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  • Influencer Marketing Strategies For Success In The Digital Era


    Jay Rathod Co-Founder of Koffeetech Communications.

    By – Mr. Jay Rathod, Co-Founder, Koffeetech Communication

    Social media has become an integral part of the way we connect, communicate, and collaborate with audiences. As it grows, the content creation has expanded and everyone is in the race to earn a significant following. ‘Influencer’ is the term we use to refer to someone on digital platforms who is driving a new wave of content creation. They are a sort of internet celebrity.

    As these creators gain millions of followers, digital marketing opens up new and natural routes. As a result, influencer marketing has become increasingly popular.

    Influencer marketing is a powerful strategy that can amplify your brand’s presence and engagement. Statistically speaking, 78% of marketers concluded that influencer marketing effectively increases brand awareness. Moreover, 41% of online audiences buy products after getting a review from an influencer weekly. So, there are higher chances of attracting potential audiences and converting them into potential buyers through influencer marketing.

    Today, social media platforms—Instagram, LinkedIn, and Facebook—are more than an office space for any business. From real estate developers to e-commerce portals, these applications enable brands to engage with their audience and make real-time connections. Influencers have extensive knowledge in different niches and the talent for telling great stories. They not only bring about high levels of interactions but as well influence consumer behavior and buying choices. However, it’s not just one way around the corner.

    The brand needs to formulate a robust marketing strategy that aligns with the influencer and products or awareness it wants to convey across digital platforms. Strategies vary depending on geography, industry, and target audiences. Hence, conducting research before creating an influential marketing strategy is essential

    Here is a five-step-by-step guide recommended to others before creating an influential marketing strategy.

    1. Identifying the Right Influencers

    A successful influencer marketing campaign begins with identifying and choosing suitable influencers to work with. Selecting the right match requires a deep dive into your target audience, their preferred social media channels, and the most influential people among them.

    Some of the aspects to look at when selecting an influencer include relevance, audience size and engagement rate, authenticity, credibility and how well they resonate with your brand’s values.

    As a marketer, it’s important to invest enough time in choosing the best-fit influencers who will ensure that your campaign speaks to your intended audience and drives real results.

    2. Strategic Influencer Campaign Planning and Execution

    Successful influencer marketing campaigns should be guided by well-thought-out strategies formulated in line with overall marketing objectives. Specific goals for campaigns like enhancing customer engagement, increasing brand awareness, or driving sales ought to be outlined clearly.

    More so, a content plan that clearly states what type of content will be developed, along with messaging and cadence, within the campaign period is necessary.

    Strategic campaign planning and execution will help maximize the impact of your influencer marketing initiatives.

    3. Ongoing Relationship Management

    Maintaining strong relationships with your influencer partners is essential for the long-term success of your influencer marketing initiatives.

    This involves regular communication, providing clear briefs and guidelines, and offering support and resources to ensure that the influencers can effectively represent your brand.

    Additionally, it is important to foster a collaborative environment where influencers feel empowered to contribute their unique perspectives and creative ideas. By nurturing these relationships, you can build a network of trusted brand advocates who can help you reach and engage your target audience more effectively.

    4. Measure Performance and Optimize

    Effective influencer marketing campaigns require robust performance measurement and optimization strategies. This involves tracking key metrics such as reach, engagement, conversion rates, and return on investment (ROI).

    By analyzing these metrics, you can gain valuable insights into the effectiveness of your campaign and identify areas for improvement. Additionally, it is important to continuously test and optimize your campaign elements, such as the content, messaging, and influencer

    selections, to ensure that your efforts are driving the desired results.

    By adopting a data-driven approach to performance measurement and optimization, you can refine your influencer marketing strategy and maximize the impact of your campaigns.

    5. Engagement and Community Building

    Influencer marketing is not just about leveraging the reach and credibility of individual influencers; it is also about fostering a sense of community and engaging your target audience. This can be achieved by encouraging influencers to interact with their followers, respond to comments, and foster meaningful conversations.

    Additionally, you can leverage user-generated content (UGC) and encourage your audience to share their experiences with your brand, further enhancing the authenticity and trust in your influencer marketing efforts.

    By prioritizing engagement and community building, you can create a more loyal and engaged customer base that is more likely to advocate for your brand.

