Bangalore, June 30, 2023: Biz Staffing Comrade Pvt Ltd, a famend identify in the HR realm which gives a variety of recruitment and choice providers to various corporations might be internet hosting a HR Conclave – Biz Connect at Novotel Bengaluru Outer Ring Road on July 07, 2023. This specifically curated occasion will include a number of classes with eminent TA & HR specialists from throughout industries with themes comparable to – Embracing a strategic method to expertise acquisition (TA) in in the present day’s enterprise atmosphere, Unveiling one of the best practices in constructing lengthy-time period expertise swimming pools, Identifying, and overcoming the challenges alongside the way in which amongst others. The occasion may even have discussions across the impending recession, layoffs and challenges confronted by HR leaders, corporations and workers.
The occasion and the roundtable dialogue might be moderated by Shubhra Bhandari, a extremely achieved HR skilled with a exceptional monitor report. She has round 2 a long time of expertise throughout main expertise and shopper organizations. Her presence has impressed and empowered many to drive constructive change in the HR ecosystem.
Speaking on the occasion, Puneet Arora, Managing Partner, Biz Staffing Comrade Pvt Ltd mentioned, “This occasion will provide a chance for HR professionals to acquire perception from famend business specialists and have interaction in significant dialogue with their friends. Today, organizations throughout the globe discover themselves on the crossroads of the subsequent massive expertise disruption. The occasion is predicted to deliberate on how Talent Acquisition and HR can play a big position throughout this macro economics.”
Over the years, the position of the expertise acquisition operate has modified significantly from a conventional quantity centered inward operate to a extremely high quality centered outward operate to obtain the group’s broader objectives. TA is now accountable for a lot extra inside this area, from expertise info to inner mobility and retention and tends to deal with lengthy-time period human assets planning.
“Considering the elevated deal with folks functionality and the uneven expertise battle in the market the position of Talent Acquisition has turn out to be important to organizations. Biz Connect will present networking and data sharing extravaganza and an unparalleled alternative to acquire insights, and uncover the newest tendencies in the sector of quickly-evolving HR panorama from eminent professionals and specialists.” mentioned Jasvinder Bedi, Managing Partner, Biz Staffing Comrade Pvt Ltd.
Overall, the conclave will see participation from prime – notch expertise acquisition and HR leaders, guaranteeing an intimate and fascinating expertise for everybody concerned in this extraordinary event and guarantees to be an occasion of helpful data change.
MTV Beats and Vh1, Viacom18’s main youth music channels, are all set to hit shuffle and convey a multi-style celebration of music to followers, with the very best within the trade! This World Music Day, the 2 iconic channels will current ‘World Music Day – Showcase’, bringing collectively the extraordinary energy of music! Hosted by the charismatic and gifted Rohini Ramnathan, popularly often known as RoTalks, MTV Beats and Vh1’s ‘World Music Day – Showcase’ will captivate viewers with unique glimpses, insightful conversations, and memorable performances from the very best of the very best, on Wednesday, 21st June 2023, beginning 1:00 PM.
World Music Day Artistes
Featuring outstanding artists together with Anoushka Maskey, Dream Note, Indian Ocean, Shiekh Sadi, Nikhita Gandhi, Saahel, Akanksha Bhandari, Taba Chake and Hardil Pandya on MTV Beats andNickelback, Corey Taylor, Tsumyoki, Lenka, Grentperez, Rosie Darling, Mali, Kamakshi Khanna, Anoushka Maskey, Celina Sharma, Bryden & Parth, Perp andShayanon Vh1 throughout Rock, Hip-hop, Jazz, Pop, Blues, and Indie, the one-of-a-type expertise guarantees not solely unbelievable musical moments but additionally delve deeper into the inventive course of and inspirations behind the artists’ favorite songs. Adding to the joy, the collaborating artists will probably be becoming a member of the present from the consolation of their very own houses, bringing a private contact to their performances. From coronary heart-pounding beats to soul-stirring melodies, World Music Day – Showcasewill convey the expertise and range of the worldwide music scene to the forefront.
