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  • Best Education Websites to be Named by Web Marketing Association in 29th Annual WebAward Competition

    Best Education Websites to be Named by Web Marketing Association in 29th Annual WebAward Competition

    Boston, MA, March 20, 2025 — The Web Marketing Association is looking for the best education Websites in the world as part of their 29th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 86 industries, including education, schools and university websites, based on the seven criteria of a successful web site. The deadline for education websites to enter to be judged is May 30, 2025.

    “The education sector faces intense competition in web development, driven by the high expectations of its digitally native audience,” noted William Rice, President of the Web Marketing Association. “In today’s digital era, an educational institution’s website is its most vital asset for communication, disseminating information, and engaging students. The WebAward Competition serves as an ideal showcase for educational websites to demonstrate their innovation, creativity, and effectiveness in fostering learning and ensuring student achievement. Websites in the education domain are held to a much higher standard, reflecting the sophistication of students who have been immersed in the internet from a young age and demand exceptional quality to be truly engaged by an educational institution.”

    Education Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Education category is judged against other education entries and then against an overall standard of excellence.

    All education entrants benefit from receiving valuable feedback in terms of their specific criteria scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

    Winners of a WebAward in the education categories will also receive:
    · Increased visibility for their company
    · Marketing opportunity to promote the company website to the media
    · Links to your site from the highly ranked WebAward site to help SEO
    · Social media posts for your company and personal feeds
    · A highlight for your resume.
    · Admiration of peers, friends and co-workers
    · Unlimited bragging rights

    Each year, the Web Marketing Association names the Best of Industry for the various education categories based on the score they receive from the WebAward judges.

    Recent winners of the Best Education Web Site include:

    2024 – Carnegie and Reed College for Reed College Website Redesign
    2023 – WSI for Texas Health School
    2022 – C&G Partners (Design Firm) and NYU Kress Painting Conservation (Client) for The Kress Program in Paintings Conservation
    2021 – Forum One for I’M DETERMINED
    2020 – Backpack Interactive for PASSPORT 2 MARS
    2019 – Blackbaud K–12 for The Shipley School
    2018 – BrandExtract for City of Houston – Out 2 Learn
    2017 – eSchoolView for Chagrin Falls School District
    2016 – MasterClass for MasterClass Website
    2015 – C&G Partners LLC for Lemelson Center for the Study of Invention and Innovation
    2014 – Risdall Advertising Agency for Minneapolis School Finder
    2013 – RED Interactive Agency for Walking with Dinosaurs
    2012 – St. Jude Children’s Research Hospital for Cure4Kids for Kids
    2011 – Florida Institute of Technology for Florida Tech Decision Dashboard
    2010 – Risdall Marketing Group for Mounds View Public Schools

    Recent winners of the Best School Web Site include:

    2024 – Finalsite for Christ the King Catholic School
    2023 – Finalsite for The Langley School
    2022 – Finalsite for Holderness
    2021 – mStoner, Inc. for INTERLOCHEN CENTER FOR THE ARTS WEBSITE REDESIGN
    2020 – Finalsite for GREATER ATLANTA CHRISTIAN SCHOOL
    2019 – theOrigo Ltd. & Vocational Training Council for VTC Occupation Dictionary Website
    2018 – Colburn School and mStoner, Inc. for Colburn School Website Redesign
    2017 – Finalsite for Brooks School
    2016 – Blackboard Creative Services for Durham Public Schools
    2015 – Blackboard Schoolwires Design Team for Barrington 220 Community Unit School District
    2014 – Bradley Chee Web Design for Granite Bay High School Website
    2013 – Brightlabs for Mentone Girls’ Grammar School
    2012 – Bluetube Interactive for UGA Performing Arts Center
    2011 – WhippleHill Communications for Glenelg Country School
    2010 – Designkitchen for Wheaton College 150th Anniversary Web Site

    Recent winners of the Best University Web Site include:

    2024 – Red Sage Communications for Alabama Center for the Arts
    2023 – Luther College for Luther College Website
    2022 – Office of Communications & Marketing for CUNY Graduate Center
    2021 – mStoner, Inc. for MARYMOUNT MANHATTAN COLLEGE WEBSITE REDESIGN
    2020 – mStoner, Inc. for UNIVERSITY OF PITTSBURGH AT BRADFORD WEBSITE REDESIGN
    2019 – Primacy for Suffolk University Website
    2018 – Knowble Media for Illinois College
    2017 – The Culinary Institute of America for ciachef.edu
    2016 – IN.gov for Ivy Tech Community College
    2015 – Westwerk for FOCUS.BoiseState.edu
    2014 – Systems Alliance, Inc. for Stevenson University
    2013 – Behavior Design for The Cooper Union Website Redesign
    2012 – University Marketing and Communications for 30 Days of EnTERPreneurship
    2011 – Denison University & Fahlgren Mortine for TheDEN
    2010 – Corey McPherson Nash for University of Notre Dame Mendoza College of Business

    Educational Websites can be entered into consideration for the 2025 Best Educational Website and other education-related WebAwards at the WebAward Website.

    The 2025 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and eTailConferences. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

  • Revolutionizing Marketing Decisions with AI and Advanced Analytics

    Advanced Analytics

    In today’s era of digital transformation, marketing has transitioned into a data-driven discipline, leveraging advanced analytics and artificial intelligence (AI) to revolutionize strategies and decision-making processes. Sowmya Kotha, a visionary in this field, sheds light on how these technologies are reshaping marketing, enabling businesses to thrive in the fast-paced digital landscape. Through cutting-edge innovations, marketers can now transcend traditional boundaries and redefine the customer experience.

    The Role of Advanced Analytics in Marketing Transformation
    Advanced analytics platforms lie at the heart of this transformation, offering capabilities that extend beyond conventional data tracking. These tools enable detailed monitoring of customer journeys, providing real-time insights into behavior and preferences across multiple platforms. The integration of machine learning further enhances their potential, delivering predictive metrics that allow businesses to anticipate customer needs and proactively adjust their strategies. This evolution equips marketers with a dynamic toolkit to meet the demands of a competitive market.