  • Influencer Marketing Strategies For Success In The Digital Era


    Jay Rathod Co-Founder of Koffeetech Communications.

    By – Mr. Jay Rathod, Co-Founder, Koffeetech Communication

    Social media has become an integral part of the way we connect, communicate, and collaborate with audiences. As it grows, the content creation has expanded and everyone is in the race to earn a significant following. ‘Influencer’ is the term we use to refer to someone on digital platforms who is driving a new wave of content creation. They are a sort of internet celebrity.

    As these creators gain millions of followers, digital marketing opens up new and natural routes. As a result, influencer marketing has become increasingly popular.

    Influencer marketing is a powerful strategy that can amplify your brand’s presence and engagement. Statistically speaking, 78% of marketers concluded that influencer marketing effectively increases brand awareness. Moreover, 41% of online audiences buy products after getting a review from an influencer weekly. So, there are higher chances of attracting potential audiences and converting them into potential buyers through influencer marketing.

    Today, social media platforms—Instagram, LinkedIn, and Facebook—are more than an office space for any business. From real estate developers to e-commerce portals, these applications enable brands to engage with their audience and make real-time connections. Influencers have extensive knowledge in different niches and the talent for telling great stories. They not only bring about high levels of interactions but as well influence consumer behavior and buying choices. However, it’s not just one way around the corner.

    The brand needs to formulate a robust marketing strategy that aligns with the influencer and products or awareness it wants to convey across digital platforms. Strategies vary depending on geography, industry, and target audiences. Hence, conducting research before creating an influential marketing strategy is essential

    Here is a five-step-by-step guide recommended to others before creating an influential marketing strategy.

    1. Identifying the Right Influencers

    A successful influencer marketing campaign begins with identifying and choosing suitable influencers to work with. Selecting the right match requires a deep dive into your target audience, their preferred social media channels, and the most influential people among them.

    Some of the aspects to look at when selecting an influencer include relevance, audience size and engagement rate, authenticity, credibility and how well they resonate with your brand’s values.

    As a marketer, it’s important to invest enough time in choosing the best-fit influencers who will ensure that your campaign speaks to your intended audience and drives real results.

    2. Strategic Influencer Campaign Planning and Execution

    Successful influencer marketing campaigns should be guided by well-thought-out strategies formulated in line with overall marketing objectives. Specific goals for campaigns like enhancing customer engagement, increasing brand awareness, or driving sales ought to be outlined clearly.

    More so, a content plan that clearly states what type of content will be developed, along with messaging and cadence, within the campaign period is necessary.

    Strategic campaign planning and execution will help maximize the impact of your influencer marketing initiatives.

    3. Ongoing Relationship Management

    Maintaining strong relationships with your influencer partners is essential for the long-term success of your influencer marketing initiatives.

    This involves regular communication, providing clear briefs and guidelines, and offering support and resources to ensure that the influencers can effectively represent your brand.

    Additionally, it is important to foster a collaborative environment where influencers feel empowered to contribute their unique perspectives and creative ideas. By nurturing these relationships, you can build a network of trusted brand advocates who can help you reach and engage your target audience more effectively.

    4. Measure Performance and Optimize

    Effective influencer marketing campaigns require robust performance measurement and optimization strategies. This involves tracking key metrics such as reach, engagement, conversion rates, and return on investment (ROI).

    By analyzing these metrics, you can gain valuable insights into the effectiveness of your campaign and identify areas for improvement. Additionally, it is important to continuously test and optimize your campaign elements, such as the content, messaging, and influencer

    selections, to ensure that your efforts are driving the desired results.

    By adopting a data-driven approach to performance measurement and optimization, you can refine your influencer marketing strategy and maximize the impact of your campaigns.

    5. Engagement and Community Building

    Influencer marketing is not just about leveraging the reach and credibility of individual influencers; it is also about fostering a sense of community and engaging your target audience. This can be achieved by encouraging influencers to interact with their followers, respond to comments, and foster meaningful conversations.

    Additionally, you can leverage user-generated content (UGC) and encourage your audience to share their experiences with your brand, further enhancing the authenticity and trust in your influencer marketing efforts.

