Tag: goafest

  • Back by Popular Demand, Advertising Rocks is set to electrify Goafest 2024

    Back by Popular Demand, Advertising Rocks is set to electrify Goafest 2024

    ABBY AWARDS< One Show 2024

    May 02, 2024; Mumbai, India: Following the success of its inaugural version, Goafest 2024 is set to carry again ‘Advertising Rocks’, an initiative that gives a singular platform for India’s Advertising, Media, and Marketing neighborhood to showcase their musical abilities. Embracing the spirit of collaboration and innovation, the Organizing Committee invitations solo performers to submit their entries. Selected members can have the unique alternative to captivate audiences at Goafest 2024, solidifying their presence at South Asia’s premier and largest artistic competition.

    With two solo classes – Indian and International – Advertising Rocks 2024 guarantees a world showcase of musical expertise.  4 shortlists from every class can have the esteemed alternative to carry out for a distinguished jury and delegates at Goafest in Mumbai.  The final champions might be decided by a mix of jury analysis and stay voting by Goafest attendees, making certain a good and thrilling competitors.

    Goafest 2024

    Winners in every class might be awarded a money prize of Rs. 50,000, whereas the primary runners-up will obtain Rs. 25,000.

    On ‘Advertising Rocks’,  Mohit Joshi, CEO, Havas Media Network India and Goafest 2024’s Co-chair mentioned, “Advertising Rocks is again with one other thrilling version at Goafest 2024 to have fun the musical abilities of our fraternity. As a fellow music fanatic, I can not wait to witness the distinctive performances this yr. Looking ahead to this unforgettable showcase of expertise.”

    Subhash Kamath, Former CEO of BBH and curator of ‘Advertising Rocks’ additional added, “Advertising Rocks was an enormous hit at Goafest final yr and we’re hoping we’ll have much more participation in 2024. There’s a lot musical expertise in our {industry}. They deserve a platform to carry out and Goafest is the right place for it.”

    The deadline for submitting entries for Advertising Rocks is May 15, 2024. Entries by solo performers solely belonging to the Advertising, Media, and Marketing fraternity might be thought of.

    Submit your entries for Advertising Rocks here.

    For extra particulars on Advertising Rocks, write to advertising.rocks.goafest@gmail.com.

    Presented by The Advertising Agencies Association of India and The Advertising Club, Goafest 2024 is scheduled to happen on 29th, 30th and 31st May, 2024 at The Westin Mumbai Powai Lake, Mumbai.

    ***

    About The Advertising Club:

    The Advertising Club, integrated within the yr 1954, is arguably the largest Advertising Club of its sort on the earth. And in accordance to many additionally the busiest. It has over 1700 members drawn from media organizations, advertising and marketing firms, promoting businesses and allied skilled our bodies. The Advertising Club’s constitution is to assist increase the skilled requirements of the Indian Advertising Industry. The Club makes an attempt to do that by awards, seminars, coaching workshops and conferences. Some of the key awards of Advertising Club embody: Creative & Media Abby at  Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards moreover having different well-liked programmes comparable to D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual curler coaster.  It publishes a Club journal SOLUS and hosts a complete web site, www.theadvertisingclub.net.

    About The Advertising Agencies Association of India (AAAI):

    The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed commerce affiliation of promoting businesses, fashioned in 1945, to promote their {industry} pursuits in order that they proceed to make a necessary and ever-increasing contribution to the nation. The AAAI right this moment is really consultant, with a really massive variety of small, medium and large-sized businesses as its members, who collectively account for nearly 80% of the promoting enterprise positioned within the nation.

  • Goafest 2024 Opens Delegate Registrations: Early Bird Rates Available Until May 15th

    Goafest 2024 Opens Delegate Registrations: Early Bird Rates Available Until May 15th

    GoaFest 2024, Goa Fest 2024 registration

    April 26, 2024; Mumbai, India: Goafest, the premier pageant celebrating creativity and promoting excellence in India, is thrilled to announce the opening of delegate registrations for its extremely anticipated occasion. Delegates can safe their spots at early chicken charges till May 15th, 2024.

    GoaFest 2024 dates

    Scheduled to happen from May 29th  to May 31st  on the luxurious Westin Powai in Mumbai, Goafest 2024 guarantees to be an immersive expertise, showcasing the most effective of promoting, advertising, and inventive innovation.

    This 12 months’s Goafest will function an thrilling lineup of keynote audio system, panel discussions, workshops, and networking alternatives, offering delegates with beneficial insights and inspiration to gas their creativity and drive success within the dynamic promoting {industry}.

    Sam Balsara, Chairman of the Delegates Committee – Goafest 2024, expressed his enthusiasm for the upcoming occasion, stating, “Goafest is a novel platform that brings collectively {industry} leaders, inventive minds, and aspiring skills to have fun creativity, change concepts, and form the way forward for promoting in India. We are excited to welcome delegates from throughout the nation to hitch us for 3 days of inspiration, studying, and networking. This 12 months with the occasion transferring to Mumbai, we’re certain there shall be a considerable enhance in delegates from Mumbai.

