people as part of this cohort and making ready the India groups for creating worth with a world buyer base from their inception. The chosen groups from India comprise of:

    • CodeAnt AI | Amartya Jha, Chinmay Bharti | CodeAnt AI is a DevTool that helps firms discover and auto-fix code points and safety vulnerabilities.

    • Hanomi | Marco Mascolo, Drishti Bhasin | An engineering co-pilot to slash design cycles for {hardware} firms by 50x.

    • Insight XR | Sudhanshu Heda, Akshat Khare | Building an Analytics and Insights Platform for XR Experiences to assist groups construct data-backed experiences.

    • Iterate AI | Saksham Aggarwal, Shubhram Bhattacharya | Creating infinite engineering bandwidth for product groups.

    • Repello AI | Aryaman Behera, Naman Mishra | Automated red-teaming software to proactively discover vulnerabilities in generative AI functions.

    • Unproject | Rishabh Singh, Viba Mohan | Building the Figma for spatial computing.

    Alice Bentinck, co-founder and CEO of Entrepreneur First, mentioned, “It’s well-known that Europe and India have a number of the world’s most gifted engineers. But their path to turning into globally essential founders remains to be too fraught with obstacles. Launching the SF hub isn’t just about entry to the world’s finest traders, but it surely’s in regards to the ‘wet-ware’ psychological improve EF founders will get from being surrounded by a dense ecosystem of bold friends.“

    Talking in regards to the immersion program Rahul Samat, Partner and India Head of Entrepreneur First, mentioned, “From Bengaluru to San Francisco, our immersive program is a testomony to our dedication to Indian founders, enabling them to construct world firms from inception. Witnessing their development over the previous 12 months has been inspiring, and we eagerly anticipate their world influence. As they step onto the worldwide stage, their various views is not going to solely contribute to the entrepreneurial material of their house international locations but additionally enrich the worldwide startup ecosystem.”

    Once founders relocate to San Francisco put up funding from EF’s Investment Committee, they are going to be matched with a Silicon Valley advisor, attend weekly conversations with skilled founders, operators, and traders, and pitch to world-leading traders at an in-person Demo Day hosted by Reid Hoffman.

    Building throughout a variety of sectors, EF India’s portfolio boasts 50+ profitable startups equivalent to gamified funding and private finance platform Fello, which has a consumer base of over 1,000,000 folks and raised US$4M of their newest funding spherical, and Beatoven, which harnesses synthetic intelligence to empower video and podcast content material creators in composing authentic soundtracks with none prior music experience.

    For extra data, please go to our web site www.joinef.com

    About Entrepreneur First

    Founded in 2011 by Matt Clifford and Alice Bentinck, Entrepreneur First is a category-defining investor in entrepreneurial expertise. EF’s portfolio firms have been backed by world-leading traders, together with Sequoia, Andreessen Horowitz, Softbank and GV (previously Google Ventures). The startups cofounded on their applications at the moment are price over $10B, and embody Tractable, Magic Pony Technology, Cleo, La Vie, Aztec, Sonantic, and many extra. They have workplaces in London, Paris, Bangalore and San Francisco. Sharing their experience, Matt and Alice have co-authored the guide “How to be a Founder” (Bloomsbury Publishing), which was launched in August 2022.

    Entrepreneur First, the world’s first “Talent Investor” finds and funds the world’s finest early-career, technical founder expertise pre-team and pre-idea. Since 2014, they’ve constructed a portfolio price >$10bn with this distinctive method to firm creation and are backed by founders together with Patrick and John Collison, Reid Hoffman, Taavet Hinrikus and Matt Mullenweg.

    EF’s spectacular world roster of backers contains John and Patrick Collison (co-founders of Stripe), Taavet Hinrikus (co-founder of Wise), Reid Hoffman (co-founder of LinkedIn), Matt Mullenweg (co-founder of WordPress), Tom Blomfield (co-founder of Monzo and GoCardless), Nat Friedman (former CEO of Github), Sara Clemens (former COO of Twitch and Pandora), Matt Robinson (co-founder of Nested and GoCardless), Patrick O’Shaughnessy (Positive Sum), Demis Hassabis and Mustafa Suleyman (co-founders of Deepmind), Claire Hughes Johnson, Sten Tamkivi, Elad Gil and Lachy Groom.

