Tag: Business News

  • ABBY Awards 2023 – One Show Awards announces shortlist of Creative ABBY

    ABBY Awards 2023 – One Show Awards announces shortlist of Creative ABBY

    May 16, 2023; Mumbai, India: ABBY Awards 2023 – One Show Awards attracted a total of 2282 entries this year as compared to 2007 entries last year.  Out of these a total of 736 entries have made it to the Final Round of metal and merit voting. The number of entries making it to the final round is around 32 percent indicating tough One Show global norms for earning metals.

    This year 181 companies entered the Creative ABBY 2023 out of which a total of 110 companies were shortlisted after the first 2 rounds.

    Among the Advertising agencies whose work has been shortlisted in alphabetical order are BBH, Cheil Worldwide, Cog Culture, Crayons, Creativeland Asia, Enormous, FCB India, Grey Group, Havas Worldwide, Law and Kenneth Saatchi, Leo Burnett, Manja Brand Works, McCann Worldgroup, MullenLowe Lintas, Publicis Health, Scarecrow M&C Saatchi, Sideways, TBWA, Tribes, VMLY&R Wunderman Thompson. 

    The full list of companies shortlisted is in the table attached.

    Abby Awards Shortlist

    Among the Digital companies whose work has been shortlisted in alphabetical order are Atom Network, BC Web Wise, Blink Digital, Centrick, Digitas India, Flibbr Consulting, FCB Kinnect, Gozoop, Grapes Digital, ibs Fulcro, Interactive Avenues, L S Digital, PivotRoots Digital, 22feet Tribal, Schbang, SoCheers, Sociowash Media, Social Panga, Wirality Media.

    Other digital companies shortlisted can be seen in the table attached.

    Media companies whose entries in Creative have been shortlisted are Havas Media, Laqshya Media, Madison World, Mindshare, White Rivers Media.

    Broadcast companies whose entries in Creative Abby have been shortlisted are Culver Max, Disney Broadcasting, NGC Network, Star India, TV18 Broadcast & Pictures, Viacom18 Media, Zee Entertainment.

    Publishing companies whose entries in Creative Abby have been shortlisted are ABP, Bennett Coleman & Co., Dainik Jagran, Dainik Bhaskar, HT Media, Hindustan Times, Hindustan Media Venture, Jagran Prakashan, The Hindu Group, Sangbad Pratidin.

    The Design companies shortlisted in alphabetical order are Alok Nanda Communications, Brandmovers, Cog Culture, The Honest illustrations, Hyphen Communications, Open Strategy and Design, Tree Design, Sharpener.

    Abby Awards 2023 Video Shorlist

    The video craft companies whose work is shortlisted are Bang Bang Films, Belief Films, Breathless Films, Chrome Pictures, Cutaway Films, Footloose Films, Future East, Good Morning Films, Hungry Films, K Silent, Kitchen Video, Little Lamb Films, Perfect Ten Films, Pick Films, Prodigious, Script Room, Superfly Films, Thinkpot.

    The full list of companies shortlisted are in the table attached.

    ***

    About The Advertising Club:

    The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry.

    The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at  Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster.  It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.

    Abby Awards
  • Market Research trends in India – boosted by Mobile phones & Smartphones

    Market research is an essential tool for businesses looking to understand their target audience and stay ahead of the competition.

    Mobile Measure, market research, Navin Williams

    With the rise of mobile and smartphone usage in India, market research has taken on a new dimension. In this interview article, we speak to Navin Williams, Founder of Mobile Measure – a leading firm in the domain in Asia & also a market research expert based in Shanghai, about the use of mobiles and smartphones in market research in India.

    With the rapid adoption of smartphones and mobile internet, it has become easier for businesses to reach their target audience and gather valuable insights. With the advent of the pandemic the penetration as well as engagement time with mobile phones went up tremendously in India.

    Q: Can you tell us a bit about the role of mobiles and smartphones in market research and it’s trends in India?

    A: Mobiles and smartphones are playing an increasingly important role in market research in India. With the rapid adoption of smartphones and mobile internet, it has become easier for businesses to reach their target audience and gather valuable insights. With the advent of the pandemic the penetration as well as engagement time with mobile phones went up tremendously in India. Today in the post pandemic scenario, many market research firms in India use mobile surveys, mobile ethnography, and mobile panels to gather information.

    Navin specifically mentions that Also the research landscape is better with better technology tools for data collection, data verification, measurement and analytics. As mobile penetration is high in the post pandemic period, fintech and banking activities are through the mobile phones mostly. Digital payments are growing as well in India. So rewards are received instantly by survey respondents in the market research studies they participated in. Thus, participation is seen going up due to this trend. However, the problem is digital is small pool of people in the entire market population especially with higher age groups and so getting an ideal research sample with it is an onerous task for researchers. Mobile based research also increases participation of research groups from distant areas, so quality of the research improves too as remote consumers grow into research panels and studies.

    Q: How do you think mobile-based market research differs from traditional market research?

    A: As you see, Mobile-based market research offers several advantages over traditional research methods. For one, it allows businesses to reach a wider audience, including people in remote areas who may not have access to traditional research methods. Additionally, mobile-based research is more cost-effective, as it eliminates the need for paper-based surveys and other materials.
    Also, in terms of Research Measurement, the traditional methods were slow and tedious processes. But with mobile based surveys, there is faster measurement and analysis of the research data. Also, tech enabled analytics is mostly the norm with most campaigns. Also, data processing is much faster for a large samples…But traditional research has the edge in having a better engagement with the remote respondents for many areas in India.

    Q: Can you give us an example of how mobile-based market research has been used in India?

    A: Sure, one example is the use of mobile ethnography to gather insights into the lives of people living in rural areas. Mobile ethnography involves asking participants to take pictures or videos of their daily lives using their smartphones. This method allows researchers to get a firsthand look at how people live and work, and gather insights that would be difficult to obtain through traditional research methods.

    Q: Are there any challenges associated with mobile-based market research in India?