    Goa Fest 2024 registration particulars

    Registrations are actually open, and early chicken charges can be found till May 15th, providing delegates important financial savings on their attendance charges. To register and safe your spot at Goafest 2024, go to Goafest official web site right this moment. 

    About Goafest

    Goafest is India’s foremost pageant celebrating creativity in promoting and advertising. Jointly hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club, it’s an annual occasion that gives {industry} professionals a platform to converge, focus on {industry} traits, and showcase groundbreaking inventive work

    About The Advertising Club

    The Advertising Club, included within the 12 months 1954, is arguably the most important Advertising Club of its type on the earth. And in response to many additionally the busiest. It has over 1700 members drawn from media organizations, advertising firms, promoting companies and allied skilled our bodies. The Advertising Club’s constitution is to assist elevate the skilled requirements of the Indian Advertising Industry. The Club makes an attempt to do that by means of awards, seminars, coaching workshops and conferences. Some of the main awards of Advertising Club embrace:  Creative & Media Abby at  Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards apart from having different fashionable programmes corresponding to D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual curler coaster.  It publishes a Club journal SOLUS and hosts a complete web site, www.theadvertisingclub.net.

    About The Advertising Agencies Association of India (AAAI):

    The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed commerce affiliation of promoting companies, shaped in 1945, to advertise their {industry} pursuits in order that they proceed to make a necessary and ever-increasing contribution to the nation. The AAAI right this moment is actually consultant, with a really massive variety of small, medium and large-sized companies as its members, who collectively account for nearly 80% of the promoting enterprise positioned within the nation.

  • Goafest 2024 and ABBY Awards Powered by One Show 2024 to take place from 29th to 31st May, 2024 in Mumbai

    ~ The relocation is in consideration of the forthcoming Lok Sabha Elections ~

    ~ The agenda shall be introduced in due course ~

    ~ Festival will proceed to be held in Goa for future editions ~

    Mumbai, April 19, 2024: Keeping in thoughts the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have taken a acutely aware and collective choice to host Goafest 2024 and ABBY Awards Powered by One Show 2024 in Mumbai. The 17th version of the competition will take place from 29th to 31st May, 2024 at Westin Powai, Mumbai.

    GoaFest 2024 occurring

    Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia, stated, “We’re excited to announce that Goafest is going on in Mumbai this yr, regardless of a number of logistical challenges. Our collective choice displays our unwavering dedication to this esteemed occasion, which has developed right into a cornerstone platform for shaping the way forward for our business. It’s develop into an important platform for business, turning into a nexus the place business leaders converge to discover, innovate, and chart the course for a progressive journey. We’re dedicated to maximizing participation, curating insightful classes, and making certain attendees go away with invaluable data. Plus, mark your calendars: Goafest returns to Goa in 2025! Join us for an unforgettable expertise at Mumbai Goafest 2024!”

    Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East and North Asia, stated, “The ABBYs has all the time been a platform devoted to recognizing and celebrating excellent achievements in the promoting and advertising and marketing business. We look ahead to honoring the perfect work of 2023 on the ABBY Awards Powered by One Show 2024 this May, in Mumbai. With Westin Powai because the venue we’re working in direction of placing collectively a dynamic agenda that  shall be introduced in due course. We are grateful and grateful to your entire fraternity for his or her continued assist and enthusiasm.”

    GoaFest 2024 particulars

    The Goafest organizing committee extends gratitude to all companions, members, and stakeholders for his or her understanding and assist. The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) guarantee the fraternity of their dedication to replicate the Goafest expertise in Mumbai.

    Agenda, audio system, and the classes to be introduced shortly.

    For extra info on the competition, comply with the Goafest deal with at @goafestlive and for ABBY Awards Powered by One Show, comply with The Advertising Club at @theadclubindia

    Entries for ABBY Awards Powered by One Show 2024 will be submitted by means of the next hyperlink: https://abbyawards.com/

    Stay tuned for additional updates.

  • 55th edition of the ABBY One Show Awards 2024 to be held from 29th-31st May 2024 at Goafest 2024

    55th edition of the ABBY One Show Awards 2024 to be held from 29th-31st May 2024 at Goafest 2024

    Goafest 2024, ABBY ONe Awards 2024, ABBYs

    February 02, 2024; Mumbai, India: The Advertising Club gears up to announce the 55th version of The ABBY One Show Awards 2024, South Asia’s Gold commonplace, acknowledging inventive excellence in promoting for over 5 a long time. Held over three days, The ABBY One Show Awards 2024, are scheduled to happen onthe 29th, 30th, and 31st of May throughout Goafest 2924 at Grand Hyatt, Bambolim, Goa.

