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Tag: launches

  • Maruti Suzuki launches 4th-gen Swift at starting price of Rs 6.49 lakh

    New Delhi, May 9: Leading carmaker Maruti Suzuki on Thursday launched the 4th generation Epic New Swift at a starting price of Rs 6.49 lakh (ex-showroom) in India.

    The car comes with a wide range of colours that complement its dynamic design, such as Luster Blue and Novel Orange, in addition to Sizzling Red, Pearl Arctic White, Magma Grey, and Splendid Silver.

    Three dual-tone colour options are also available, namely, Luster Blue with Midnight Black Roof, Sizzling Red with Midnight Black Roof, and Pearl Arctic White with Midnight Black Roof, the company said.

    “Our vision for the Epic New Swift is to build on its strong legacy by redefining the Joy of Mobility for Swift lovers and driving enthusiasts alike,” Hisashi Takeuchi, MD & CEO, Maruti Suzuki India, said in a statement.

    The new car features a flat-bottomed steering wheel, 22.86cm (9-inch) Smartplay Pro+ infotainment system, fast charging A & C Type USB ports for rear seat occupants, rear AC vents, cruise control, 60:40 rear split seats and keyless entry that ensure intuitive comfort & convenience for all passengers.

    “With the introduction of the Epic New Swift, we are building on the rich legacy and raising the benchmark. The revolutionary Z-Series engine offers the best of both worlds by combining performance with higher fuel efficiency and lower emissions,” said Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India.

    The all-new Epic New Swift features a 1.2L engine and offers enhanced safety with 6 airbags, 3-point seatbelts for all seats with reminders, Electronic Stability Program+ (ESP), Hill Hold Assist, Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD) and Brake Assist, the company mentioned.

  • JSW Paints Launches New Campaign With Ayushmann Khurrana For Its Waterproofing Range iBlok


    JSW Paints: iBlok Waterstop product range

    MUMBAI:  JSW Paints, India’s leading environment-friendly paints company and part of the US$23 billion JSW Group has launched a new brand campaign for its iBlok Waterstop product range. In the new “Khoobsurat Soch” campaign, Bollywood actor Ayushmann Khurrana urges every Indian consumer to add new depth to Thinking Beautiful to protect their home beyond the surface coating of the walls. The new campaign will be launched across various television channels as well as digital and social platforms.

    The Indian consumer is extremely conscious of decorating the walls of their homes. However, most of them ignore the essential need to waterproof their walls to protect their home from water leakage and dampness. The new iblok campaign showcases the way we easily block things and people in life in a quirky way and also highlights the comprehensive protection provided by the iBlok Waterstop range. It gives customers the freedom to creatively transform every corner of their homes. Conceptualized by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates tricky conversations and has a simple yet effective solution to block leakage from affecting the beautiful ceiling he has thoughtfully created in his new home.

    According to A S Sundaresan, Joint MD & CEO of JSW Paints, “We urge our consumers to ‘Think Beautiful’ and when they do we are always there. The insight behind the campaign is that when a customer has a ‘Khoosurat Soch’ to have a beautiful ceiling – often affected by leakage, JSW Paints iBlok range is there to ensure it is surely protected. This lets them do more at home and keep it beautiful.”

    Govind Pandey, CEO, of TBWA\India, said, “You think beautiful not just when you create something beautiful but also when you protect beautiful creations!“

    Russell Barrett, CCExpO, TBWA\India said, “JSW Paints has stood for disrupting the category through thoughtful innovations for years now. With this film, the brand asked the provocative question – wouldn’t it be nice if more irritants in life could be blocked just as easily as iBlok waterproofing range blocks and protect our homes from the elements? The film dramatizes that perfect world with a humorous reminder that the iBlok waterproofing range of paints protects our homes from the irritants on the outside, unfortunately not for those found on the inside.”

    JSW Paints’ iBlok Waterstop Range offers consumers an effective solution for waterproofing their homes with confidence. As leakage and moisture concerns are prevalent, the iBlok Waterstop Range provides superior protection and longevity for your walls. The iBlok Waterstop 3K product is a revolutionary three-component Crystalline Waterproofing solution for superior waterproof coating. The range’s prowess extends across interiors, exteriors, cracks, and roofs, addressing all concerns from capillary action to crack bridging to anti-efflorescence ensuring that your walls remain pristine and protected.

