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  • Helios Partners with Renowned French Watchmaker Herbelin: A New Era for Luxury Timepieces in India

    Helios plans to launch 50 stores in FY25’ with an overall investment of 100 cr

    NEW DELHI: Helios, India’s largest premium watch retailer under Titan Company Ltd., announces the expansion of its international portfolio with the exclusive introduction of Herbelin, a distinguished French watchmaker, to the Indian market. Celebrated for its impeccable French craftsmanship and precision-driven Swiss movements, it adds a new dimension of elegance to Helios’s already impressive selection of over 45 reputed international brands. As part of this launch, Helios will introduce an assortment of 40+ impressive watches across 9 stores in major Metro and Tier 1 markets. By the end of the financial year, Herbelin will be available in 20+ stores, including tier 2 towns like Chandigarh, Lucknow & Vishakhapatnam.

    A recent Deloitte report highlights that 60% of Indian consumers are now embracing luxury brands, fueled by both macroeconomic as well as demographic factors. The large proportion of Gen Z and millennials, rising urbanization, and a large & growing middle class have made India as the fastest-growing market for accessible luxury and the most desired marketplace for all international watch brands in the world. This growth in disposable income has shifted consumer behavior towards aspirational products and services. As urbanization advances and the middle and upper-middle classes expand, India’s appetite for accessible luxury shall grow significantly, providing a large growth opportunity for Helios through a journey of continuous premiumization. In response to the growing demand for premium brands in India, Helios, with its extensive network of over 240 stores, spread over more than 95 cities has become a preferred destination for international brands wanting to enter the dynamic Indian market, ensuring customers have access to the world’s most sought-after watches. Helios plans to introduce 10 new international watch brands this year.

    Speaking on the launch of the brand, Rahul Shukla, CSMO, Watches and Wearables Division, Titan Company Ltd. said, “We are delighted to welcome Herbelin to our meticulously curated collection at Helios, marking a significant milestone in our strategic expansion within the premium segment. As the Indian economy thrives and consumer disposable income rises, there is a growing demand for aspirational luxury products, particularly among well-traveled individuals. With the continued expansion of our international portfolio and our growing number of stores, we aim to build on our growth momentum of 35% for the year 2024-25. We are committed to meeting the needs of our discerning, brand-conscious customers by establishing ourselves as the leading choice for premium international watches. Herbelin’s exquisite fusion of French heritage and innovative technology perfectly complements our dedication to providing the finest timepieces.“

    Speaking on the launch, Benjabin Theurillat, Associate Director of Herbelin said, “We are thrilled to officially launch our brand in India, a market brimming with opportunity and growing affluence. India’s rapidly evolving consumer landscape makes it an ideal destination for our brand’s expansion. We are committed to bringing our unique offerings to discerning Indian consumers, who value quality, innovation, and authenticity. This launch represents a significant step in our global journey, as we proudly introduce fine French horology to the Indian market. We are thrilled to offer products that not only embody the excellence of French craftsmanship but also resonate with the evolving tastes and aspirations of this dynamic nation.”

    With plans to launch 50 stores with an investment of 100 cr in FY 25’, Helios aims to further solidify its position as the ultimate destination for premium timepieces. The launch of Herbelin represents the beginning of its strategic efforts to bring more International luxury brands to India.  Starting at a range of INR 45,000 to INR 80,000, Herbelin watches will be available at marquee Helios stores and e-commerce platforms.

  • Dr. Madhu Chopra on the Importance of Cosmetology: A Necessity for Health and Confidence

    PUNE: In today’s fast-paced world, where everyone is working, looking good has become increasingly important. It’s time to change the perception of cosmetology and aesthetics. Renowned cosmetologist and MD of Studio Aesthetics, Dr. Madhu Chopra, emphasized that seeking help for real or perceived flaws and insecurities should be seen as a necessity rather than vanity. She shared her insights during a conversation with esteemed aesthetic practitioner Dr. Trishna Gupte at the Global Aesthetics Summit 2024, organized by the International School of Clinical Aesthetics (ISCA).