    A: Yes, there are a few challenges. One is the issue of data privacy and security. With the increasing use of mobile devices to collect data, it is important to ensure that the data collected is secure and that participants’ privacy is protected. Additionally, there is a need to ensure that the research is representative of the population being studied. In India, for example, not everyone has access to smartphones or mobile internet, so researchers need to be mindful of this when designing their studies.
    Also in India many non-urban areas do not have speed connectivity and so remote users are costly to reach. Also to increase engagement with non-urban respondents, researchers have to use pictorial & gamefy-ed forms and also include vernacular language research forms which may lead to diminishing loss of understanding the research query as the regional language may not have a efficacy impact as English language.

    Q: What do you see as the future of mobile market research in India?

    A: I think mobile-based market research will continue to grow in popularity in India. With the increasing penetration of smartphones and mobile internet, it has become easier and more cost-effective for businesses to gather valuable insights. Additionally, advances in technology, such as the use of artificial intelligence and machine learning, are making it possible to gather and analyze large amounts of data quickly and efficiently.

    In conclusion, mobile-based market research is becoming increasingly popular in India. It offers several advantages over traditional research methods, including the ability to reach a wider audience and gather valuable insights quickly and cost-effectively. However, it is important to ensure that data privacy and security are maintained, and that research is representative of the population being studied. With the continued growth of mobile technology, the future of market research in India looks promising.

    Market research, mobile measure
  • Alt Hack – Chennai edition gives impetus to IBC Media’s Internship Program for student developers in Web 3 & emerging technologies

    L-R - Abhishek Pitti, Founder & CEO, IBC Media with Dr M Jayaprakasan, CEO, Naan Mudhalvan on the finale day of Alt Hack Chennai(*3*)L-R – Abhishek Pitti, Founder & CEO, IBC Media with Dr M Jayaprakasan, CEO, Naan Mudhalvan on the finale day of Alt Hack Chennai

    Chennai, 4th April 2023: India’s main Blockchain and Web 3.0 training pioneer, IBC Media’s Alt Hack – Chennai edition, a 3rd in the collection, concluded efficiently at Anna University, Guindy not too long ago. The 8-day on-floor training boot camp, performed in affiliation with the Government of Tamil Nadu and the Tamil Nadu Skill Board, was a part of the IBC Internship Program designed particularly for student developers to transition from Web 2.0 to Web 3.0 seamlessly and subsequently construct their future in this house.

    From a complete variety of registrations of 2716 college students from Tamil Nadu, 560 distinct college students participated offline in IBC Alt Hack – Chennai. Out of which, 354 college students forming 118 groups will get business internships from international corporations like Polkadot, Chingari and Unique Network. The remaining college students will take part in the IBC Online Education Program for business internships.

    The full-cycle coaching program was holistic in its method, facilitating college students from throughout the town to avail free training and certification, sensible studying, enterprise ideation course of and steering from high mentors in the sector to assist them be conversant in Web 3.0, Blockchain and different new-age technologies, give you related enterprise issues and solutioning, and grow to be business-prepared professionals. At the identical time, IBC Media’s affiliation with the Tamil Nadu Skill Board additional augmented this system, making it a big alternative for college students with advantages like grants, excessive-paying jobs and alternatives to deliver their Web 3.0 concepts and MVPs to profitable outcomes.

    In the 8 days of the training boot camp, the scholars have been educated in related facets of Blockchain and emerging technologies in addition to Web 3.0-associated careers by IBC Media together with key thought leaders in the business by way of impactful and worth-pushed classes.

    Furthermore, IBC Media’s headline sponsor, Polkadot – a flagship mission of Web3 Foundation and Parity Technologies, which facilitates a completely-useful and consumer-pleasant decentralized net – gave college students an outline of the Polkadot atmosphere structure and its useful ecosystem. Online audio system from Polkadot included Bill Laboon (Head of Education and Grants at Web3 Foundation), Abhishek Shah (Polkadot Application Engineer at Parity Technologies), Ben Greenberg (Senior Developer Relations Engineer at Parity Technologies) and Urban Osvald (Developer Relations, Engagement Team Lead at Parity Technologies).

    With a large response in phrases of student participation, Alt Hack – Chennai witnessed 1789 new concepts and proposals using Web 3.0 and Blockchain generated. 14 groups with the very best concepts have been chosen, and 3 profitable groups have been declared. The profitable groups have been awarded certificates by IBC Media.

    Meanwhile, the ultimate day of the hackathon occasion additionally noticed the presence of revered Dr M Jayaprakasan (I.S.D.S., CEO – Naan Mudhalvan), together with delegates from main engineering faculties in Tamil Nadu carefully related to Alt Hack – Chennai. The on-line speaker line-up included main minds from the Web 3.0 and Blockchain business, reminiscent of Dr Prakash Kamraj (Lead Blockchain Architect from Chingari) and Urban Osvald from Parity Technologies. An immersive panel dialogue on “How does upskilling in emerging tech profit each recruiters and expertise?” was a part of the agenda, and the panelists included Ms Mathi Vathani (Associate Vice President, Tamil Nadu Guidance Cell) Professor Senthil Kumar (Vice Principal, Saveetha Engineering College), Mr Pritam (Chennai DAO), Mr Mohan Raja (Director of Touchwork Designs Pvt Ltd), and Mr Vignesh Babu (Co-founder of Print 2 Block), with Praveen Thakur (COO, IBC Media) because the moderator.

    Respected Dr M Jayaprakasan, I.S.D.S. (CEO – Naan Mudhalvan) stated “IBC Media is saying a complete of 150+ Grants, amounting to INR 48 Lakhs for it to be distributed amongst 118 groups from throughout the State of Tamil Nadu who participated in IBC Alt Hack – Chennai on floor program. Successful completion of their internship will make them eligible for making use of for IBC Startup Pitch Competition with grants value over INR 80 lakhs.”

    Abhishek Pitti – Founder & CEO – IBC Media, stated, “There is an pressing want to bridge the large talent hole in the world of emerging technologies as they’re step by step penetrating virtually all spheres of our lives. Also, upskilling college students in the business was essential to additional strengthen India’s IT workforce. Alt Hack – Chennai was a step in this course because it introduced collectively business consultants, educators and HR professionals on the identical web page to chart college students’ careers in the tech house. I’m joyful that this edition was successful and look ahead to many extra such editions in the long run.”