    By prioritizing engagement and community building, you can create a more loyal and engaged customer base that is more likely to advocate for your brand.

  • EduQuest Student Rudraksh Bhandari Wins Prestigious UAE Awards

    twenty seventh June 2024  Gurgaon, Haryana, India Rudraksha Bhandari, a scholar from Sharjah, has earned vital recognition within the UAE by successful each the Sheikh Hamdan Award and the Sharjah Award. These accolades spotlight his outstanding achievements and dedication. Rudraksh’s journey to success started within the ninth grade when he began receiving steerage from EduQuest, an schooling consultancy.

    Rudraksha Bhandari Student

    EduQuest has been instrumental in shaping Rudraksh’s tutorial journey. With a give attention to customized profile constructing, SAT teaching, AP examination teaching, tenth and twelfth Board examination preparation and college functions. EduQuest offered tailor-made assist that balanced his tutorial and extracurricular actions. Their complete method ensured Rudraksha was well-prepared from each facet, for his journey in direction of his dream college overseas.

    EduQuest has been offering end-to-end PSAT/SAT/ACT/AP/Tuitions/Olympiads and University Applications since 1995 and has intensive expertise, coaching varied ranges of scholars. The college students endure evaluation by way of their “Diagnostic Test Framework”, which permits the design of individualized, custom-made modules and preparation for goal examinations by each “Online Live” and “Classroom Sessions”. EduQuest additionally advises college students in constructing their Profile, and college essay writing and guides them in selecting the best universities, faculties, and establishments, underneath one roof.

    Rudraksha Bhandari expressed his gratitude, saying, “EduQuest has made my dream come true. They guided me to create a sturdy profile for worldwide universities and taught me to suppose otherwise when crafting college essays. Their steerage for essay writing and resume presentation was very good. Under their mentorship, I scored 1540 on the SAT and ready for 10 AP exams. My elder sister Nilisha, who’s at Purdue, was additionally guided by EduQuest. I owe a lot to EduQuest, a one-stop answer for all instructional providers.”

    Priya Mahajan, Director of EduQuest Gurgaon, shared her pleasure in Rudraksh’s accomplishments, “We are honored to teach college students like Rudraksh Bhandari. After assessing his strengths and targets, we developed his profile by mixing tutorial and extracurricular actions. Academically, we ready him for his board exams, the place he excelled, and offered SAT and AP teaching. We are additionally proud to have guided his sister Nilisha, one other distinctive scholar. Rudraksh’s acceptance into quite a few elite universities, together with Georgia Tech, UCSD, and Purdue, displays our dedication to growing our college students totally.”

  • SANY INDIA PARTNERS WITH UNION BANK OF INDIA TO PROVIDE FINANCIAL SOLUTIONS TO ITS CUSTOMERS

    (Left to Right) : Mr. Naveen Jain, Zonal Head , Pune of Union Bank of India and Mr. Sanjay Saxena, COO SANY INDIA present at the signing ceremony of financial solution partnership to provide assistance to SANY INDIA customers.

    NEW DELHI:  SANY India, a leading manufacturer of construction equipment, is pleased to announce the signing of a Memorandum of Understanding (MoU) with the Union Bank of India. Through this strategic partnership, SANY India aims to provide substantial growth and development opportunities across the country along with enhanced financial support to its customers while facilitating easier access to SANY India’s advanced product line along with readily available financial solutions.

    The MoU was signed in the presence of Naveen Jain, Zonal Head, Pune of Union Bank of India, and Sanjay Saxena, COO of SANY India, accompanied by senior officers from both organizations. 

    This collaboration between SANY India and Union Bank of India is strategically designed to leverage the strengths of both entities, providing a range of customized financial services tailored to meet the needs of the customers. This collaboration is designed to streamline the financing process, making it more efficient and customer-friendly, thereby empowering businesses across various sectors.

    Sanjay Saxena, COO of SANY INDIA, stated, “We are happy to join hands with Union Bank of India, a leading institution of economic well-being within its operational areas. This MoU is a testament to our commitment to delivering exceptional financial services alongside our cutting-edge products, empowering customers across India.”