    Dr. Chopra stated that inhibitions about one’s appearance should not hinder success. Everyone is unique and special, and if someone requires assistance from cosmetology, these procedures should be considered as integral as any other health service.

    The organizing chairperson, founder of ISCA and Cosmo Square, and renowned trichologist and cosmetologist, Dr. Trishna Gupte, mentioned that the two-day conference featured scientific sessions on topics such as laser advances, hyperpigmentation, body contouring, and scar correction, along with demonstrations and paper presentations.

    Reiterating her belief in home remedies and holistic care, Dr. Chopra pointed out that from a cosmetologist’s perspective, beauty is more than skin deep. While changes can be made on the surface, the impact of these efforts goes far beyond, boosting the confidence of patients. However, for true success, a strong positive mindset is essential. Dr. Chopra advocates for holistic wellness that encompasses mind, body, and spirituality, highlighting the importance of meditation and self-introspection as internal corrective measures that manifest as a glow on the outside.

    She also advised cosmetologists that counseling is key to keeping patients happy. With the rapid advancements in cosmetology and the emergence of new technologies, conferences like this are vital for staying updated with the latest developments.

  • Unanswered Questions and Historical Concerns: A Deep Dive into Religare’s Bid for Clarity


    Religare

    INDIA: The potential acquisition of a controlling stake in Religare Enterprises has raised eyebrows in the corporate world. Onboarding a new set of investors does infuse a great deal of goodness, but in this case, the board chaired under the leadership of Dr Rashmi Saluja has raised several alarms. Among the many points raised by the board, the most pertinent one points to the regulatory and corporate governance standards. The board has hinted at broader issues requiring onlookers to relook at the corporate history of the acquirer. Failure to do so would have broader implications for the integrity of India’s financial ecosystem.

    Finance has remained an alluring if not profitable area of business for countless years. Finance has been the third most-oldest industry after agriculture and trade. In this age of AI, banking, insurance, or any financial service may seem like an easy proposition, but running a financial business is not for the faint-hearted. Besides fulfilling compliance requirements, and meeting regulatory guidelines, businesses have to be on the vigil for any volatilities and uncertainties. Above all, there is a compelling need to constantly watch out for the top lines and stay ahead of the competition. This explains why many corporate houses excelling in other areas such as manufacturing or trade have perished when it comes to operating a financial services firm.

    A great deal of learning can be assimilated from Marx’s popular quip about history repeating itself – “first as a tragedy, second as a farce.” The banking and financial services industry has had its own share of tragedies and even farces. The 2008 financial crisis was one example of a tragedy but there have been countless financial crises with greater impunity. Pre-2008 examples of crises include a Roman crisis in the era of emperor Tiberius; or the great slump of the 15th century; the Tulip mania of the 17th century; or the panic of 1785; or a crisis that shook Australia in 1893; or the 1910s post world-war 1 crisis. And while you are it, let us also pay homage to the countless lives ruined by either the great depression or the economic crisis.

    Acknowledging the perils of a mismanaged financial services firm has therefore prompted policy-makers to tighten the policy string from any and every financial services firm. In addition to scrutinizing books and compliance reports, regulators also perform periodic checks on key management personnel to ensure a safe and fool-proof financial services operation. In fact, the larger society generally refrains from a public discussion of serious matters such as vested interests of acquirers, shoddy management, or bad ethics/principles, etc. The reasons could be a risk to life, limb, property, or mental sanity of all degrees. But what the general public murmurs, regulators bring to the discussion and ensure only the clean survive.

    For either the RBI or the SEBI to probe an acquisition is not a difficult task. There’s a plethora of information available through the RoC data as well as FIU-IND investigations which can and have brought out some uncomfortable details. For instance, an FIU-IND investigation has repeatedly shown which NBFCs were mismanaged. The classification is something that even the Finance Ministry has acknowledged and appreciated. Analyzing this data leads one to the credible answer of a passionately-discussed hypothesis – are they fit to acquire that stake? The analysis also sheds light on the high-risk business and losses accounted to the acquirer in the past.