    The future is predicted to be Web 3.0 and Blockchain-based, and bearing this in thoughts, IBC Media will embark on one other initiative – Superverse Tamil Nadu – a DAO group in collaboration with the Government of Tamil Nadu to upskill college students and tackle the dearth of such a talented workforce in India.

  • New Strategies for Higher Education and Research for New India needed – Prof PB Sharma at AIU VCs Conference

    New Strategies for Higher Education and Research for New India needed - Prof PB Sharma at AIU VCs Conference “With all pervading nature of know-how and thoughts-boggling improvements unleashed by the genius of man within the new age of hyper connectivity and data explosion, coupled with the ever-rising issues for wellbeing of humanity and safety of environmental well being, newer fashions of upper schooling for the learners of the brand new age are needed for the New India. The new age provides nice alternatives but in addition  monumental challenges, that embody main disruptions brought on by know-how improvements on one hand and the rising wants for compliance to sustainability in all walks of human endeavors. The universities in India, and throughout the globe are required to gear up to reply to this dire want and form themselves as the colleges of the brand new age to contribute successfully for the creation of the New India of our dream. New Strategies for transformational reforms in larger schooling and analysis within the universities of at the moment are required to greet the brand new age challenges and make larger schooling and analysis a significant recreation changer for creating a brand new world of blissful engagement and comfortable residing on planet Mother Earth”, mentioned Prof PB Sharma at the AIU VCs Conference held not too long ago at University of Science and Technology Meghalaya. The AIU Conference was inaugurated by former President of India Shri Ram Nath Kovind in August presence of Dr Ranoj Pegu, Minister of Education, Govt of Assam, Dr Suranjan Das, President of AIU, Dr Pankaj Mittal, Secretary General of AIU, Shri Mahbubul Hoque, Chancellor USTM, Dr GD Sharma Vice Chancellor of USTM Meghalaya and massive variety of Vice Chancellors from throughout India and additionally by representatives of Apex Bodies together with Association of Commonwealth Universities, AICTE, NAAC and ICAR. Large variety of college students and college additionally attended the VCs Conference. The Valedictory perform was graced by the Governor of Assam Shri Gulab Chand Kataria and the Minister of Education of Meghalaya Shri Rakkam A Sangama, Education Advisor of Govt of Assam Dr N G Mahanta and Shri Atul Kothari, National Secretary of Siksha and Sanskriti Utthan Niyas.

    During the final two years, the world has witnessed a devastating influence of the Corona pandemic. Covid-19 that compelled nations all over the world, with out exception, to take pressure measures together with extended lockdowns and acknowledge the truth that the facility of the microbial kingdom is extra deadly and devastating than the facility of weapons and missiles invented by man to date. It compelled companies and industries to shut and neglected numerous staff to lose their livelihood, and in a rustic like India even the technique of transport got here to a grinding halt. It additionally compelled the migrant staff to stroll empty pocket with their household to their native locations in rural India, that when despatched them to the cities and cities a number of hundred miles away from their pure habitat seeking jobs and livelihood in fashionable metropolises.

    As per the World Health Organization, Corona Virus dashboard,  as many as 758.4 million confirmed Corona instances have been reported from all over the world, that resulted in an estimated 6.86 million deaths attributed to Corona virus. The devastating influence of corona virus on human well being was, nevertheless, not restricted to deaths alone as its continued affect on human immunity and the threats arising out of the mutations of Corona Viruses are nonetheless a matter of grave concern and their influence is but to be extra precisely assessed. But one factor is obvious, the pandemic had a pronounced impact on the mindset and the perspective of individuals in direction of their life in addition to their livelihood. The COVID-19 has additionally impacted the social lifetime of the youthful era and their aspirations and ambitions.

    The universities have been shut down and have been compelled to reinvent the way in which schooling is to be imparted to the tech-savvy, new age learners, who embraced know-how and tech improvements with ease and velocity. These new age learners belong to the 21st Century, a century of folks that thrives on the capabilities of its folks and on the facility of their concepts. For them, PCM doesn’t solely imply Physics, Chemistry, and Mathematics but in addition People’s Capabilities and their Maturity. What extra, they belong to an age that provides a smoother and a degree playfield, on the subject of buying schooling within the digital age and with the huge physique of information being simply accessible to anybody having connectivity and digital units like laptops, smartphones, tablets, and many others.

    But then Covid-19 was not simply to pressure the companies, corporates, industries and the colleges to close down but in addition to ship a robust message to our minds that the way in which now we have determined to develop this world of ever rising consumption, elevated air pollution and ruthless onslaught and exploitation of nature wouldn’t be allowed to proceed, because the Nature is aware of how one can herald man’s quest for escalating greed and exploitation of Mother Nature. But then, the teachings learnt throughout pandemic have been swiftly forgotten as life returned to virtually regular after the extended pandemic. The care and concern for the setting in addition to the nicely-being of the folks at massive as soon as once more grew to become secondary to the urgency of fast restoration of financial system from its deep downfall through the pandemic days.

    It can be necessary to notice that the publish pandemic world is witnessing world recession and job losses moreover inflicting monumental challenges of reviving the worldwide financial system. But one factor is obvious that the publish Covid world has resulted into ushering a brand new age, a brand new world order through which the all-pervasive nature of know-how and thoughts-boggling scientific developments and know-how improvements are forcing us to reinvent the transformative reforms in all sectors of human endeavor, together with the way in which schooling is imparted and analysis is carried out in universities and establishments of upper studying., mentioned eminent academician Prof PB Sharma who’s the previous President of Association of Indian Universities, AIU.

    In this new age you will need to deal with creating new avenues for blissful engagement of the huge humanity that features round 600 million youth under the age of 25 in India alone. These new age learners are trying for a studying setting that make them able to greeting the brand new age challenges, seize nice alternatives that the brand new age provides and form them as excellent human beings deeply caring and dedicated to making a peaceable and compassionate world. The schooling for the brand new age should  subsequently transcend making a hype of ML and AI and configure methods and means to create excellent human beings able to creating and sustaining a brand new world order of comfortable and wholesome residing on planet Mother Earth in peace and concord.