    AI-Driven Insights: Precision and Personalization in Marketing
    AI brings unparalleled precision to data analysis, leveraging dynamic algorithms to uncover complex patterns in consumer behavior. Unlike traditional methods, it processes vast datasets in real time, delivering predictive insights that guide strategies with accuracy. Advanced segmentation reveals nuanced customer groups based on behaviors, not just demographics. AI optimizes content delivery by adjusting tone, timing, and visuals to maximize engagement. This personalization transforms marketing into a proactive discipline, enabling businesses to anticipate trends and customer actions with unprecedented effectiveness.

    Enhancing Campaign Effectiveness Through Modern Analytics
    Analytics tools today are redefining how campaigns are measured and optimized. Traditional methods like last-click attribution have given way to multi-channel attribution models, which assess the overall impact of marketing efforts across different platforms. This approach allows marketers to allocate resources more effectively, ensuring higher returns on investment.
    Real-time reporting further amplifies campaign success. Automated systems adjust budgets, refine bidding strategies, and modify outreach timings based on live performance data. These capabilities enhance efficiency while ensuring that campaigns remain responsive to ever-changing market dynamics.

    Redefining Audience Targeting with Predictive Modeling
    AI-powered audience targeting uses behavioral data and predictive analytics to refine outreach strategies. Dynamic customer segments evolve with changing user behaviors, ensuring that marketing campaigns stay relevant and impactful.

    Predictive targeting is particularly transformative. By analyzing historical and real-time data, AI identifies customers most likely to engage with specific actions. This insight enables marketers to design proactive strategies, delivering personalized experiences at scale and driving deeper engagement, loyalty, and conversions.

    Accelerating Data-Driven Decision-Making
    AI’s integration into analytics workflows accelerates decision-making, allowing businesses to act swiftly on actionable intelligence. Machine learning algorithms and natural language processing extract and present trends and opportunities in accessible formats, democratizing insights across teams.

    This capability reduces the time-to-insight, creating an environment where frequent strategic adjustments are feasible. Businesses can respond to emerging challenges or opportunities promptly, maintaining competitiveness in dynamic markets.

    Optimizing Marketing Strategies for Maximum Impact
    Advanced analytics have redefined marketing optimization by leveraging predictive models to guide budget allocation, ensuring resources are directed toward the most impactful campaigns and channels, thereby minimizing resource wastage and maximizing ROI. AI further revolutionizes content strategies by analyzing performance metrics and suggesting real-time improvements to tone, imagery, and messaging to align with audience preferences. Real-time analytics enable agile marketing practices, allowing businesses to dynamically adapt strategies based on market feedback.

    In conclusion, Sowmya Kotha emphasizes that the ongoing evolution of AI and analytics will define the future of marketing. Organizations that successfully integrate these technologies with strategic creativity will lead the way in delivering impactful, customer-centric solutions. Through such efforts, the full potential of data-driven decision-making will be realized, marking a new era of innovation in marketing.

  • Publicis India unveils heartwarming “Thank You TV” campaign for ZEE TV

    Publicis India unveils heartwarming “Thank You TV” campaign for ZEE TV

     TVC Link: https://www.instagram.com/reel/DCoZWFFONn0/?igsh=MTJyeDZtdjNkazZvZg==

    Publicis India, Zee Tv,

    India – November 27, 2024 – Publicis India, part of Publicis Groupe, has unveiled a new captivating TVC in celebration of World TV Day for ZEE TV, a leading Hindi General Entertainment Channel (GEC) from the Zee Network. The distinctive campaign, titled “Thank You TV”, celebrates television’s remarkable 65-year journey.

    As a source of entertainment, television has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.

    The TVC tells a unique story from the perspective of a sofa, illustrating how television not only brings joy and smiles to the family but also offers a sense of fulfillment in itself. The ad highlights television’s enduring importance in our lives and shows how storytelling, along with generational connections, has evolved—set to a catchy and memorable song.

    Oindrila Roy, Managing Director, Publicis India, said, “With the ‘Thank You TV’ campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together. At Publicis India, we are proud to collaborate with ZEE TV to bring this heartfelt narrative to life. Through compelling storytelling and innovative ideas, we continue to support ZEE TV in strengthening its bond with audiences, ensuring television remains a cherished and integral part of millions of lives.”

    Sharing insights on the campaign, Aman Mannan, National Creative Director, Publicis India stated, “TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect. It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. ‘Thank you, TV’ campaign is Sofa’s ode to TV.”

    Kartik Mahadev, Chief Marketing Officer, Zee Network further added, “As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation. On World TV Day, we wanted to celebrate this unique bond, and our partners at Publicis India brought it to life with a playful twist — seeing TV through the eyes of the sofa, the constant companion to countless shared moments. This idea beautifully captures TV’s role as the heart of togetherness in Indian homes. This film is a tribute to TV’s role as a timeless storyteller that evolves with us while keeping the spirit of togetherness alive.”

    This is a comprehensive digital and out-of-home (OOH) campaign designed to effectively reach and engage viewers.

    Team Credit

    CEO: Paritosh Srivastava

    Group Chief Strategy Officer: Snehasis Bose

    Managing Director: Oindrila Roy      

    Jt National Creative Directors: Aman Mannan & Shitu Patil

    Senior Vice President: Lokesh Sah

    Associate Vice President: Mandar Sawant

    Senior Brand Associate: Nibedita Mondal

    Creative Director – Copy: Raj Joshi & Pankaj Sinha

    Associate Creative Director- Art: Sandesh Parab

    Senior Art Director: Saurabh Gaikwad

    Creative Supervisor- Art: Zahoor Ahmed

    Associate Vice President Brand Strategy: Maulik Kalmathekar

    Senior Brand Strategy Associate: Udayan Mehra

    Executive Producer (Agency):  Rahebar Sonawalla

    Production House: Content Factory

    Director: Rishabh Dubey

    Producer: Meesam Raza/Siddharth Singh

    About Publicis India:

    Publicis India is part of the Publicis Groupe network in India. The agency has produced memorable integrated campaigns for some of the most coveted clients across categories. Publicis India is no stranger to awards, having proved its chops across leading Indian and international award shows – Cannes Lions, Clio, One Show, D&AD, Spikes Asia, Effies and Abbys, among others. In India, the agency works with an impressive array of clients that include – Zee, Times Television Network, HDFC Mutual Fund, Axis Bank, Pramerica, Godrej Capital, Enamor, Ferrero, Kalpataru, and Adani Realty among others.