Speaking about ‘World Music Day – Showcase’, Merrill Sequeira, Programming Head, MTV Beats, mentioned, “At MTV Beats and Vh1 India, World Music Day is all the time particular – it’s a cultural motif and celebration of music, its evolution and the artists who make it memorable. ‘Showcase’ is an endeavour to convey artists nearer to their followers and join individuals via the facility of music.”
World Music Day Show timings
Get prepared for a rare journey crammed with unforgettable performances, heartwarming moments, and the sheer pleasure of music. Tune in to MTV Beats and Vh1 on twenty first June at 1:00 PM and MTV at 9:30 PM to immerse within the unparalleled magic of music.
***
About MTV Beats:
Launched in 2016, MTV Beats is a 24×7 Hindi music channel with a deal with Bollywood. MTV Beats combines specifically curated music playlists with thematic exhibits and interactive features to grow to be the music companion for each state of affairs – from figuring out within the morning to partying all evening and all the things in between. To give the viewers a singular beat, MTV Beats has outlined the week into temper-primarily based themes and curated the playlists accordingly, thereby making music viewing a extra relatable expertise and is understood for enjoyable-crammed exhibits corresponding to MTV Beats Teri Meri Baatein, MTV Beats Most Searched, MTV Beats Wants to Know and Hit Mornings. MTV Beats can be identified for particular playlists curated by celebrities which incorporates FitStop with Sunny Leone, Swag On with Raftaar, House Party with Badshah and many extra.
About Vh1 India:
Vh1 is India’s solely 24-hour International leisure channel that gives viewers with their day by day dose of International music, Hollywood, Pop tradition and Lifestyle. Vh1 is part of Viacom 18. Since its inception in January 2005, Vh1 has grown tremendously reaching over 75 million individuals in India. Vh1 India has grown the English music viewers by 180% within the final 5 years alone. The channel has pioneered the heady mixture of programming content and lives on floor actions. Vh1 has been dedicated to bringing to Indian audiences the very best of worldwide music genres like EDM, punk, rock, reggae, hip hop, pop, jazz and so on. Through their worldwide properties like ‘Rock Rules’, ‘Jazz Masters’, ‘Hip-Hop Hustle’ & ‘Handpicked’ Vh1 has efficiently introduced down, artists corresponding to Anoushka Shankar, Wyclef Jean, Kardinal Offishall, Mobb Deep, Flipsyde, Jazz legend Herbie Hancock & chart topper Simon Webbe. From 2011, Vh1 India additionally secured a multi-yr deal for Music’s Biggest Event – The Grammys. This deal has spearheaded Vh1 because the No.1 viewing vacation spot for the youth within the English leisure and way of life house. Globally, Vh1 is on the market throughout 148 million households in over 124 international locations/territories.
‘Fathers really cherish their youngsters. Nowadays, fathers and youngsters have become the closest companions. I’m not solely my youngsters’ finest buddy but in addition their information, and they, in flip, information me by means of the journey of parenthood. Spending time with them permits me to grasp their needs and the language they converse. It’s an exquisite alternative that I have in right this moment’s company world, and it’s not at all a small privilege. As a Chief Marketing Officer and a proud father, I’ve personally skilled the exceptional evolution of paternal insurance policies in workplaces. I vividly recall the early days of my profession when taking time without work to attend my youngster’s college occasion or physician’s appointments was seen as a luxurious slightly than a necessity. Just a decade or so in the past, fathers had been anticipated to prioritize work over their roles at house. Fortunately, issues have considerably improved, and fatherhood is now valued and supported.
Recently, my son achieved a major milestone, and I used to be decided to rejoice and assist him. I wholeheartedly participated with none work-associated guilt or strain. This expertise, though small, is a good instance of the shifting tides in workplaces, the place the worth of household and private achievements is cherished.
It is heartening to firms to comprehend that supporting working fathers is greater than mere lip service. In our group, we actively foster an surroundings that embraces the totally different roles we play, acknowledging that our duties stretch past the confines of the workplace. With versatile work preparations, paternity leaves, and household-pleasant insurance policies, ahead-considering organizations like STL have built-in these practices into their core values. I firmly imagine that when workers are granted the liberty to prioritize their households, it cultivates a tradition of empathy, understanding, and solidarity. This, in flip, interprets into higher productiveness, job satisfaction, and total properly-being.’