    In this new world order, schooling, particularly larger schooling and analysis in faculties and universities is being more and more acknowledged as a significant recreation changer to empower the youth of the world with human capabilities and applied sciences to maintain our continued march on pathways of human excellence and guarantee larger ranges of sustainability in manufacturing techniques and providers. But then, schooling can’t and shouldn’t merely be centered on financial progress, it ought to alongside construct a caring and compassionate humanity and accountable citizenship that’s so important to create peace, concord and happiness across the globe, opined Prof Sharma.

     New Age- The Age of Uncertainty but in addition Innovation Infinite

    It goes with out saying that the brand new age is the age of uncertainty but in addition of nice alternatives to create a significantly better world than the world it was in pre-covid occasions. At the identical time, it is usually an age of nice disruptions brought on by fast progress of progressive know-how platforms, however then right here it is going to be necessary to appreciate that improvements are an incredible energy to create and create sooner and higher than the disruption it causes. Hence, the main target of innovation must be to make the most of the facility of innovation to create a brand new world through which know-how improvements create employment, new calls for for power effectivity and environmental compliance but in addition nice positive factors for accelerated financial progress and improvement with sustainability and inclusiveness.

    Digital applied sciences are to be perceived as being an incredible good friend of humanity at massive as they promote transparency and belief so very important to create a good and simply world society. But for each nice good there’s a nice menace of misuse and misguide. It could be prudent for the upper schooling within the new age to pay a better consideration to features of cyber safety, info integrity and social media duty, else the digital applied sciences assisted by the newer instruments of machine studying and AI shall create extra distress than the consolation and efficacy they intend to create.

    Integration of Ethics and Morals in Smart Machines and Systems Needed:

     It is right here we have to foster in our universities new tech improvements equivalent to ‘Technologies of Conscience’ for sensible machines and techniques. We must develop new, sensible, and clever units with embedded applied sciences of conscience that moreover creating the convenience of doing enterprise additionally positively influence the human conduct to guard them and the planet from the misguide and misuse of the large energy of know-how and pave the way in which for elevated sustainability, empathy and compassion, so necessary for a blissful life on planet Mother Earth. Special consideration is needed for improvement of recent tech improvements within the campuses of the colleges the place the youthful minds must be sensitized about their significance at an early stage of their life.

    The new age calls for a caring and compassionate management that cares for its folks, and settles the disputes, if any, by dialogues and coming along with its opponents on a typical desk to barter. War is not any resolution on this new age of transparency and quick access to know-how built-in and sensible warfare units equivalent to sensible and intelligence drones and sensible surveillance techniques succesful analyzing and helping fashionable warfare. The new age larger schooling in enterprise colleges and administration establishments must deal with creating such a brand new age management that cares for the planet and the folks and nurtures the world as one world household akin to Vasudhaiv Kutumbakam, the motto of G20 Presidency of India this 12 months in 2023, mentioned Prof Sharma.

    Higher Education for the New Age Learners:

    The new age schooling is to be extra about capabilities to assimilate the prevailing data, trigger deep studying and vital pondering to put it to use for performing the work exercise most effectively and most successfully. The schooling of the brand new age must be largely about nurturing creativity and innovativeness that individuals have of their genes as additionally to supply them with an setting of bringing out their easiest and manifest their innate potential of the Aristocracy and character expertise.

    UNESCO at the early dawns of the 21st Century had outlined the necessity for transformative reforms in schooling to foster an setting for not simply ‘Learning to Know’, but in addition ‘Learning to Do’ and ‘Learning to Live Together’. The UNESCO report of the International Commission on Reimagining our Futures Together: A brand new Social Contract for Education (2021) strongly argues that ‘Since wars start within the minds of males and girls, it’s within the minds of males and girls that the defenses of peace have to be constructed”. Naturally, the place else aside from in academic establishments, we will have the chance to assemble such defenses within the minds of our college students to avert battle and its agonies and create peace loving communities and nations.

    Curriculum for Peace and Harmony:

    It could also be value realizing what the Nobel Laureate Albert Einstein had mentioned “Peace can’t be saved by pressure; it might solely be achieved by understanding.” This tells us about the necessity to educate youth in regards to the significance of peace and the advantages that include it. We must make them perceive throughout their research within the universities and faculties how one can nurture a peace-loving society and follow peaceable coexistence. After all, a lot of the attitudinal and behavioural transformation takes place in college students throughout their research, extra throughout their school days after they have an setting of autonomy and freedom to form themselves the way in which they want to be in future.  The new age schooling has thus to, from now onwards, essentially tackle board and that too in substantial method the schooling for peace, inclusivity and above all integrity and sustainability. The curriculum for peace, inclusiveness, integrity and sustainability must be configured with its common enchantment and it’s to be successfully built-in into the general framework for the brand new age curriculum. This may even pave the way in which for designing the strategic framework for schooling for the brand new India of our desires and the brand new world through which we want to reside as world residents of a peaceable, comfortable and a affluent world.

    Research for Inclusive and Sustainable Development

    The new age analysis, like new age schooling, additionally must endure a transformative reconstruct in its focus and in its targets and targets. For the final many many years, the college analysis has been centered on strengthening the commercial revolution and creating mega corporates, in flip, creating nice economies. But then financial improvement alone can’t be the target of college analysis. The college analysis must serve the bigger goal of making a good and simply society free from inequality and disparities.

    It is right here, a renewed focus is needed for analysis for inclusive and sustainable improvement. Research that helps the expansion and development of inexperienced applied sciences and makes round financial system a actuality for reaching nice targets of web zero emissions and zero waste discharge. Unfortunately, after the Second World War the analysis in science and know-how grew to become extra closely aligned to the wants of the industries and corporates and much less in direction of the wants of society and the calls for defending the well being of the setting and the folks on the planet.