  • Cyber Scams in India: 10 Common Tricks Used by Scammers and How to Stay Safe

    Cyber Scams in India: 10 Common Tricks Used by Scammers and How to Stay Safe

    Cyber scams in India are growing at an alarming rate, targeting people of all age groups, particularly the middle-aged and elderly. Scammers employ increasingly sophisticated tricks to exploit people’s trust and naivety. To protect yourself and your loved ones, it’s essential to recognize these scams and understand how they operate. Below is an expanded guide on ten common cyber scams in India, including actionable steps to stay vigilant and safe.

    Types of Cyber Scams in India

    1. TRAI Phone Scam

    The Scam: Fraudsters impersonate officials from the Telecom Regulatory Authority of India (TRAI), alleging that your mobile number is linked to illegal activities and will be suspended unless immediate action is taken.

    The Reality: TRAI does not directly suspend telecom services. This responsibility lies with telecom providers, who always follow proper procedures.

    How to Protect Yourself:

    • Avoid sharing any personal details during unsolicited calls.
    • Disconnect the call and verify the information with your telecom operator.
    • Report the scam to relevant authorities if you receive such a call.

    2. Parcel Stuck at Customs

    The Scam: A scammer informs you about a parcel intercepted at customs containing contraband or suspicious items. They demand immediate payment of fines or customs duties to resolve the issue.

    The Reality: Government departments such as customs never demand payments over the phone. Legitimate customs procedures are handled officially.

    What You Should Do:

    • End the call immediately.
    • Contact customs directly if you’re expecting a parcel.
    • Report such incidents through the cybercrime portal or helpline.

    3. Digital Arrest Threats

    The Scam: Another most common cyber scams in India is – Posing as police officers, scammers claim that you’re under investigation and threaten “digital arrest” or online interrogation unless you comply with their demands.

    The Reality: Law enforcement agencies in India do not conduct digital arrests or interrogations over the internet.

    Tips to Stay Safe:

    • Avoid engaging with these callers.
    • Verify claims by contacting your local police station.
    • Never transfer money under threat or intimidation.

    4. Family Member in Trouble

    The Scam: Fraudsters claim that a relative has been arrested or is in trouble, demanding urgent payment for their release.

    The Reality: Scammers rely on panic and emotional manipulation to extract money.

    How to Respond:

    • Stay calm and contact your family members directly.
    • Avoid making any payments without verifying the authenticity of the claims.

    5. Get-Rich-Quick Trading Schemes

    The Scam: Social media ads promise extraordinary returns on investments in stock markets, cryptocurrency, or trading platforms.

    The Reality: High-return investment schemes are almost always scams. Reputable investments require careful research and offer realistic returns.

    How to Protect Your Finances:

    • Avoid schemes that promise guaranteed profits or unrealistic returns.
    • Only invest through verified financial advisors and platforms.

    6. Easy Tasks for Big Rewards

    The Scam: Fraudsters advertise simple tasks, like liking social media posts, in exchange for high payments. They then demand upfront fees or deposits for “verification” purposes.

    The Reality: These offers are fraudulent, and victims often lose money without receiving any rewards.

    Stay Safe:

    • Research any job offers or task-based income opportunities thoroughly.
    • Avoid paying upfront fees for supposed work-from-home opportunities.

    7. Credit Card Fraud Alert

    The Scam: A scammer impersonates a bank executive, claiming that a credit card in your name has been used for a large transaction. They ask you to confirm details to stop the transaction.

    The Reality: Banks do not request sensitive information like PINs or OTPs over the phone.

    How to Respond:

    • End the call immediately.
    • Contact your bank directly using official helpline numbers.

    8. Mistaken Money Transfer Scam

    The Scam: Scammers pretend to have accidentally transferred money to your account and request you refund the amount.

    The Reality: Often, no such transfer has occurred, and they seek to exploit your trust.

    Steps to Avoid Falling Victim:

    • Always verify your account transactions through your bank.
    • Never initiate refunds without confirmation.

    9. KYC Update Fraud

    The Scam: Fraudsters claim your Know Your Customer (KYC) details are outdated and ask you to update them through a link or provide details over the phone.

    The Reality: Banks and financial institutions require KYC updates in person or through secure, verified portals.

    Precautions to Take:

    • Avoid clicking on suspicious links sent via SMS or email.
    • Visit your bank directly to update KYC details.

    10. Generous Tax Refund Scams

    The Scam: Scammers impersonate tax officials and offer large tax refunds in exchange for your bank account details or a processing fee.

    The Reality: The Income Tax Department already has your bank details for processing refunds and never solicits such information.

    How to Handle:

    • Verify any tax-related communication through the official income tax website or helpline.
    • Do not share sensitive information over unsolicited calls or emails.

    General Tips to Stay Safe from Cyber Scams in India

    1. Verify Information Before Acting

    Never trust unsolicited calls, emails, or messages. Cross-check information with official sources.

    2. Avoid Clicking on Suspicious Links

    Malicious links can lead to phishing attacks, stealing your sensitive data.

    3. Keep Communication Official

    Reach out to banks, tax authorities, or telecom providers directly through their official helplines.

    4. Report Suspicious Activity

    5. Stay Informed About New Scams

    Cyber scams evolve constantly. Stay updated on emerging threats through news, government advisories, and trusted sources.

    Conclusion: Staying Vigilant from Cyber Scams in India in the Digital Age

    Cyber scams in India are becoming more sophisticated and prevalent. By understanding their tactics, verifying claims, and using official channels for assistance, you can protect yourself and others from falling victim. Staying informed, cautious, and proactive is your best defense against these scams.

    Remember: If something sounds too good to be true or causes panic, it’s likely a scam. Protect yourself and spread awareness to safeguard your community.