    The Reserve Bank of India (RBI) has established stringent guidelines to ensure that NBFCs operate under clean and robust corporate governance standards. The RBI under the leadership of a historian also realizes that this is not a trivial matter. In the banking and financial services industry, reputation is paramount. While there may be arguments in favor of the synergies that a Burman-led Religare could bring to the table. These potential benefits must be weighed against the considerable risks posed by their historical mismanagement in the financial sector. Mint-street, meanwhile, too realizes that the reluctance of the board to support the Burmans’ takeover attempt is not an obstructionist stance but rather a protective measure for the long-term stability and credibility of Religare.

  • Candlelight Concerts in Pune: A Mesmerizing Journey Lighting Up Maharashtra’s Nights


    Candlelight Concerts

    PUNE: After captivating audiences in Mumbai, Delhi, and Ahmedabad, the globally renowned Candlelight Concerts brought their mesmerizing blend of live music and candlelit ambiance to Pune. The series made a spectacular debut in the Queen of the Deccan with the “Best Movie Soundtracks” performance on August 30th at the Radisson Blu Hotel, Pune Kharadi.

    Following the successful launch, the immersive concert series will continue to enchant Pune audiences with a piano tribute to Coldplay’s greatest hits on September 27th and 28th, followed by a tribute to The Beatles on October 18th. Each performance promises to transport audiences to a world where music and candlelight intertwine to create an unforgettable experience.

    Deepa Bajaj, Country Manager of Live Your City India, expressed her excitement about the expansion to Pune: “We are delighted with the overwhelming response Candlelight Concerts have received here. Our mission is to craft extraordinary experiences that connect with the local community. By partnering with talented local artists and choosing distinctive venues, we aim to make classical music and timeless favorites accessible to everyone. We look forward to bringing the Candlelight experience to more cities across the state in the coming months.”

    Produced by Live Your City, a division of Fever Labs Inc., Candlelight Concerts continues to broaden its reach in India by collaborating with local talent and curating a diverse array of musical experiences, ranging from classical masterpieces to contemporary hits. With the successful launch in Pune, Candlelight Concerts is poised to further expand its footprint across Maharashtra and beyond, making live music more accessible and enjoyable for music lovers throughout the region.

    Upcoming Programming in Pune:

    Candlelight: Best Movie Soundtracks

    ●        Venue: Radisson Blu Hotel, Pune Kharadi

    Dates and Times: August 31st and September 22nd  (17:00, 19:00 & 21:00)

    Duration: 60 minutes

    Musician: Pianist – Jay Parte

    Ticket Price: From ₹1,499 onwards

    Candlelight: Tribute to Coldplay

    Venue: Radisson Blu Hotel, Pune Kharadi

    Dates and Times: September 27th and 28th (17:00, 19:00 & 21:00)

    Duration: 60 minutes

    Musician: Pianist – Sonam Lodhi

    Ticket Price: From ₹1,499 onwards

    Candlelight: Tribute to The Beatles

    Venue: Radisson Blu Hotel, Pune Kharadi

    Dates and Times: October 18th (17:00, 19:00 & 21:00)

    Duration: 60 minutes

    Musician: Pianist – Sonam Lodhi

    Ticket Price: From ₹1,399 onwards

  • Godrej Consumer Products Launches Cinthol Foam Bodywash for a Refreshing Experience


    Cinthol Foam Bodywash

    MUMBAI: Godrej Consumer Products Ltd, a leading emerging markets company, has yet again innovated to revolutionize the body wash category in India pegged at approx. INR 900 crore. The company has introduced a foam-based body wash format under its Cinthol brand. Named Cinthol Foam Bodywash, this product comes with an instant automatic foamer eliminating the need for a loofah. Unlike other body wash products which are harder to wash off and require more water, Cinthol Foam Bodywash is easy to wash off.

    According to Mintel research, 90% of consumers in India predominantly use soaps for their bathing routine, while only 9% of Indians report using body wash, shower gel, or shower cream. Many deterrents are hampering the bodywash category adoption including price point, added expenditure for using bodywash such as spending on loofahs, and time required for bathing.  Loofahs are also the perfect hiding place for germs. 