    Appendix: Details of firms from India within the inaugural batch

    CodeAnt AI | Amartya Jha, Chinmay Bharti | CodeAnt AI is a DevTool that helps firms discover and auto-fix code points and safety vulnerabilities. Amartya led the DevOps and Infrastructure groups at unicorns like Zeta and ShareChat, scaling their infrastructures and functions to deal with a whole lot of thousands and thousands of requests. Chinmay was the founding engineer at Zevi AI and constructed search infrastructure for the largest D2C manufacturers to deal with thousands and thousands of requests.

    Hanomi | Marco Mascolo, Drishti Bhasin | An engineering co-pilot to slash design cycles for {hardware} firms by 50x. Marco was awarded Best Student in Imperial Colleges Engineering Department, with an MSc in Fluid Dynamics, and hands-on expertise from NASA to Formula 1, constructing 3D printers and robotic arms since age 12. Drishti has a mechanical engineering background, from prime IIT, mixed with 5 years of AI experience, and key roles at Microsoft, NannyML, Quansight, and a number of publications in prime conferences.

    Insight XR | Sudhanshu Heda, Akshat Khare | Building an Analytics and Insights Platform for XR Experiences to assist groups construct data-backed experiences. Sudhanshu was a Founding Member in a Series A funded XR Startup the place he developed a platform to deploy AR/VR/MR Experiences for greater than a dozen Fortune-500 Enterprises. These experiences garnered greater than 50M customers. Akshat graduated from IIT Delhi with a Computer Science Degree. He was a Senior AI Researcher creating cutting-edge AI options leveraging LLMs and LVMs for US State Governments and Pharmaceutical firms.

    Iterate AI | Saksham Aggarwal, Shubhram Bhattacharya | Creating infinite engineering bandwidth for product groups. Shubhram was a product supervisor and constructed Indias first book-keeping app for truck house owners and scaled it to 1.2 million customers. Saksham is a CS senior from BITS Pilani. He labored as a full-stack developer at pyor.xyz, constructing the interpretation layer for digital belongings which led to scaling the waitlist to 120k+ customers.

    Repello AI |Aryaman Behera, Naman Mishra | Automated red-teaming software to proactively discover vulnerabilities in generative AI functions. Aryaman, along with his 5 years of safety analysis background, graduated from IIT Roorkee, was part of Azure Red group at Microsoft. Naman is a software program developer and ML Engineer who has constructed merchandise utilized by greater than half one million customers and has labored with huge firms like American Express. With analysis publications in ML Security, he brings deep-tech experience to the group.

    Unproject | Rishabh Singh, Viba Mohan | Building the Figma for spatial computing. Unproject is at present working intently with design companions from Unity, Microsoft and Gravity Sketch to construct the right software for spatial designers. Viba was beforehand listed by Adobe as one of many 10 most promising designers of 2019. Rishabh beforehand labored on the Intel 3D analysis lab at Santa Clara with a concentrate on XR.

  • Expert Shares Crucial Mistakes to Avoid

    trading

    1.Cutting winners brief and letting losers run

    This mistake is usually the product of a want to safe good points and keep away from losses. Example: A dealer buys a promising tech inventory. When it rises a bit, they promote out of concern of dropping these small good points. Conversely, they maintain onto a dropping inventory for too lengthy, hoping for a restoration.

    Potential resolution: Establish a transparent exit technique upfront. Using stop-loss and take-profit orders can automate this course of, guaranteeing you’re not chopping earnings brief or holding losses.

    2. Not growing a plan

    Trading and not using a plan is like navigating unknown waters and not using a map. It can lead to impulsive and inconsistent decision-making.

    Example: A novice dealer jumps into the foreign exchange market primarily based on a sizzling tip however doesn’t have a technique for when, or how a lot, to purchase and promote.

    Potential resolution: Putting collectively a complete buying and selling plan that outlines targets, threat tolerance and methodology can present a roadmap for constant decision-making and assist keep away from impulsive buying and selling.

    3. Not setting stops and limits upfront

    Not setting stop-loss or take-profit factors earlier than putting a commerce leaves merchants susceptible to market volatility and doubtlessly important losses.