India, 16, June 2023: Housing prices throughout the high eight[1] cities in India elevated 8% YoY amidst strong housing demand and constant high quality launches by high builders. Delhi-NCR noticed the highest enhance in residential prices at 16% YoY, adopted by Kolkata and Bengaluru with 15% and 14% YoY will increase respectively. Despite rising rates of interest, housing prices have been on the rise led by constant demand seen since final yr. As the rates of interest at the moment are anticipated to have peaked, a pause in the rising repo price paired with a wholesome home financial outlook will hold the market sentiment upbeat.
CREDAI President Boman Irani, stated “Owing to a conducive shopping for eco-system, homebuyers’ sentiment has been fairly optimistic for the previous few quarters. This can be validated by the sheer quantity of gross sales that we have now been witnessing in the latest previous, particularly in Tier 1 cities throughout India. Despite the rise in housing prices, which is primarily owing to rising uncooked materials prices and this constant demand, we anticipate the strong momentum to proceed as customers have proven a transparent urge for food to purchase new, greater homes with higher facilities – particularly in the submit pandemic period. There can be a larger thrust on Green Development initiatives, with homebuyers inclined in direction of sustainable homes which can be useful not simply to the setting but in addition financially, in the long run.”
The high eight cities continued to witness a rise in new launches, as builders deliberate to faucet the rising demand, owing to which the general unsold stock rose 12% YoY. With a spurt in new launches, about 95% of the unsold items in the high cities had been underneath building. Hyderabad noticed the highest bounce in unsold stock ranges, at 38% YoY. At the similar time Delhi NCR, Bengaluru, and Chennai noticed a dip in unsold stock, on the again of a big rise in gross sales. MMR continued to account for the most share in unsold stock at 37%, adopted by Pune at 13%.
“The residential actual property in India bounced again submit the pandemic and continues its strong momentum since the final yr. Aided by elevated desire for dwelling possession, relative affordability, high quality provide, the sector has remained resilient, offsetting the challenges posed by larger rates of interest amidst world headwinds. Given the optimistic market fundamentals, each finish-customers & traders can discover their candy spot in this sturdy market. Amidst this upswing, housing prices in India witnessed an 8% YoY rise throughout the first quarter of 2023.,” statedPeush Jain, Managing Director, Occupier Services at Colliers India.
Pan India residential prices Q1 2023 (in INR/sq ft) –
City
Average Price Q1 2023
QoQ Change
YoY Change
Ahmedabad
6,324
2%
11%
Bengaluru
8,748
6%
14%
Chennai
7,395
-1%
4%
Hyderabad
10,410
3%
13%
Kolkata
7,211
1%
15%
MMR
19,219
0%
-2%
Delhi NCR
8,432
0%
16%
Pune
8,352
0%
11%
Source: Liases Foras, Colliers
All the prices are based mostly on the carpet space
“Despite a 250-foundation level enhance in the RBI’s repo price since May 2022, the residential sector in India remained resilient by way of 2022 & in Q1 2023. The resultant enhance in dwelling mortgage rates of interest, didn’t defer demand, as the momentum of gross sales continued unabated. With builders specializing in delivering related provide at the proper worth & location, residential actual property is anticipated to stay promising in 2023,” statedVimal Nadar, Senior Director and Head of Research, Colliers India.
Housing prices in Delhi-NCR up 16% YoY, the highest amongst the high eight cities
Housing prices in Delhi-NCR has seen a gradual rise since the final eleven quarters. Notably, Dwarka Expressway witnessed a big worth rise at 59% YoY, largely led by the opening of Central Peripheral Road and the loop connecting Dwarka expressway with NH-8. Housing prices in Golf Course Road too surged 42% YoY. The revised prices in Golf course highway micro market now account for the highest property values in the area, surpassing the housing prices of Delhi micro market, which was the highest to date. The unsold stock in the area dropped by 38% in comparison with the pre-pandemic ranges, the highest amongst the high eight cities of the nation, indicating wholesome market dynamics. The area additionally witnessed the steepest decline in unsold stock at 9% YoY throughout Q1 2023, signaling optimistic client shopping for sentiment.
