Tag: consumption

  • Rural consumption of FMCG goods surged 60 pc over last 2 years: Report

    Rural consumption of FMCG goods surged 60 pc over last 2 years: Report

    IANS

    There has been a 60 per cent rise in the average FMCG basket size among India’s rural consumers in the last two years, driven by a growing preference for convenience products, according to the latest Group M and Kantar report released on Monday.

    “Rural India has seen a marked increase in the average basket size from 5.88 in 2022 to 9.3 in 2024, driven by higher consumption in convenience categories like RTE, beverages etc,” the report states.

    This reflects the evolving lifestyle and rising purchasing power in rural areas.

    Regional variations exist, with states like Jammu & Kashmir (39 per cent), Maharashtra (41 per cent), and Odisha (26 per cent) showing moderate growth in the FMCG basket despite lower financial worries. This positive trend in the expansion of the FMCG category basket is accompanied by growing rural incomes and a diversity of income sources including salaried income, the 2024 Rural Barometer report states.

    Market

    IANS

    The report highlights a significant divide between rural individuals with only agricultural income, who make up 19 per cent of the population compared to those with diverse income sources, comprising the balance 81 per cent. Those relying solely on agricultural income face higher financial concerns, affecting 82 per cent of these, while those who have diverse income sources demonstrate less stress and enjoy larger basket sizes, the report says.

    In terms of media consumption, rural India is increasingly adopting a hybrid model that combines traditional and digital media, with 47 per cent of the population engaging in this trend.

    This shift is more pronounced in regions with better digital infrastructure. However, states like Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, and Chhattisgarh remain less digitally connected, necessitating targeted media strategies, the report adds.

    Ajay Mehta, Managing Director, GroupM OOH Solutions in India, said: “The rural landscape is no longer just a geographical space; it’s a digital frontier ripe with opportunities. As rural consumers embrace online platforms.”

    As rural India continues to evolve, digital platforms are playing an increasingly vital role in reaching and engaging consumers. From payments and e-commerce to gaming and lifestyle content, the digital landscape is expanding rapidly. While traditional media remains influential, a hybrid approach that leverages both online and offline channels is key to effectively connecting with rural audiences. By understanding the evolving needs and preferences of rural consumers, brands can capitalise on the immense growth potential of this market, the report points out.

    Rural consumers are increasingly drawn to lifestyle-focused content such as fashion, health, and travel, reflecting a growing interest in topics that enhance their daily lives and align with their aspirations, the report adds. Additionally, the report underscores a significant shift in rural India towards digital payments, which now reaches 42 per cent of active internet users and e-commerce, representing 23 per cent of active internet users This shift reflects growing financial and digital inclusion in Rural India.

    (With inputs from IANS)

  • Strong investment, private consumption driving India’s growth: UNCTAD

    Indian economy goes for a toss

    IANS

    Indian economy is expected to record a growth of 6.8 per cent in 2024 and will clock an expansion of 6.3 per cent next year.

    This comes on the back of continued strong public and private investment and consumption as well as rising exports of services, according to the latest UNCTAD (UN Trade and Development) report.

    Despite the increased exports of services and certain goods, such as chemicals and pharmaceuticals, the structural current account deficit in India will persist, owing to relatively weaker external demand and high fossil energy import bills, the report observes.

    As the world’s most populous country and third-largest energy consumer, India is simultaneously expanding its domestic non-fossil and fossil fuel energy supply to support growing economic output, the report adds.

    Strong investment, private consumption driving India's growth: UNCTAD

    Strong investment, private consumption driving India’s growth: UNCTADIANS

    It also points out that as inflation is expected to decline to 4 per cent by the end of the year, the Reserve Bank of India may initiate monetary easing and trim its policy rate, it noted. UNCTAD had a projected growth rate of 7.7 per cent for India last year. The report states that the GDP growth of India appears stable at 6 per cent, with an accompanying inflation rate of 4 per cent.

    The UNCTAD report comes close on the heels of an IMF report which states that India remains the world’s fastest-growing economy with investment and private consumption driving growth.

    The IMF’s latest Regional Economic Outlook for Asia-Pacific, released this week, states that growth in Asia is expected to slow down in 2024 and 2025— reflecting fading support from the pandemic recovery and factors like ageing — short-term prospects were more favourable than expected in April.