    Example: A dealer enters a gold commerce, anticipating costs to rise. A sudden fall in costs leads to extra important losses than they had been ready to take.

    Potential resolution: Implementing stop-loss and take-profit orders automates threat administration. These instruments shut trades when particular circumstances are met, securing earnings or limiting losses.

    4. Not understanding the affect of leverage

    Leverage permits merchants to open positions for only a fraction of the total value. While this may amplify potential earnings, it could possibly equally amplify losses.

    Example: A dealer makes use of excessive leverage to open a big foreign exchange place – a slight motion towards their prediction leads to substantial losses due to using leverage.

    Potential resolution: Responsible use of leverage is essential. Understanding the dangers related to leverage, and figuring out how a lot you’re comfy doubtlessly dropping, is a key a part of buying and selling technique.

    5. Trading emotionally

    Trading is as a lot a psychological sport as it’s about numbers and tendencies. Allowing feelings to dictate buying and selling choices usually leads to high-risk behaviours and inconsistent outcomes.

    Example: After a sequence of profitable trades, a dealer turns into overconfident and begins to threat greater than they will afford to lose.

    Potential resolution: Stick to your buying and selling plan and resist the urge to make impulsive choices primarily based on current wins or losses.

    The hottest markets to put money into proper now

    Indices

    Stock indices just like the S&P 500, Dow Jones, NASDAQ, and others world wide, resembling FTSE 100 and Nikkei 225, signify a basket of main shares from a specific nation or area. They’re usually seen as proxies for the general efficiency of the market or financial system they signify.

    For new merchants, indices supply a easy and environment friendly approach to achieve publicity to broad market actions, as an alternative of betting on the efficiency of particular person firms.

    While buying and selling indices, it’s vital to concentrate on the components that may affect the motion of the index, resembling financial indicators, rates of interest, political occasions, and earnings experiences.

    Forex

    Foreign trade (foreign exchange) is a decentralised world marketplace for the buying and selling of currencies. It’s the biggest and most liquid monetary market on this planet, with buying and selling volumes exceeding $5 trillion per day.

    Forex buying and selling includes the simultaneous shopping for of 1 forex and promoting of one other, that are referred to as forex pairs (like EUR/USD or GBP/JPY). Traders goal to reap the benefits of fluctuations in these trade charges to make earnings.

    This market is open 24 hours a day throughout weekdays, offering flexibility for merchants. Important influencing components for foreign currency trading embody rates of interest, inflation, political stability, and the financial efficiency of the respective nations.

    Gold

    Gold has been a retailer of worth and a logo of wealth for hundreds of years. In the buying and selling world, gold is a well-liked commodity market because it’s usually used as a hedge towards inflation, forex dangers, or financial and political uncertainty.

    As its worth shouldn’t be instantly correlated with the inventory market, it’s usually thought-about a helpful asset for portfolio diversification. The worth of gold might be influenced by numerous components resembling provide and demand, world financial well being, actual rates of interest, and geopolitical occasions.

    Crude Oil

    Oil is a essential world vitality supply and subsequently probably the most traded commodities on this planet. The volatility and potential for important worth actions make oil a sexy commodity for merchants, nevertheless, extra volatility additionally will increase the dangers..

    However, oil buying and selling is complicated and influenced by quite a few components. These embody geopolitical tensions, OPEC insurance policies, pure disasters, modifications in provide and demand, and important world financial indicators. Oil buying and selling might be performed through oil futures contracts, ETFs that observe oil costs, or shares of oil firms.

    Stocks

    Stocks are thought-about probably the most conventional type of funding. When shopping for fairness, a dealer is buying a small piece of possession in an organization.

    Speculative merchants take positions on particular person equities to search returns if an organization performs effectively, and might even go brief in the event that they imagine the corporate is going through headwinds. Still, it carries a better threat in contrast to diversified buying and selling like indices.

    When specializing in equities, merchants want to analyse the corporate’s monetary well being, trade place, and broader market and financial tendencies – all of which may affect the corporate’s share worth.