    Compared to this, the scientific analysis and know-how improvements in historical India have been centered on science of life and applied sciences for human well being and nicely-being. Ayurveda was the science of wholesome life, and the meals applied sciences have been a assure to nourish a wholesome physique, a wholesome thoughts and undoubtedly a cheerful soul. The deal with meals and meals merchandise was so nicely built-in with pure medicines and vitamins that fashioned the idea for good well being and nicely-being for a superb 100 years of lifespan for people. The care and concern for nature and the safety of setting was deeply built-in into schooling and analysis in historical India. We want to return to those fundamentals and thus reinvent fashionable science and know-how-based mostly tech savvy schooling and analysis for the brand new India and the brand new world of peace and prosperity. Let the hype of automation, machine studying and AI assisted sensible units and techniques not sway away our consideration to schooling and analysis for good well being and nicely-being for the brand new age developmental targets.

    Our age-outdated traditions of residing a life stuffed with divine bliss and happiness have been intrinsically associated to paying our best consideration to common follow of yoga and meditation, devour sattvic plant and cereal based mostly eating regimen worth added with cow milk and milk merchandise, additional supported by pure medicines built-in in our meals as herbs and spices. These along with righteous conduct and a self-regulated life-style created an impressed humanity dedicated to cultivating human excellence and make the most of human life as a possibility to serve, innovate and excel. We must combine such an emphasis on life sciences in our curriculum for schooling for new India and analysis for improvement of a wholesome and comfortable society.

    Today, it’s all the extra necessary for us to make our soul comfortable and obey its instructions for main a cheerful and blissful life. The soul inside us guides us to do good and to stay on the facet of a coronary heart stuffed with compassion for others and a thoughts dedicated to innovating and exceling in service of man and Mother Nature. You might ask, in what language does the soul communicates with us? The soul is our greatest good friend, and it communicates to us by emotions and expression of our feelings. When we take heed to our soul and observe its instructions of righteous acts and good deeds, happiness glows from our face. However, once we act in opposition to our conscience and disobey our soul, we really feel responsible, and our face displays that guilt. In the well-known Bhagwat Gita, we’re ordained to control ourselves by self-self-discipline, “Aatmasanyam”. A cheerful soul additionally conjures up us to commit our time for classical music, classical performances, prayers to divine and join with empathy, Aatmiyata with the range of the attractive world round us. A mere stroll by the inexperienced, in a park allows us to make our soul comfortable and thoughts refreshed from all the concerns and tensions.

    The yoga and the meditation weren’t merely gymnastics of physique and thoughts however in true sense a time-examined scientific system of making a wholesome thoughts and a wholesome physique, as additionally to domesticate Aatmasanyam, the self-self-discipline, which holds the important thing for a cheerful and blissful life. The Asthanga yoga of Pantanjali Yogsutras, additional conjures up us to look at and follow Non-violence, Ahinsa, Truthfulness, Satya, Sustainable consumption, Aparigriha, Containment, Santosha, preserve purity of thoughts, a thoughts free from ego, but totally dedicated to serve the society and Mother Nature. The college schooling and analysis ought to create a profound understanding of the time examined life sciences equivalent to yoga and meditation and ought to create our abiding religion within the satvik, the righteous lifestyle that revolves round purity of thoughts, simplicity of means, integrity of actions and sustainability of techniques and processes employed for a cheerful and wholesome assemble of a peaceable, compassionate and a developed human society, mentioned Prof Sharma

  • Network18 presents Green Ribbon Champions – an initiative recognising Indian Enterprises and Individuals for their contributions to Sustainability

    twenty fourth March 2023: Green Ribbon Champions, a novel initiative of Network18 is all set to felicitate people and distinguished Indian enterprises for their important contributions to the reason for a inexperienced planet. The Green Ribbon Champions is ready to maintain its inaugural occasion on March 25, 2023, at Hyatt Regency in Delhi. The occasion goals to spotlight the significance of sustainability and dedication to a clear and inexperienced atmosphere for companies throughout industries.

    Shri RK Singh, Honourable Union Minister of Power and New & Renewable Energy, Government of India, would be the Chief Guest and will ship the keynote deal with. Following the keynote deal with, the occasion will characteristic fireplace chats and panel discussions with consultants and business leaders corresponding to Shri Rohit Kumar Singh, Secretary (CA), Consumer Affairs, Food & Public Distribution; Mr. Venkateswara Pradeep Karumuru, Chairman & MD, Olectra; Saket Dalmia, President, Ph.D. Chamber Of Commerce; Mr. Rajnish Kumar, Chairman, MDI Group; and Atul Bagai, Country Head, UNEP.

    The spotlight of the occasion would be the felicitation of Indian enterprises and people throughout sectors for their initiatives and tasks in sustainability, afforestation, biodiversity, waste administration, renewable vitality, and extra. Categories beneath which the businesses/people will likely be felicitated embody Biodiversity Conservation, Green Technology, Waste Water Management, Decarbonization Initiatives, Environmental Sustainability, Commitment to Sustainability in Accounting, Green Energy Transition, Propelling Green Public Transport, Contribution to Green Living, Dynamic Recycling, Water Conservation Efforts, Sustainable Community Development, Environment Protection, Promoting Green Investments, Promoting Tree Plantation, and Fostering Sustainable Infrastructure.

    Commenting on the occasion, Puneet Singhvi, CEO – Digital & President – Corporate Strategy, Network 18 stated “Green Ribbon Champions will likely be honouring contributions in numerous fields together with sustainability, afforestation, biodiversity, waste administration, and renewable vitality. The principal goal is to emphasize the importance of incorporating sustainability practices and demonstrating a dedication to sustaining a clear and eco-pleasant atmosphere in enterprise operations. Network18 is happy to acknowledge the efforts of those people and organizations in selling a sustainable future. We hope that this occasion evokes others to be a part of the trigger and work in the direction of making India a greener place.”

    Avinash Kaul, CEO, Broadcast – Network18, commented on the initiative, saying, “Green Ribbon Champions is an initiative shut to our hearts at Network18 as a result of it acknowledges and celebrates the exemplary efforts made by Indian enterprises and people in the direction of sustainability.” Our inaugural occasion will deliver collectively consultants and business leaders to focus on the challenges and alternatives on this discipline. We are honoured to have Shri RK Singh, Union Minister of Power and New & Renewable Energy, Government of India, as our chief visitor and look ahead to his keynote deal with.”