    Goafest 2024 ABBY Awards

    In an ongoing effort to elevate the prominence of the ABBYs, The Advertising Club strengthens its collaboration with The One Show for the third time in a row. This partnership goals to improve the international requirements of judging, jury choice, and transparency, additional taking the preeminent ABBY Awards to new heights of recognition.

    With a promise to garner international popularity of outstanding achievements in inventive promoting, the ABBYs stand out as a extremely revered award property. Recognized as the largest and the most prestigious promoting award present in the nation, victories at the ABBYs haven’t solely secured home acclaim however have additionally translated into worldwide recognition at prestigious occasions akin to Cannes and One Show, setting unprecedented benchmarks in phrases of scale and innovation.

    The ABBY One Show Awards 2024 will signify the South Asia area that features India, Sri Lanka, Nepal, Bangladesh, and Pakistan and has been doing so since 2004. 

    Speaking on the initiative, Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club,stated, “We, at The Advertising Club, are proud to announce the fifty fifth version of the ABBY One Show Awards. Over 5 a long time, the ABBYs haven’t simply acknowledged brilliance; they’ve fuelled it, inspiring professionals to push boundaries and set new requirements. As we rejoice this milestone, our dedication to elevating the bar stays unwavering. By partnering as soon as once more with ‘The One Show,’ a worldwide benchmark for creativity, we intention to proceed to amplify the ABBYs’ international presence. This collaboration underscores our dedication to presenting an award present of unparalleled authenticity and significance. As we embark on this thrilling journey, we eagerly look ahead to celebrating victories and work that can undoubtedly add new chapters to the illustrious historical past of the ABBY Awards.”

    Prasanth Kumar – CEO, GroupM South Asia and President, Advertising Agencies Association of India, added,“Over the years, the ABBY Awards have grown in stature, a testomony to our business’s relentless pursuit of brilliance. Each version has marked new milestones, recognizing excellent work that has set benchmarks and impressed future generations. We are delighted to co-host the ABBY One Show Awards at Goafest. Our collaboration with the Advertising Club underscores our shared dedication to nurturing creativity and celebrating excellent achievements inside our vibrant group. As we eagerly anticipate the fifty fifth version, we glance ahead to contributing to the legacy of the ABBY Awards and provoking new chapters in the narrative of inventive excellence.”

    “The Abby One Show is a one-of-its-kind award that has been recognised as the gold commonplace in the Indian promoting, media and advertising and marketing business, for over 5 a long time. What makes it actually distinctive is that it’s an award of our business, and has been nurtured by the business, for the business. The awards have saved tempo with the altering occasions and consider that nurturing and showcasing the work, with a highlight on the younger professionals, is integral to the progress and vibrancy of our business. As we embark on this fifty fifth version, we eagerly look ahead to witnessing excellent inventive work that can undoubtedly set new benchmarks and encourage the business at giant.” added Ajay Kakar, Chairperson, The ABBY One Show Awards 2024.

    The ABBY One Show Awards will be an element of the Goafest 2024 and can mark the fifteenth ABBY Awards at Goafest.

  • Goafest 2024 – South Asia’s Premier Ad Festival to be held from 29th-31st May 2024

    Goafest 2024 – South Asia’s Premier Ad Festival to be held from 29th-31st May 2024

    AAAI, GoaFest, GroupM, CEO-South-Asia

    Mumbai, January 23, 2024: The 17th version of Goafest, the largest promoting competition in South Asia, is about to captivate the business from the 29th to the 31st of May 2024 on the Grand Hyatt, Bambolim, Goa. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 guarantees to be an exhilarating three-day extravaganza, showcasing the top of creativity, data, and networking within the promoting, advertising and marketing, and media business.

    Drawing over 2000 business professionals yearly, Goafest has established itself because the definitive competition for the promoting and advertising and marketing business. Anticipating elevated participation from advertisers, Goafest 2024 is dedicated to providing an unparalleled platform for studying, recognition, and celebration.

    Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia stated “Goafest has firmly established itself as the top of inventive celebrations in South Asia, uniting the foremost abilities within the inventive and advertising and marketing realms. Our aim is to provide our business friends an immersive expertise over three days stuffed with studying, significant engagement, interactivity, and curiosity.”

    Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, underscored the pivotal position of business celebration, expressing, “Every yr, The ABBY One Show Awards at Goafest stand as a testomony to the largest and most prestigious awards within the Indian promoting business, celebrating progressive and groundbreaking concepts. Once once more, I invite the good minds of Indian promoting to be a part of the celebrations and embark on an thrilling journey at Goafest 2024, the place creativity takes the highlight.”

    Jaideep Gandhi, Chairperson of Goafest 2024, emphasised the continual evolution and innovation of the competition, stating, “Persistently, Goafest has progressed and pioneered, solidifying its standing because the foremost promoting competition in India. From insightful data-sharing classes to that includes distinguished audio system, we’re assured in welcoming world company who will considerably contribute to the business, notably benefitting youthful professionals. I might additionally like to point out that Mr. Mohit Joshi, CEO of Havas Media has very kindly agreed to be a part of me as Co-Chair and contribute immensely to take this occasion to higher heights.”