  • ISB launches I-Venture Immersive (ivi) programm

    May 8, 2024: The Indian School of Business (ISB) has launched a singular programme tailor-made for upcoming and promising entrepreneurs, referred to as I-Venture Immersive or ‘ivi’. Administered by the college’s entrepreneurship arm, I-Venture@ISB, the programme encourages eager innovators from throughout the nation to pursue their ardour with or with none formal instructional qualification past Class 12.

    ISB

    The first spherical of admission for ‘ivi’ is now underway, for the founding cohort beginning in October. The six-month immersive expertise – billed as ‘greater than an incubator, greater than a college’ – will probably be performed full-time on the Hyderabad campus of ISB. Designed to offer budding entrepreneurs with transformative help, ‘ivi’ can even present funding help for promising cohort members to convey their revolutionary concepts to life.

    The programme is designed to cater to a various group of aspiring innovators, together with latest graduates desirous to launch disruptive startups; tech professionals in search of to infuse entrepreneurial considering into their careers; and next-generation household enterprise homeowners who’re desirous to launch ventures past their legacies.

    It can even welcome girls entrepreneurs navigating distinctive challenges within the aggressive market and armed forces veterans trying to apply their management expertise to entrepreneurial pursuits.

    Professor Bhagwan Chowdhry, Faculty Director, I-Venture@ISB, defined, “Through ‘ivi’, ISB will foster a vibrant ecosystem that nurtures creativity, attracts funding, and empowers visionary leaders, all essential parts for unlocking India’s entrepreneurial potential. Our pursuit is to empower people from all walks of life to observe their entrepreneurial aspirations, and we’re targeted past the standard massive cities, with an inclusive give attention to all tiers and cities.”

    The utility and choice course of will contain the candidate importing movies explaining their motivations – a way of choice that isn’t sure to grades and marks.

    In its supply, the ‘ivi’ programme emphasises problem-solving by way of revolutionary strategies, together with AI, machine studying, and knowledge evaluation. Additionally, college students will purchase proficiency in accounting expertise. The advertising and marketing section will give attention to branding, customer-centricity, and go-to-market methods. Further, the ‘ivi’ curriculum will pivot in direction of Lean Startup entrepreneurship and Design Thinking rules. Finance fundamentals for private and company finance, negotiation enhancement, and provide chain administration, are among the many different topics lined, utilizing an immersive expertise and hands-on coaching strategies.

    Saumya Kumar, Director, I-Venture@ISB, added, ” By eradicating conventional boundaries to entry and offering substantial help, we’re not simply shaping companies; we’re shaping a extra inclusive and vibrant entrepreneurial ecosystem in India. ‘ivi’ realises our dedication to creating entrepreneurship accessible to all.”

  • Toyota Kirloskar Motor launches Innova Crysta GX+

    Hyderabad: Toyota Kirloskar Motor (TKM) has announced the introduction of new grade, GX+, in the Innova Crysta lineup. Inspired by the company’s focus on customer centricity, the new grade boasts of enhanced features thus reflecting TKM’s commitment to delivering excellence tailored to the customer preferences. Reinvigorating the Innova Crysta line-up, the newly introduced Innova Crysta GX+ grade is loaded with 14 additional features, harmoniously blending functional and aesthetic enhancements, elevating the overall driving experience.

    Key highlights of the new Innova model include rear camera, auto-fold mirrors, DVR, as well as aesthetic enhancements like diamond-cut alloys, wooden panels, and premium fabric seats. Offered in 7 and 8-seater options, the model is available in five exciting colours i.e., Super White, Attitude Black Mica, Avant-Garde Bronze Metallic, Platinum White Pearl and Silver Metallic.

    Commenting on the new introduction, Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “Ever since its launch in 2005 Innova brand has earned an unshakable reputation of being the segment leader by setting industry benchmarks. Synonymous with quality and trust, Innova has served the diverse mobility needs of generations of Indians and continues to hold the same aspirational value. Time and again our endeavour at TKM has been to keep the brand relevant and multi-functional, based on the evolving customer trends, in line with our customer-centric approach.”

    “The newly introduced Innova Crysta GX+ grade complement our existing line-up of Innova Crysta. The newly introduced features are a leap forward in terms of offering more value through enhanced features and multifunctionality. We are confident that the new introduction will continue appeal to a wider audience of customers thus reinforcing Innova’s legacy of being India’s most loved MPV,”Manohar added.