    Neel Achary

  • SAMCO launches ‘Mission – Ace the Index’

    67% traders fail to beat the benchmark index reveals survey. SAMCO launches ‘Mission – Ace the Index’ that goals to construct a tradition of outperformance amongst Indian traders and merchants.

    • SAMCO invitations traders and merchants to take part in ‘Mission – Ace the Index’, and take the pledge for prioritizing funding efficiency to attain monetary objectives. 
    • The Investment-Tech firm launches subsequent-gen Capital Resource Planning (CRP) buying and selling Platform on Web & App to empower traders and merchants to reinforce their funding efficiency and beat the benchmark market returns. 

    Mumbai, 20 March, 2023: 67% inventory market contributors fail to beat the benchmark market index reveals the floor-breaking survey on Indian capital markets and investor behaviour. In an alarming development, most Indian Investors and merchants are unable to generate even benchmark threshold returns. This could be attributed to a range to elements like lack of a buying and selling system, fault efficiency measurement, appearing pushed by feelings in instances of greed and concern, counting on ideas and fin influencers, extreme leverage, and so on. In order to beat above talked about challenges, SAMCO, one in all India’s main Investment-Tech firm urges traders and merchants to hitch the nationwide ‘Mission – Ace the Index’ that goals to construct tradition of outperformance amongst Indians.

    SAMCOcommissioned one-of-its-form Indian capital markets and investor behaviour survey to Nielsen, the international chief in client insights, knowledge and analytics agency. The survey has been achieved throughout 10 main cities which embody Delhi, Mumbai, Ahmedabad, Bengaluru, Pune, Surat, Kolkata, Hyderabad, Chennai and Jaipur, specializing in roughly 2,000 traders and merchants in the age-group 24 – 45 years, the examine reveals some attention-grabbing findings:

    • 67% of inventory market contributors are unable to generate even the benchmark index returns
    • 65% of traders are usually not even conscious of their actual inventory market returns
    • 77% of traders are usually not even conscious that they constantly have to beat the benchmark indices
    • Among the restricted 23% traders who’re conscious that they should beat the benchmark indices; greater than 50% don’t have any aspiration or concept about on methods to outperform the benchmark indices.
    • 63% traders don’t even goal or have any plans to beat indices.

    SAMCO invitations inventory market contributors to hitch ‘Mission – Ace the Index’, and take the pledge to prioritize funding efficiency. SAMCO urges traders to ace i.e. outperform the related benchmark indices by researching and analysing funding alternatives, handle portfolio actively, and adapt methods in accordance with evolving market situations.

    And, if one is unable or unwilling to handle his/her portfolio actively, then one will pledge to outsource funds to an expert fund supervisor, who has a confirmed observe report of delivering superior market returns, or put money into index ETF that tracks the related benchmarks to make sure that one is aligned with general market efficiency and advantages from its progress.

    Participants can take the pledge on

    Commenting on the announcement, Mr. Jimeet Modi, Founder and CEO, SAMCO mentioned, “Creating a tradition of outperformance is our objective, and now we now have the Mission – Ace the Index. Individual inventory market contributors should run their buying and selling accounts in a fashion the place they need to constantly outperform the benchmark indices. Alternatively, they need to most likely cease activetrading, as they’re more likely to have significantly better monetary consequence by merely investing in anindex fund or outsource to an expert fund supervisor”.

    “Performance measurement, reporting and benchmarking are achieved pretty effectively in mutual funds. SEBI has even advisable the identical for PMS’s from April 1. However, efficiency measurement is pretty poor amongst particular person retail traders, though they’re their very own cash managers. To remedy this, we’re thrilled to launch our subsequent-gen Capital Resource Planning (CRP) platform on Web & App, to empower inventory contributors to attain their finest monetary efficiency.” Jimeet added

    SAMCO subsequent-gen Capital Resource Planning (CRP) platform on internet and app will assist traders not solely to only commerce and make investments with ease, but additionally create their very own PERSONAL INDEX that shall observe their actual time funding return and in addition benchmark their efficiency towards main broader market indices throughout a number of time frames. The traders can even benchmark their efficiency towards main lively fund managers.

    An inner date set of SAMCO traders who’re already on subsequent-gen Capital Resource Planning (CRP) platform, recommend that 32% had been capable of beat the benchmark indices for This autumn CY 2022, the NIFTY throughout the identical interval delivered return of seven.75%.


    Neel Achary

  • TalentWala, An Aspiring Start – Up In The Entertainment Industry Completes A Successful Year Of Operations

    Kolkata, 20, March 2023: TalentWala, an rising Kolkata-based begin-up coping with numerous leisure sectors have accomplished their first anniversary. A brainchild of three budding entrepreneurs, Mr. Anirban Adhikary, Mr. Abhijit Dey, and Ms. Angel Jose, TalentWala supplies finish-to-finish occasion administration options for his or her shoppers. 

    “We began off with a really small staff in Kolkata and Mumbai. At current we’ve got a staff of greater than 45 members. We have our places of work in Kolkata, Mumbai, Surat, and Dhaka in Bangladesh. In this one years’ time, we’ve got labored with 763 celebrities involving 150+ completely different skills not solely in India however throughout 9 completely different nations. We have performed Brand & Influencer campaigns involving 500+ distinctive content material creators, social media managers, content material builders, and so forth, and efficiently served a number of prestigious clientele throughout the nation”, mentioned Mr. Abhijit Dey, Co-founder of TalenWala. 

    “TalentWala has opened its doorways for the younger and shiny kids who’re extraordinarily passionate and progressive about occasion administration. We present excessive priorities on safety, logistics, hospitality, technical, and manufacturing for the artists and celebrities aside from common occasion bookings”, mentioned Mr. Anirban Adhikary, Founder of TalenWala. 

    “We really feel that the leisure trade is quick increasing and is quickly set to grow to be one of many greatest and most thriving industries of the nation. There is ample scope for us to widen our presence even within the remotest components of the nation. The one-yr journey has certainly been a studying expertise for us and the longer term appears to be like very encouraging for TalentWala. Event administration, right now, is an plain service which requires specialised and skilled people and we’ve got recruited the perfect skills from the trade to serve our shoppers efficiently”, mentioned Ms. Angel Jose, Co-founder of TalentWala. 