    GCPL’s latest innovation, Cinthol Foam Bodywash is developed out of this need and addresses all concerns of consumers – to make luxurious bathing an everyday affair. The innovative formula of Cinthol Foam Bodywash dispenses as instant foam, creating a lush lather that cleanses effectively, leaving the skin feeling squeaky clean.

    Speaking about the launch, Neeraj Senguttuvan, Head – Marketing (Personal Care), Godrej Consumer Products Ltd (GCPL), said, “The Indian bodywash market is growing as consumers seek to enhance their daily routines with a more sensory and luxurious shower experience. Our latest innovation, Cinthol Foam Bodywash, was developed to meet this demand, making luxurious bathing an everyday indulgence. This innovative formula dispenses instant foam, creating a rich lather that effectively cleanses and leaves the skin feeling exceptionally clean and pampered.”

    Cinthol Foam Body wash is available in two invigorating fragrances, Original and Lime, offering a luxurious and sensory-rich shower experience. Its innovative formula dispenses as instant foam, producing a rich lather that eliminates the need for a loofah, ensuring an effortless cleanse. Designed to leave your skin feeling soft, smooth, and impeccably clean, this body wash provides intense cooling lime freshness that revitalizes the senses. The long-lasting deo fragrance keeps you fresh and confident throughout the day, which is suitable for all skin types and age groups, and ideal for both men and women.  

    To support the launch of the new product, GCPL has launched a TVC campaign, which captures the essence of adventure and fun with a refreshing twist. The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.  It starts with a girl enjoying a refreshing bath under a waterfall using Cinthol Foam Body Wash. Suddenly, playful monkeys appear and steal the bottle. As they have fun with the foam, the girl approaches them and decides to share the foam with them, bringing smiles all around. The ad concludes with the girl and the monkeys enjoying the foam together, highlighting the joy and playful spirit of Cinthol Instant Foam Body Wash.

    Gaurav Kumar, Lead Creative Strategist – Lightbox, Godrej Consumer Products Ltd (GCPL), commented, “The TVC showcases a fun video of a girl and monkeys enjoying the foam body wash together, highlighting how easily it rinses off. It emphasizes the ‘soap in a bottle’ format, which makes it convenient to use anywhere without the need for a loofah. This campaign reflects our commitment to engaging storytelling that connects with our audience in a fun and relatable way.”  

    From a consumer perspective, there is a strong preference for upgrading to a body wash from traditional soap; however, steep prices often pose a significant barrier. Priced at an MRP of just 120 rupees for a 200ml bottle, the Cinthol Foam Body wash offers an affordable luxury in both its invigorating Original and Lime fragrances. More than just a product, the Cinthol Foam Body wash provides an experience designed to invigorate your senses, leaving you feeling refreshed and confident.  

  • 7 Effective Strategies for Faster Muscle Recovery After Workouts

    By: Dr. Rajaram M, Chief Physiotherapist, Aster Whitefield Hospital, Bengaluru

    It is crucial to effectively undergo muscle recovery after intense workouts to enhance performance, reduce the risk of injury, and ensure overall well-being. If people do not rest after exercising or excessive physical training, the chances of muscle tears increase along with hormonal imbalance and severe mental exhaustion. Here are seven proven strategies to boost your recovery and help you bounce back stronger: 

    Prioritize Rest and Sleep: An individual’s body heals during the hours of sleep when all the lost energy is restored and growth hormones are released that assist muscles in repairing themselves and staying healthy. To facilitate this healing process, aim to sleep well for 7-9 hours each night. Furthermore, some people often feel too tired; therefore, they may wish to include a couple of power naps during the day to rejuvenate the body and improve their overall state of fatigue.

    Properly Rehydrate: Performing intense workouts causes the loss of body fluids and electrolytes, especially through sweat, leading to a decline in muscle functioning and performance. Additionally, improving the recovery rate requires drinking adequate amounts of water all day. All minerals and electrolytes lost after exercises can also be replaced with different sports drinks or coconut water so that the body remains hydrated.