    Details of the ex-showroom Prices (grade-wise), are as follows:

    Variant

    Ex Showroom Price (W.E.F 06th May 2024)

    Innova Crysta GX+ 7s

    Rs 21,39,000

    Innova Crysta GX+ 8s

    Rs 21,44,000

    Robust performance:

    The performance of Innova Crysta GX+ sets a new benchmark for power and efficiency in its class with a robust 2.4L Diesel Engine with a 5 speed Manual Transmission with Eco and Power drive modes. The powerful GD diesel engine is equipped with considerable enhanced torque in the low and medium speed ranges. Additionally, the vehicle ensures an improved suspension with pitch and bounce control, keeping cabin movement to a minimum and maintaining a smooth ride on rough roads.

    Tough Exterior:

    The exterior boasts a blend of toughness and sophistication. With a sleek and contemporary design, the Innova Crysta exudes elegance and refinement on every journey. Its meticulously refined exterior features such as the bold front grille, and sturdy bumper not only enhance aesthetics but also elevate functionality, ensuring a commanding presence on the road. Further distinguishing the Innova Crysta GX+ are its imposing silver surround piano black grille and an enticing diamond-cut alloy that underlines its bold stance, adding to its allure.

    Comfortable Interiors:

    The interior of the Innova Crysta GX+ sets an example in comfort and convenience with a host of innovative features. Like every other Innova, luxury and comfort are at the core of the new Innova Crysta GX+ with wood finish interior panels, auto-fold mirrors, DVR spelling unparalleled refinement and class.

    Advanced safety offerings:

    Safety remains a top priority for Toyota, and the Innova Crysta GX+ is no exception. Equipped with a comprehensive suite of safety features, including Rear Camera, SRS Airbags, Vehicle Stability Control, and Hill-Start Assist Control, the vehicle offers peace of mind for both driver and passengers. The Anti-Lock Braking System (ABS) and high strength GOA body structure further enhance safety on every journey.

    Value Added Services:

    The New Innova Crysta GX+ Grade is complemented by an array of value-added services such as Extended Warranty & Toyota Genuine Accessories, focusing on affordability and flexibility that will be beneficial to the customers. Other options include upto 7-year finance schemes, low EMI with increased affordability, pre-approved funding for value added services and Toyota Smart finance [ Balloon Finance] to support aspirational buying and present customers with a wide variety of choices. Other value benefit services include Toyota’s newly introduced 5-year complimentary Roadside assistance, warranty – standard warranty of 3 years or 1,00,000 km, which can be extended to 5 years or 2,20,000 km at a nominal cost.

    In addition, the company also recently launched an industry-first “Awesome New Car Delivery Solution” that extends vehicle logistic services till delivery touchpoints by eliminating possible drive down of new cars by the dealer staff to the delivery location. As an industry first, the new initiative will enable Toyota dealers to transport new vehicles from dealer stockyards to their sales outlets on a flat-bed truck.

  • EWEL Launches New Ecommerce Website, Expending Accessibility to Quality Electrical Products

    best e-commerce development companies

    Edmonton, Canada, May 05, 2024 — EWEL, a number one electrical wholesaler primarily based in Edmonton, is pleased to announce the launch of its new ecommerce platform www.ewel.ca, ushering in a brand new period of digital accessibility and comfort for purchasers.

    The new B2B & B2C ecommerce web site provides quite a lot of high quality electrical merchandise, starting from home wire and LED mild bulbs to industrial transformers and panelboards. With a steadfast dedication to enhancing the client expertise, EWEL prioritizes platform usability and increasing its vary of merchandise, guaranteeing straightforward buying for all customers.

    “EWEL is proud and excited to enter the digital age with the launch of our ecommerce web site,” mentioned Mike Gravel, Ecommerce Business Manager at EWEL. “Our objective is to present clients with the service and choice they anticipate from us and empower them to browse and buy electrical gear anytime, wherever, on any gadget.”

    Key options of the brand new ecommerce platform embrace:

    • Convenience and Accessibility 24/7: Customers can now browse and buy electrical provides at their comfort, with entry to real-time product stock ranges and pricing.
    • In-Stock Products: EWEL at present provides in-stock merchandise with real-time stock ranges by department, with plans to broaden the product choice within the coming yr to embrace backordered gadgets.
    • Ease of Ordering and Reordering: The user-friendly interface permits clients to place orders and reorder regularly bought gadgets with only a few clicks, utilizing the Lists function.
    • Fast and Reliable Delivery: EWEL provides quick and dependable supply providers, together with next-day supply choices for pressing necessities and versatile scheduling to accommodate buyer preferences.
    • Expert Advice and Support: In addition to buying merchandise, clients can entry professional recommendation and help via the ecommerce platform by way of the Contact kind or by texting us at 780 451 2311.
    • Existing Customer Benefits: Existing EWEL clients can hyperlink their accounts on-line to entry particular pricing and look at their order historical past. For help, clients can contact websupport@ewel.ca.
    • Customization and Personalization: The platform provides customized suggestions primarily based on previous purchases or searching historical past, in addition to the power to create customized product lists tailor-made to particular tasks or necessities.