    Sonu Nigam, Jubin Nautiyal, Amit Trivedi, Salim Sulaiman, Kailash Kher, Farhan Akhtar, Rashmika Mandana, Tisca Chopra, Darshan Raval, and Javed Ali are amongst the well-known artists with whom TalentWala has labored on this one yr. Also, TalentWala handles the administration and bookings for a choose group of nicely-recognized performers, together with Samir Kochar, Euphoria, Fossils, Hriday Gattani, Antara Mitra, QK, Underground Authority, Ananya Chakraborty, Ujjaini, and some different up-and-coming musicians. 

    In the earlier yr, TalentWala was in a position to obtain astounding outcomes, offering a delightful steadiness between the stay and digital industries. Their development has been aided by their membership within the EEMA (Event & Entertainment Management Association of India) and AMAI (Artist Management Association of India) organizations, in addition to the help they’ve acquired from the artist and occasion communities.


    Mansi Praharaj

  • Team ‘Go Algae’ wins ‘CAUSE 2023’ – Global Open Innovation Challenge

    CMR University

    Bengaluru (India), 18th March 2023: CMR University’s Department of Common Core Curriculum concluded its annual flagship occasion, CMRU Design Thinking Day ‘CAUSE 2023’ at their Lakeside Campus in Bagalur on Friday, seventeenth March 2023. On this event, the ‘CAUSE 2023’ Changemaker Award winner was Team ‘Go Algae’ who pitched an answer that works in the direction of fixing the CO2 emission by creating algae tanks that convert CO2 into oxygen. Team – ‘ORU Health Shift’ gained the ‘Changemaker Award – First Runner-up’, by pitching an answer within the type of a product – an MQ mirror that aids college students battling with despair. The ‘Changemaker Award – Second Runner-up’ was gained by Team – ‘Tech Infinity’ who developed the Patient Position Monitoring System (PPMS) to help caregivers by stopping the formation of ulcers in bedridden sufferers. The ‘Changemaker Award for Inclusive Solution’ was acquired by the Team – ‘Brain Breakers’ who pitched their product PU Acoustics which addressed the issue of noise air pollution by growing a polymer that’s immune to sound whereas is favorable for recent air. The ‘Changemaker Award for Impactful Solution’ was acquired by Team – ‘Ameya’ for growing natural biodegradable idols to scale back the air pollution in water our bodies as a result of utilization of plaster of Paris whereas making idols. The ‘Changemaker Award for Innovative Solution’ was acquired by Team – ‘Fit Charge’, a service that permits individuals to transform human effort (AKA Kinetic power) into electrical power throughout exercises.

    Mr. Ratul Narian, Founder, Bempu was awarded the primary ‘CMRU Innovation Award’ for his distinctive and progressive work within the subject of Health Tech that resulted in saving the lives of hundreds of new child infants internationally.

    Chief Guest, Dr. David Kusuma, President, of the World Design Organization (WDO), who joined and inaugurated the Design Thinking Day ‘CAUSE 2023’ occasion just about from the USA stated, “It is really an honor and an incredible privilege for me to be collaborating in CMR University’s flagship occasion ‘Design Thinking Day 2023.’ We are so very proud that CMRU is a member of the WDO and is taking part in an energetic position in selling and advocating Design Thinking not solely in India however on the worldwide stage. India has a very wealthy cultural heritage and a various manufacturing business, which in my view, has helped within the improvement of a novel design identification. India is residence to many famend Design Institutes and Universities like CMRU, that are at present producing extremely-expert and extremely-gifted designers. Design for a greater world is the very ethos of the upcoming technology of designers, who should place human wants first and strike the best steadiness between individuals, the planet, and revenue. Again, I wish to congratulate CMRU for organizing such an impressive occasion and CAUSE 2023.”

    Shri Venkat Venugopal – R&D Site Head & Director Engineering, Schneider Electric, India, inaugurated the ‘Design Thinking Lab’, an in-home innovation lab to offer a devoted area for college kids and professionals to work on their progressive initiatives.

    Prof Uli Weinberg – President, of the Global Design Thinking Alliance (GDTA) and Professor & Director of the School of Design Thinking, Hasso Plattner Institute, Germany, was the Guest of Honour and inaugurated ‘CAUSE 2023’ and in addition introduced CMR University’s membership with the Global Design Thinking Alliance (GDTA).

    In his handle to the members of Design Thinking Day at CMRU, Prof. Uli Weinberg, President, GDTA talking from Germany stated, “I really feel enormously honored to be part of CMRU’s Cause 2023 Design Thinking Day. I’m impressed with the sheer variety of members from completely different international locations and the size at which the college has organized this occasion. Design Thinking helps in growing the highest 10 expertise listed by the World Economic Forum and never limiting ourselves to simply information switch. We should collaborate throughout disciplines and never compete with one another to realize our aims. It is necessary to develop the Design Thinking allies with a community of like-minded individuals. It is our pleasure to welcome CMR University to GDTA and with this, now we have 4 member establishments from India and no different nation within the World to date has that many establishments as members of GDTA. This could be very encouraging.” He thanked CMR University and the scholars for all of the assist.

    The 6 finalist groups for ‘Ground Zero had been judged by ‘The Superstar Jury’ comprising Mr. Abhijit (Bobby) Bose, Former Head – of WhatsApp, India, and a Member of the Board of Directors of Navi Technologies; Ms. Sonia Manchanda, Founding Partner, Spread; Mr. C.M. Patil, CEO, Krishikalpa and Mr. Aswani Chaitanya, Vice President – Investments at Capital A.

    ‘ CAUSE 2023’ – A Global Open Innovation Challenge wherein 750 groups from 90 establishments participated from throughout 10 completely different international locations together with India. At the inaugural ceremony of Dr. David Kusuma – President, of the World Design Organization (WDO) & Senior Vice President of Product Management & Innovation, Oregon Tool, USA was the Chief Guest; Prof Uli Weinberg – President, of Global Design Thinking Alliance (GDTA) and Professor & Director – School of Design Thinking, Hasso Plattner Institute, Germany and Shri Venkat Venugopal – R&D Site Head & Director Engineering, Schneider Electric, India had been the Guests of Honour. Shri Jayadeep, Pro-Chancellor, CMR University presided over the operate together with Dr. Tristha Ramamurthy, Provost of CMR University, and different senior members from CMR University.