    About The Advertising Agencies Association of India (AAAI):

    The Advertising Agencies Association of India (AAAI) is a not-for-revenue, business-led and business-managed commerce affiliation of promoting companies, fashioned in 1945, to promote their business pursuits in order that they proceed to make a vital and ever-growing contribution to the nation. The AAAI in the present day is actually consultant, with a really giant variety of small, medium and enormous-sized companies as its members, who collectively account for nearly 80% of the promoting enterprise positioned within the nation.

    About The Advertising Club

    The Advertising Club, included within the yr 1954, is arguably the largest Advertising Club of its variety on the planet. And in accordance to many additionally the busiest. It has over 1700 members drawn from media organizations, advertising and marketing firms, promoting companies and allied skilled our bodies. The Advertising Club’s constitution is to assist elevate the skilled requirements of the Indian Advertising Industry. The Club makes an attempt to do that by awards, seminars, coaching workshops and conferences. Some of the most important awards of Advertising Club embody:  Creative & Media Abby at  Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards in addition to having different standard programmes corresponding to D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual curler coaster. 

  • GoaFest 2023 Abby One Show Awards -The Present and Future of Creativity in Advertising: in Conversation with Kevin Swanepoel and Prasoon Joshi 

    GoaFest 2023 Abby One Show Awards -The Present and Future of Creativity in Advertising: in Conversation with Kevin Swanepoel and Prasoon Joshi 

    abby one show awards, abys awards 2023

    01st June, 2023, Goa, India:

    As the sun went down on Day 2, a session on the present and future of creativity in advertising kickstarted the Abby One Show Awards 2023. Partha Sinha, President of the Times of India Group and President of The Advertising Club, in conversation with leading advertising pioneers Prasoon JoshiCEO of McCann World group India, and Chairman APAC and Kevin SwanepoelCEO of The One Club, deep dived to understand the true essence of The One Show’s association with the ABBY Awards. The discussion shed light on the current scenario of creativity in advertising, the opportunities and challenges that come along with data, and how the industry can rebrand itself to welcome young people to become a part of it.

    Abby One Show Awards session

    On One Show’s association with the ABBY Awards, Kevin said, “What One Show brings to the ABBY Awards is that everybody around the world already believes that One Show is the award that brings in the highest integrity. We have a very clear of judging and briefing. The process is anonymous and therefore there is no lobbying. Following this is a very carefully orchestrated discussion between the jury. This entire process really helps us elevate the level of creativity and helps creative agencies, entering the awards, have a firm belief in the way it is being judged. The One Show has got a world-class system, making it the second biggest award globally.

    Adding to this, Prasoon said, “We are living in a time where we are the most disconnected. A congregation of this sort is helping rebuild that connection. At the end of the day, while we can endlessly talk about AI, we are still humans and that is why we are here. Being on the board of One Show has been a huge journey for me. I grew up in the world of advertising, aspiring to win a pencil one day. The tie-up with One Show brings in an aspect of nuance and craft at the ABBY awards. While data and AI might take you towards facts, One Show ensures the art remains intact.”

    When asked about the future of creativity and how it will manifest and amalgamate in the advertising industry, Prasoon further said, “Today many of us present here are drifters. According to me, confusion is the most fertile state where one gets ideas. It is the liminal space where one is most fertile. People who enter the advertising industry are by nature confused. Today, the avenues are much more than before. And that is where awards like these play an important role in creating that magnetic attraction. The fact that wonderful work is being celebrated, makes one passionate to belong there. We need to consider data as an ally and not be threatened by it. The art of meandering needs to be retained.”

    Abby One Show Awards discussion

    Further speaking on the changing ecosystem of advertising that now comprises a 7-year-old influencer to a 70-year-old writer, Kevin shared his thoughts. He said, “Many years ago we started with One Show Entertainment, followed by One Show Design and One Show Interactive. We have always looked and seen what is going on in the industry and made sure that we are at least ahead of it. This year, we awarded the first AI category in the art directors awards. Another big thing that we are doing right now is for young creators. We have started schools to get young creators of TikTok, Instagram reels, and YouTube to teach them strategy and briefs. As advertising practitioners, we look at what is going on in culture and how can we make our work relevant. We need to keep our ears and avenues open, and invite the next generation in order to be able to market to them.”

    Lastly, on making the industry worthwhile for youngsters, Prasoon said that as an industry, we need to make efforts to bring in young people, while Kevin stated that if we don’t draw young people in, we might alienate them. The session concluded with a shared objective on how the industry needs to make efforts, change the environment, and encourage young talent to become a part of the industry. The industry which is known for creating brands needs a little bit of rebranding.

