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Tag: marketing

  • Kotak brings on board Unilever veteran Rohit Bhasin as Chief Marketing Officer

    Rohit Bhasin CMO Kotak Mahindra Bank Ltd
    Rohit Bhasin CMO Kotak Mahindra Bank Ltd

    Bengaluru, March 1, 2023: Kotak Mahindra Bank Ltd. (“KMBL” / “Bank”) right now introduced the becoming a member of of Rohit Bhasin as President and Chief Marketing Officer to steer the Bank’s Marketing, Corporate Communication & Media initiatives. A veteran from Unilever, Rohit brings over twenty years of expertise in constructing iconic client manufacturers in India and a number of other Asian markets.

    Rohit is taken into account a digital evangelist with a profitable monitor file of scaling massive, complicated international client companies and organising excessive development companies from easy initiatives. In his final stint as Global Brand Vice President of Ponds, he was instrumental in main the digital transformation journey by way of knowledge pushed and influencer advertising and marketing to construct a robust attraction with youthful customers.

    Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank mentioned “Rohit joins us at a pivotal time in our journey as a buyer centric, digital-first financial institution, underpinned by three pillars of buyer, know-how and expertise. We are completely satisfied to have him be part of our vibrant Kotak management crew and take on the duty of driving a purpose-driven model technique that may embrace our values but adapt to newer instances.”

    Rohit Bhasin, President and Chief Marketing Officer, Kotak Mahindra Bank mentioned “I’m excited to hitch Kotak as it embraces change with buyer centricity as a strategic pillar. I sit up for working with the crew and improve the financial institution’s id by way of new age and digital story telling.”

    Rohit has received a number of promoting awards at Cannes, Effies, London International Awards, Asia Ciclope pageant and Spikes Asia. He is an engineer in Computer Science from Delhi College of Engineering & an alumni of Faculty of Management Studies, Delhi. He is married to Shefali, a seasoned digital strategist, and has twin daughters who’re enthusiastic nationwide cricket gamers.


    Rekha Nair

  • Achieve Extra Vacation Customers By Operating SMS Advertising and marketing Campaigns

    holiday shopper

    As a enterprise proprietor, you wish to do all the pieces you possibly can to assist your advertising and promoting stretch. One of many advertising strategies that’s gaining in reputation is SMS campaigns and SMS reminders, which will be run using an SMS API and SMS Gateway. There are numerous answer suppliers that assist your small business allow SMS campaigns, equivalent to Mitto. SMS campaigns additionally known as texting campaigns, assist you to ship a textual content to your prospects letting them learn about a sale your organization could also be working or reminding them to return in and store along with your firm. Listed here are a couple of of the steadily requested questions you might have about working this sort of marketing campaign and the explanations you need to accomplish that to assist appeal to new prospects to your small business this yr.

    Is SMS An Efficient Advertising and marketing Instrument?

    SMS texting campaigns are an efficient advertising instrument. SMS has a 98% open price, in comparison with simply 24% for electronic mail. Texting is an effective way to catch the attention of your prospects, a lot of whom examine their telephones at the least as soon as an hour, to assist remind them about your small business. Moreover, SMS is a good advertising instrument as a result of it’s inexpensive. You possibly can have an intensive attain with a small finances, serving to you to profit from your advertising {dollars}.

    Why Ought to You Make the most of SMS Campaigns and SMS Reminders to Entice New Clients?

    Heading into 2023, each enterprise is vying for patrons’ cash. Emails are despatched, mail flyers are delivered, adverts are positioned in newspapers, banners are positioned on web sites, and key phrase advertising is finished to attract prospects in.

    That is along with the radio adverts, tv adverts, and banners that you simply see exterior of shops. It’s straightforward for customers to get overwhelmed and begin to block these items out, as they see them again and again. Textual content messaging will not be overdone, and since individuals have a look at their texts typically, they’re extra probably to have a look at a textual content nearly instantly upon it being despatched. This helps to extend the possibilities of customers seeing your commercial, which, in flip, might attract prospects.