    To have fun the launch of the brand new EWEL.ca, they’re providing a 5% low cost in your first order. Simply go to their web site and begin purchasing as we speak. Your promo code is LAUNCH2024.

    “Our mission at EWEL is to advance the enterprise {of electrical} wholesaling by partnering with prime manufacturers, delivering superior service, and promoting high quality electrical merchandise,” mentioned Iryna Mazepa, Ecommerce/Marketing Director. “With our new ecommerce platform, we’re excited to lengthen our attain and ship our signature EWEL service each on-line and offline.”

    For extra data or to begin purchasing, go to www.ewel.ca


    Neel Achary

  • Dabur Herb’l Collaborates With Disney; Launches a Limited Edition

    Dabur Herb’l Collaborates With Disney; Launches a Limited Edition Star Wars PackDabur Herb’l Charcoal, the premium toothpaste model, simply introduced an  collaboration with Disney’s Star Wars franchise. In a galaxy not so far-off, the 2 iconic manufacturers have united to introduce a restricted version Star Wars pack for Dabur Herb’l’s standard Activated Charcoal Toothpaste.

    This distinctive collaboration brings collectively Dabur Herb’l Activated Charcoal toothpaste, famend for its whitening properties, with the timeless attract of Star Wars, fascinating younger adults throughout the galaxy and making oral care an adventurous expertise. Inspired by the black colour toothpaste & its highly effective ingredient story, Darth Vader was picked to grace the packaging, symbolizing the ability of Activated Charcoal in our toothpaste to battle stains for whiter enamel.

    Star Wars Day is an off-the-cuff commemorative day noticed yearly on May 4 to rejoice the Star Wars media franchise created by filmmaker George Lucas. We select today to launch the attractive premium packaging with the marketing campaign – “Embrace the Dark Side” and select Black Toothpaste for Whiter Teeth.

    Mr. Abhishek Jugran, Executive Vice President Marketing- Dabur India Ltd, stated “This collaboration, first in Adult toothpaste class, stems from the frequent darkish power connection between Star Wars and Dabur Herb’l Activated Charcoal toothpaste’s proposition. The goal is to impress folks to #SelectBlackForWhite enamel which is a extremely differentiated proposition in a universe filled with white toothpaste merchandise. By doing this Dabur Herb’l Charcoal goals to attach with various demographics, elevate the grooming expertise, and supply shiny white enamel as it’s clinically confirmed to ship 1 Shade Whiter Teeth in 1 Week.

    We are very proud of the affiliation with Disney as their characters are most watched and cherished throughout GenZ & Millennials which Dabur Herb’l merchandise additionally cater to.

    The restricted version Star Wars pack of Dabur Herb’l Activated Charcoal toothpaste might be accessible throughout Amazon beginning 1st May.

    May the power be together with your smile!


    Sujata

  • CleverTap launches Clever.AI, the AI-Driven Edge for Customer Engagement & Retention

    CleverTap

    San Francisco, Calif. & Mumbai, India, May 3, 2024 – CleverFaucet, certainly one of the main all-in-one buyer engagement and retention platforms, at the moment introduced the launch of Clever.AI, its AI engine. With Clever.AI, CleverFaucet seeks to allow manufacturers with the subsequent era of AI capabilities required to construct human-like understanding of consumers and ship personalised experiences effectively that resonate with them, finally maximizing buyer lifetime worth.

    Clever.AI is constructed on the basis of three core AI pillars – Predictive, Generative, and Prescriptive. Clever.AI propels these three pillars to remodel the means manufacturers interact with clients and make buyer interactions extra clever, and environment friendly.