Unsold stock in Hyderabad swelled by 38% YoY throughout Q1 2023
Unsold stock ranges in Hyderabad went up by 38% YoY, highest amongst the high eight cities in India. The surge in unsold stock could be largely attributed to the spurt in new undertaking launches, notably in the Northwest and Southwest areas of the metropolis (Gachibowli, Kondapur, Nanakramaguda and Kokapet). Despite enhance in unsold stock, housing prices in Hyderabad have constantly proven a rise over the previous 9 quarters. Overall, housing prices in the metropolis surged 13% YoY throughout Q1 2023.
Housing prices in MMR stay rangebound, unsold stock up at 29% YoY
Housing prices in MMR largely remained secure, throughout Q1 2023. At the similar time peripheral micro markets like Panvel witnessed a 9% enhance on YoY foundation, adopted by western suburbs at 6.4%. Moreover, the area continued to account for the highest share in unsold items amongst the main cities in India. Unsold stock has been constantly rising in the area for the previous couple of quarters, led by new undertaking launches in the metropolis.
“FY 23 witnessed the highest-ever new launches and gross sales throughout main Indian cities in India. The traits will doubtless proceed, the sale and provide will doubtless develop, and the worth rise might be average,” stated Pankaj Kapoor, Managing Director – Liases Foras.
ALHUM INFOTECH, located in central India (NAGPUR). ALHUM INFOTECH is a number one DSA business in Central India.
ALHUM INFOTECH is an algorithm-based mostly know-how platform that may mix knowledge and technological innovation to allow entry to varied private credit score affords, comparability of various affords, and unbiased monetary counseling.
ALHUM INFOTECH Group was arrange in 2017 in NAGPUR by first-technology entrepreneur Ruhina Quazi.
The digital platform demonstrates ALHUM INFOTECH the corporate’s ambition to extend bank card gross sales to 50,000 by the top of 2024.
With the help of a robust tech spine, we’re set to remodel our business effectivity and additional strengthen the client join with our model. We look ahead to partnering with increasingly more monetary providers entrepreneurs to assist them.
ALHUM INFOTECH affords credit cards, private loans, business loans, housing loans, loans in opposition to property, overdrafts, financial savings accounts, Demat accounts, and insurance coverage, amongst different issues.
Introduction:
In the realm of training, there exists a rising concern over the prevalence of academic copycats – people who imitate, replicate, and inhibit the artistic potential of the area. This article goals to make clear the detrimental influence of academic copycats whereas highlighting the significance of embracing originality, innovation, and individuality in the pursuit of academic excellence.
The Perils of Imitation: Educational copycats hinder progress and restrict the potential for progress and innovation. By replicating concepts, ideas, and practices with out including any private contact or worth, they create a stagnant academic panorama devoid of contemporary views and artistic options. Imitation stifles creativity, discourages experimentation, and perpetuates a cycle of mediocrity.
Celebrating Originality: Originality is the lifeblood of training. It encourages educators to suppose past typical boundaries, discover uncharted territories, and devise progressive educating strategies that resonate with college students. By celebrating originality, educators can unleash their creativity, enabling them to create participating studying experiences that encourage and empower college students.
Nurturing a Culture of Innovation: Educational establishments ought to foster a tradition that nurtures innovation and encourages educators to take dangers. Embracing originality means valuing various views, encouraging collaboration, and embracing failure as a chance for progress. By offering educators with the freedom and assist to experiment and innovate, establishments can domesticate a vibrant academic ecosystem that thrives on creativity and steady enchancment.
Empowering Educators: Educators are at the forefront of academic innovation. It is crucial to empower them to unleash their creativity and problem the establishment. Professional improvement packages ought to prioritize nurturing artistic considering abilities, encouraging educators to discover new educating methodologies, leverage know-how, and interact college students by means of customized studying experiences. By empowering educators, we create a ripple impact that impacts the total academic system.
Inspiring Students: Educational copycats do a disservice to college students by denying them the alternative to expertise various approaches to studying. By embracing originality, educators can encourage and interact college students on a deeper stage. Innovative educating strategies, personalized studying experiences, and the integration of actual-world functions can ignite college students’ curiosity, essential considering, and drawback-fixing talents, getting ready them for the challenges of the future.