    Highlighting the significant reliance on Union Bank of India for equipment financing, Saxena added, “The MSME Schemes offered by Union Bank of India are beneficial to all profiles of construction equipment customers. This partnership highlights the bank’s strong commitment to funding construction equipment. With Union Bank of India as our preferred financier, customers can conveniently access financing solutions for our earthmoving and construction equipment without the need to explore alternative options.”

    Naveen Jain, Zonal Head, Pune of Union Bank of India, commented, “We are pleased to enter this strategic partnership with SANY India and continuously strive to provide beneficial opportunities for our customers. With construction and infrastructure activities thriving across the country, the demand for earth-moving and construction equipment is on the rise. Through our Construction Equipment Finance schemes, prospective buyers of SANY equipment can easily avail themselves of financing tailored to meet their financial requirements.”

    This partnership marks a milestone in the financial and construction sectors, promising a collaborative relationship that will benefit customers, foster industry growth, and support national development goals.

  • Statement From Phoenix Marketcity Viman Nagar About A Recent Viral Video On Social Media


    Phoenix Marketcity Pune, Viman Nagar, Nagar Road

    PUNE: Anshuman S Bharadwaj, Centre Director, Phoenix Marketcity Pune shared with media, “We at Phoenix Marketcity Pune, Viman Nagar, Nagar Road have been made aware of a recent video circulating on social media involving two individuals allegedly using drugs in a mall washroom. It has come to our attention that various reports have inaccurately linked this incident to our premises. After a thorough investigation and consultation with our internal team, we can confirm that the aesthetics and design of the washroom depicted in the video do not match any of the bathrooms within Phoenix Marketcity Pune, Viman Nagar, Nagar Road. Thus, we can conclusively state that this video was not shot in our mall. 

    Phoenix Marketcity Pune, Viman Nagar, Nagar Road, stands firmly against the use of illegal substances. Our policies and practices ensure a safe and secure environment for all our patrons. Our security team is highly vigilant and conducts regular checks to prevent any unlawful activities on our premises. We adhere strictly to all rules and regulations mandated by the state government to maintain a safe and enjoyable shopping experience for everyone.

    We are deeply concerned about the misinformation being spread and the unfounded association of our mall with such activities. We request all media outlets and individuals on social media to verify facts before disseminating information. The spread of unverified information can cause undue harm to our reputation and distress among our patrons.

    Phoenix Marketcity Pune, Viman Nagar, Nagar Road, remains committed to providing a safe, family-friendly environment. We take pride in our stringent security measures and the trust our visitors place in us. We encourage our visitors to report any suspicious activities immediately to our security team to help us maintain a secure atmosphere for all.”

  • Statement From Phoenix Marketcity Viman Nagar About A Recent Viral Video On Social Media


    Phoenix Marketcity Pune, Viman Nagar, Nagar Road

    PUNE: Anshuman S Bharadwaj, Centre Director, Phoenix Marketcity Pune shared with media, “We at Phoenix Marketcity Pune, Viman Nagar, Nagar Road have been made aware of a recent video circulating on social media involving two individuals allegedly using drugs in a mall washroom. It has come to our attention that various reports have inaccurately linked this incident to our premises. After a thorough investigation and consultation with our internal team, we can confirm that the aesthetics and design of the washroom depicted in the video do not match any of the bathrooms within Phoenix Marketcity Pune, Viman Nagar, Nagar Road. Thus, we can conclusively state that this video was not shot in our mall. 

    Phoenix Marketcity Pune, Viman Nagar, Nagar Road, stands firmly against the use of illegal substances. Our policies and practices ensure a safe and secure environment for all our patrons. Our security team is highly vigilant and conducts regular checks to prevent any unlawful activities on our premises. We adhere strictly to all rules and regulations mandated by the state government to maintain a safe and enjoyable shopping experience for everyone.

    We are deeply concerned about the misinformation being spread and the unfounded association of our mall with such activities. We request all media outlets and individuals on social media to verify facts before disseminating information. The spread of unverified information can cause undue harm to our reputation and distress among our patrons.

    Phoenix Marketcity Pune, Viman Nagar, Nagar Road, remains committed to providing a safe, family-friendly environment. We take pride in our stringent security measures and the trust our visitors place in us. We encourage our visitors to report any suspicious activities immediately to our security team to help us maintain a secure atmosphere for all.”