    Mansi Praharaj

  • Author Barrie Crawford’s New Book All Things Equal

    Author Barrie Crawford’s New Book All Things Equal

    Greensboro, NC, March 16, 2024 — Barrie Crawford, an elementary school teacher and aspiring non-profit business owner, has completed her new book, “All Things Equal”: a story that reminds children about the importance of others’ feelings. Crawford, who lives in North Carolina with her twin sons, loves to read and write. She is currently working on her second book entitled “Have You Ever?”

    “All Things Equal” is an entertaining story for young readers that will introduce them to some new vocabulary and spark their interest with Easter eggs throughout the beautiful, colorful, full-page illustrations.

    Published by Page Publishing, Crawford’s heartwarming tale takes readers along with cousins Serena and Tommy on a visit to the zoo. Although they are friends, Serena is upset by the mean things Tommy says sometimes about others’ appearances. As they check out the different exhibits, Tommy teases other children until a beautiful butterfly invites the two to a magic garden.

    Inside the garden, they learn a powerful lesson about how appearances aren’t everything and teasing is never okay. The two finally grow to understand the importance of kindness and treating everyone as equals.

    Readers who wish to experience this encouraging work can purchase “All Things Equal” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, Google Play, or Barnes and Noble.

  • Singapore group starts creating pioneering benchmark for workplace well-being

    The necessity of selling workplace well-being is turning into globally acknowledged, and the Singapore group Workwell Leaders is about to make a singular contribution to the trigger.

    Teamwork
    The workplace well-being benchmark being developed in Singapore is the primary of its variety on the planet. Photo courtesy: Pixabay/Tumisu

    The organisation is growing a set of greatest practices for worker well-being that may kind a pioneering benchmark for all of Singapore, based on a report in The Straits Times. These greatest practices would additionally lead to larger worth for any enterprise.

    Speaking to the publication, WWL Chairwoman Anthea Ong mentioned that the benchmark set of greatest practices was prone to be adopted first by the bigger corporations after which by small and medium-sized enterprises (SMEs).

    “Whether it’s peer assist, coaching assets, coaching for mental-health first assist, even creating peer assist teams that additionally contain among the staff of the companions, that’s a chance that we haven’t actually leveraged to get the bigger organisations to deliver (SMEs) alongside,” she mentioned.

    Its mission and imaginative and prescient targeted on constructing “mentally wholesome workplaces”, the WWL works by organisational leaderships, seeing it as “a elementary accountability for themselves and their work communities”.

    Ong mentioned to ST that the benchmark below improvement can be the primary of its variety on the planet. She added that the WWL had focused an adoption charge of 25 per cent throughout the first three years of the launch of the workplace well-being benchmark in Singapore.

    In order to attain its targets, a 12-member WWL work group is structuring a examine that may assist collate greatest practices. The framework covers a spread of workplace features, akin to adjustments in workplace behaviours; impression of these adjustments on employees; workload; work design; workforce collaboration; and a way of belonging. The benchmark goals to quantify how employee well-being pertains to productiveness, attrition, and innovation.

    By October 2024, the examine parameters are anticipated to be finalised, and by early 2025, the examine outcomes are anticipated to be printed.

  • GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea

    Hemang Shah, MD, GreatWhite Global Pvt. Ltd.

    fifteenth March, 2024; Mumbai, India:

    GreatWhite Electricals, a number one Indian dwelling electricals model, launched its latest campaign #ShockinglyBright, that includes its groundbreaking product line of LumaPro LED vary. As part of this new launch, GreatWhite Electricals unveiled an advert movie, throughout tv, digital and social media platforms in eight languages. The model movie launched as a part of the #ShockinglyBright campaign is one among three advert movies conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally vibrant LumaPro LED vary.

    With ‘Lighting up the world, in a surprising method’, as its core messaging, the advert movie, that includes Varun Sharma, traces the journey of the LumaPro LED vary of merchandise, from discovery to finish use case. The model movie created by TheSmallBigIdea redefines innovation, making certain that even on mute, the movie successfully conveys the essence of top-notch lighting options, making them a compelling alternative for shoppers. Setting the tone of the advert movie is an old-school comedy vibe with retro music and totally different cinematic types.