    What Kinds of New Clients Can You Entice With SMS Campaigns?

    One of the distinctive features of using SMS campaigns and SMS reminders to draw new prospects to your small business this yr is that you could goal almost each sort of shopper. This consists of the next.

    Early Birds

    Some consumers prefer to plan forward and get all of their buying out of the way in which. You possibly can let consumers know that you’re prepared to satisfy their wants and have a completely stocked retailer, to allow them to swing by once they’re able to make their buy.

    Procrastinators

    Procrastinators wait till the final minute to buy, however in doing so, they run the danger of shops working low on stock. You possibly can goal procrastinators by letting them learn about last-minute gross sales you might be having and reminding them that your retailer is totally stocked and prepared for them to return and store.

    Discount Hunters

    Discount hunters love deal. You possibly can enchantment to cut price hunters by letting them learn about a present sale or promotion you might be providing, sending them a coupon by way of SMS messaging, or providing an merchandise of the day or an merchandise of the week to lure these cut price hunters into your retailer.

    How Can You Make Operating an SMS Marketing campaign As Simple As Attainable?

    By now chances are you’ll be pondering that using an SMS promoting marketing campaign feels like deal, however there needs to be a catch. And chances are you’ll assume that this catch often is the ease of sending out messages. Nonetheless, there isn’t any catch. And with the fitting SMS gateway and SMS API, sending out SMS messages will be straightforward.

    As you search for an SMS gateway and SMS API, there are various elements you could take into account, equivalent to value, ease of use, and the perks of utilizing a service. Mitto ranks as one of many prime messaging instruments and may help make working one among these campaigns straightforward.

    The Time Is Now! Run Your Texting Marketing campaign At the moment!

    The brand new yr has begun and it’s time to get a head begin on assembly your annual income objectives. If you’re trying to assist your prospects discover the right product or encourage them to return to go to your retailer, now could be the right time to begin using an SMS API and SMS Gateway, equivalent to Mitto, to ship out mass textual content messages and draw prospects into your retailer.


    Neel Achary

  • Zigly’s model marketing campaign encourages #NoCompromise on pet care

    Mumbai, 28 th January 2023: Pets aren’t simply animals anymore- they’re household. Zigly, (Cosmo First Restricted) India’s first tech-enabled omnichannel pet care model, proclaims the launch of a brand new model marketing campaign titled #NoCompromise. The marketing campaign intends to unfold a message amongst pet mother and father to not compromise in delivering high quality pet care companies to make sure the well-being and happiness of pets.

    The much-awaited model marketing campaign is stay from 26 th January 2023 for a month throughout social media, YouTube, Radio, My Gate app, and OOH and also will be prolonged in any respect their Expertise facilities. Your complete marketing campaign will embrace 4 movies of 15-20 seconds every, scheduled for launch with one movie each week.

    Sharing his ideas on the identical, Mr. Pankaj Poddar, Group CEO, of Cosmo First stated, “We have now come to a degree in our lives the place we not need to accept something lower than one of the best. We wish one of the best vogue, one of the best meals, and one of the best companies. This modification in client conduct has additionally been noticed amongst pet mother and father who now choose to take their pets to manufacturers that supply a wide range of choices and high-quality services.
    Zigly is proud to be part of this journey and assist increase consciousness concerning the significance of not compromising relating to our pets’ general well-being. By means of our marketing campaign #NoCompromise, we intention to encourage and educate folks on high quality pet care.”

    The consensus amongst Indians has been to just accept issues the best way they’re and to compromise in sure features of their lives. Nevertheless, this mindset is altering, folks now need one of the best for themselves and refuse to accept much less. In the identical vein, pet house owners shouldn’t compromise relating to their pet’s well being, grooming, spa time, or meals and merchandise. The marketing campaign, which is able to embrace a wide range of advertising initiatives, is designed to
    educate pet house owners concerning the significance of high quality pet parenting.