    Fuel Your Body with Nutrients: After an intense workout, the body needs nutrients to repair muscle tissues and refill its energy reservoirs. Eating a well-balanced meal that consists of protein sources like chicken or paneer, carbohydrates such as rice or sweet potatoes, and healthy fats from foods like avocados or nuts within 30-60 minutes post-exercise helps to regain energy. 

    Incorporate Active Recovery: Doing some light exercises on rest days helps with blood circulation and facilitates the removal of metabolic waste from muscles, aiding in recovery. Walking, swimming, or jogging slowly is good. The practice of light exercises increases the flexibility of joints along with assisting to relax tense muscles which consequently leads to fast recovery.

    Use Proper Recovery Techniques: In the process of relieving muscle soreness and enhancing blood circulation, foam rolling and massage are among the methods that can be employed. People can integrate foam rolling into their daily routine so that it can address those tight spots and relieve muscle pain. Besides, one could also book for massages or use a percussion massager to further release muscle tension and promote recovery.

    Apply Cold and Heat Therapy: Both cold and heat therapies offer significant benefits for recovery. Cold therapy like ice packs or cold baths is aimed at relieving inflammation and muscle soreness right after an intense workout, while heat therapy, having warm baths or heating pads as its form, can be used at other times to relax muscles and improve blood circulation, thus easing muscle stiffness and speeding up recovery

    Monitor and Adjust Your Training Intensity: It is essential to listen to the body so that one does not suffer fatigue or injuries caused by workout overload. Ideally, the training schedule should include days for relaxing along with varying intensity levels of exercises that aid in complete muscle recovery. 

    Effective recovery after an intense workout is key to improving performance, minimizing injury risk, and maintaining overall health. This is possible by following these seven practices which will not only help people to come back even stronger but also ensure that the body remains fit for the longest time possible. Ensuring that your body gets what it deserves to perform at its best level, accomplishes every fitness objective.

    Previous articleGodrej Consumer Products Launches Cinthol Foam Bodywash for a Refreshing ExperienceNext articleHow Cybage Supports Pune Police During the City’s Unpredictable Rainfall

  • How Cybage Supports Pune Police During the City’s Unpredictable Rainfall

    PUNE: As Pune experiences heavy showers and sudden downpours, the Pune Police Force remains committed to maintaining law and order under challenging conditions. Recognizing their dedication, Cybage Software Pvt. Ltd. has stepped forward to offer support.

    In a gesture of solidarity, Cybage recently distributed raincoats and umbrellas to the police officers stationed across the Nagar Road area, ensuring their safety and comfort while on duty. The initiative was aimed at helping officers perform their duties effectively, even in harsh weather.

    “The heavy rains have significantly impacted our daily operations, and the support from Cybage came just when we needed it most,” said a spokesperson from the Vishrantwadi police station. “Their timely assistance has provided much-needed relief to our dedicated officers on the frontlines.”

    Cybage selected bright yellow raincoats to enhance visibility during rain, further ensuring the safety of both police officers and the public. “The Pune Police work tirelessly to manage traffic and ensure the safety of citizens, even in the harshest conditions,” said Jaikrishnan, Senior Vice President at Cybage. “Providing them with raincoats and umbrellas is a small token of our appreciation for their resilience, sense of duty, and invaluable service to the community.”

    Pune police play a pivotal role in the city’s ongoing transformation into a booming metropolis. By investing in the safety and comfort of those who protect us, Cybage has once again displayed its unwavering dedication to the community it calls home. This collaboration between the company and the Pune Police illustrates their shared commitment to the city’s well-being. 

  • The Impact of Mastercard and Gramophone’s Collaboration on Credit Access for 2 Million Farmers in India

    Farmers will be able to use the Community Pass card, supported by Mastercard, to make payments for purchases in remote, offline areas

    MUMBAI: Mastercard announced a collaboration with Gramophone, a leading agritech platform, to enable 2 million smallholder farmers on the Mastercard Community Pass platform in India with access to agri inputs. The two entities will work towards powering offline payments for farmers in rural and remote areas through the Community Pass financial inclusion card. Gramophone is also expected to enable their existing five lac farmers with offline payments and credit.