  • Advocate Kamlesh Pisal Appointed Secretary Of The Maharashtra Cricket Association


    Adv Kamlesh Pisal

    PUNE: Advocate Kamlesh Pisal, a name that commands high respect in the cricketing community in Maharashtra, holds the pivotal position of Secretary of the Maharashtra Cricket Association (MCA). His rise to this role was unexpected yet inevitable, driven by his strong legal understanding and passion for sports.

    Kamlesh Pisal, known as KP, runs his law firm KP Land and Legal Solutions LLP. While his appointment as the MCA secretary was not expected even to him, those who knew him recognized that his legal expertise made him the perfect fit for the role. His experience in handling arbitration and litigation has been invaluable in the smooth operation of the MCA.

    Hailing from Satara, KP was a long-distance runner in his younger years. He also had a deep interest in tennis which led to promoting and popularising the sport in his district. From a young age, he understood the transformative power of sports, a lesson that has guided him throughout his career. His early involvement in local sports associations as well as his secretaryship at the Satara Club, one of the most prestigious sports clubs in the district, laid the groundwork for his later achievements.

    One of KP’s most notable accomplishments is his role in the success of the Satara Half Hill Marathon (SHHM). Under his leadership, the SHHM has gained international recognition, attracting over 8,000 participants each year. This experience in managing a large-scale sporting event proved invaluable when he took on the responsibilities at the MCA.

    Leveraging his experience from the SHHM, KP has played a vital role in organizing the Maharashtra Premier League (MPL). The MPL has flourished under his guidance, providing a vibrant platform for talent across the state. His dedication to the league’s success is evident in every aspect of its execution, from logistical planning to legal oversight.

    KP is deeply committed to the long-term development of cricket in Maharashtra, working tirelessly to groom talented players and to see them represent India on the international stage. He is equally focused on training coaches and trainers, believing that a well-rounded support system is crucial for the development of world-class cricketers.

    As the MPL progresses, Advocate KP’s influence on Maharashtra’s cricket scene cannot be overstated. His unique blend of legal expertise, organizational skills, and passion for sports has positioned him as a key figure in the cricketing community in the state. Under his direction, the future of Maharashtra cricket looks brighter than ever.

  • Birla Estates Acquires 16.5 Acre Land Parcel In Manjri


    Birla Estates

    The development will comprise residential housing with a revenue potential of INR 2500 Cr

    PUNE: Birla Estates Pvt. Ltd., a 100% wholly owned subsidiary of Century Textiles and Industries Limited and the real estate venture of the Aditya Birla Group, is all set to expand its presence in Pune with a land acquisition in Manjri, Pune. The land parcel is spread across 16.5 acres with a development potential of approx. 32 lac sq ft and an estimated revenue potential of INR 2,500 Cr.

    As part of an Integrated Township, the proposed development will offer a variety of residential unit configurations. Located in the rapidly emerging micro-market of Manjri, Pune, the project is situated on the Pune-Solapur Highway offering seamless connectivity to several IT hubs, including Kharadi, Magarpatta, and Phursungi, as well as the Hadapsar MIDC.

    Commenting on this development, K. T. Jithendran, MD & CEO at Birla Estates said, “Pune is a strategic market for us and this acquisition is a step towards our ambitious growth plans. The Pune Sholapur corridor is transforming at a rapid pace and we intend to enhance living standards in Manjri by delivering meticulously designed homes that seamlessly integrate contemporary architecture with thoughtfully chosen amenities.”

    Furthermore, the project is conveniently connected to educational institutions, healthcare facilities, and shopping centers, making it a lucrative investment opportunity. The area is poised for substantial growth due to its excellent connectivity to the Pune Ring Road.

  • Birla Estates Acquires 16.5 Acre Land Parcel In Manjri


    Birla Estates

    The development will comprise residential housing with a revenue potential of INR 2500 Cr

    PUNE: Birla Estates Pvt. Ltd., a 100% wholly owned subsidiary of Century Textiles and Industries Limited and the real estate venture of the Aditya Birla Group, is all set to expand its presence in Pune with a land acquisition in Manjri, Pune. The land parcel is spread across 16.5 acres with a development potential of approx. 32 lac sq ft and an estimated revenue potential of INR 2,500 Cr.