  • GoaFest 2023 Day 2 Wrap Up – Inspiration, Perspectives and Action from a Day of Dynamic Dialogues

    GoaFest 2023 Day 2 Wrap Up – Inspiration, Perspectives and Action from a Day of Dynamic Dialogues

    Goafest 2023, Goacast 2023, GoaFest

    May 25, 2023; National: Following an exhilarating Day 1 of Goafest 2023, Day 2 kicked off with a line-up of insightful, informative and inspiring speakers and sessions. Each discussion offered insightful and unexplored information, from knowledge seminars to presentations, and as the day unfolded, learnings, experiences, creativity, and innovation culminated into the essence of this day!

    The first session of Day 2 was presented by India Today, discussing the Future of Connected Devices and Cross Channel Measurement with Moderator, Rajdeep Sardesai – Consulting Editor – of India Today Television with Panellists Geet Lulla – VP of Sales & Head Asia Pacific – Comscore, Pankaj Krishna – Founder and CEO – Chrome DM, and Salil Kumar – CEO – ITGD. The session focused on the future of connected devices, highlighting seamless integration, effortless communication, and sophisticated cross-channel measurement for effective strategies. 

    Goafest 2023 Day 2 event

    Thereafter, Disney Star presented a Knowledge Seminar, titled The Evolving Economy And The Future Of Startups with Anuradha SenGupta, Independent Journalist leading the conversation with Rajan Anandan, Managing Director – Sequoia Capital & Surge. The dialogue highlighted the evolving economy that has become a conducive environment for startups and Rajan’s belief in the profitability of growth-stage companies in the near future. 

    This discussion was followed by yet another Knowledge Seminar powered by The Hindu Group, Supercharging Creative Effectiveness: Unleash The Potential Of Your Campaigns led by Ed Pank, Managing Director – WARC APAC. He presented several thoughts and insights on the need for original creativity. Ed spoke about and presented several instances where parameters like inclusive marketing, sound mnemonic, and authentically participating cultures and subcultures play a consequential role in a creative impact.

    The second half of the day began with Digital Creator & Stand-up Comic, Aiyoo Shraddha, filling the room with uncontrollable frolic and laughter. 

    Following this comical session, a Knowledge Seminar titled ‘Data-Driven Marketing – Are We Walking The Talk?’ powered by InMobi in association With Dainik Jagran showcased Moderator, Vikram Sakhuja, Group CEO Madison Media & OOH with Panellists Chandan Mukherji, Director & Executive VP – Nestle India, Priyanka Gill, Group Co-Founder, Good Glamm Group & CEO, Good Media Co, Ravi Santanam. CMO – HDFC, and Vipul Prakash, COO, MakeMyTrip. This session discussed in-depth numerous elements that need to be factored into the workings of the world of data-driven marketing, to which, Chandan aptly added, “Data is helping brands make real-time marketing decisions.”

    The session also, through the panel discussion, assessed the utilisation of the relevant data, aggregated, and personalised as well as the shift from traditional approaches because of available data and its analysis. Priyanka rightly added, “Data today is a blunt instrument, but with time and teams learning to use data sufficiently, it could become a sharper tool.” 

    Similarly, this interaction also underlined the importance of enriching data collection on parameters that are relevant to a brand. In this case, informed hypotheses will help brands with growth in conversion rate because consumer behaviour patterns are being learnt and evaluated like never before. 

    Goafest 2023 Day 2 Sessions

    Later, OMS Digital, a part of the Times Group presented the ASCI Creators Session, titled Creator Calling Creator a session curated by the Advertising Standards Council of India moderated by Subhash Kamath – Former CEO, BBH & Publicis Worldwide, India | Former Chairman – ASCI. The panellists included Rajdeepak Das – Chief Creative Officer and CEO, Leo Burnett, SouthAsia, India & Chairman, Creative Council, Publicis Groupe – South Asia, Shreya Agarwal – Head of FilterCopy, Pocket Aces, Smruthi Rajagopalan – AGM Maybelline, L’Oreal and Prableen Kaur Bhomrah, Beauty, Fashion, Body Positive & Lifestyle Influencer. This session narrowed down the connection between content creators, collaborators, inspiration, and the need to foster a thriving creative community. 

    The questions posed also garnered answers and information that tallied the sentiment of brand-agency relationships today and their applicability during campaigns. The collaborators, whether digital or mainline, all partner, bringing their expertise to the table along with recommendations for other platforms as well. Rajdeepak rightly added, “Ideas can come from anywhere, the only thing that matters is how we make it big. For that to happen, all the collaborators need to have one goal – to make the idea big.”

    In summary, the conversation underlined the power of creators coming together to exchange ideas, share knowledge, and elevate their craft, collectively.

    These sessions, for Day 2 at Goafest 2023, concluded with a Knowledge Seminar by Disney Star, titled Unearthing Future Talent: The Rise of Indian Cricketers from the Grassroots. The crowd could not keep calm when Harbhajan Singh, Indian Cricket Legend & Member of Parliament, took to the stage. It was unbelievably surreal and enthralling, all at once. In conversation with Manish Batavia, Sports Presenter & Commentator, he revealed so many components that make a cricketer, starting with self-belief, his experiences on-field and off-field, moving on to his journey beyond cricket, and then finally his upcoming book.