    Clever.AI allows manufacturers to develop into:

    • Insightful: With Predictive AI capabilities, it forecasts exact enterprise outcomes, serving to manufacturers to anticipate buyer wants. Clever.AI’s insights are powered by CleverFaucet’s proprietary TesseractDB™ which ensures information granularity with an prolonged lookback interval, making predictions extra correct, and enabling manufacturers to make knowledgeable selections, leading to improved advertising ROI

    • Empathetic: Taking GenAI ahead, Clever.AI merges creativity with emotional intelligence, crafting content material that resonates on a human stage. This empathetic strategy helps manufacturers drive larger conversions and engages clients with hyper-personalized experiences

    • Actionable: Leveraging Prescriptive AI capabilities, it gives actionable suggestions to maximise conversions all through the buyer journey by serving to manufacturers establish the optimum engagement methods in real-time

    Peter Takacs, Digital Product Manager, Burger King stated, “I might charge it 10 for its ease of use and quite a few potential use circumstances. We uplifted our advertising campaigns by simply experimenting with a number of potentialities and rapidly converging on the optimum one. It opens up a brand new period of steady experimentation for us.”

    Anand Jain, Co-founder and Chief Product Officer, CleverFaucet stated, “We’re thrilled to unveil Clever.AI, a testomony of our pursuit over the final a number of years in main the means in adopting the newest tech to remodel buyer engagement. We will proceed to innovate CleverFaucet’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its capability to prescribe clever buyer experiences strengthened by superior product analytics and deeper persona profiling to make sure manufacturers can construct extremely personalised experiences, and campaigns extra successfully, making certain each buyer interplay is personalised and end result pushed.”

    With Clever.AI, manufacturers have already skilled a lift in conversion with considerably larger operational effectivity. They witnessed a 66 % enhance in conversion charges, 35% increase in operational effectivity and a 3x enchancment in click-through charges (CTRs), with a rise throughout metrics corresponding to purchases, and common order values (AOVs). Moreover, Clever.AI enhanced operational effectivity by simplifying marketing campaign roll-outs, content material creation, and experimentation at scale. Clever.AI has helped main manufacturers like TouchnGo, Swiggy, Burger King add effectivity to their campaigns.

    CleverFaucet will unveil its new AI capabilities via its Spring Release ‘24 occasion slated from sixth May to ninth May, via a collection of thought-provoking classes on how AI could make campaigns extra clever, environment friendly, and fascinating for manufacturers.


    Rekha Nair

  • Bajaj Auto launches new flagship Pulsar at Rs 1.85 lakh

    New Delhi, May 3: Two-wheeler major Bajaj Auto on Friday launched the highly anticipated ‘Pulsar NS400Z’ in the country at Rs 1,85,000 (ex-showroom).

    The Pulsar NS400Z will be available in four colours — Glossy Racing Red, Brooklyn Black, Pearl Metallic White, and Pewter Grey.

    “It is the ultimate performance machine that will redefine the codes of sports motorcycling in India. It results from engineering expertise, cutting-edge technology, and a deep understanding of what riders truly desire,” Sarang Kanade, President of Motorcycle Business, Bajaj Auto, said in a statement.

    The new Pulsar comes powered by a 373cc liquid-cooled engine with a 6-speed gearbox, delivering 40 PS power, 35 Nm torque, ride-by-wire electronic throttle, and four ride modes.

    In addition, the bike comes loaded with an LED projector headlamp, wide tyres, a fully digital colour LCD speedometer with Bluetooth connectivity, turn-by-turn navigation, music control, lap timer, and traction control.

    Moreover, the company said that the new Pulsar NS400Z adapts to any ride with dedicated modes — Road (smooth acceleration, stable ABS for daily use), Rain (limited power, conservative ABS for wet roads), Sport (heightened throttle, maximum stopping power for spirited riding), and Off-road (optimised low-end torque, controlled braking for rough terrain).

    The new motorcycle possesses a comprehensive suite of braking and control features for safety purposes.

    Dual-channel ABS with Combined ABS technology ensures exceptional stopping power and prevents wheel lock-up under various riding conditions. Switchable Electronic Traction Control (ETC) further enhances grip in Sport and Off-road modes, empowering riders with greater control, the company mentioned.

  • BMW launches new M4 Competition M xDrive in India at Rs 1.53 cr

    New Delhi, May 2: Luxury car maker BMW on Thursday launched the new ‘M4 Competition M xDrive’ in India at an ex-showroom price of Rs 1,53,00,000.

    The car will be available in the country as a Completely Built-Up (CBU) model and can be booked at the BMW dealership network and through the company’s online shop.

    “The new BMW M4 Competition M xDrive truly embodies the best of BMW M – unstoppable power, incredible handling, and sporty styling,” Vikram Pawah, President, BMW Group India, said in a statement.

    “The car radiates superior dynamism and premium appeal, underlining its independent, performance-oriented personality. It is indeed an elite sporting icon,” he added.