    Earlier the IMF, in its World Economic Outlook report released on October 2, had retained India’s gross domestic product (GDP) growth forecasts at a robust 7 per cent and 6.5 per cent for FY25 and FY26, respectively.
    (With inputs from IANS)

  • Fashion, electronics drive festive season’s sales, consumption on rise

    Customers wearing face masks shop at a store of Lynden Park Mall in Brantford, Ontario, Canada, on June 12, 2020. The province of Ontario allowed most regions outside the Toronto and Hamilton areas to reopen more businesses on Friday during the COVID-19 o

    Affordable fashion, premium electronics fuel India’s festive sales as consumption risesIANS

    As India kicked off online festive season sales, affordable fashion and premium electronics emerged as the top-performing categories, as private consumption surged especially in the rural parts of the country, a report showed on Thursday.

    The festive season sale in the first leg on various online e-commerce platforms reached over Rs 54,500 crore.

    From September 26 to October 6, unbranded and value segment in women’s apparel, daily-wear jewellery and kids’ fashion also saw significant growth, with a notable boost from tier 2 markets and beyond, according to the report by Redseer Strategy Consultants.

    Kushal Bhatnagar from Redseer said that e-commerce festive sales this year have shown dynamic growth patterns, building on the momentum from last year.

    “In 2023, the nine-day festive event saw approximately 19 per cent YoY growth over 2022. This was primarily driven by high average selling price (ASP) purchases such as mobiles, electronics and large appliances, contributing to about 67 per cent of the sales,” he noted.

    However, the 2024 festive season has been different.

    India poised to lead emerging markets, cement its position in global economy by 2035: S&P Global

    Festive season sale in the first leg on various online e-commerce platforms reached over Rs 54,500 croreIANS

    While the early phase followed a similar trend with high ASP products leading the charge, the latter half experienced strong demand for lower ASP items, particularly in fashion, which saw massive growth driven by ethnic wear and tier 2+ markets, the report noted.

    With increased participation from e-commerce platforms, direct-to-consumer (D2C) brands and quick commerce players, consumer spending saw a remarkable surge.

    ACs, refrigerators and premium electronics are the main drivers of the growth. Extended summers and rising humidity levels have boosted demand for ACs and refrigerators, particularly in the under-penetrated regions, the report mentioned.

    Premium electronics like robotic vacuum cleaners and water purifiers have seen growth, particularly in Metro and Tier 1 cities, as consumers upgrade to life-comfort products. Premium TVs performed well too.

    “The broader mobile phone market experienced muted growth, but premium brands such as Apple continued to thrive. There was a noticeable shift of Android users to iOS, marking an interesting consumer trend,” the report noted.

    Quick commerce platforms saw an unexpected spike in mobile phone purchases, further emphasising the evolving role of these platforms.

    The beauty, grooming and home category saw an increase in the availability of low average selling price (ASP) items and new selections across various platforms, said the report.

     (With inputs from IANS)

  • WHO calls for urgent action to alter trends as Europe tops the charts for alcohol consumption

    Europe tops the chart of alcohol consumption
    A woman browses alcohol in a supermarket in Moscow, Russia.Photo Courtesy:  WHO/Sergey Volkov
     

    It seems that Europeans don’t want to give up booze. A UN World Health Organization (WHO) report has found that nothing has changed in the continent’s drinking habits. Despite the health risks, Europeans consume an average of 9.2 litres of pure alcohol a year – making them the world’s biggest drinkers.

    WHO’s Dr Gauden Galea said that the impacts are far-reaching including domestic violence, accidents and mental health issues. He called on countries to implement effective policies to reduce drinking.

    How much are Europeans drinking?

    The numbers tell a sobering story: men in the region drink nearly four times more than women and 470 million people drinkers according to latest data. Two out of every three adults drink, one in 10 has an alcohol use disorder and almost six per cent live with alcohol dependence. Yet only 12 out of 53 countries have made progress in reducing consumption by 10 per cent since 2010.

    While the WHO European Region is on track to meet its alcohol target, this is mainly because of big reductions in a few large countries like Russia, Türkiye and Ukraine which have increased taxes and limited availability. In contrast, EU countries have not seen any change in alcohol consumption for over ten years, highlighting the need to step up the action to meet the Sustainable Development Goals (SDGs).