Breaking Free from the Chains of Imitation: To overcome the prevalence of academic copycats, a collective effort is required. Institutions ought to prioritize fostering an setting that celebrates originality and offers the crucial sources and assist for educators to innovate. Educators themselves have to be proactive in searching for out contemporary concepts, exploring interdisciplinary approaches, and sharing their successes with the wider academic group. Collaborative platforms and networks can function catalysts for creativity, permitting educators to study from one another and collectively elevate the high quality of training.
Conclusion: In the pursuit of academic excellence, it’s crucial to interrupt free from the chains of academic copycats and embrace originality, innovation, and individuality. By celebrating originality, nurturing a tradition of innovation, empowering educators, inspiring college students, and fostering collaborative studying environments, we are able to unleash the true potential of training. Let us encourage educators to be pioneers, thought leaders, and change brokers who create academic experiences that transcend imitation and depart a long-lasting influence on college students’ lives. Together, we are able to construct an academic panorama that thrives on originality, creativity, and the boundless prospects that lie forward.
New Delhi/Hyderabad, May 27, 2023: Ageas Federal Life Insurance, certainly one of India’s most reputed personal life insurance coverage firms immediately, launched its new brand campaign – ‘Sachinverse’, an optimistic imaginative and prescient of the future.
The campaign launched with a movie that includes cricketing legend and brand ambassador, Sachin Tendulkar that highlights how expertise will deeply disrupt each side of life from schooling to social interplay, to mobility, to family chores and even cricket.
In a digital ‘Sachinverse’, the completely different avatars of Sachin Tendulkar take viewers by means of varied situations together with a digital cricket stadium, onion-chopping robots, holographic cafes and a driverless automotive all rendered in a heady mixture of animation types.
Driving dwelling the message that whereas the future is likely to be thrilling, evolving and unsure, by specializing in monetary planning and investing in life insurance coverage, one can face the future with optimism, hope and confidence.
Karthik Raman, Chief Marketing Officer and Head – Products, Ageas Federal Life Insurance stated, “At Ageas Federal Life Insurance, we imagine in staying forward of the curve and doing issues in a different way. A current examine* by McKinsey means that in the subsequent 5 years, Gen Z, millennials and Gen X customers might spend between 4 and 5 hours a day in the metaverse, utilizing Augmented Reality (AR) and Virtual Reality (VR) gadgets.
As we gear up for a really completely different future, our newest campaign, Sachinverse talks about being ready for a panorama that’s quickly being reshaped by expertise. Building on our lengthy-time period brand philosophy of #FutureFearless, we proceed to remind folks that with well timed funding in life insurance coverage, they are often adequately ready for any uncertainties or disruptions that life throws at us.”
To execute the Sachinverse, a number of renditions of sketches had been created to make sure that the physique and facial options intently resembled Sachin. Extra care was additionally taken to deliver alive and recreate not solely Sachin’s character but in addition the completely different realms of the metaverse.
The Sachinverse campaign was conceptualized and created in partnership with VMLY&R India. It is a totally digital-led campaign utilizing social media platforms, influencer pages, and completely different digital media like OTT platforms and information websites.
Rajshekar Patil, National Creative Director at VMLY&R stated, “Ageas Federal Life Insurance’s communication has been refreshing when in comparison with how the insurance coverage section communicates, with movies like Young Sachin and The Boy Who Dreamed. Sachinverse is yet one more refreshing tackle the class. The thought of utilizing the theme of expertise and animation got here naturally as a result of audiences immediately wish to see tales that mirror their world and in addition borrow from widespread tradition.”
May 25, 2023; National: Following an exhilarating Day 1 of Goafest 2023, Day 2 kicked off with a line-up of insightful, informative and inspiring speakers and sessions. Each discussion offered insightful and unexplored information, from knowledge seminars to presentations, and as the day unfolded, learnings, experiences, creativity, and innovation culminated into the essence of this day!
The first session of Day 2 was presented by India Today, discussing the Future of Connected Devices and Cross Channel Measurement with Moderator, Rajdeep Sardesai – Consulting Editor – of India Today Television with Panellists Geet Lulla – VP of Sales & Head Asia Pacific – Comscore, Pankaj Krishna – Founder and CEO – Chrome DM, and Salil Kumar – CEO – ITGD. The session focused on the future of connected devices, highlighting seamless integration, effortless communication, and sophisticated cross-channel measurement for effective strategies.