    Sharing his ideas on the identical, Mr. Ambarish Sikarwar, Business Head, Zigly stated, “Pet mother and father all the time need one of the best for his or her furry kids, however good high quality pet care services may be tough to search out. Zigly gives a variety of companies and merchandise which can be sensible and reasonably priced in order that they don’t must make compromises relating to their pet’s wants. We’re constantly increasing our product line to have the ability to supply much more options for pet mother and father, and all of our merchandise are designed with pets’ consolation and practicality in thoughts. For Zigly, this marketing campaign is a dedication to by no means compromise on what’s finest in your pets.”

    Moreover, Zigly will arrange no-compromise cubicles of their shops in the course of the marketing campaign to bathe love on furry pals. Being an omnichannel pet care model, Zigly intends to supply a totally built-in pet care expertise.


    Rabindra

  • Tips for Marketing Your Business to an International Audience

    Multiethnic business people working together in the office

    Marketing your business to an audience you’re familiar with can be difficult enough, marketing it to an international audience introduces a new set of challenges. Still, when it’s done correctly, it can open up a range of new opportunities and bring in more customers. 

    To make the most out of marketing your business to a global market, there are some tips you should keep in mind.

    Pay Close Attention to Cultural Differences

    Culture is one of the most important aspects to consider when marketing your business to an international audience. Different cultures have different values, beliefs, and customs that can significantly impact how your message is received. To really make sure you’re connecting with people from different countries, you want to research their culture, values, etiquette, and more.

    Suppose you’re marketing to an audience in China. It’s important to be aware of the fact that there is a huge emphasis on family in Chinese culture. Your messaging should reflect this, emphasizing how your product or service will help improve their lives as well as the lives of their families.

    Utilize Different Types of Content

    Content is a powerful way to reach an international audience, but it’s important to remember that different cultures respond to different types of content. While some audiences may prefer text-based content like blog posts, others may prefer audio or video content. 

    So to make sure you’re getting your message across to everyone, it’s important to use a variety of content formats.

    Suppose you want to create an explainer video for your product or service. While some audiences may prefer a more traditional style of animation, others may prefer something with more of a local feel that speaks to their culture. 

    Translate Content for Country-Specific Websites

    When it comes to marketing your business to a global audience, having separate sites for each country you’re targeting is useful. If you only have one website that caters to all countries, chances are it won’t be accessible to everyone. Consider creating separate websites for each market and having them translated into the local language.

    Suppose you’re marketing your business in France. A website specifically for French customers that has all of your content translated accurately into French will make it much easier for French customers to understand and navigate your website, increasing the chances of them becoming customers.

    Think About International Laws and Regulations

    When marketing your business to an international audience, you want to be aware of different countries’ laws and regulations. Different countries have different restrictions on things like what types of content you can produce and distribute, so make sure you research each country thoroughly before launching any campaigns.

    The European Union, for example, has very strict data privacy laws that must be followed. If you’re marketing to an EU audience, you want to understand their General Data Protection Regulations so that your campaigns aren’t shut down for non-compliance, or worse.

    Overall, marketing your business to an international audience can be a daunting task but with the right strategies and tactics, you can reach customers all over the world. By doing adequate research on each country’s culture, values, and laws, as well as utilizing different types of content, you can ensure that your message is being received by people across the globe.


    Neel Achary

  • Koo App doubles install volume and increases marketing efficiency by 50% with Adjust

    Koo App, the Indian microblogging and social networking platform leverages Adjust’s leading mobile marketing analytics platform to accurately attribute installs, protect data from fraud, and gain deeper insights into its marketing performance to boost its user acquisition (UA) efforts and accelerate app growth. Since partnering with Adjust, Koo has reported a 50% increase in its marketing efficiency, a 100% increase in installs, and an 8.6% growth in blocked fraudulent installs.

    Social media apps are popular in app stores; however, only a handful have achieved global growth. For apps to succeed, they need to acquire genuine users with high lifetime value (LTV). That’s why the team at Koo is laser-focused on constantly improving its UA strategy, user experience, and user retention rate.