  • Citadel: Honey Bunny Was Prime Video’s Most Watched Series Globally This Weekend

    Citadel: Honey Bunny Was Prime Video’s Most Watched Series Globally This Weekend

    prime video, amazon prime video, citadel

    The new Indian spy series by Prime Video topped the charts as most viewed show globally this weekend streaming in 200 countries worldwide and trending Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, UAE, and many more

    The series trended Number 1 in India and in over 30 countries worldwide on launch day
    Watch the Official Trailer HERE

    Mumbai, India—November 13, 2024— Prime Video has revealed that the Indian Original spy series Citadel: Honey Bunny, born from the world of Citadel, was the most watched series on Prime Video worldwide in its launch weekend. sThe Indian series directed by Raj & DK (Raj Nidimoru and Krishna DK) and starring Varun Dhawan and Samantha, has drawn in huge global audiences, streamed in 200 countries worldwide. The series was in the Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content. It was also Number 1 in the Prime Video charts in India and in over 30 countries worldwide on launch day.

    Prime Video Citadel

    “The success of Citadel: Honey Bunny shows that our non-English language International Originals continue to find fans globally through Prime Video’s huge worldwide audience,” said James Farrell, VP International Originals, Prime Video & Amazon MGM Studios.

    “Citadel: Honey Bunny’s success is another example of Indian content increasingly being appreciated by audiences worldwide,” said Nikhil Madhok, Head of Originals, Prime Video India. “It shows that local narratives can have universal appeal and engage customers across borders. The series has received an extremely positive response in India and we are thrilled that this action spy thriller is also the most watched series on Prime Video worldwide in its launch weekend.”

    “It has been a very enriching experience on a challenging project that gave us the unique opportunity to collaborate with some of the biggest names in global entertainment and build on a larger connected world of spies which goes beyond the conventional storytelling formats,” said Raj & DK. “We have enjoyed weaving in easter eggs and nostalgic throwbacks to 90s’ cinema into the world of Honey Bunny. And we are thrilled at the amazing response both from our home turf and from around the world!”

    “We continue to be immensely proud of our global partners on Citadel and the success of each installment in the series. DK and Raj’s Citadel: Honey Bunny is a truly fun, propulsive, and subversive spy show. Writer Sita Menon has crafted outstanding scripts that our talented leads, Samantha and Varun Dhawan, bring to life through shining performances, said Angela Russo-Otstot, Executive Producer and Chief Creative Officer, AGBO. “AGBO is honored to collaborate with such exceptional creatives, alongside Amazon and David Weil, in bringing this distinctive global series to audiences worldwide.”

    Prime Video Citadel web series

    Citadel: Honey Bunny is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer.

    The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, premiered to global success in 2023, becoming Prime Video’s second most-watched new original series outside the US, and fourth most-watched worldwide, after 24 days. Executive produced by the Russo Brothers’ AGBO, Citadel and its subsequent action-espionage Original Series traverse the globe, evolving the story of spy agency Citadel and its powerful enemy syndicate, Manticore. Each series born from the world of Citadel stars top local talent and is created, produced and filmed in region—bringing about stylistically unique shows with strong cultural identities rooted in their respective country of origin. The Italian Original, Citadel: Diana, which launched on October 10, was the second series to debut from the world of Citadel and is followed by India’s series, Citadel: Honey Bunny, which launched on November 7. Since the launch of both series, customers continue to watch season 1 of Citadel, drawing in more audiences globally. Season Two of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, is in production, with Joe Russo serving as director.

    Citadel: Honey Bunny joins Prime Video’s slate of International Originals debuting to record-breaking global success, including recent international hits; My Fault (‘Culpa Mía’), Maxton Hall – The World Between Us, and Like A Dragon: Yakuza, as well as upcoming launches, including Your Fault (‘Culpa Tuya’), The Sticky, and Look Back. The Indian Original series adds to Prime Video’s breadth of Indian-produced hits, such as Mirzapur, Farzi, The Family Man, and upcoming Season 2 of Paatal Lok, Season 4 of Panchayat and Matka King. As well as global Amazon MGM Studios-produced series and movies, such as The Lord of the Rings: The Rings of Power, Fallout, The Summer I Turned Pretty, Road House, Saltburn, and The Idea of You. This is all available with a Prime membership. Prime subscribers can enjoy savings, convenience, and entertainment, all in a single membership.

    Citadel: Honey Bunny

    The series features Varun Dhawan and Samantha in the lead and Kay Kay Menon, along with an ensemble cast that includes Saqib Saleem, Simran, Sikandar Kher, Soham Majumdar, Shivankit Parihar, and Kashvi Majmundar.

    The spy thriller is set against the vibrant tapestry of the 90’s, featuring explosive action, high-octane stunts, and edge-of-your-seat excitement, all perfectly complemented by exceptional performances and a grand visual scale. When stuntman Bunny (Varun Dhawan) recruits struggling actress Honey (Samantha) for a side gig, they are hurled into a high-stakes world of action, espionage, and betrayal. Years later, as their dangerous past catches up, the estranged Honey and Bunny must reunite and fight to protect their young daughter Nadia.

    ###

    *Based on launch weekend (11/7-11/10) global viewing figures

    About D2R Films

    Founded by the trailblazing writer-director-producer duo Raj & DK, D2R Films is known for producing uniquely original content. Its rich portfolio includes the seminal global blockbuster series The Family Man, the most watched series, Farzi, and the cult Guns & Gulaabs. Popular for their quirky, new-age filmmaking, they have also created cult hit films like Go Goa Gone, Shor In The City, 99, and the blockbuster film, Stree. D2R Films strives to constantly elevate, enhance, and innovate distinct storytelling with universal appeal.