    As part of an Integrated Township, the proposed development will offer a variety of residential unit configurations. Located in the rapidly emerging micro-market of Manjri, Pune, the project is situated on the Pune-Solapur Highway offering seamless connectivity to several IT hubs, including Kharadi, Magarpatta, and Phursungi, as well as the Hadapsar MIDC.

    Commenting on this development, K. T. Jithendran, MD & CEO at Birla Estates said, “Pune is a strategic market for us and this acquisition is a step towards our ambitious growth plans. The Pune Sholapur corridor is transforming at a rapid pace and we intend to enhance living standards in Manjri by delivering meticulously designed homes that seamlessly integrate contemporary architecture with thoughtfully chosen amenities.”

    Furthermore, the project is conveniently connected to educational institutions, healthcare facilities, and shopping centers, making it a lucrative investment opportunity. The area is poised for substantial growth due to its excellent connectivity to the Pune Ring Road.

  • The Lexicon Schools Book Launch “I Believe – And This Is My Story”

    PUNE: The Lexicon Schools launched their first-of-its-kind book titled, “I Believe – And This Is My Story”, on 19th June 2024, at the hands of S.D. Sharma, Founder Chairman, of The Lexicon Group, and Pankaj Sharma, President of The Lexicon Group of Institutes and Chairman & MD, Pune Times Mirror, Civic Mirror & Multifit. Also present on stage were Nasir Shaikh, Group CEO of The Lexicon Group of Institutes, EduCrack, and EasyRecruit+, Anju Luthra, Deputy Director, of The Lexicon Schools, and Hemant Kumar, Founding Editor of Quill Club Writers.

    Authored and illustrated by the students of The Lexicon Schools, this book is a collection of illustrated stories that delve into the thoughts, imagination, and perspectives of the school-going generation. It beautifully showcases the experiences, dreams, and beliefs of young Lexiconites and is a great display of their great creativity and insight. The students received guidance from Mr. Hemant Kumar and a dedicated team of teachers and facilitators from The Lexicon Schools.

    “I Believe” is the first such book released by a school in Pune. When asked about it, Pankaj Sharma, President of The Lexicon Group of Institutes and Chairman & MD of Pune Times Mirror, Civic Mirror, and MultiFit, said, “We have great confidence in what our students are capable of doing. We endeavored to offer them an opportunity to showcase their talent, which is an integral part of the Lexicon Experience.” He thanked Mr. Hemant Kumar, Founding Editor – Quill Club Writers, and the teachers involved in guiding the students for their immense contribution in making it a success.

    Nasir Shaikh, Group CEO of The Lexicon Group of Institutes, EduCrack, and EasyRecruit+ added, “When we came up with this unique idea, it was amazing to see how the students embraced the opportunity. We are the first school in Pune to come up with such a book and we are sure this book is going to inspire many young aspiring storytellers – both of the written word and the illustrative art kind.”

    The event included two-panel discussions. The first discussion, “Voice of the Future – Unveiling Our Story”, was by the students of The Lexicon Schools. Student illustrators Sreyanshu Dey, Chaitrasri Kolli, and Yashica Jain and student authors Trisha Prajapati, Aneet Deepak, and Dhaanya Naithani, shared their journey of creating this volume and the thought process behind it. The discussion was moderated by Abha Chaloo, an avid reader and orator.

    The second panel discussion on “The Power of Storytelling: Inspiring Creativity and Collaboration Among Young Authors and Illustrators” was by a set of expert panelists, which included Hemant Kumar – Founding Editor – of Quill Club Writers, Swati Raje – Author & Founder President – Bhaashaa Foundation, Ajay Vaishampayan – Head Customer Acquisition & Engagement, Creaticity, Garima Gupta – Psychologist, Author & Happiness Coach, Arvind Mittal – Author & Script Writer and Varsha Seshan – Author of children’s books. Raoul D’Cunha, a well-known Soft Skills Trainer, MUNner, and Athlete was the moderator of this enlightening panel discussion that enriched the audience.

    “I Believe” will be on the stands soon. Its success will pave the path towards more and more creativity among school students.