    “We make data-based decisions; hence, data is of utmost importance to us. It helps us identify the root cause of issues and solve them at the earliest, to deliver a good experience to the users”, says Ankit Kumar Sharma, Growth Manager, Koo App. “From the attribution, we receive from Adjust, the team has been able to provide direction on campaign optimization, thereby adding value to the business.”

    The Analytics team at Koo harnesses the capabilities of Adjust’s attribution, advanced analytics, and Fraud Prevention solutions to provide the team with clean data, including insights on which channels yield the best results. Having access to detailed reporting on business-specific KPIs and being able to aggregate data in real-time has allowed Koo to pinpoint the sources bringing in high-quality users as well as points of churn in the user journey.

    With mobile fraudsters making up 18.9% of internet traffic today, Koo also knows it’s essential to protect its data sets from ad fraud and bad traffic to ensure accurate data and protect its ad budgets. With Adjust’s Fraud Prevention Suite Koo was able to source real users and identify the top-performing partners, giving the brand the sought-after edge over its competitors.

    April Tayson, Regional VP INSEAU at Adjust said, “Our team empowered Koo to understand the outcome of their campaigns and marketing efforts, which enabled them to build a solid UA and retention strategy based on reliable, accurate data, upon which they continue to optimize and improve. Our support and technical account management also made for a seamless and successful SDK installation. We also spent time with Koo’s team to ensure the setup was aligned with their goals, providing in-depth demos, strategic workshops, and deployment sessions”.

    The data-driven partnership with Adjust has proved fruitful as Koo optimizes its UA and retargeting campaigns with all its data in one place.

    “Adjust has proven a valuable partner in Koo’s growth phase. It helped us save time, effort, and money with the offerings in the Suite. The team has always been available for the support we needed, which makes a big difference for a fast-paced startup”, concludes Sharma.


    Sujata

  • Sinarest wins brand of the year for marketing excellence for seventh year in succession


    Sinarest recently won the prestigious brand of the year award for marketing excellence for an unprecedented seventh year in a row at the AWACS-Pharmarack Awards held in Mumbai.

    Sinarest, introduced in 1983 in India, by Centaur Pharmaceuticals, is the leader in the prescription anticold market for 26 years amid intense competition from international, domestic, regional, OTC and alternate therapy brands.

    Brand Sinarest registered a robust MAT growth of 57% in FY 2021-22 and holds a national market share of over 40% by value and volumes. Sinarest is the most widely prescribed anticold brand across specialities like ENT surgeons, paediatricians, consulting physicians, chest physicians and family physicians.

    Two prescriptions of Sinarest are written every second by doctors in India. Sinarest is freely available in all 8 lakh pharmacies in India and is also the widely prescribed anticold brand in Uganda and Cambodia.

    SD Sawant, managing director, Centaur said “Sinarest has been marketed based on evolving scientific research and rationale. Sinarest has earned the trust of doctors by consistently delivering on its promise of efficacy, safety and relief, over the past four decades.”

    Centaur Pharmaceuticals also won the 1st Runner Up award for the AWACS-Pharmarack “Most Optimised Supply Chain” for their outstanding performance in distribution and logistics. Sanjay Shinde, GM- Distribution, Centaur said, “We have built efficient and effective processes and templates that deliver service excellence in the supply chain. We are delighted that our efforts have been recognized and rewarded by AWACS-Pharmarack.”

    Centaur Pharmaceuticals is India’s 34th largest pharmaceutical company by prescription, with exports to 120 countries. Centaur has a presence across the pharmaceutical value chain with proficiency in API, formulations, clinical research and contract manufacturing. Centaur is India’s largest manufacturer and exporter of psychotropic API.

    Centaur manufactures over 50 API, of which 28 have been launched for the first time in India. Centaur has introduced WOXHEAL for the 1st time in the world, in India for the treatment of Diabetic Foot Ulcer.

    Woxheal is a new chemical entity (NCE) containing DPOCL which was co-developed with Cyto Tools Germany. Centaur successfully completed phase II/III trials in India through its CRO Lifesan, developed the API in-house, manufactured the formulation at its facilities and marketed Woxheal through their own dedicated sales team.