    Speaking on the event, Dr. Tristha Ramamurthy, Provost, CMR University and Founder of Ekya Schools stated, “CMR University was meant and constructed to nurture inventive thinkers who drive optimistic international change. The Department of Common Core Curriculum is spearheading this intention. We are empowering our college students to create a greater world utilizing design considering expertise. We are additionally very excited to inaugurate the Design Thinking Lab, an area created for interdisciplinary and cross-disciplinary collaborations for the scholars to ideate and construct a greater future. This is simply the beginning of an extended highway forward.”

    CMRU, by way of its Common Core Curriculum (CCC), is India’s first University to make design considering a compulsory credit score course for all its Undergraduate and Postgraduate packages throughout all its School of Studies with impact from the educational 12 months 2021-22. The Design Thinking course goals to arrange college students with a design considering mindset to resolve actual-life issues, utilizing the design considering framework. This is consistent with the latest announcement made by the World Design Council to assist the Karnataka Government to advertise design considering in colleges and faculties.

  • Futurebots – the World of Robotics come alive at Gurugram’s Orchids The International School

    Futurebots - the World of Robotics come alive at Gurugram’s Orchids The International SchoolGurugram, March 16, 2023: Students of Orchids The International School, Sector 56, organized and introduced their modern robotic concepts throughout the ‘Futurebots – World of Robotics’ exhibition organized at the college premises at this time. The exhibition was inaugurated by ACP Dr. Kavita – East Gurgaon, Women Police Cell, and Mr. Raman Malik, Member & Spokesperson (Haryana), BJP.

    Futurebots witnessed exemplary concepts and innovation of the college students from kindergarten to ninth grade, who exhibited and shared with the company and fogeys on the utilization of their product and its significance in at this time’s world. It included a robotic, an ingenious visitors gentle, a battery-powered LED, automated road lights, an LDR for controlling an LED, an automated door lock, and a zigzag wire sport, amongst many others. The company had been amazed to see the expertise of the college students.

    The Robotics curriculum at Orchids The International School has been meticulously designed to permit younger geniuses to discover the world of know-how and robotics extensively. The prime focus is to maintain the college students up to date with the most up-to-date technological developments moderately than conventional and outdated instructing strategies. The better part about Robotics in Orchids is that it helps college students to create their very own prototypes and exhibit them on public platforms.

    Dr. Kavita Nagpal, VP of Academics – North, Orchids The International School stated, “Today’s period is the period of science and the web. We witness new discoveries, multiverses, augmented actuality, and innovations nearly each month. Orchids The International School has developed and is supplied with superior know-how. Being capable of observe the present pattern of kids displaying an elevated curiosity in technical topics like robotics fills one with nice pleasure. This factors to a vivid future for the nation. Children’s curiosity in science will develop because of the college’s robotics exhibition program.” 

    Addressing the program, the principal of the Orchids The International School, Sector 56, Gurugram, Mrs. Vibha Gupta stated, “Orchids The International School is one of the pioneers in initiating the 5 distinctive curriculum launched by the Govt. of India by means of National Education Policy 2020. I’m proud to announce that this occasion is one of the initiatives to advertise the NEP curriculum, and I really feel glad to say that my kids have carried out a commendable job in showcasing their expertise. I wish to thank our lecturers and fogeys for his or her continued assist.”

  • Matrimony.com – Bharat Matrimony creates a compelling film about women’s safety on Holi

    Mumbai, New Delhi, March 8, 2023: With Holi & Women’s Day falling so shut to one another, Matrimony.com highlighted the proper message for this season – take a girl’s consent earlier than taking part in Holi along with her. On the event of International Women’s Day and Holi, India’s matrimony big seeks to highlight this situation by means of the marketing campaign.

    The video reveals a girl washing her face which is filled with Holi colors. As the colors fade, we see one other face, radiating ache and unsettled anger – in response to misbehaviour and harassment meted out within the title of festivity. The marketing campaign spotlights a disturbing statistic from Times of India – 34% of girls who’ve confronted harassment throughout Holi have stopped taking part in it. This video seeks to stress the necessity to make Holi safer for ladies by searching for their consent earlier than celebrating with them and never use it as an excuse for any sort of bodily assault.

    Created in partnership with Wondrlab, the visible execution was impressed to carry to life this coronary heart-wrenching actuality behind the pageant of colors. Bhavesh Kosambia and Rahul Chandwani, Content Leads at Wondrlab mentioned, “We had been shocked to comprehend that so many ladies had in truth stopped taking part in Holi on account of this behaviour.”

    Commenting on the underlying message, Arjun Bhatia, Chief Marketing Officer, Matrimony.com, mentioned, “As a model and platform, now we have at all times centered on creating safer areas for ladies. So when misbehaviour, assault and harassment are on the rise throughout a in style pageant like Holi, we knew we needed to urge the general public to take discover and make a change particularly when it’s falling on Women’s day. We hope this marketing campaign stirs conversations and motion in direction of making Holi safer, extra vibrant for Indian girls, too”.

    To watch the video, click on on the hyperlinks under.

    https://www.youtube.com/watch?v=hTFoB94dnNQ

    About Matrimony.com restricted

    Matrimony.com is India’s main client Internet Company. It is a signature client web conglomerate, managing marquee manufacturers equivalent to BharatMatrimony, NeighborhoodMatrimony and EliteMatrimony. BharatMatrimony is taken into account the most important and most trusted matrimony model which has additionally established a appreciable retail presence with over 120 self-owned stores throughout India. The Company delivers matchmaking and marriage associated companies to customers in India and the Indian diaspora. The Company has pioneered a number of new enterprise fashions equivalent to WeddingBazaar.com, Mandap.com and NeighborhoodMatrimony.com, a consortium of over 300 group matrimony web sites.


    Neel Achary