    Dr. Carina Ferreira-Borges, Regional Adviser on Alcohol, Illicit Drugs, and Prison Health said: “We are paying the price, alcohol is causing hundreds of thousands of cardiovascular diseases, injuries, cancers and liver cirrhosis in our region.”

    Harmful effects of alcohol

    The report warned that alcohol is the leading cause of death in Europe, accounting for almost 800,000 deaths a year; 2,200 people die daily from alcohol-related causes, almost nine per cent of all deaths in the region.

    Noncommunicable diseases (NCDs) like heart disease, cancer, diabetes and chronic respiratory disease account for 90 per cent of deaths and 85 per cent of disability years in the WHO European Region. Most alcohol-related deaths (over 600,000 a year) are from NCDs, with half from heart disease. The report shows a high incidence of alcohol-related cancers in Europe due to high consumption and an ageing population.

    This is made more problematic as few people know that alcohol is a major cancer risk. Despite being classified as a Group 1 carcinogen by the WHO’s International Agency for Research on Cancer (IARC) many people are not aware that alcohol can cause cancer, the report found.

    Not enough being done to to reduce drinking

    Despite the clear evidence of harm, many European countries are not implementing the WHO recommendations which include: increasing alcohol taxes, restricting marketing and reducing availability.

    Lithuania, Latvia and Estonia have shown that population-level control policies can reduce consumption, harm and increase life expectancy.

    “We have the tools and the evidence. We need the will. As the 2025 deadline for the UN High-Level Meeting looms we must act now and make the changes to keep our populations healthy,” Dr. Galea stressed.

    The WHO urged countries to act now to meet Sustainable Development Goals on health and limit commercial interests that promote drinking alcohol.

  • Going green? Consumption of natural gas rises by 7% in June

    Consumption of natural gas rises by 7 pc in June as more Indians switch to green fuel

    IANS

    The consumption of natural gas in India went up 7.1 per cent in June to 5,594 million metric standard cubic metres (MMSCM), this year compared to the same month last year, as more households across the country are using the fuel for cooking; the demand is also rising in the urban transport segment, according to data compiled by the Ministry of Petroleum and Natural Gas.

    While there was an increase of 2.9 per cent in domestic gas production to 2,993 MMSCM during the month, which helped to meet the rising demand, imports went up by as much as 11.3 per cent during the month.

    The gas companies have been expanding their network to meet the rising demand for the green fuel.

    For the April-June quarter, the increase of natural gas consumption works out to 3.8 per cent compared to the same period of the previous year year-on-year. Domestic production rose 5.7 per cent while imports edged up by 0.6 per cent during the quarter.

    Representational image

    Representational Image

    Consumption of petroleum products such as petrol, diesel and jet fuel went up by 2.6 per cent in June to 20 million metric tonnes (MMT).

    For the April-June period, the growth in consumption was 3.4 per cent. There was an 11.4 per cent increase in consumption of aviation turbine fuel (ATF) as airlines have been expanding operations to cater to the growing air passenger traffic in the country. The consumption of petrol rose 7.1 per cent during the month, while diesel sales increased by 1.6 per cent and LPG sales went up by 5 per cent, the figures showed.

    Crude oil imports fell 5.6 per cent year-on-year to 18.5 million metric tons in June, but the import bill rose by 11 per cent to $11.1 billion during the month due to higher prices in the international market that surged past the $82 per barrel mark during the month. This had also prompted the government to raise the windfall tax on crude oil levied on domestic companies ONGC and Oil India Ltd.

    (With inputs from IANS)

     

     

  • MIRAI JMAC and Prathamus Ventures Unveils Global Real Estate Platform for Indian and International Investors Looking at India Consumption and UAE as Fulcrum and Japanese Investment

    MIRAI JMAC and Prathamus Ventures Unveils Global Real Estate Platform for Indian and International Investors Looking at India Consumption and UAE as Fulcrum and Japanese Investment

    Saturday, July 13,Delhi, India : MIRAI JMAC (MIRAI), a leading advisory and growth consulting firm, proudly announces a strategic partnership with Prathamus Ventures, a distinguished vertically integrated fund management company, to lead real estate investments in India. This collaboration establishes an Alternative Investment Fund (AIF) platform in India, focusing on Category 2 AIF to attract funds from Family Offices, HNIs, Super HNIs, and notably, NRI investors, contributing to India’s burgeoning real estate sector.

    MIRAI also recently announced the creation of MIRAI Capital Global (MCG) with an initial corpus of US $1.5 billion, followed by MCG’s appointment of distinguished industry leaders to its investment team and advisory board. MIRAI continues to add family office capital to its LP list from Japan Sea and Middle East. US tech leaders, Funds and European family businesses are also working with MIRAI to help scale their current business in UAE creating a fulcrum for the consumption story in India SEA and MENA region.

    As of the fiscal year 2021-22, the real estate sector alone contributed approximately 7.3% to the Indian GDP and is poised for significant growth in the coming decade. This partnership underscores MIRAI’s shared commitment to the real estate and infrastructure industry providing strategic partnership, growth management, human resource and investment avenues and fostering sustainable growth in the Indian real estate market.

    This collaboration marks a significant stride in scaling up MIRAI’s real estate investments in India while providing essential support to partner firms looking to expand their ventures into the growing India-UAE corridor. MIRAI takes deep interest in governance and qualitative value for NRIs who are investing both personally and bringing their businesses overseas. Prathamus will closely work with MIRAI for developing new leaders in India, SEA and Middle East markets for benefits of NRI investment. The Real Estate Investment Platform is tailored for mid to large real estate developers in India poised for growth, aiming to elevate them into global brands through joint ventures with The Private Office of His Highness Sheikh Ahmed Bin Faisal Al Qassimi (RFO) in the UAE. Emphasizing growth capital, the platform fosters investment and marketing partnerships between targeted real estate developers and RFO, with a sharp focus on the India-UAE growth corridor. Additionally, the partnership will enhance the NRI sales volume of Indian developments, aligning with the Indian government’s initiatives to leverage NRI contributions for the nation’s growth trajectory.

    RFO, with its rich legacy and strategic partnerships facilitated by MIRAI, is poised to explore the potential of introducing branded residences in key metropolitan areas such as Delhi NCR, Mumbai Metropolitan Region (MMR), Pune, and Bangalore. This initiative represents a significant step for RFO into the real estate sector, in line with its vision to provide innovative, high-quality living spaces that meet the demands of modern urban lifestyles. By integrating branded residences into these vibrant urban landscapes, RFO aims to set new benchmarks for luxury living while promoting sustainable development practices and fostering dynamic communities. This strategic move reflects RFO’s unwavering commitment to excellence and its ambition to shape the future of real estate in India’s most sought-after cities.

    Amb. Dunston Pereira, CEO of The Private Office of His Highness Sheikh Ahmed Bin Faisal Al Qassimi, Dubai, United Arab Emirates, shared his thoughts and stated, “The strategic partnership between MIRAI, Prathamus Ventures, and RFO marks an exciting development for the real estate investment landscape. This collaboration reaffirms our commitment to fostering sustainable growth and providing strategic investment opportunities, particularly within the India-UAE corridor. We are confident that this partnership will unlock new avenues for growth and development, contributing significantly to both the Indian and UAE economies.”

    Pranav Jyoti, Managing Partner of MIRAI JMAC and CIO of The Private Office of His Highness Sheikh Ahmed Bin Faisal Al Qassimi, Dubai, United Arab Emirates, expressed enthusiasm about the partnership, stating, “As we welcome Prathamus Ventures and Mr Ashok Kinha into our fold, we’re embarking on an exciting journey to fortify our position in the real estate and infrastructure investment arena. With the expertise of Prathamus Ventures’ specialized platform backed by a deeply networked team and strong real estate expertise, we are primed to explore untapped opportunities and diversify our investment portfolios. This collaboration speaks volumes about our dedication to innovation and delivering maximum returns for our stakeholders. Brace yourselves for the transformative prospects that lie ahead as we forge ahead with this dynamic alliance. In addition to the collaboration, the UAE JV setup would forge new avenues for our partners before, during, and post-deployment of the growth capital.”

    Managing Directors Ashok Kinha and Prashant of Prathamus Ventures Pvt. Ltd. also shared their excitement about the partnership, stating, “We are thrilled to partner with MIRAI JMAC to launch the AIF platform in India and offer investments through existing funds and follow-on AIFs. This initiative represents our shared vision to unlock the potential of the Indian market and deliver exceptional value to investors.”

    Vinoth Beemjee, Senior Partner of MIRAI JMAC and MIRAI Capital Global, underscored the game-changing potential of this collaboration, stating, “As custodians of our narrative, I am thrilled to steer the ship alongside this pivotal partnership. With Prathamus Ventures as our steadfast ally, we envision a horizon brimming with growth and innovation. Together, we’ll explore new frontiers in real estate investment, propelling our collective journey toward unparalleled success. This collaboration signals just the dawn of an exciting chapter, and I eagerly anticipate the transformative impact we’ll forge together. Our focus on identifying the hidden gems among India’s real estate developers and investing in them through our partnership with RFO is precisely what the market demands. Moreover, it will further integrate the vast NRI population of the UAE and GCC into investing in real estate projects in India.”

    The partnership between MIRAI JMAC and Prathamus Ventures represents a significant step towards enhancing investment opportunities and driving sustainable growth in the Indian real estate sector. This dynamic alliance sets the stage for innovative approaches and strategic investments that will reshape the landscape of real estate investments in India.


    Praveen

  • Danfoss And Hewlett Packard Enterprise Partner To Curb Data Center Energy Consumption And Reuse Excess Heat


    Danfoss and Hewlett Packard Enterprise partner

    Incorporating AI into India’s expanding data center industry is crucial for sustainability and addressing the environmental impact of data centers.

    India, China, and Southeast Asia will drive approximately 85% of the additional demand for electricity through 2026, with data centers being a significant contributor

    INDIA: Danfoss and Hewlett Packard Enterprise recently announced their collaboration to deliver HPE IT Sustainability Services – Data Center Heat Recovery, an off-the shelf heat recovery module, helping organizations manage and value excess[1] heat as they transition towards more sustainable IT facilities.

    The rapid integration of AI technologies across organizations and businesses is expected to have a dramatic increase in the power demand and utilization of AI optimized IT infrastructure. According to the International Energy Agency, by 2026 the AI industry is expected to have grown exponentially to consume at least ten times its electricity demand in 2023[2]. To mitigate these challenges, IT leaders and data center facility operators are taking action to reduce energy usage, such as implementing modern power-efficient capabilities and improved cooling systems. Excess heat in the EU alone represents an estimated 2,860 TWh/y, almost equal to the EU’s total energy demand for heat and hot water in residential and service sector buildings[3]. The flow of excess heat from data centers is uninterruptible and therefore constitutes a very reliable source of clean energy.

    Ravichandran Purushothaman, President, of Danfoss India, said, “Sustainability is at the heart of our partnership with HPE. By harnessing excess heat, we’re not only reducing energy consumption but also creating a reliable source of clean energy. Danfoss’ heat reuse modules will make it possible to capture and reuse heat produced by data centres, providing a renewable energy source to supply heating on site and to neighbouring commercial and residential buildings, communities and industries that need heat for their processes.”

    Benefits and agility of modularityHPE’s MDC incorporates direct liquid cooling (DLC) technologies to enhance energy efficiency by over 20% and optimize energy production and distribution, leading to notable energy savings. The design’s compactness minimizes energy loss by reducing the distance for energy and cooling fluid transport and maximizes the temperature differential at the inlet and outlet, which promotes the capture of excess heat. Furthermore, the MDC’s agility and the exclusion of heavy industrial materials negate the need for costly, conventional building materials and substantially reduces the time to market. Deployment can be achieved three times quicker than with traditional data centers, decreasing from 18 months to as few as 6 months. Finally, the reduced land footprint and flexibility of the MDCs allow for placement in proximity to data generation sites, which diminishes the energy impact and bottlenecks associated with complex networking solutions and data transfer, while also supporting enhanced data governance and security.

    To address these issues, the new energy efficient data center solution from Danfoss & HPE offers:

    Danfoss’ innovative solutions include heat reuse modules that capture excess heat from data centers to provide renewable heating onsite and to neighboring buildings and industries for various applications, and Turbocor® oil-free compressors that enhance data center cooling efficiency by up to 30%.

    HPE’s scalable Modular Data Center (MDC), in the form of small footprint, high-density (kW/rack) containers, can be deployed nearly anywhere in the total absence of heavy industry and incorporates technologies such as direct liquid cooling, reducing overall energy consumption by 20%.

    “Our strategic partnership with HPE is a great example of how we revolutionize building and decarbonizing the data center industry together with customers,” said Jürgen Fischer, President, of Danfoss Climate Solutions. “With this latest cross-industry partnership we’re building the blueprint for the next generation of sustainable datacenters – using technologies available today”.

    With unparalleled density, HPE’s modular data centers offer an impressive power usage effectiveness (PUE) of 1.1  in contrast to the PUE of 1.3 to 1.4 typically associated with the best modern designs of traditional brick-and-mortar data centers. Capable of handling the most power-demanding architectures like HPE Cray Supercomputing EX4000, HPE’s modular data center is the adequate architecture for mission critical and compute intensive workloads like supercomputing and generative AI, enabling scientists, universities, and enterprises to achieve faster outcomes.

    “At HPE, we believe in the power of collaboration to create transformative solutions,” said Sue Preston, Vice President & General Manager, WW Advisory & Professional Services & Managed Services, HPE. “Our partnership with Danfoss brings together HPE’s innovative modular data center with Danfoss’ groundbreaking heat reuse technology. Together, we are not just adding value; we are multiplying it. By harnessing the typically untapped resource of waste heat, turning waste into worth, showing the future of energy usage is efficient, intelligent, and, most importantly, achievable now.”

    From chip to chiller: Driving innovation in decarbonizationTo leverage excess heat – one of the largest untapped sources of energy and the largest potential for data centers across Europe, HPE has partnered up with Danfoss as their decarbonization partner. The strategic partnership takes advantage of Danfoss’ extensive product portfolio of energy-efficient solutions to drive innovation, support decarbonization and build the blueprint for the next generation of sustainable modular data centers.

    HPE IT Sustainability Services – Data Center Heat Recovery is inspired by how Danfoss is already using heat reuse technology at its own headquarters campus in Denmark. Here, the heat is recovered from Danfoss’ onsite data center, boosted by a heat pump, and re-used in surrounding buildings to provide space heating. The heat can also be fed into the local district heating network to provide a renewable heat source to local residents. Reusing heat is a major part of Danfoss’ own decarbonization strategy which has helped Danfoss achieve carbon neutrality in the energy system of its 250,000m2 campus in Nordborg in 2022.

    The new scalable modular data center offering leverages Danfoss technologies, including Turbocor® compressors for heat pumps and chillers, heat exchangers, heat reuse modules, drives and pump skids allowing data centers to be cooled up to 30% more efficiently while recovering and reusing excess heat. It’s a modular solution with components that work together seamlessly and includes two technology stack options with a heat recovery system, including hydronic heat recovery heat exchanger and water-water heat pump, recovering heat from an air-cooled edge-to-cloud modular data center today and potentially second phase liquid cooled HPC modular data center.

    Anju Mary Kuruvilla, Director- Industry Affairs, Communication & Sustainability- Danfoss India, said, “As we navigate the data-driven era, sustainability is crucial for India’s expanding data center industry,  which is expected to grow exponentially by 132% to ~10 billion USD by 2027. Danfoss  partnering with HPE as part of our holistic “Reduce, Reuse, Resource” approach will help inspire more green data centers in the nation, with circularity and decarbonization embedded in them.”

     

     

     

  • Danfoss And Hewlett Packard Enterprise Partner To Curb Data Center Energy Consumption And Reuse Excess Heat


    Danfoss and Hewlett Packard Enterprise partner

    Incorporating AI into India’s expanding data center industry is crucial for sustainability and addressing the environmental impact of data centers.

    India, China, and Southeast Asia will drive approximately 85% of the additional demand for electricity through 2026, with data centers being a significant contributor

    INDIA: Danfoss and Hewlett Packard Enterprise recently announced their collaboration to deliver HPE IT Sustainability Services – Data Center Heat Recovery, an off-the shelf heat recovery module, helping organizations manage and value excess[1] heat as they transition towards more sustainable IT facilities.

    The rapid integration of AI technologies across organizations and businesses is expected to have a dramatic increase in the power demand and utilization of AI optimized IT infrastructure. According to the International Energy Agency, by 2026 the AI industry is expected to have grown exponentially to consume at least ten times its electricity demand in 2023[2]. To mitigate these challenges, IT leaders and data center facility operators are taking action to reduce energy usage, such as implementing modern power-efficient capabilities and improved cooling systems. Excess heat in the EU alone represents an estimated 2,860 TWh/y, almost equal to the EU’s total energy demand for heat and hot water in residential and service sector buildings[3]. The flow of excess heat from data centers is uninterruptible and therefore constitutes a very reliable source of clean energy.

    Ravichandran Purushothaman, President, of Danfoss India, said, “Sustainability is at the heart of our partnership with HPE. By harnessing excess heat, we’re not only reducing energy consumption but also creating a reliable source of clean energy. Danfoss’ heat reuse modules will make it possible to capture and reuse heat produced by data centres, providing a renewable energy source to supply heating on site and to neighbouring commercial and residential buildings, communities and industries that need heat for their processes.”

    Benefits and agility of modularityHPE’s MDC incorporates direct liquid cooling (DLC) technologies to enhance energy efficiency by over 20% and optimize energy production and distribution, leading to notable energy savings. The design’s compactness minimizes energy loss by reducing the distance for energy and cooling fluid transport and maximizes the temperature differential at the inlet and outlet, which promotes the capture of excess heat. Furthermore, the MDC’s agility and the exclusion of heavy industrial materials negate the need for costly, conventional building materials and substantially reduces the time to market. Deployment can be achieved three times quicker than with traditional data centers, decreasing from 18 months to as few as 6 months. Finally, the reduced land footprint and flexibility of the MDCs allow for placement in proximity to data generation sites, which diminishes the energy impact and bottlenecks associated with complex networking solutions and data transfer, while also supporting enhanced data governance and security.

    To address these issues, the new energy efficient data center solution from Danfoss & HPE offers:

    Danfoss’ innovative solutions include heat reuse modules that capture excess heat from data centers to provide renewable heating onsite and to neighboring buildings and industries for various applications, and Turbocor® oil-free compressors that enhance data center cooling efficiency by up to 30%.

    HPE’s scalable Modular Data Center (MDC), in the form of small footprint, high-density (kW/rack) containers, can be deployed nearly anywhere in the total absence of heavy industry and incorporates technologies such as direct liquid cooling, reducing overall energy consumption by 20%.

    “Our strategic partnership with HPE is a great example of how we revolutionize building and decarbonizing the data center industry together with customers,” said Jürgen Fischer, President, of Danfoss Climate Solutions. “With this latest cross-industry partnership we’re building the blueprint for the next generation of sustainable datacenters – using technologies available today”.

    With unparalleled density, HPE’s modular data centers offer an impressive power usage effectiveness (PUE) of 1.1  in contrast to the PUE of 1.3 to 1.4 typically associated with the best modern designs of traditional brick-and-mortar data centers. Capable of handling the most power-demanding architectures like HPE Cray Supercomputing EX4000, HPE’s modular data center is the adequate architecture for mission critical and compute intensive workloads like supercomputing and generative AI, enabling scientists, universities, and enterprises to achieve faster outcomes.

    “At HPE, we believe in the power of collaboration to create transformative solutions,” said Sue Preston, Vice President & General Manager, WW Advisory & Professional Services & Managed Services, HPE. “Our partnership with Danfoss brings together HPE’s innovative modular data center with Danfoss’ groundbreaking heat reuse technology. Together, we are not just adding value; we are multiplying it. By harnessing the typically untapped resource of waste heat, turning waste into worth, showing the future of energy usage is efficient, intelligent, and, most importantly, achievable now.”

    From chip to chiller: Driving innovation in decarbonizationTo leverage excess heat – one of the largest untapped sources of energy and the largest potential for data centers across Europe, HPE has partnered up with Danfoss as their decarbonization partner. The strategic partnership takes advantage of Danfoss’ extensive product portfolio of energy-efficient solutions to drive innovation, support decarbonization and build the blueprint for the next generation of sustainable modular data centers.

    HPE IT Sustainability Services – Data Center Heat Recovery is inspired by how Danfoss is already using heat reuse technology at its own headquarters campus in Denmark. Here, the heat is recovered from Danfoss’ onsite data center, boosted by a heat pump, and re-used in surrounding buildings to provide space heating. The heat can also be fed into the local district heating network to provide a renewable heat source to local residents. Reusing heat is a major part of Danfoss’ own decarbonization strategy which has helped Danfoss achieve carbon neutrality in the energy system of its 250,000m2 campus in Nordborg in 2022.

    The new scalable modular data center offering leverages Danfoss technologies, including Turbocor® compressors for heat pumps and chillers, heat exchangers, heat reuse modules, drives and pump skids allowing data centers to be cooled up to 30% more efficiently while recovering and reusing excess heat. It’s a modular solution with components that work together seamlessly and includes two technology stack options with a heat recovery system, including hydronic heat recovery heat exchanger and water-water heat pump, recovering heat from an air-cooled edge-to-cloud modular data center today and potentially second phase liquid cooled HPC modular data center.

    Anju Mary Kuruvilla, Director- Industry Affairs, Communication & Sustainability- Danfoss India, said, “As we navigate the data-driven era, sustainability is crucial for India’s expanding data center industry,  which is expected to grow exponentially by 132% to ~10 billion USD by 2027. Danfoss  partnering with HPE as part of our holistic “Reduce, Reuse, Resource” approach will help inspire more green data centers in the nation, with circularity and decarbonization embedded in them.”

     

     

     

  • Union Budget 2024: Modi Govt is considering income tax cuts to boost consumption

    Union Budget: After the formation of the brand new authorities, the central authorities is now going to current the final finances. It is anticipated that Finance Minister Nirmala Sitharaman will current the finances within the third week of July.

    Many massive bulletins may be made for the center class on this finances. One of those bulletins may be about income tax discount.

    – Advertisement –

    Prime Minister Narendra Modi’s authorities is considering greater than 500 billion rupees ($6 billion) of consumption-boosting measures in India’s upcoming finances, Bloomberg studies. This features a tax lower for low-income people for the primary time in seven years. Finance ministry officers have mentioned proposals to scale back taxes for shoppers with the very best spending propensity.

    Also Read: eighth Pay Commission: Govt will get proposal for hike in DA, fundamental pay, pension. Details Here

    Who will get reduction

    Let us inform you that folks incomes from Rs 5 lakh to Rs 15 lakh are taxed from 5% to 20%. The authorities may give reduction to such folks. Apart from this, a brand new tax slab will also be determined. The particulars of the plan are nonetheless being labored out and a remaining determination will likely be taken someday in July shut to the finances after approval from the Prime Minister’s Office. Apart from this, the federal government plans to stick to its fiscal deficit goal of 5.1% of GDP for the present monetary 12 months.

    Decision on PM Kisan Samman Nidhi

    Apart from this, the federal government can even take a call on PM Kisan Samman Nidhi. Talks are occurring to improve the annual money cost to small farmers from the present Rs 6,000 to Rs 8,000. Let us inform you that the federal government has just lately launched the seventeenth installment beneath the scheme. Let us inform you that the federal government began the PM Kisan Yojana within the 12 months 2019.

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  • Household consumption expenditure jumps in India as incomes rise

    Household expenses increased

    IANS

    Household consumption expenditure on items and providers in each the agricultural and concrete areas of India, which displays the usual of residing and well-being of the inhabitants, has proven a strong enhance during the last decade, in line with the most recent survey launched by the Ministry of Statistics.

    The month-to-month per capita family consumption in rural India jumped by over 40 per cent in 2022- 23, after adjusting for inflation, in comparison with the corresponding determine recorded for 2011-12, in line with the survey.

    In absolute phrases, the month-to-month per capita consumption expenditure in the nation’s rural areas shot as much as Rs 2,008 in 2022-23 from Rs 1,430 in 2011-12.

    Urban India additionally recorded a strong achieve of 33 per cent with per capita family consumption expenditure rising to Rs 3,510 in 2022-23 from Rs 2,360 in 2011-12, after adjusting for inflation.

    Without adjusting for inflation, the figures stood at Rs 6,459 for city households and Rs 3,773 for rural households in 2022-23, in comparison with Rs 2,630 and Rs 1,430 respectively in 2011-12, that are larger than the true time period enhance after adjusting for inflation.

    market

    IANS

    Household consumption expenditure consists of spending on meals, gasoline, electrical energy, medical providers, transport and training.

    The survey exhibits that in 2022-23, meals accounted for about 46 per cent of the common rural family’s consumption, whereas city households allotted about 39 per cent of their month-to-month per capita consumption to meals.

    The survey additionally reveals that there was a gradual decline in the per capita consumption of cereals such as rice and wheat in each rural and concrete India as individuals are consuming extra pulses, milk, greens, fruits, eggs and meat. This change in the consumption sample displays an enchancment in the usual of residing over this era that has been made potential because of the rise in incomes as India has emerged as the world’s fastest-growing main financial system.

    The survey was carried out in 8,723 villages and 6,105 city blocks overlaying as many as 2.62 lakh households throughout the nation.

    (With inputs from IANS)