    The discussion highlighted the immense talent pool in the country and the effectiveness of nurturing young players at the grassroots level. Harbhajan fondly remembers, “I tried my hands at Judo and Badminton, but Cricket was very close to my heart; I wanted to be like Kapil Dev!”

    Harbhajan, in answer to Manish’s question about coaching, said, “Coaching is one thing, honest management of talent is what is required today.” He believes that through dedicated coaching programs, infrastructure development, and a passion for the sport, India’s young cricketers will make their mark on the international stage, paving the way for a promising future in cricket. This interview with Harbhajan showcased the potential for India to consistently produce skilled and competitive players who can contribute to the success of India. 

    Finally, he shared his insights on consistent practice and focus on a single goal. He also spoke about his learnings from failures and how he used them to do better at his game. He exited with the same gusto as his entry!

    Goafest 2023 day 2 Masterclass

    Parallelly, in the latter half of the day, the lineup of masterclasses began with Convosight, ‘Unleashing the Voice of Your Customers: Building Brand Advocacy in Communities’ by Tamanna Dhamija, Rajan Anandan & Shuvadip Banerjee. The speakers emphasised how brands and consumers can co-exist and create opportunities for each other whilst stressing the power of online communities. This was followed by the ‘Maximizing Your Advertising Potential on Flipkart’ masterclass, where Vaibhav Kapur, Senior Director of Flipkart Ads shared his experience and knowledge on how brands can weave effective digital ads from a company’s marketing and advertising perspective. Last, in line, the India Today Group: The Lallantop Adda masterclass primarily focused on the future of video content. Saurabh Dwivedi used references from film to deliver an entertaining masterclass about what successful video content will look like, going forward. 

    Well, that brought us to the end of yet another eventful day at Goafest 2023 coupled with a gala dinner and after-hours party with DJ Savio Joseph Mendez powered by MASTIII in association with Absolut Glassware

    Catch a glimpse of all that Day Two was at Goafest 2022 and stay tuned for Day 3.

  • GoaFest 2023 Day 2 – First Half Special Wrap Up

    GoaFest 2023 Day 2 – First Half Special Wrap Up

    Bringing meaningful and transformative ideas to light!

    goafest 2023, goa fest, goafest

    May 25, 2023; National:  

    After an eventful Day 1, Day 2 at Goafest 2023 promised nothing short of an exciting and interesting one! Beating the scorching heat outside, a promising line of sessions began to unfold at Grand Hyatt! 

    The day began on an exhilarating note! Divya Kumar, a renowned Indian Playback Singer with Asees Kaur, Indian Playback Singer, ensured the crowd swayed and sang to their tunes, leaving everyone mesmerised, and wanting more. Their spirit and energy set the tone for the day. 

    Goafest 2023 Day 2 Session 1 Event 1

    The first session of Day 2, by India Today, discussed the Future of Connected Devices and Cross Channel Measurement with Moderator, Rajdeep Sardesai – Consulting Editor – of India Today Television along with Panelists Geet Lulla – VP of Sales & Head Asia Pacific – ComScore, Pankaj Krishna – Founder and CEO – Chrome DM, and Salil Kumar – CEO – ITGD. This session at Goafest 2023 drove conversations around the future of connected devices, which holds a seamless integration of various smart devices, enabling effortless communication and data sharing between them, while cross-channel measurement has become increasingly sophisticated, providing comprehensive insights into user behavior across multiple platforms and touchpoints for more effective marketing strategies. Geet commented, “Measurement is now moving from a monolithic approach to a fragmented approach, which needs to be reported frequently because data by itself is meaningless, it needs context.”

    Pankaj also presented his findings on incremental reach, which consists of three components, including browsers (223 mn), mobile devices (619 mn) and connected TVs (22.1 mn). These numbers have never been revealed before! Salil, too, made an important addition to his conversation about the monetisation of data. The panellists also accentuated the importance of clarity, wherein the measurement is concerned, as well as collaboration with regards to the real-time consumption ecosystem.

    Goafest 2023 Day 2 Session 1 Event 1

    Later, Disney Star presented a Knowledge Seminar, titled The Evolving Economy And The Future Of Startups with Rajan Anandan, Managing Director – Sequoia Capital & Surge leading the conversation with Anuradha SenGupta, Independent Journalist. The dialogue lit up several aspects of the economy, which included the evolution that continues to foster a fertile ground for startups, with an emphasis on capital, innovation, agility, and disruption, driving the creation of ground-breaking business models. The future of startups lies in leveraging emerging technologies to solve complex challenges, create new markets, and drive economic growth.