    Speaking in regards to the model’s management, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., stated, “At GreatWhite, we envision a safer and a brighter future for houses nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED vary is a testomony to our dedication to brilliance, each in design and performance. We imagine in offering revolutionary and dependable electrical options; it’s about empowering houses with high quality merchandise shoppers deserve, at economical pricing with a superb output when it comes to delivering excessive lumens per watt. The model movies fantastically talk the core options of this LED vary. With the launch of our campaign #ShockinglyBright, we purpose to light up not simply areas, however minds too, fostering a tradition the place brightness isn’t just a luxurious however a necessity.”

    Shhailja Chopra, General Manager – Marketing & Brand Communications, GreatWhite Global Pvt. Ltd. additional added, “Our campaign #ShockinglyBright revolutionizes our buyer’s lighting expertise with distinctive and superior high quality LED lighting options. The campaign is reflective of our concept of Varun being the right match for the #ShockinglyBright Range, since he’s very good when it comes to expression and has a robust viewers pull. Our collaboration with TheSmallBigIdea was a fruitful expertise. These extraordinarily passionate bunch of individuals with an awesome sense of creativity knew precisely what we anticipated and delivered outcomes par excellence. This campaign will certainly strike the proper chord and construct recall for an extended run.”

    Commenting on creating the model movies, Manish Solanki, COO & Co-Founder, TheSmallBigIdea, stated, “At TheSmallBigIdea, we take immense satisfaction in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals of their mission to ‘Lighting up the world, in a surprising method’. When tasked with creating the advert movies for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the shoppers really feel the identical emotion and who higher than Varun Sharma. We had an unbelievable expertise working with Varun Sharma, his humour and allure has added a comic book essence that actually justifies the advert movies.”


    Mansi Praharaj

  • GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea

    Hemang Shah, MD, GreatWhite Global Pvt. Ltd.

    fifteenth March, 2024; Mumbai, India:

    GreatWhite Electricals, a number one Indian dwelling electricals model, launched its latest campaign #ShockinglyBright, that includes its groundbreaking product line of LumaPro LED vary. As part of this new launch, GreatWhite Electricals unveiled an advert movie, throughout tv, digital and social media platforms in eight languages. The model movie launched as a part of the #ShockinglyBright campaign is considered one of three advert movies conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally vibrant LumaPro LED vary.

    With ‘Lighting up the world, in a surprising method’, as its core messaging, the advert movie, that includes Varun Sharma, traces the journey of the LumaPro LED vary of merchandise, from discovery to finish use case. The model movie created by TheSmallBigIdea redefines innovation, making certain that even on mute, the movie successfully conveys the essence of top-notch lighting options, making them a compelling alternative for shoppers. Setting the tone of the advert movie is an old-school comedy vibe with retro music and totally different cinematic types.

    Speaking concerning the model’s management, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., mentioned, “At GreatWhite, we envision a safer and a brighter future for houses nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED vary is a testomony to our dedication to brilliance, each in design and performance. We imagine in offering progressive and dependable electrical options; it’s about empowering houses with high quality merchandise shoppers deserve, at economical pricing with an excellent output by way of delivering excessive lumens per watt. The model movies superbly talk the core options of this LED vary. With the launch of our campaign #ShockinglyBright, we goal to light up not simply areas, however minds too, fostering a tradition the place brightness isn’t just a luxurious however a necessity.”

    Shhailja Chopra, General Manager – Marketing & Brand Communications, GreatWhite Global Pvt. Ltd. additional added, “Our campaign #ShockinglyBright revolutionizes our buyer’s lighting expertise with distinctive and superior high quality LED lighting options. The campaign is reflective of our concept of Varun being the right match for the #ShockinglyBright Range, since he’s very good by way of expression and has a robust viewers pull. Our collaboration with TheSmallBigIdea was a fruitful expertise. These extraordinarily passionate bunch of individuals with a fantastic sense of creativity knew precisely what we anticipated and delivered outcomes par excellence. This campaign will certainly strike the fitting chord and construct recall for an extended run.”

    Commenting on creating the model movies, Manish Solanki, COO & Co-Founder, TheSmallBigIdea, mentioned, “At TheSmallBigIdea, we take immense satisfaction in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals of their mission to ‘Lighting up the world, in a surprising method’. When tasked with creating the advert movies for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the shoppers really feel the identical emotion and who higher than Varun Sharma. We had an unimaginable expertise working with Varun Sharma, his humour and allure has added a comic book essence that actually justifies the advert movies.”