    About AGBO

    Established in 2017, AGBO’s mission is to propel the next era of storytelling by developing and producing universe-driven intellectual properties that span film, TV, and interactive media. As a powerhouse independent studio founded and operated by a collective of artists with decades of experience, AGBO has consistently set new standards in global entertainment with its record-shattering content. Since 2018, AGBO has had 11 of its films and series debut at Number One or break box office or platform records, building on earlier successes such as Avengers: Infinity War and Avengers: Endgame, Marvel’s highest-grossing film of all time. AGBO produced Everything Everywhere All at Once which won seven Academy Awards, including Best Picture in 2023. The Russo Brothers-directed The Gray Man sits in the top six of Netflix’s “most viewed of all time” list, and the Chris Hemsworth-starrer Extraction has become Netflix’s most successful franchise to date. Additionally, the first season of Citadel, released in April 2023, became Amazon Prime Video’s second-most-watched new original series outside the U.S.

    AGBO has recently completed principal photography on the Amazon MGM film The Bluff, directed by Frank E. Flowers, and has commenced production on Citadel Season 2 in London, with Joe Russo directing. Netflix and AGBO are eagerly anticipating the 2025 release of the Russo Brothers-directed The Electric State, a retro-future adventure headlined by Millie Bobby Brown, Chris Pratt, and Stanley Tucci. And recently announced at San Diego Comic Con, AGBO will be producing, alongside Marvel, the upcoming Russo Brothers-directed Avengers: Doomsday (May 2026) and Avengers: Secret Wars (May 2027), marking the Russos’ return to the Avengers franchise.

    About Prime Video

    Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You; licensed fan favorites American Fiction and The Boys in the Boat; Prime member exclusive access to coverage of live sports including Thursday Night Football, WNBA, and NWSL, and acclaimed sports documentaries including Bye Bye Barry and Federer; and programming from Prime Video add-on subscriptions such as Max, Crunchyroll and MGM+, as well as more than 500 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Challengers and The Fall Guy,via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. 

  • Prime Video Announces a Stellar Line-up of Exceptional Indian Stories for the Prestigious 55th International Film Festival of India (IFFI)

    Prime Video Announces a Stellar Line-up of Exceptional Indian Stories for the Prestigious 55th International Film Festival of India (IFFI)

    IFFI, International film festival of india

    From the world premiere of the unscripted Telugu Original series The Rana Daggubati Show and the Asia premiere of the internationally-acclaimed Original movie The Mehta Boys, to a scintillating performance by the team of the much-loved Original series Bandish BanditsSeason 2, along with participation in the Knowledge Series, and more, Prime Video’s line-up combines the best of entertainment with business and creative insights

    Mumbai—November 19, 2024—Prime Video, India’s most loved entertainment destination, returns to the prestigious International Film Festival of India (IFFI) for its 55th edition, with an exciting line-up of exclusive premieres, performances and more. Demonstrating its continued commitment to promoting excellence in cinematic arts and appreciation for diverse storytelling, Prime Video’s presence at the iconic IFFI will be marked with several high-octane events. These include:

    World Premiere of Unscripted Telugu Original Series—The Rana Daggubati Show: November 21

    Showcasing the first episode of the highly anticipated unscripted Telugu Original series—The Rana Daggubati Show at the festival, Prime Video will treat the attendees with a glimpse into the world of Rana Daggubati and his guests as they indulge in entertaining conversations and engaging activities that bring out a never-seen-before side of his guests. The premiere will be attended by none other than Rana Daggubati himself, along with Sonal Kabi, Director & Head – Marketing, Prime Video, India. Following the special screening, Rana will spill the beans on his exciting line-up of guests in the upcoming series and will engage in a tete-e-tete with the audience. Created and hosted by Rana Daggubati and executive produced by him under the banner of Spirit Media, the eight-episode series will feature a dazzling line-up of guests, including Dulquer Salmaan, Naga Chaitanya Akkineni, Nani, Rishab Shetty, Siddhu Jonnalagadda with Sreeleela, S.S. Rajamouli with Ram Gopal Varma, and many more prominent celebrities. Brimming with unfiltered conversations and unexplored facets of celebrities, The Rana Daggubati Show presentsa refreshing take on the celebrity talk show format, as Rana and his guests unmask their fun side and reveal insights into their personal lives that are unknown to their fans and unheard of by the world while partaking in exciting activities and passionate hobbies that go beyond the silver screen. The Rana Daggubati Show will premiere exclusively on Prime Video starting November 23 in India and across more than 240 countries and territories worldwide, with new episodes dropping every Saturday.

    Asia Premiere of Internationally Acclaimed Original Movie The Mehta Boys: November 25

    The highly-acclaimed Original movie The Mehta Boys will make its Asia debut at IFFI on November 25. This poignant and emotionally charged drama will take the audience on a heartfelt exploration of the complex and often turbulent bond between a father and son, who are compelled to spend 48 hours together under challenging circumstances. The Mehta Boysstole the spotlight at the 15th Chicago South Asian Film Festival (CSAFF) with the exclusive world premiere on the Opening Night on September 20th. The movie was honoured with the prestigious Best Feature Film award. The Mehta Boys marks Boman Irani’s directorial debut, has received this accolade for its compelling storytelling and heartfelt performances, resonating deeply with audiences and critics alike. The premiere will be attended by the film’s cast, including actor, writer, director, and producer Boman Irani, along with writer Alexander Dinelaris Jr., actors Avinash Tiwary, Shreya Chaudhry and Puja Sarup and producer Danesh Irani.

    IFFI screenings

    Musical Performance by Bandish Bandits Season 2 Team at the Closing Ceremony: November 28

    Known for celebrating India’s cultural diversity through powerful storytelling, Prime Video will present at IFFI’s closing ceremony, a vibrant Jugalbandi performance featuring the highly talented team of its upcoming musical drama Bandish Bandits Season 2. Audiences will enjoy both soulful and energetic compositions performed live by musicians Nikita Gandhi, Digvijay Singh Pariyar and Mame Khan. The event will also be attended by the lead cast Ritwik Bhowmik and Shreya Chaudhary, Producer Amritpal Singh Bindra, Director Anand Tiwari, and Nikhil Madhok, Head of Originals, Prime Video, India. The live music performance will be followed by an exciting show reveal.

