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Tag: Business News

  • Mashman Consulting Group’s New Focus on Public Figures

    Little Rock, AR, June 27, 2024 –Mashman Consulting Group (MCG), a number one consulting agency specializing in private branding and particular person repute administration, is happy to announce its revised advertising and marketing message: “We assist public figures optimize and scale their private manufacturers.” This new focus highlights MCG’s dedication to working with certified and impressive people who’re able to undertake a macro method to their success and private reputations.

    Previously, MCG’s mission was to “create, preserve, and scale unequalled private manufacturers.” This change underscores a refined dedication to serving to shoppers not simply construct a private model however place themselves as public figures — people value following and emulating.

    Isaac Mashman, founding father of Mashman Consulting Group, shared his insights on this strategic shift: “I’ve been looking for depth in my work, typically reflecting on what’s the key to a profitable private model, exterior of the widespread information factors. I’ve concluded the ‘grasp key,’ if you’ll, is positioning your self as a public determine. As somebody value following. This is how we are going to assist our shoppers reduce by means of the noise.”

    MCG’s complete method contains personalised consulting providers that help public figures in optimizing their visibility, enhancing their reputations, and scaling their affect throughout varied platforms. This change within the firm’s mission ensures that MCG stays on the forefront of the private branding business, offering shoppers with cutting-edge consulting and methods.


    Praveen

  • Truecaller Partners with HDFC ERGO to Launch Fraud Insurance

    twenty seventh June 2024, Bangalore, India: Truecaller, the world’s foremost worldwide communications platform, in collaboration with HDFC ERGO, India’s foremost fundamental insurance coverage protection Company, is proud to announce the launch of Fraud Insurance, an initiative geared towards providing enhanced security to prospects in direction of digital communication frauds in India.

    A present report by the Indian Cyber Crime Coordination Centre revealed that digital financial frauds accounted for a staggering INR 1.25 lakh crore over the previous three years. With the rising cases of cyber fraud, this contemporary insurance coverage protection offering underscores Truecaller’s unwavering dedication to combating fraud and guaranteeing client security through superior app choices – sooner than, all through and after mobile communication.

    The Fraud Insurance product will current safety up to INR 10,000 to Android and iOS prospects all through India. The product is on the market to yearly premium subscribers of Truecaller and all present prospects can avail this security with out price beneath their present plan. To assure a clear and hassle-free experience for all prospects, the fraud safety is seamlessly built-in into the Truecaller app, and is activated as quickly as the buyer opts in for the insurance coverage protection risk.

    The insurance coverage protection plan requires no additional paperwork and one can permit it instantly through the Truecaller app. The new offering will enhance client experience by providing all spherical security from the time of receiving a reputation, all through and after communication with the help of AI spam blocking, AI Assistant and identify scanner and Fraud Insurance to full the loop.

    Speaking on the launch of Truecaller’s Fraud Insurance, Rishit Jhunjhunwala, Chief Product Officer and MD, India, Truecaller acknowledged, “We’re thrilled to launch this contemporary insurance coverage protection offering as part of our ongoing dedication to providing full choices that prioritize client security and perception. With the launch of Fraud Insurance, we’re not merely introducing a attribute; we’re reinforcing our dedication to safeguarding our group in direction of the ever-evolving threats of digital fraud, and empowering them with the peace of ideas they deserve in as we converse’s superior digital panorama. As we proceed to innovate and adapt to the altering panorama of digital communication, Truecaller stays steadfast in our promise to empower prospects with the devices they need to hold safe on-line.”

    Vishal Sikand, Joint President, Commercial Lines, HDFC ERGO General Insurance, talked about, “The pandemic has accelerated the utilization of digital mobile price inside the nation. While it brings consolation, it moreover leads to an increase in digital frauds inside the nation. We are delighted to companion with Truecaller as a result of it underscores our dedication to leverage cutting-edge know-how whereas offering customer-centric enhancements. Our full insurance coverage protection offering, coupled with Truecaller’s intensive client base will propel financial inclusion alongside with security from digital communications fraud inside the nation.”


    Mansi Praharaj

  • Silveline Power inks $135 mn deal for EVs

    New Delhi: Electric motorcycle company Silveline Power on Wednesday said that it entered into a Technology License Agreement worth $135 million with SRAM & MRAM Group for Hydrogen fuel-based electric vehicles (EVs).

    Through this collaboration, SRAM intends to scale up the manufacturing and commercialise it. This will be a step further in SRAM’s contribution to the ‘Green and Clean Energy’ and ‘Aatma Nirbhar Bharat Abhiyan’.

    As major economies aim to meet global emission norms and adopt green energy, the government is committed to achieving Net Zero emissions by 2070. In this context, SRAM’s innovators have spent the past decade developing disruptive technologies and have now achieved success with hydrogen fuel cell technology.

  • Influencer Marketing Strategies For Success In The Digital Era


    Jay Rathod Co-Founder of Koffeetech Communications.

    By – Mr. Jay Rathod, Co-Founder, Koffeetech Communication

    Social media has become an integral part of the way we connect, communicate, and collaborate with audiences. As it grows, the content creation has expanded and everyone is in the race to earn a significant following. ‘Influencer’ is the term we use to refer to someone on digital platforms who is driving a new wave of content creation. They are a sort of internet celebrity.

    As these creators gain millions of followers, digital marketing opens up new and natural routes. As a result, influencer marketing has become increasingly popular.

    Influencer marketing is a powerful strategy that can amplify your brand’s presence and engagement. Statistically speaking, 78% of marketers concluded that influencer marketing effectively increases brand awareness. Moreover, 41% of online audiences buy products after getting a review from an influencer weekly. So, there are higher chances of attracting potential audiences and converting them into potential buyers through influencer marketing.

    Today, social media platforms—Instagram, LinkedIn, and Facebook—are more than an office space for any business. From real estate developers to e-commerce portals, these applications enable brands to engage with their audience and make real-time connections. Influencers have extensive knowledge in different niches and the talent for telling great stories. They not only bring about high levels of interactions but as well influence consumer behavior and buying choices. However, it’s not just one way around the corner.

    The brand needs to formulate a robust marketing strategy that aligns with the influencer and products or awareness it wants to convey across digital platforms. Strategies vary depending on geography, industry, and target audiences. Hence, conducting research before creating an influential marketing strategy is essential

    Here is a five-step-by-step guide recommended to others before creating an influential marketing strategy.

    1. Identifying the Right Influencers

    A successful influencer marketing campaign begins with identifying and choosing suitable influencers to work with. Selecting the right match requires a deep dive into your target audience, their preferred social media channels, and the most influential people among them.

    Some of the aspects to look at when selecting an influencer include relevance, audience size and engagement rate, authenticity, credibility and how well they resonate with your brand’s values.

    As a marketer, it’s important to invest enough time in choosing the best-fit influencers who will ensure that your campaign speaks to your intended audience and drives real results.

    2. Strategic Influencer Campaign Planning and Execution

    Successful influencer marketing campaigns should be guided by well-thought-out strategies formulated in line with overall marketing objectives. Specific goals for campaigns like enhancing customer engagement, increasing brand awareness, or driving sales ought to be outlined clearly.

    More so, a content plan that clearly states what type of content will be developed, along with messaging and cadence, within the campaign period is necessary.

    Strategic campaign planning and execution will help maximize the impact of your influencer marketing initiatives.

    3. Ongoing Relationship Management

    Maintaining strong relationships with your influencer partners is essential for the long-term success of your influencer marketing initiatives.

    This involves regular communication, providing clear briefs and guidelines, and offering support and resources to ensure that the influencers can effectively represent your brand.

    Additionally, it is important to foster a collaborative environment where influencers feel empowered to contribute their unique perspectives and creative ideas. By nurturing these relationships, you can build a network of trusted brand advocates who can help you reach and engage your target audience more effectively.

    4. Measure Performance and Optimize

    Effective influencer marketing campaigns require robust performance measurement and optimization strategies. This involves tracking key metrics such as reach, engagement, conversion rates, and return on investment (ROI).

    By analyzing these metrics, you can gain valuable insights into the effectiveness of your campaign and identify areas for improvement. Additionally, it is important to continuously test and optimize your campaign elements, such as the content, messaging, and influencer

    selections, to ensure that your efforts are driving the desired results.

    By adopting a data-driven approach to performance measurement and optimization, you can refine your influencer marketing strategy and maximize the impact of your campaigns.

    5. Engagement and Community Building

    Influencer marketing is not just about leveraging the reach and credibility of individual influencers; it is also about fostering a sense of community and engaging your target audience. This can be achieved by encouraging influencers to interact with their followers, respond to comments, and foster meaningful conversations.

    Additionally, you can leverage user-generated content (UGC) and encourage your audience to share their experiences with your brand, further enhancing the authenticity and trust in your influencer marketing efforts.

    By prioritizing engagement and community building, you can create a more loyal and engaged customer base that is more likely to advocate for your brand.

  • Demat, mutual fund nomination deadline – check last date





    Demat Mutual Fund Account: If you additionally commerce within the inventory market, this is a crucial information for you. It is most vital to make a nominee in any form of funding like demat and mutual fund.

    So that, in case of any form of emergency, your funding can go to the best individual. SEBI has set a deadline for demat account holders to file a nominee by June 30, 2024. You should full the work of creating a nominee by June 30.

    – Advertisement –

    Is it essential to make a nominee?

    The motive behind this transfer by SEBI is to assist traders safe their property and move them on to their authorized heirs. Market regulator SEBI has additionally said that the order to file a nominee applies to each new and present traders. Under SEBI’s rule, new traders must both appoint a nominee for his or her securities whereas opening buying and selling and demat accounts or formally decide out of the nomination via a declaration kind. That is, you’ll state via this declaration kind that you do not need to nominate anybody as a nominee.

    Also Read: Vande Bharat Train Cancelled: 22 trains together with Vande Bharat Express might be cancelled and 18 trains might be diverted

    SEBI has prolonged the deadline a number of occasions

    Sebi had initially set a deadline of March 31, 2023 for account holders to appoint beneficiaries or formally exit. The regulator had indicated that failing to take action would consequence within the account being deactivated. The deadline was later prolonged twice, the last time to December 31, 2023. Despite the warnings and extension of deadlines, traders are nonetheless not submitting nominees.

    – Advertisement –






    Previous articleVande Bharat Train Cancelled: 22 trains together with Vande Bharat Express might be cancelled and 18 trains might be diverted

    Pravesh Maurya, has 5 years of expertise in writing Finance Content, Entertainment information, Cricket and extra. He has accomplished BA in English. He likes to Play Sports and browse books in free time. In case of any complain or suggestions, please contact me @rightsofemployeescom@gmail.com


  • NMIMS Mumbai MPSTME Launches New Diploma Engineering Programme for Post-10th Standard Students leading towards Btech

    NMIMS Mumbai MPSTME Launches New Diploma Engineering Programme for Post-10th Standard Students leading towards BtechMumbai, June 27, 2024:  The NMIMS Mukesh Patel School of Technology Management and Engineering (MPSTME) has launched a brand new Diploma Engineering Programme, a transformative three-year course designed for college students who’ve accomplished their Tenth normal. This programme is a big step in aligning with the National Education Policy (NEP) 2020 and gives a seamless pathway from diploma to diploma in engineering.

    NMIMS MPSTME has repositioned its famend 10+6 Dual Degree Programme right into a extra accessible Diploma programme, adopted by a easy transition into a level programme. This modern restructuring is within the closing levels of approval by the All India Council for Technical Education (AICTE).

    The new Diploma Engineering Programme is designed to be step one towards management in engineering, merging foundational training with cutting-edge technological coaching. Students could have the chance to concentrate on one in every of 4 key areas:

    Mechanical Engineering, Information Technology, Computer Engineering and Computer Science & Engineering. This complete curriculum is designed to equip college students with the abilities and data essential to excel within the ever-evolving subject of engineering. The new programme will likely be obtainable solely on the Mumbai campus, providing 60 seats every in Mechanical Engineering, Information Technology and Computer Science & Engineering, and 180 seats in Computer Engineering. This ensures a targeted and devoted studying setting the place college students can thrive below the steering of skilled school members.

    Talking concerning the new programme, Dr. Ramesh Bhat, Vice Chancellor, NMIMS, mentioned, “The launch of the Diploma Engineering Programme is a serious step in our ongoing dedication to offering accessible and high-quality training. We are assured that this programme will lay a powerful basis for future engineers and equip them with the mandatory expertise and data to steer of their respective fields.”

    To be eligible for the programme, the candidate will need to have handed the ten th Std. / SSC examination or its equal with no less than 70% mixture marks.

  • Uber invites riders to flaunt their ratings in latest campaign

    Mumbai, June 27, 2024: Uber at this time introduced a social media campaign, Uber Flex, inviting its top-rated riders to share their rider ratings supported by causes as to why they suppose they had been rated that top by drivers, in order to win freebies together with one 12 months value of free Uber rides.  

    Riding on the latest development the place Indians shared their rider score as a “flex” on social media platforms and relationship apps, Uber launched the competition with an goal to stress on the necessity for riders to be courteous in the direction of their drivers, and to promote higher behaviour amongst folks. As a part of the campaign, riders with excessive ratings on Uber will probably be rewarded, and people with scope to enhance may even be incentivised to make a distinction.  

    Speaking in regards to the campaign, Nitish Bhushan, Head of Central Operations, Uber India South Asia stated, “Just like a rider desires to drive with a better-rated driver, drivers are additionally inclined to serve well mannered and nicely mannered clients. This initiative of ours is a reminder of simply that, together with being a enjoyable means to promote the need in riders to take heed to their environment, behaviour, and be extra well mannered to one another.”  

    The social media contest has been designed to elevate the Uber trip expertise for customers throughout India. 

    Contest: Rewarding Excellence in Riding

    As a part of the primary leg of the competition, Uber is celebrating the highest 100 riders with the best ratings. All riders with a rider score of 4.8 and above are inspired to share their high 3 causes they suppose they had been rated that extremely by drivers. Wit and humour in the responses will get them brownie factors.  

    Participants will want to submit their entries by sharing screenshots of their Uber rider score, together with the three causes as a put up on X, utilizing the hashtag #UberFlex, by June 26. 

    https://lh7-us.googleusercontent.com/docsz/AD_4nXeyG08NoLT3qX8Kia7ecQ-ZhGJ8SNYGcwiwd7RCU5EhRNW1D8Vc-NkmnbWhZu94J9L4HBcPXSgCCSqnUs2QGvo4sg6vjOp20ijJEplhLXJu6xXyN4R3An-MJay7ApJTcqD0OPzIUxltSPe2U5t8VzmIFRm7?key=esq-mNULb1uwT-WSPF8jxg

     

    PRIZE

    For high 3 entries: Free Uber rides for 1 12 months (up to Rs 50,000 every)

    For 100 greatest entries: Uber credit value Rs 2,000 every 

     

    Winners will probably be contacted through social media direct messages. Fulfillment of prizes will probably be mailed immediately to winners from Uber 

     

    The Uber app additionally gives a Privacy Center to all riders, the place they’ll get insights into their previous journeys, together with a cut up of the ratings they obtained from drivers, and varied methods to enhance ratings. Uber has all the time promoted good behaviour on the platform, and 

    Key options and choices as a part of Privacy Center embody: 

    1. Summary of Usage: Users can entry a abstract of how they make the most of Uber’s providers, offering transparency on information utilization.

    2. Data Tracking Control: Users have the choice to management information monitoring for customized advertisements, making certain preferences are revered.

    3. Account Security: Users can handle account security measures, together with account deletion, to keep management over their private data.

    4. Privacy Overview Page: A complete useful resource offering insights into Uber’s privateness practices, guiding customers on how their information is managed and safeguarded.

    5. Privacy Inquiry Submission: Users can submit privateness inquiries immediately by means of the Privacy Center, addressing any issues or questions they could have relating to their information. 

    How to Access Privacy Center: 

    • Tap Account: In the Account part of the Uber app, faucet the icon subsequent to the title after which faucet ‘Privacy and Data’ to see the abstract.
    • Tap Privacy Center: In the Privacy Center, press ‘See Summary’ to entry the web page the place all the information will probably be given: Trips taken, Uber Go information, and rider score earned.


    Neel Achary

  • Influencer Marketing Strategies For Success In The Digital Era


    Jay Rathod Co-Founder of Koffeetech Communications.

    By – Mr. Jay Rathod, Co-Founder, Koffeetech Communication

    Social media has become an integral part of the way we connect, communicate, and collaborate with audiences. As it grows, the content creation has expanded and everyone is in the race to earn a significant following. ‘Influencer’ is the term we use to refer to someone on digital platforms who is driving a new wave of content creation. They are a sort of internet celebrity.

    As these creators gain millions of followers, digital marketing opens up new and natural routes. As a result, influencer marketing has become increasingly popular.

    Influencer marketing is a powerful strategy that can amplify your brand’s presence and engagement. Statistically speaking, 78% of marketers concluded that influencer marketing effectively increases brand awareness. Moreover, 41% of online audiences buy products after getting a review from an influencer weekly. So, there are higher chances of attracting potential audiences and converting them into potential buyers through influencer marketing.

    Today, social media platforms—Instagram, LinkedIn, and Facebook—are more than an office space for any business. From real estate developers to e-commerce portals, these applications enable brands to engage with their audience and make real-time connections. Influencers have extensive knowledge in different niches and the talent for telling great stories. They not only bring about high levels of interactions but as well influence consumer behavior and buying choices. However, it’s not just one way around the corner.

    The brand needs to formulate a robust marketing strategy that aligns with the influencer and products or awareness it wants to convey across digital platforms. Strategies vary depending on geography, industry, and target audiences. Hence, conducting research before creating an influential marketing strategy is essential

    Here is a five-step-by-step guide recommended to others before creating an influential marketing strategy.

    1. Identifying the Right Influencers

    A successful influencer marketing campaign begins with identifying and choosing suitable influencers to work with. Selecting the right match requires a deep dive into your target audience, their preferred social media channels, and the most influential people among them.

    Some of the aspects to look at when selecting an influencer include relevance, audience size and engagement rate, authenticity, credibility and how well they resonate with your brand’s values.

    As a marketer, it’s important to invest enough time in choosing the best-fit influencers who will ensure that your campaign speaks to your intended audience and drives real results.

    2. Strategic Influencer Campaign Planning and Execution

    Successful influencer marketing campaigns should be guided by well-thought-out strategies formulated in line with overall marketing objectives. Specific goals for campaigns like enhancing customer engagement, increasing brand awareness, or driving sales ought to be outlined clearly.

    More so, a content plan that clearly states what type of content will be developed, along with messaging and cadence, within the campaign period is necessary.

    Strategic campaign planning and execution will help maximize the impact of your influencer marketing initiatives.

    3. Ongoing Relationship Management

    Maintaining strong relationships with your influencer partners is essential for the long-term success of your influencer marketing initiatives.

    This involves regular communication, providing clear briefs and guidelines, and offering support and resources to ensure that the influencers can effectively represent your brand.

    Additionally, it is important to foster a collaborative environment where influencers feel empowered to contribute their unique perspectives and creative ideas. By nurturing these relationships, you can build a network of trusted brand advocates who can help you reach and engage your target audience more effectively.

    4. Measure Performance and Optimize

    Effective influencer marketing campaigns require robust performance measurement and optimization strategies. This involves tracking key metrics such as reach, engagement, conversion rates, and return on investment (ROI).

    By analyzing these metrics, you can gain valuable insights into the effectiveness of your campaign and identify areas for improvement. Additionally, it is important to continuously test and optimize your campaign elements, such as the content, messaging, and influencer

    selections, to ensure that your efforts are driving the desired results.

    By adopting a data-driven approach to performance measurement and optimization, you can refine your influencer marketing strategy and maximize the impact of your campaigns.

    5. Engagement and Community Building

    Influencer marketing is not just about leveraging the reach and credibility of individual influencers; it is also about fostering a sense of community and engaging your target audience. This can be achieved by encouraging influencers to interact with their followers, respond to comments, and foster meaningful conversations.

    Additionally, you can leverage user-generated content (UGC) and encourage your audience to share their experiences with your brand, further enhancing the authenticity and trust in your influencer marketing efforts.

    By prioritizing engagement and community building, you can create a more loyal and engaged customer base that is more likely to advocate for your brand.

  • Sensex trades flat on negative global cues

    sensex

    IANS

    India fairness indices opened flat on Thursday following negative cues from global markets. At 9:45 a.m., Sensex was up 20 factors at 78,694 and Nifty was up 9 factors at 23,877. Midcap and smallcap shares are outperforming in comparison with largecaps.

    The Nifty Midcap 100 index is at 55,429, up 183 factors or 0.33 per cent, and the Nifty Smallcap 100 index is at 18,334, up 35 factors or 0.20 per cent. The market pattern stays constructive. On NSE, out of complete 1278 shares are in inexperienced, whereas 792 shares are in crimson.

    sensex

    ExtremelyTech Cement, JSW Steel, Tata Steel, NTPC, Kotak Mahindra Bank, Bajaj Finserv, and Bajaj Finance are the highest gainers. M&M, Tech Mahindra, L&T, HCL Tech, and Wipro are the highest losers.

    There is a decline in Asian markets. Tokyo, Seoul, Shanghai, Hongkong and Bangkok are buying and selling within the crimson. The US markets closed flat on Wednesday.

    Shrey Jain, Founder and CEO of SAS Online, stated, “After being range-bound till mid-month, the Nifty is now experiencing a decisive upside breakout. For right now’s month-to-month expiry, we anticipate the Nifty to come across resistance round 24,000 as a result of most Call open curiosity (OI) at that degree.”

    “On the draw back, the 23,650-23,700 zone is taken into account a shopping for space, with recent lengthy positions really useful round these ranges,” Jain added. 

    (With inputs from IANS)

  • Hyundai debuts Casper Electric SUV, showcases Genesis concepts

    New Delhi, June 26: Hyundai Motor on Thursday unveiled its Casper Electric sub-compact sport utility vehicle (SUV), the latest in the automaker’s strengthening electric vehicle (EV) lineup.

    Unveiled at the ‘2024 Busan International Motor Show’, the Casper Electric is the electrified version of the Casper first introduced in 2021, but with a suite of overhauled improvements.

    Compared to the existing Casper, the EV features a body lengthened by 230 millimeters and a width widened by 15 mm, allowing improved space utilisation and driving stability.

    Its front and rear turn signal lamp design incorporates a pixel graphic theme similar to Hyundai’s Ioniq models, presenting a striking EV design, reports Yonhap news agency.

    The Casper Electric is equipped with a 49kWh nickel-cobalt-manganese (NCM) battery, offering a driving range of up to 315 kms on a single charge. Additionally, it can be charged from 10 per cent to 80 per cent in just 30 minutes.

    Furthermore, it features a V2L (vehicle-to-load) function, allowing the car to supply 220 voltage power to external devices.

    The trunk length has also been increased by 100 mm, expanding the cargo space by 47 liters from the original Casper.

    The interior features a 10.25-inch LCD cluster, navigation system and an electronic gear shift column. Additionally, the steering wheel’s center features four pixel lights that show the charging status, voice recognition and other functions.

    Hyundai Motor will receive preorders for the long-range model next month and plans to sequentially introduce other trim models later on.

    Hyundai also showcased other key electric models, including the Ioniq 5 and 6, the Kona Electric, the ST1 commercial delivery model and the hydrogen-powered Xcient fuel cell truck.