Goafest 2023 Day 2 event
Thereafter, Disney Star presented a Knowledge Seminar, titled The Evolving Economy And The Future Of Startups with Anuradha SenGupta, Independent Journalist leading the conversation with Rajan Anandan, Managing Director – Sequoia Capital & Surge. The dialogue highlighted the evolving economy that has become a conducive environment for startups and Rajan’s belief in the profitability of growth-stage companies in the near future.
This discussion was followed by yet another Knowledge Seminar powered by The Hindu Group, Supercharging Creative Effectiveness: Unleash The Potential Of Your Campaigns led by Ed Pank, Managing Director – WARC APAC. He presented several thoughts and insights on the need for original creativity. Ed spoke about and presented several instances where parameters like inclusive marketing, sound mnemonic, and authentically participating cultures and subcultures play a consequential role in a creative impact.
The second half of the day began with Digital Creator & Stand-up Comic, Aiyoo Shraddha, filling the room with uncontrollable frolic and laughter.
Following this comical session, a Knowledge Seminar titled ‘Data-Driven Marketing – Are We Walking The Talk?’ powered by InMobi in association With Dainik Jagran showcased Moderator, Vikram Sakhuja, Group CEO Madison Media & OOH with Panellists Chandan Mukherji, Director & Executive VP – Nestle India, Priyanka Gill, Group Co-Founder, Good Glamm Group & CEO, Good Media Co, Ravi Santanam. CMO – HDFC, and Vipul Prakash, COO, MakeMyTrip. This session discussed in-depth numerous elements that need to be factored into the workings of the world of data-driven marketing, to which, Chandan aptly added, “Data is helping brands make real-time marketing decisions.”
The session also, through the panel discussion, assessed the utilisation of the relevant data, aggregated, and personalised as well as the shift from traditional approaches because of available data and its analysis. Priyanka rightly added, “Data today is a blunt instrument, but with time and teams learning to use data sufficiently, it could become a sharper tool.”
Similarly, this interaction also underlined the importance of enriching data collection on parameters that are relevant to a brand. In this case, informed hypotheses will help brands with growth in conversion rate because consumer behaviour patterns are being learnt and evaluated like never before.
Goafest 2023 Day 2 Sessions
Later, OMS Digital, a part of the Times Group presented the ASCI Creators Session, titled Creator Calling Creator a session curated by the Advertising Standards Council of India moderated by Subhash Kamath – Former CEO, BBH & Publicis Worldwide, India | Former Chairman – ASCI. The panellists included Rajdeepak Das – Chief Creative Officer and CEO, Leo Burnett, SouthAsia, India & Chairman, Creative Council, Publicis Groupe – South Asia, Shreya Agarwal – Head of FilterCopy, Pocket Aces, Smruthi Rajagopalan – AGM Maybelline, L’Oreal and Prableen Kaur Bhomrah, Beauty, Fashion, Body Positive & Lifestyle Influencer. This session narrowed down the connection between content creators, collaborators, inspiration, and the need to foster a thriving creative community.
The questions posed also garnered answers and information that tallied the sentiment of brand-agency relationships today and their applicability during campaigns. The collaborators, whether digital or mainline, all partner, bringing their expertise to the table along with recommendations for other platforms as well. Rajdeepak rightly added, “Ideas can come from anywhere, the only thing that matters is how we make it big. For that to happen, all the collaborators need to have one goal – to make the idea big.”
In summary, the conversation underlined the power of creators coming together to exchange ideas, share knowledge, and elevate their craft, collectively.
These sessions, for Day 2 at Goafest 2023, concluded with a Knowledge Seminar by Disney Star, titled Unearthing Future Talent: The Rise of Indian Cricketers from the Grassroots. The crowd could not keep calm when Harbhajan Singh, Indian Cricket Legend & Member of Parliament, took to the stage. It was unbelievably surreal and enthralling, all at once. In conversation with Manish Batavia, Sports Presenter & Commentator, he revealed so many components that make a cricketer, starting with self-belief, his experiences on-field and off-field, moving on to his journey beyond cricket, and then finally his upcoming book.