    In addition to the above, Prime Video will also participate in the Knowledge Series at NFDC’s Film Bazaar at IFFI:

    IFFI Program

    Panel Discussion on Greenlighting Your Project: Strategies for Film & Series Creators: November 22

    Manish Menghani, Director – Content Licensing, Prime Video, India will participate in this highly insightful panel session that will also feature industry leaders including Jyoti Deshpande, CEO of Viacom18, filmmaker Nikhil Advani, and Shobha Sant, CEO of Creativeland Studios, with filmmaker Richie Mehta moderating the discussion. Together, they will guide creators through the process of getting their projects greenlit, and offer expert insights into content development.

    Besides this, Shilangi Mukherji, Director & Head – SVOD, Prime Video, India will address the audience at a special event at IFFI.

    Prime Video’s ongoing participation at IFFI over the past few years, through insightful masterclasses, series and movie screenings, interactive panels, and special showcases underscores its commitment to India’s creative economy.

    XXX

    ABOUT PRIME VIDEO

    Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Citadel: Honey Bunny, Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Citadel: Diana, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favourite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. For more info visit www.amazon.com/primevideo.

  • Garuda Aerospace’s Agri-drones complete 10,00,000 Hours of Flight Time, 1 Drone Takes Off  in Every Two Minutes

    Garuda Aerospace’s Agri-drones complete 10,00,000 Hours of Flight Time, 1 Drone Takes Off  in Every Two Minutes

    Garuda Aerospace’s Agri-drones complete 10,00,000 Hours of Flight Time, 1 Drone Takes Off  in Every Two Minutes

    18th November 2024, Chennai, India – Garuda Aerospace, a pioneer in drone technology, has achieved a significant milestone. With its fleet of over 2,000 Agri-drones, Garuda Aerospace has recorded 10 lakh hours of flying time in the past year an average rate of one drone every two minutes. This achievement reflects Garuda’s commitment to revolutionising agriculture through drone technology and highlights the increasing impact of drones in India.

    Agri-drones

    This consistent deployment has enabled the company to support farmers across the country, boosting productivity and sustainability. Garuda Aerospace’s Agri Kisan Drone continues transforming Indian agriculture through advanced technology and application. These high-tech drones, equipped with advanced sensors and GPS guidance, are empowering farmers to:

    • Precision Agriculture: Deliver targeted treatments of pesticides, fertilisers, and nutrients, optimising resource utilisation and minimising environmental impact
    • Reduced Environmental Impact and Improve Safety: Sustainable farming practices minimize waste, protect the environment, and create safer working conditions for farmers.
    • Real-Time Monitoring: Monitor crop health in real-time and enable early detection of pests, diseases, and nutrient deficiencies
    • Data-Driven Decisions: Leverage data analytics to make informed decisions on planting cycles, harvesting, and resource allocation

    Rithika Mohan, Co-founder of Garuda Aerospace, said, “Our Agri Kisan Drone represents a new era for Indian agriculture. By bringing affordable, accessible, and powerful technology to every farmer, we’re transforming the traditional farming model and helping make Indian agriculture sustainable and resilient.”

    Garuda Aerospace is committed to providing farmers with the knowledge, skills, and resources to effectively utilise drone technology. Through comprehensive training programs, including the ‘Train the Trainer’ model including this garuda have 6 DGCA approvals.  the company is building a network of skilled operators who can independently manage and maintain drones. Garuda Aerospace is collaborating with financial institutions to offer affordable financing options, making drone technology accessible to a wider range of farmers. Aligned with government initiatives like:

    • Sub-Mission on Agricultural Mechanization (SMAM)
    • NAMO Drone Didi Program

    Agnishwar Jayaprakash, Founder and CEO of Garuda Aerospace, highlighted the company’s broader vision: “Our achievement of 10 lakh hours of agricultural drone operations is a testament to our dedication to revolutionising Indian agriculture. We are deeply committed to providing innovative, accessible solutions for every farmer, and this milestone reflects the progress we’re making in transforming India’s agricultural landscape for a sustainable future. Garuda’s vision is to make drone technology as ubiquitous as tractors, revolutionising Indian agriculture and positioning India as a global leader in sustainable farming practices.”

    Garuda Aerospace is dedicated to transforming agriculture through innovative drone technology. Continuing its alignment with government initiatives, forging strategic partnerships, and expanding its global footprint into Asia and Australia. Garuda aims to empower more farmers. To achieve this, Garuda will invest in comprehensive training programs, continuously innovate, offer subsidized solutions, collaborate with government agencies, and diversify its product range.

    About Garuda Aerospace & Agri-Drones 

    Garuda Aerospace is India’s leading Drone tech start-up focused on disrupting two major multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, and agnostic, and focuses on eliminating labourers in the agricultural field with drones focusing on designing, building, and customization of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a team of 5, Garuda has scaled to a 200+ member team having the largest drone fleet in India with over 400 drones and 500 pilots operating in 84 cities. Garuda Aerospace manufactures 30 types of drones and offers 50 types of services. Having served over 750 clients including TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for various projects, the company recently partnered with global giants such as Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra where 100 drones were flagged off simultaneously across 100 villages in India. Garuda Aerospace is the first drone company to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impact 1 billion lives positively using affordable precision Drone Technology. Mahendra Singh Dhoni has invested in the company and is the Brand Ambassador. 

    For more details about the company, Visit- https://www.garudaaerospace.com/

  • The Advertising Club’s Annual Digital Review D:CODE to be presented by Google returns for the fourth edition on November 28, 2024

    The Advertising Club’s Annual Digital Review D:CODE to be presented by Google returns for the fourth edition on November 28, 2024

    DCode, Advertising CLub

    ~ 9 industry experts, including a surprise speaker to debate on the theme – ‘D:CODE THE NOW: How AI is Revolutionizing Creative, Media, and the User Landscape in India’ ~

    ~ D:CODE will commence at 5:30 pm at Google India HQ in Gurgaon on November 28 ~

    14th November, 2024; Mumbai, India: Following the phenomenal success of the first three editions of Annual Digital Review D:CODE, The Advertising Club now announces the 2024 edition of D:CODE, Presented by Google. Scheduled to take place on November 28 in Gurgaon at Google’s India HQ, the fourth edition of D:CODE will witness industry stalwarts debate and deliberate on the theme – ‘D:CODE THE NOW: How AI is Revolutionizing Creative, Media, and the User Landscape in India’.

    The global marketing and advertising industry has continued to evolve in an accelerated manner since the advent of Artificial Intelligence (AI). Harnessing the power of AI has become increasingly important for brands and agencies in the digital world. D:CODE 2024 will bring together 9 industry experts, including a surprise speaker who will discuss how AI is impacting the marketing and user landscape. D:CODE 2024 will witness participation from tech giants, marketing wizards, market research agencies and advertisers and brands.

    D:CODE SCHEDULE

    The following 8 leaders in addition to a surprise speaker will get 10 minutes each to share insights, present their case, showcase their work and their industry inspirations at D:CODE 2024:

    1. Varun Mayya, CEO and Founder at AEOS
    2. Jaspreet Bindra, Founder at AI&Beyond and Tech Whisperer Ltd
    3. Manish Gupta, Director at Google DeepMind India
    4. Kavita Nair, Strategic Advisor at Skewb Analytics
    5. Soumya Mohanty, Managing Director and Chief Client Officer at Kantar
    6. Siddharth Srinivasan, Head of India at ElevenLabs
    7. Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors
    8. Azeez Gupta, Founder at Rocket Learning

    Speaking on bringing D:CODE back for its fourth edition, Rana Barua, President of  The Advertising Club, said, “The Advertising Club’s D:CODE was launched as an engaging knowledge platform that aims to inspire and inform the industry. As per market reports, over three quarter of CMOs are already using generative AI and over the next 3 years the adoption is inevitable. Therefore, it is imperative for us to plan for an AI ready marketing eco-system which is what D:Code aims to address in this chapter. We have curated the best minds who will be driving this narrative along with The Advertising Club for an AI positive future.”

    Mansha Tandon, Chairperson, D:CODE said, “AI is driving innovation, increasing efficiency and helping brands and agencies to explore new ways of consumer engagement and communication. With AI as the central theme, D:CODE’s 2024 edition will turn the spotlight on how our industry is leveraging the power of AI, thus helping brands to shine and create clutter-breaking narratives. Collaboratively our 9 distinguished speakers will cover a wide spectrum of all things AI. We look forward to an evening filled with learning and knowledge sharing at D:CODE 2024.”

    Presented by Google, the fourth edition of D:CODE is scheduled to take place on Thursday, November 28 at Google’s India HQ in Gurgaon, 5:30 pm onwards.

    The entry to this prestigious event is strictly by Invitation only.

    ABOUT THE ADVERTISING CLUB:

    The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many, also the busiest. It has over 1600 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Club organizes seminars, quizzes, award ceremonies and training workshops, publishes a Club magazine and hosts a comprehensive website.   

    The endeavour of the Advertising Club is to help raise the professional standards of the Indian Advertising Industry”, and the Club attempts to do this through awards, seminars, meetings and more.   

    Over the years, Ad Club has become a catalyst in developing the industry.  It has become a dynamic platform for professionals from different fields to interact and gain from each other’s expertise.  

    Some of the major awards of Advertising Club include Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers Awards besides having other popular programmes such as D:CODE – Digital Review, Social Projects, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster.  The Ad Club has over the years performed the role of a nodal body for the International event AdAsia and helped in mobilizing big delegations.

    It has also started a Leadership Development Programme in association with MICA. The Ad Club has forged a special deal with IPA – The Institute of Practitioners in Advertising with the purpose of raising the bar for the talent in our industry.

  • Reimagining Traditional Marketing Through AI Integration

    traditional marketing

    The digital revolution has transformed marketing, challenging traditional channels to adapt or face obsolescence. According to digital transformation expert  Ankur Binwal, integrating AI into traditional marketing effectively bridges the gap between old and new strategies. His insights highlight how AI is rejuvenating print, television, radio, and outdoor advertising with innovation.

    Optimizing Ad Placement with Predictive Analytics

    AI integration refines ad placement through predictive analytics, leveraging historical data and audience behavior insights to identify optimal times and locations for advertisements. This data-driven approach can increase ROI by up to 20%, significantly enhancing marketing efficiency. By pinpointing peak engagement periods for print media and uncovering micro-primetime slots for TV and radio, AI ensures that campaigns connect with their target audiences more effectively and yield better results.

    Transforming Content Creation

    AI has revolutionized content creation in traditional marketing, leveraging technologies like Natural Language Processing (NLP) and computer vision. NLP facilitates sentiment analysis, allowing marketers to tailor content based on audience reactions, increasing engagement by up to 30% and predicting potential PR issues early. AI-driven headline generation achieves 40% higher click-through rates, demonstrating its effectiveness in captivating consumers. Computer vision supports visual consistency, using automated image recognition to align visuals with brand standards, reducing manual checks by 60%. Generative Adversarial Networks (GANs) further enhance content by creating unique, appealing visuals that resonate with audiences more effectively than standard stock images. These advancements underscore AI’s transformative impact, optimizing engagement and ensuring brand coherence in traditional marketing.

    Enhancing Audience Targeting

    AI-driven cross-channel profiling has transformed audience targeting by merging offline purchase data with online behavior, creating a holistic view of customer habits. This comprehensive insight allows marketers to design highly personalized campaigns, leading to a 34% boost in customer retention and substantial improvements in upselling and cross-selling rates. The use of AI for generating lookalike audiences has further enhanced conversion rates by up to 63%, demonstrating the powerful capabilities of predictive modeling. Additionally, real-time AI analysis of variables such as weather and traffic enables dynamic content changes for digital billboards and optimizes radio ad scheduling. This adaptability ensures ads stay timely, relevant, and engaging, amplifying traditional marketing efforts’ effectiveness.

    Streamlining Processes with Automation

    AI enhances process automation, streamlining marketing functions and conserving time and resources. AI-driven A/B testing accelerates the identification of effective content variations, cutting testing time by 50% and boosting conversion rates by 30%. In print media, AI-powered variable data printing enables personalized campaigns, achieving a 52% higher response rate than generic approaches. These advancements allow marketers to prioritize strategy and creative innovation over labor-intensive manual tasks, enhancing overall campaign efficiency and impact.