    Mansi Praharaj

  • GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea

    Hemang Shah, MD, GreatWhite Global Pvt. Ltd.

    fifteenth March, 2024; Mumbai, India:

    GreatWhite Electricals, a number one Indian house electricals model, launched its latest campaign #ShockinglyBright, that includes its groundbreaking product line of LumaPro LED vary. As part of this new launch, GreatWhite Electricals unveiled an advert movie, throughout tv, digital and social media platforms in eight languages. The model movie launched as a part of the #ShockinglyBright campaign is one in every of three advert movies conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally vibrant LumaPro LED vary.

    With ‘Lighting up the world, in a surprising method’, as its core messaging, the advert movie, that includes Varun Sharma, traces the journey of the LumaPro LED vary of merchandise, from discovery to finish use case. The model movie created by TheSmallBigIdea redefines innovation, making certain that even on mute, the movie successfully conveys the essence of top-notch lighting options, making them a compelling selection for shoppers. Setting the tone of the advert movie is an old-school comedy vibe with retro music and completely different cinematic kinds.

    Speaking concerning the model’s management, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., stated, “At GreatWhite, we envision a safer and a brighter future for properties nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED vary is a testomony to our dedication to brilliance, each in design and performance. We imagine in offering revolutionary and dependable electrical options; it’s about empowering properties with high quality merchandise shoppers deserve, at economical pricing with a superb output by way of delivering excessive lumens per watt. The model movies fantastically talk the core options of this LED vary. With the launch of our campaign #ShockinglyBright, we goal to light up not simply areas, however minds too, fostering a tradition the place brightness is not only a luxurious however a necessity.”

    Shhailja Chopra, General Manager – Marketing & Brand Communications, GreatWhite Global Pvt. Ltd. additional added, “Our campaign #ShockinglyBright revolutionizes our buyer’s lighting expertise with distinctive and superior high quality LED lighting options. The campaign is reflective of our thought of Varun being the right match for the #ShockinglyBright Range, since he’s excellent by way of expression and has a robust viewers pull. Our collaboration with TheSmallBigIdea was a fruitful expertise. These extraordinarily passionate bunch of individuals with an excellent sense of creativity knew precisely what we anticipated and delivered outcomes par excellence. This campaign will certainly strike the appropriate chord and construct recall for an extended run.”

    Commenting on creating the model movies, Manish Solanki, COO & Co-Founder, TheSmallBigIdea, stated, “At TheSmallBigIdea, we take immense delight in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals of their mission to ‘Lighting up the world, in a surprising method’. When tasked with creating the advert movies for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the shoppers really feel the identical emotion and who higher than Varun Sharma. We had an unimaginable expertise working with Varun Sharma, his humour and appeal has added a comic book essence that actually justifies the advert movies.”


    Mansi Praharaj

  • Bhutan PM Dasho Tshering Tobgay meets Indian President Droupadi Murmu, latter says neighbours share close and unique relationship based on mutual trust

    Bhutan PM Dasho Tshering Tobgay meets President Droupadi Murmu.
    Bhutan PM Dasho Tshering Tobgay meets President Droupadi Murmu. Photo Courtesy: President of India X web page

    Indian President Droupadi Murmu stated India and Bhutan share a close and unique relationship, based on mutual trust, goodwill and understanding in any respect ranges.

    She made the feedback whereas assembly visiting Bhutanese PM Dasho Tshering Tobgay at Rashtrapati Bhavan.

    Welcoming the Bhutanese Prime Minister to India, the President appreciated the truth that he had chosen India as his first abroad go to after taking oath of workplace.

    She stated that the shared non secular heritage of Buddhism connects the 2 nations.

    Murmu highlighted that India deeply values its multifaceted partnership with Bhutan, spanning throughout sectors akin to power cooperation, improvement partnership, people-to-people relations, commerce and funding linkages.

    The President stated that Bhutan can depend on India as a dependable pal and associate.

    She added that India is privileged to associate with Bhutan in improvement cooperation sector, in direction of enhancing the socio-economic well-being and prosperity of the individuals of Bhutan.

    She underscored that India’s improvement partnership will proceed to be guided by Bhutan’s priorities and aspirations, particularly of the youth.