    Community Pass provides a digital ecosystem for buyers who are looking for sustainable sources of quality produce at favorable market prices and supply chain financing; and for smallholder farmers looking for reliable markets, fair prices, and access to credit. The platform brings together various agri-sector stakeholders in a centralized agricultural marketplace, amplifying the collective positive impact on farming communities. Community Pass services also include an offline payment card and input credit that will be rolled out in the coming months.

    This collaboration with Gramophone will ensure that farmers can buy the right inputs at a fair price. The service will be rolled out later this year, starting with inputs and offline payments, while access to credit will be launched early next year. In addition, Gramophone plans to roll out innovative loyalty/cash-back schemes for its members via the offline-enabled card. Through this collaboration, Gramophone also seeks to enable easier access to working capital for their farmer-producer organizations and small retailers for driving inputs and scaling business.

    “In line with the Government of India’s vision to digitize the agriculture sector, Mastercard has been working to bring key stakeholders in the agri ecosystem onto one platform to ease credit and input access for farmers and enhance their incomes. This collaboration with Gramophone will ensure that farmers can access quality inputs of their choice, on easy credit terms, as well as the benefits of digital payments even without internet connectivity or smartphone availability,” said Ricardo Pareja, Head of Community Pass Markets, Mastercard.

    “At Gramophone, we have consistently delivered top-tier agronomy advisory and quality products through our, in-house technology platform enabling Input Commerce. Now, we are excited to add Mastercard’s advanced technology stack and partner networks to further enhance India’s agricultural ecosystem. Starting with a pilot in Madhya Pradesh, we will aim to support farmers across India by increasing their incomes by 50-60%, through access to inputs and credit,” said Tauseef Khan, Co-founder, of Gramophone.

    Mastercard Community Pass is a shared, interoperable digital infrastructure for rural populations that has benefitted over 2 million Indian farmers across 25 districts in eight states, to date. 

  • Enhancing Maternity Healthcare in Jammu and Kashmir: The Powerful Collaboration Between ELFA International and NTT DATA

    Upgrades Hysteroscope Unit at Lal Ded Hospital

    SRINAGAR: ELFA International donated a Hysteroscope Unit to Lal Ded Hospital, Srinagar with financial support from NTT DATA, a global digital business and IT services leader. As part of its Corporate Social Responsibility (CSR) efforts, NTT DATA partnered with ELFA International to support its mission of addressing the healthcare needs of people in Jammu and Kashmir.

    A hysteroscopy is an essential instrument for performing minimally invasive procedures such as hysteroscopy. This procedure is crucial for diagnosing and treating intrauterine conditions, including abnormal bleeding, polyps, fibroids, and other uterine abnormalities. The availability of a hysteroscope will significantly enhance the hospital’s capability to provide high-quality care and improve patient outcomes.

    The Hysteroscope Unit was handed over by the Chief Guest of the event Dr. Syed Abid Rashid Shah (IAS), Administrative Secretary of Health and Medical Education and Mr. Nazim Zai Khan (IAS), Mission Director of National Health Mission, Government of Jammu and Kashmir, other dignitaries presented at the occasion included Mr. Mohammad Ashraf Hakak  (JKAS), Administrator GMC and associated hospital, Dr. Mushtaq Ahmad Rather, Director Health Services, Kashmir,  Dr. Muzafer Jan, Medical Superintend LD Hospital, Mr. Mir Iftikhar Ahmad, Sr. Vice-President, ELFA International, Mr. Mehran Khan, CEO, ELFA International and senior team member of ELFA International.

    Dr. Syed Abid Rashid Shah (IAS) congratulated the entire team on their accomplishment and said, “I thank ELFA International and NTT DATA for the donation of the Hysteroscope Unit to the Lal Ded Hospital Srinagar, the entire Kashmir region will benefit from this service.” He added, “ELFA International has been doing a commendable job in the UT of Jammu and Kashmir.”

    Gauri Bahulkar, Sr. Director of Global Corporate Social Responsibility at NTT DATA, emphasized the company’s dedication to addressing healthcare disparities. “Enhancing healthcare access and infrastructure in underserved states across India is important to us. Our support for the great work that ELFA International has undertaken in upgrading Lal Ded Hospital is a small step towards a healthier, more equitable future. We also hope that more CSR funding will reach states like Jammu and Kashmir, where the need to improve healthcare infrastructure is urgent,” she said.

    “We are delighted to join hands with a global leader like NTT DATA in our mission to improve the healthcare facilities across Jammu and Kashmir,” Mehran Khan, CEO, of ELFA International added. “Proper access to healthcare is integral to the dignity of the individual and these ambulances will enhance our ability to provide it in these remote areas.”

  • Chitale Bandhu Celebrates 75 Years with Star-Studded Collaboration Featuring Sachin Tendulkar


    From left Indranil Chitale, Sachin Tendulkar and Kedar Chitale

    PUNE: Chitale Bandhu Mithaiwale, the iconic name in Indian namkeens, sweets, and snacks; proudly marks the beginning of its 75th anniversary this year. To celebrate this milestone, the company has announced an exciting collaboration with cricket legend Sachin Tendulkar for the next phase of their dynamic journey, which will be a combination of tradition and star power that promises to delight fans and customers alike.

    Established in 1950, by the visionary Late Bhausaheb Chitaleand then joined by the Late Rajabhau Chitale, they laid a foundation of culinary excellence that has become a cherished part of countless households. Their commitment to quality and tradition has solidified Chitale Bandhu’s reputation, making it a household name across India and beyond. Having grown from a modest sweets store to an internationally renowned brand known for its rich quality delicious products, brand Chitale Bandhu has expanded its offerings to include a wide array of premium as well as a pocket-friendly range of namkeens, sweets, and snacks delights.

    The second generation of leadership, comprising Madhav Chitale, Shrikrishna Chitale, and Sanjay Chitale, has ably laid the foundation of a strong business network. They have supported and grown the business by establishing robust retail and distribution channels and also made significant strides in social responsibility and community engagement. Their efforts further cemented Chitale Bandhu’s reputation as a beloved brand.

    With Sachin Tendulkar now on board as the new brand ambassador, brand Chitale Bandhu is excited to announce that the cricketing icon will join forces with the brand to introduce a new range of snacks and savories. These new offerings will be inspired by consumers’ favorite flavors and crafted with the same dedication to excellence. The collaboration between Chitale Bandhu Mithaiwale and Sachin Tendulkar is more than just a partnership; it’s a celebration of shared values, legacy, and the spirit of excellence that defines both icons.

    “As someone who values tradition and excellence, I am pleased to partner with Chitale Bandhu, a brand that has been a cherished part of so many lives, including mine, for generations,” said Sachin Tendulkar.  “I’m excited to join them as they celebrate their 75th-year milestone and continue to bring joy to families across the globe.”

    “Sachin Tendulkar’s values of dedication and excellence mirror those of our founders, and we are thrilled to welcome him as our brand ambassador. We look forward to creating new memories with our customers through this collaboration”, said Indraneel Chitale -Partner, Chitale Bandhu Mithaiwale.

    “Celebrating 75 years is a significant achievement for us, and we are excited to share this moment with our customers and team members,” added Kedar Chitale – Partner, Chitale Bandhu Mithaiwale.

    In 1976, the company introduced the Maharashtrian Bakarwadi, a distinctive and popular snack that quickly became a favorite among its customers. Recognizing the growing demand for this unique treat, Chitale Bandhu made a groundbreaking move in 1996 by becoming the first company in India to machine-produce Bakarwadi, ensuring consistent quality and taste to meet the increasing market needs. From the bustling streets of Pune to households in the United States, Europe, the Gulf, and beyond, Chitale Bandhu and ChitaleBandhu Americas has become a cherished part of countless celebrations, offering a diverse range of over 250 products, from sweets to savories and more.

    As Chitale Bandhu looks back on its illustrious history, the company remains focused on its future, continuing to deliver exceptional products and experiences. The beginning of the 75th-anniversary with Sachin Tendulkar marks a new chapter in the brand’s storied legacy, one that blends tradition with modernity and sets the stage for continued success.