    Addressing Challenges and Ethical Considerations

    Despite the clear benefits, integrating AI in marketing is not without challenges. Concerns about data privacy are paramount, especially as cross-channel audience profiling becomes more prevalent. Ensuring transparent data practices and compliance with global data protection regulations is critical. Additionally, there is apprehension about job displacement in creative roles as automation becomes more sophisticated. However, 97% of marketers believe AI will augment human creativity, not replace it, leading to new roles that blend technological expertise with strategic oversight.

    Another challenge is maintaining authenticity in AI-generated content. Consumers are increasingly discerning and expect transparency about the use of AI in marketing. Developing comprehensive guidelines for AI content creation and incorporating human oversight is essential to preserving brand voice and trust.

    In conclusion,  Ankur Binwal notes that integrating AI into traditional marketing represents a significant shift, blending innovation with established methods. This approach enables businesses to elevate campaign effectiveness and stay competitive in a digital era. By thoughtfully incorporating AI while upholding ethics and human creativity, traditional marketing can achieve outstanding results and strengthen audience connections.

  • HSBC Mutual Fund launches “Naye Nazariye Ki Udaan”, a digital film highlighting the importance of early financial planning

    HSBC Mutual Fund launches “Naye Nazariye Ki Udaan”, a digital film highlighting the importance of early financial planning

    12th November, 2024; Mumbai, India:

    hsbc mutual fund

    On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, an interesting digital film that aims to raise awareness about the significance of early financial planning and the role of mutual funds in securing a brighter future for children.

    Conceptualised and Produced by TheSmallBigIdea, the film is an initiative to educate young parents about systematic investment plans (SIPs) in Mutual Funds. It highlights the importance of starting early and staying invested to achieve long-term financial goals. The film emphasizes how mutual funds can be a powerful tool to build a strong financial foundation for children, thereby enabling them to pursue their dreams and aspirations.

    Link: https://youtu.be/zCU_tYPW-yg

    This ad film captures a whimsical father-child duo as they challenge Sherlock Holmes to find misplaced keys. Through dynamic visuals and witty dialogue, it showcases children’s creativity and problem-solving skills. The narrative effortlessly links playful imagination to the importance of securing the future, paralleling the role of mutual funds. The voiceover reinforces this connection, fostering an emotional bond with families and highlighting the value of nurturing imagination.

    Speaking on the campaign, Kailash Kulkarni, CEO HSBC Mutual Fund said, “With thoughtful planning, parents can create a strong financial foundation to help secure their child’s aspirations and future. Through the quirky narrative in our Naye Nazariye Ki Udaan film, we wish to reinforce the importance of early investments through an SIP and urge young parents to take this critical step forward to make their child’s dreams into reality.”

    Speaking on the ad film, Manish Solanki, COO & Co-Founder, TheSmallBigIdea, said, “Children, with their unfiltered imagination, see the world through a lens of endless possibilities. Our goal was to capture this unique perspective and weave it into a narrative that resonates with parents and highlights the transformative power of early investment. By emphasizing the long-term benefits of SIPs, the film will inspire people to take charge of their financial future and secure a brighter tomorrow for their loved ones.”

    The film will run across all digital and social media platforms. HSBC Mutual fund will engage with investors via display ads, social media platforms including Instagram, Facebook, LinkedIn, YouTube., etc.

    ***

    About TheSmallBigIdea:

    TheSmallBigIdea is a full-service digital agency, with offices in Mumbai, Bengaluru & Dubai serving client requirements in India, US, UK & Middle East. They believe in combining the ability of technology to integrate & the power of human minds to visualize, to deliver results for their clients. Their services include Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services & Augmented & Virtual Reality amongst other ancillary marketing services. Their propriety creative-tech tool ACE has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data. Over the past 10 years, they have established a robust clientele in Media & Entertainment, Tourism, Sports, Real Estate, BFSI & E-Commerce.

    About HSBC Asset Management:

    HSBC Asset Management should be referred to either in full or as HSBC AM to avoid confusion with any other financial services firms.

    HSBC Asset Management, the investment management business of the HSBC Group, invests on behalf of HSBC’s worldwide customer base of retail and private clients, intermediaries, corporates and institutions through both segregated accounts and pooled funds. HSBC Asset Management connects HSBC’s clients with investment opportunities around the world through an international network of offices in 22 countries and territories, delivering global capabilities with local market insight. As at 30 September 2024, HSBC Asset Management managed assets totalling US$765bn on behalf of its clients.

    For more information see http://www.global.assetmanagement.hsbc.com/

    HSBC Asset Management is the brand name for the asset management businesses of HSBC Holdings plc.

    HSBC Bank India

    The Hongkong and Shanghai Banking Corporation Limited in India offers a full range of banking and financial services through 26 branches across 14 cities.

    HSBC is one of India’s leading financial services groups, with around 42,000 employees in its banking, investment banking and capital markets, asset management, insurance, software development and global resourcing operations in the country. It is a leading custodian in India. The Bank is at the forefront in arranging deals for Indian companies investing overseas and foreign investments into the country.

    HSBC Holdings plc

    HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 60 countries and territories. With assets of US$3,099bn at 30 September 2024, HSBC is one of the world’s largest banking and financial services organisations.

    An Investor Education & Awareness Initiative by HSBC Mutual Fund 

    Visit https://www.assetmanagement.hsbc.co.in/en/mutual-funds/investor-resources/information-library/know-your-customer w.r.t. one-time Know Your Customer (KYC) process, complaints redressal process including SEBI SCORES (https://www.scores.gov.in). Investors should only deal with Registered Mutual Funds, to be verified on SEBI website under Intermediaries/Market Infrastructure Institutions (https://www.sebi.gov.in/intermediaries.html). Investors may refer to the section on Investor Education on the website of HSBC Mutual Fund for the details on all Investor Education and Awareness Initiatives undertaken by HSBC Mutual Fund.

    Mutual Fund investments are subject to market risks, read all scheme related documents carefully.  

    CL2083