    The new car comes available in metallic paintworks — Skyscraper grey, Portimao Blue, Black Sapphire, Sao Paulo Yellow, Toronto Red, Brooklyn Grey, Isle of Man Green, Aventurine Red and Alpine White in non-metallic.

    Optional BMW Individual metallic paint finishes available are — Tanzanite Blue and Dravit Grey.

    The new car comes powered by the BMW M TwinPower Turbo S58 six-cylinder in-line petrol engine.

    This 3.0-litre powerplant offers dynamic power delivery and a rich, signature M sound.

    It is also combined with intelligent four-wheel drive M xDrive, the company said.

    The engine produces a maximum output of 530 hp (horsepower) and peak torque of 650 Nm (Newton metres) with an acceleration of 0-100 kmph in just 3.5 seconds.

    For safety, the new BMW M4 Competition comes with head and side airbags for the driver and front passenger as well as head airbags for the rear seats as standard.

  • Axis Mutual Fund Launches ‘Axis Nifty Bank Index Fund’


    Axis Mutual Fund Launches ‘Axis Nifty Bank Index Fund’

    (An Open-Ended Index Fund tracking the Nifty Bank TRI)

    MUMBAI: In a significant move to tap into the dynamic growth of the Indian banking sector, Axis Mutual Fund is excited to announce the New Fund Offer (NFO) of the ‘Axis Nifty Bank Index Fund’. This open-ended index fund aims to track the Nifty Bank TRI, providing investors with a mechanism to participate directly in the growth narrative of leading Indian banks.

    “India’s economic rise is a compelling narrative driven by several factors. If addressed effectively, our growth story has the potential to propel the nation toward becoming a major global economic power. Against this backdrop, India’s banking sector continues to exhibit growth and resilience,” remarked B. Gopkumar, MD & CEO, Axis AMC. “Fuelled by robust regulatory frameworks and the rapid adoption of digital banking, the sector is well-positioned for sustained expansion. The Axis Nifty Bank Index Fund offers investors a strategic opportunity to tap into this growth opportunity. The sector benefits from a strong emphasis on innovation and adherence to the highest governance standards, thereby capitalizing on the transformative trends reshaping India’s banking landscape.”

    Managed by Mr. Karthik Kumar and Mr. Ashish Naik, the fund aims to provide returns before expenses that correspond to the total returns of the Nifty Bank TRI, subject to tracking errors. However, there is no assurance that the investment objective of the scheme will be achieved.

    The index comprises some of the largest and most liquid banking stocks in India, representing a crucial segment of the national economy.

    “This fund is an interesting opportunity for investors to gain exposure to the banking sector, which is expected to play a pivotal role in India’s economic expansion,” explained Ashish Gupta, Chief Investment Officer at Axis AMC. “With increasing financial inclusion and a shift towards more sophisticated banking services, the sector can offer the potential for significant returns.”

    The Axis Nifty Bank Index Fund

    The Scheme would invest in stocks comprising the underlying index and shall track the benchmark index. The Scheme may also invest in debt and money market instruments, in compliance with Regulations to meet liquidity and expense requirements. The Scheme shall invest in stocks forming part of the underlying Index in the same ratio as per the index to the extent possible and to that extent follow a passive investment strategy, except to the extent of meeting liquidity and expense requirements. Essentially, the fund employs a passive investment strategy designed to mirror the performance & constituents of the Nifty Bank TRI. Further, the index undergoes rebalancing on a semi-annual basis to ensure it reflects the current landscape of the sector by including the companies that best represent its performance.

    The Axis Nifty Bank Index Fund can be a potentially attractive option for investors seeking to capitalize on the sector’s growth by including a diversified mix of Large-Cap and Mid-Cap banking companies (PSUs as well as Private Banks). “The Axis Nifty Bank Index Fund offers a cost-effective and efficient way to gain exposure to the Indian banking sector and we invite investors to seize this opportunity,” concluded Mr. Gopkumar.

    The NFO will open for subscriptions on May 3, 2024, and will close on May 17, 2024.

    For detailed information on the investment strategy and to view the Scheme Information Document (SID)/Key Information Memorandum (KIM), please visit www.axismf.com.

    Product Labelling and Riskometer: Axis Nifty Bank Index Fund (an open-ended index fund tracking the Nifty Bank TRI)

    Source: Axis MF Research as of 29th April 2024

    *Investors should consult their financial advisors if in doubt about whether the fund is suitable for them

    (The product labeling assigned during the New Fund Offer is based on an internal assessment of the Scheme Characteristics or model portfolio and the same may vary post NFO when actual investments are made.)