    Companies that Sequoia Capital & Surge has backed previously are in the consumer space. Ranjan, through his consistent belief in growth-stage companies, highlighted the exponential profitability they will see in the coming years. He stated, “I truly believe in the profits these companies will incur in the next 6 quarters!”

    This was followed by yet another Knowledge Seminar at Go9afest 2023 powered by The Hindu Group, called Supercharging Creative Effectiveness: Unleash The Potential Of Your Campaigns led by Ed Pank, Managing Director – WARC APAC. He presented several thoughts and insights on the effectiveness of creativity stating, “Creativity can dramatically impact the effectiveness of your campaign!”

    The session answered questions on creative effectiveness, using creative and original insights to inform campaign strategies, personalise messaging, and target the right audience at the right time, maximizing engagement. He added, “We need to concentrate on creativity for not only the brand but also everyday people. Creating an experience should have value for the end-users.”

    Additionally, Ed also emphasized the need to leverage the right type of creativity that accentuates experiences to create immersive and memorable campaigns that captivate audiences and drive brand impact. Furthermore, parameters like inclusive marketing, sound mnemonic, and authentically participating through cultures and subcultures, he asserts, also play a very consequential role wherein creative impact is concerned. 

    The first half of Day 2 at Goafest 2023 also witnessed two masterclasses beginning with ‘Media Planning in a Digital World’ by Madison World’s Founder, Chairman and Managing Director, Sam Balsara. He shared his insights on why digital media needs to be leveraged for brand campaigns. This was followed by ‘Driving Relevant Reach Through Video’, where Pratik Udeshi, Head- Agency & Video – Amazon India talked about relevant reach through video solutions on Amazon Ads and how advertisers can leverage it vis-a-vis accelerated video consumption in India. 

    About The Advertising Club:

    The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include Creative & Media Abby at  Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster.  It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.

  • Goafest 2023 Welcomes India Today Group Aaj Tak and Disney Star as ‘Co-Presenting’ Sponsors

    Goafest 2023 Welcomes India Today Group Aaj Tak and Disney Star as ‘Co-Presenting’ Sponsors

    May 22, 2023; Mumbai, India:

    The Goafest 2023 Organising Committee is pleased to announce that India Today Group Aaj Tak and Disney Star have come on board as ‘CoPresenting Sponsors of Goafest 2023, South Asia’s apex industry event that celebrates milestones in the media and advertising industry. The definitive annual festival for the advertising, marketing, and media industry which attracts over 2000 industry professionals, is scheduled to take place on 24th, 25th, and 26th May 2023 at the Grand Hyatt, Bambolim, Goa.

    GoaFest 2023 Sponsors

    Proudly supported by our esteemed sponsors – SonyLIV, JioCinema, News18 Network, Dangal TV, Zee TV / ZEE5, Silver Push, Convosight, Zee News, Hindustan Times, ABP News, Viacom18’s Sports18, The Hindu Group, Flipkart, Times Network, Dailyhunt, B4U, Tata Motors, Anymind Media, Inmobi / Glance, Sri Adhikari Brothers – Mastiii, The Times of India, TV9 Network, Criteo, OMS Digital – A part of the Times Group, Rajasthan Patrika, Mathrubhumi, Amazon Ads, Warner Media, MIQ, Sakal, Shemaroo, Avinashi Ads Outdoor, Eenadu, Vserv, IDPL, Vijayawani Dighvijay, Google, BigFM, Malayala Manorma, Radio City, Surewaves, Party Smart Himalaya, Dainik Jagran, MakeMyTrip, Sakshi, Amar Ujala Publications, Pudhari, AdOnMo, Ad Sydicate, Dainik Savera.

    Speaking about partnering with Goafest 2023, Dinesh Bhatia – Group CEO, India Today Group said, “Goafest presents an opportunity for us to deepen our engagement with the industry. As South Asia’s largest festival for the creative sector, the undeniable growth and significance of this event inspires us. As partners, we eagerly await to welcome our industry once again as we celebrate the boundless potential of media and creativity in shaping the future.”

    “Disney Star has always stood for inspiring a billion imaginations. And Goafest celebrates creativity bringing together India’s finest creative minds. We are delighted to partner with them and stage this inspiring festival of creativity,” added Minakshi Achan, Head-Network Brand & Creative Communications, Disney Star.

    Prasanth Kumar, President, Advertising Agencies Association of India and CEO, South Asia, GroupM, said, “We are delighted to welcome India Today Group Aaj Tak and Disney Star, as our co-presenting sponsors to Goafest this year. Over the years, Goafest has become synonymous with creativity, innovation, and excellence, making it the perfect destination for brands to associate with and showcase their offerings. We look forward to successful partnerships with all our sponsors as we work towards creating an unforgettable experience for everyone present.”

    Jaideep Gandhi, Chairman, Goafest 2023 Organising Committee said “It is our pleasure to welcome Disney Star and India Today Group Aaj Tak as the Co-Presenting Sponsors for Goafest 2023. We are delighted to see how Goafest has strived to create a platform of unique opportunities for brands to align themselves with the media and advertising fraternity. We welcome all our sponsors on board and hope these partnerships inspire creativity, drive innovation, and elevate the industry as a whole.”

    Goafest 2023 Schedule

    Co-hosted by The Advertising Agencies Association of India and The Advertising Club, Goafest 2023 is scheduled to take place on 24th, 25th, and 26th May, 2023 at Grand Hyatt, Bambolim, Goa. Delegate registrations and Abby Award entries are open. For details log on www.goafest.com

    ***

    About The Advertising Club:

    The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D: CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster.  It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.

    About The Advertising Agencies Association of India (AAAI):

    The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led, and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium, and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.

  • Goafest 2023’s inaugural Curtain Raiser starts on a futuristic note

    Goafest 2023’s inaugural Curtain Raiser starts on a futuristic note

    May 8, 2023; Mumbai, India:  Kickstarting its celebrations by bringing together the who’s who of the advertising and marketing fraternity, and unveiling the theme, Goafest 2023 raises a toast to ‘The Future of Creativity’, at a Curtain Raiser eventHosted by the Goafest 2023 organizing committee, the Curtain Raiser was held on May 5, 2023 in Mumbai and seen participation from agencies, advertisers, brands and media owners.

    Speaking at the Goafest 2023 Curtain Raiser, Prasanth Kumar, President, Advertising Agencies Association of India and CEO, South Asia GroupM said, “Goafest is known to unite India and South Asia’s creative economy. When we began working on curating Goafest 2023, we were certain that we wanted to present to the industry creativity in a new avatar and our theme is exactly in line with this. While we often discussed the future of creativity, this year’s edition of Goafest will be synonymous to it.  With a stellar line-up of speakers, must-attend masterclasses, and celebration-worthy evenings, we look forward to meeting our industry folks at Goafest, shortly.”

    Year on year we have raised the standard of Goafest and The ABBY Awards making it internationally competitive, increasingly. We believe we owe it to our industry. As we kickstart our month long celebrations, we are excited as we create new opportunities, bring in new learnings, and drive enthusiasm while honouring excellence.”added Partha Sinha, President, Times of India Group and President of The Advertising Club, addressing the industry at the Curtain Raiser.

    Goafest 2023 panel discussion

    Diving into the theme, was a panel discussion led by Amrita Thapar, Chief Marketing Officer, Microsoft India and advertising expert and veteran Agnello Dias. Noted journalist Anuradha SenGupta moderated the panel. The panel discussed the possibilities of AI and creativity, and advancements in technology that will enable new forms of creativity. The panel also threw light upon emerging technologies blurring the lines between the real and virtual worlds.  

    Opening up the panel discussion, journalist Anuradha SenGupta said, “AI based tools are becoming available at dizzying speed. As we evaluate the opportunities and challenges they create, we need to understand more, so much more about how they work. We will have to use these tools consciously and listen as much to the scientists and engineers who create them as regulators, ethicists and philosophers who question them. Glad Goafest 2023 has made this the theme. The more we talk the better our choices.

    Sharing his thoughts, advertising expert Agnello Dias said, “AI is a big step in democratizing the access to  raw material required for creative execution but it cannot substitute creativity.

    “Generative AI is the next big leap in artificial intelligence. It’s an inflection point in terms of how emerging technologies like AI are being used today.” said Amrita Thapar, Chief Marketing Officer, Microsoft India, further adding, “It augments human ingenuity. It’s your copilot that helps unlock productivity, unleash creativity and up level skills.”

    Goafest 2023, Goacast 2023, GoaFest

    Partha Sinha, President, Times of India Group and President of The Advertising Club, addressing the industry at the Curtain Raiser.

    In a bid to deepen engagement and drive participation from across the industry, the committee also launched Goacast, as the Official Podcast for Goafest 2023. Goacast will offer exclusive interviews and scoop with the best from the industry. Curated and presented by Ideabrew Studios, Goacast  is the definite platform for daily dispatches during Goafest 2023.

    Adding to the entertainment factor, the Curtain Raiser witnessed a performance from one of India’s top 3 mentalist, Narpath Raman that kept guests intrigued. Narpath is a pioneer in mentalism in India and is popularly known as the ‘Next Door Mind Reader’ for his simplicity and fun approach. He uses a mixture of methods – psychology, hypnotism, and storytelling to pluck thoughts out of one’s mind, influence decisions and mess with one’s sense of reality.

    Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, South Asia’s biggest advertising festival Goafest 2023 is set to return on 24th, 25th and 26th May at Grand Hyatt, Bambolim, Goa. The prestigious fest will also witness the 54th edition of the ABBY’s, South Asia’sGold Standard, that has been recognizing creative excellence in advertising for over five decades.

     

    About The Advertising Club

    The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include:  Creative & Media Abby at  Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster.  It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.

    About The Advertising Agencies Association of India (AAAI):

    The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.