The discussion highlighted the immense talent pool in the country and the effectiveness of nurturing young players at the grassroots level. Harbhajan fondly remembers, “I tried my hands at Judo and Badminton, but Cricket was very close to my heart; I wanted to be like Kapil Dev!”
Harbhajan, in answer to Manish’s question about coaching, said, “Coaching is one thing, honest management of talent is what is required today.” He believes that through dedicated coaching programs, infrastructure development, and a passion for the sport, India’s young cricketers will make their mark on the international stage, paving the way for a promising future in cricket. This interview with Harbhajan showcased the potential for India to consistently produce skilled and competitive players who can contribute to the success of India.
Finally, he shared his insights on consistent practice and focus on a single goal. He also spoke about his learnings from failures and how he used them to do better at his game. He exited with the same gusto as his entry!
Goafest 2023 day 2 Masterclass
Parallelly, in the latter half of the day, the lineup of masterclasses began with Convosight, ‘Unleashing the Voice of Your Customers: Building Brand Advocacy in Communities’ by Tamanna Dhamija, Rajan Anandan & Shuvadip Banerjee. The speakers emphasised how brands and consumers can co-exist and create opportunities for each other whilst stressing the power of online communities. This was followed by the ‘Maximizing Your Advertising Potential on Flipkart’ masterclass, where Vaibhav Kapur, Senior Director of Flipkart Ads shared his experience and knowledge on how brands can weave effective digital ads from a company’s marketing and advertising perspective. Last, in line, the India Today Group: The Lallantop Adda masterclass primarily focused on the future of video content. Saurabh Dwivedi used references from film to deliver an entertaining masterclass about what successful video content will look like, going forward.
Well, that brought us to the end of yet another eventful day at Goafest 2023 coupled with a gala dinner and after-hours party with DJ Savio Joseph Mendez powered by MASTIII in association with Absolut Glassware
Catch a glimpse of all that Day Two was at Goafest 2022 and stay tuned for Day 3.
Bringing meaningful and transformative ideas to light!
May 25, 2023; National:
After an eventful Day 1, Day 2 at Goafest 2023 promised nothing short of an exciting and interesting one! Beating the scorching heat outside, a promising line of sessions began to unfold at Grand Hyatt!
The day began on an exhilarating note! Divya Kumar, a renowned Indian Playback Singer with Asees Kaur, Indian Playback Singer, ensured the crowd swayed and sang to their tunes, leaving everyone mesmerised, and wanting more. Their spirit and energy set the tone for the day.
Goafest 2023 Day 2 Session 1 Event 1
The first session of Day 2, by India Today, discussed the Future of Connected Devices and Cross Channel Measurement with Moderator, Rajdeep Sardesai – Consulting Editor – of India Today Television along with Panelists Geet Lulla – VP of Sales & Head Asia Pacific – ComScore, Pankaj Krishna – Founder and CEO – Chrome DM, and Salil Kumar – CEO – ITGD. This session at Goafest 2023 drove conversations around the future of connected devices, which holds a seamless integration of various smart devices, enabling effortless communication and data sharing between them, while cross-channel measurement has become increasingly sophisticated, providing comprehensive insights into user behavior across multiple platforms and touchpoints for more effective marketing strategies. Geet commented, “Measurement is now moving from a monolithic approach to a fragmented approach, which needs to be reported frequently because data by itself is meaningless, it needs context.”
Pankaj also presented his findings on incremental reach, which consists of three components, including browsers (223 mn), mobile devices (619 mn) and connected TVs (22.1 mn). These numbers have never been revealed before! Salil, too, made an important addition to his conversation about the monetisation of data. The panellists also accentuated the importance of clarity, wherein the measurement is concerned, as well as collaboration with regards to the real-time consumption ecosystem.
Goafest 2023 Day 2 Session 1 Event 1
Later, Disney Star presented a Knowledge Seminar, titled The Evolving Economy And The Future Of Startups with Rajan Anandan, Managing Director – Sequoia Capital & Surge leading the conversation with Anuradha SenGupta, Independent Journalist. The dialogue lit up several aspects of the economy, which included the evolution that continues to foster a fertile ground for startups, with an emphasis on capital, innovation, agility, and disruption, driving the creation of ground-breaking business models. The future of startups lies in leveraging emerging technologies to solve complex challenges, create new markets, and drive economic growth.
Companies that Sequoia Capital & Surge has backed previously are in the consumer space. Ranjan, through his consistent belief in growth-stage companies, highlighted the exponential profitability they will see in the coming years. He stated, “I truly believe in the profits these companies will incur in the next 6 quarters!”
This was followed by yet another Knowledge Seminar at Go9afest 2023 powered by The Hindu Group, called Supercharging Creative Effectiveness: Unleash The Potential Of Your Campaigns led by Ed Pank, Managing Director – WARC APAC. He presented several thoughts and insights on the effectiveness of creativity stating, “Creativity can dramatically impact the effectiveness of your campaign!”
The session answered questions on creative effectiveness, using creative and original insights to inform campaign strategies, personalise messaging, and target the right audience at the right time, maximizing engagement. He added, “We need to concentrate on creativity for not only the brand but also everyday people. Creating an experience should have value for the end-users.”
Additionally, Ed also emphasized the need to leverage the right type of creativity that accentuates experiences to create immersive and memorable campaigns that captivate audiences and drive brand impact. Furthermore, parameters like inclusive marketing, sound mnemonic, and authentically participating through cultures and subcultures, he asserts, also play a very consequential role wherein creative impact is concerned.
The first half of Day 2 at Goafest 2023 also witnessed two masterclasses beginning with ‘Media Planning in a Digital World’ by Madison World’s Founder, Chairman and Managing Director, Sam Balsara. He shared his insights on why digital media needs to be leveraged for brand campaigns. This was followed by ‘Driving Relevant Reach Through Video’, where Pratik Udeshi, Head- Agency & Video – Amazon India talked about relevant reach through video solutions on Amazon Ads and how advertisers can leverage it vis-a-vis accelerated video consumption in India.
About The Advertising Club:
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
May 19, 2023; Mumbai, India: Luxury Ayurvedic Beauty Brand, Just Herbs announces its foray into the Fragrance Category with india perfumes too with the launch of their ‘Pure Fragrance’ range. To support the latest launch, Just Herbs also rolled out its #NOSEtalgia campaign, consisting of a series of films having quirky characters who with their tongue-in-cheek humour demonstrates how fragrances leave an impression before you even try to make one.
A different take to what consumers are generally used to seeing in fragrance ads and india perfumes ads, Just Herbs’ campaign has decided to keep it simple, direct and to the point. Having garnered over 250K views in less than 48 hours, Just Herbs’ fresh approach towards fragrance marketing breaks away from the run-of-the-mill approach of sexualising the use of perfumes. Head onto their Youtube channels to view these ads.
“Most perfume ads will make you believe that a few sprays can land you your ideal job or dream partner. At Just Herbs, we believe in keeping things simple without confusing our consumer or playing with their emotions. A good perfume can do just one thing- make you SMELL GREAT! Our new range and campaign guarantees to make you smell good, all day long, without selling any fantasies.” says Arush Chopra, Co-founder & CEO of Just Herbs, who also makes an appearance in the campaign.
Perfumes India
Just Herbs’ new range Pure Fragrances are made with grain-derived alcohol and skin-loving essential oils. With over 11 options to choose from starting Rs. 325/- onwards, Just Herbs range includes Deodorants, Eau De Parfums, Body Mists and Roll Ons, for men and women with a promise of long-lasting freshness.
Just Herbs products are available across online marketplaces such as Nykaa, Amazon, Flipkart and Myntra. The products are also available to shop on their as well as at all Just Herbs retail touch points.
About Just Herbs
Just Herbs was founded with the intent to create holistic beauty solutions that are safe, honest and effective. They pair the best aspects of traditional ayurvedic practices with learning from contemporary knowledge, to offer beauty solutions that work on multiple levels.
Just Herbs believes beauty needs to come full circle. Their formulations nourish, preserve or protect – a 360° approach that makes sure their solutions are long-lasting.
Their brand ethos is “Traditional Principles, Modern Practices.” Making sure that they never waver from their original promise: beauty solutions that work.
Quote:
Introduction:
