Tag: marketing

  • 10th Edition of India Affiliate Summit Wraps Up with Deep Insights on Performance Marketing

    Gurugram, November 8, 2024: The 10th edition of India’s annual premier conference on performance, programmatic and affiliate marketing, the India Affiliate Summit (IAS), organised by the Internet and Mobile Association of India (IAMAI) was concluded today. The two-day summit brought together leading marketers, industry experts, and innovators, creating a dynamic forum to explore the latest trends and strategies in performance marketing. The conference featured an expansive expo floor, engaging agenda of keynotes, masterclasses, panel discussions, and networking sessions, providing invaluable insights into the future of the industry.

    The summit commenced with an insightful keynote session by Parul Bhargava, CEO of vCommission, on ‘Future Trends: Shifting Paradigms of Affiliate Partnerships’. She highlighted the transformative shifts underway in affiliate marketing and the need for brands to adapt to these evolving dynamics. She stated, “Our industry is at a pivotal juncture where embracing change is not only essential but urgent. On the advertiser side, the pillars of transparency, compliance, clean media, and long-term engagement have become fundamental. For affiliates, the focus lies in achieving stability and campaign sustainability.”

    A highlight of the event was the panel discussion on ‘Winning Touchpoints: Less Clicks, More Sales’, featuring insights from Nitin Sethi, Joint President and Chief Digital Officer at Adani Group. Sethi emphasized the importance of precision, personalization through analytics, micro-conversations, mobile voice search, and A/B testing frameworks in today’s competitive market. “In today’s landscape, out of every 100 consumers, about 90 tend to bounce back on the first page. At each stage of the funnel, drop-off rates close to 70-80 percent are common. Even with significant investment to bring in 1,000 customers, conversion rates average only 10-15 percent, which is the industry’s best,” he said.

    Neil Patel, Founder of NP Digital, in a fireside chat on AI, opined, “When you think about your KPIs and business goals, start by asking how AI can help you achieve them. Many marketers run ads, but when AI is used alongside human creativity, it creates a powerful combination. AI can analyze data in real time, helping optimize content and ad strategies on the go. Personally, AI has been instrumental in scaling my content. The next big trend I see coming to social media is live selling it’s already huge in China but hasn’t yet taken off globally. I believe it’s going to generate significant revenue in the near future.”

    Vivek Malhotra, CMO at India Today, while moderating the panel discussion on ‘The Modern Data Stack: Revolutionizing Customer Insights and Marketing Agility’, remarked, “In the past 12 months alone, we have collectively gathered more customer consent than in many previous years combined. I believe the key to unlocking future opportunities lies within this consent, empowering us to build more personalized and impactful customer experiences.

    Sanjay Sindhwani, CEO of Indian Express Digital, commented, “In the media industry, if we look back five years, data largely rested with intermediaries, and we didn’t focus on it as much. Over the last five years, however, we’ve witnessed a tremendous shift. Media now has massive reach and relevance to advertisers, who increasingly seek more definitive, targeted insights. As subscriptions grow, the intersection of technology and marketing becomes even more critical in shaping this data-driven landscape.”

    Deepak Oram, Senior Vice President at HDFC Bank, said, “The modern data stack today essentially unifies a brand’s data, encompassing behavioural insights and predictive information. What many tend to overlook, however, is the importance of third-party data and the concept of data reflexes. While it’s relatively easy to hire data engineers in the industry, what’s truly lacking are data reflexes, the ability to quickly and effectively respond to data insights for real-time decision-making.”

    In a panel discussion on ‘Bridging Online and Offline: The Impact of Programmatic Advertising on Consumer Behaviour’, Nidhi Rastogi, Head of Marketing at Uniqlo India, said, ‘We strategically leverage data from our e-commerce platform to gain insights on order origins, guiding our decisions on store locations and optimizing our product assortment for each market. This data-driven approach is integral to our expansion and product mix strategies. Additionally, programmatic advertising has been highly effective in precisely reaching our target audiences.

    More than 50 stalwarts from the digital marketing ecosystem addressed over 15 engrossing sessions over two days. Over 6500 industry professionals and around 50 exhibitors participated in the summit. Some of the major partners supporting IAS 2024 are vCommission, Valueleaf, Flickstree, Optiminastic, and Seventynine Digital.

  • Follow Shiri’s journey of dreams and determination in ‘The Magic of Shiri’Streaming November 14 on JioCinema Premium — Trailer out now! 

    Follow Shiri’s journey of dreams and determination in ‘The Magic of Shiri’Streaming November 14 on JioCinema Premium — Trailer out now! 

    Streaming November 14 on JioCinema Premium — Trailer out now! 

    Jio Cinema

    ~ Directed by Birsa Dasgupta, the heartwarming slice-of-life tale features Divyanka Tripathi Dahiya, Jaaved Jaaferi, Namit Das, and Parmeet Sethi ~

    November 7, 2024 – Building on the excitement since the date announcement, JioCinema Premium today unveiled the trailer for The Magic of Shiri, a heartwarming slice-of-life drama that beautifully portrays the journey of a woman pursuing her dreams in the enchanting world of magic. With an exceptional cast featuring Divyanka Tripathi Dahiya, Jaaved Jaaferi, Namit Das, and Parmeet Sethi, the ten-episodic series captures life’s small joys, challenges, and the magic found in everyday resilience, and will be available to stream on JJioCinema Premium to Stream HBO Original Drama Series DUNE: PROPHECY from November 18thioCinema Premium starting November 14.

    Watch the trailer here – https://www.instagram.com/reel/DCD1tBlgTdQ/?igsh=d2hlbzUza3dub3Rr

    JioCinema web series

    Presented by Jio Studios, produced by Jyoti Deshpande and Tanveer Bookwala (Ding Infinity), Shiri is adamant to realize her dream of emerging as the world’s best magician and create a legacy in an industry dominated by stereotypes and gender biases. Shiri struggles to find her rightful place in the world of magic but refuses to let that inner spark of desire and determination flicker or flinch, irrespective of the challenges thrown at her. The trailer also introduces Jaaved Jaaferi as a powerful magician, and features Namit Das in a pivotal role.

    Commenting on the series, actor Divyanka Tripathi Dahiya said, “Shiri is a story of every woman, finding her way in a world that doesn’t always make space for her. Playing her has been a rewarding experience because it reminded me of the everyday battles, we all face to keep moving forward, no matter the odds. Her journey is so relatable — it’s about holding onto a dream and pushing through, even when it feels impossible. She is every woman who has ever dared to dream beyond society’s boundaries, refusing to be held back by the challenges life throws at her.”

    Further adding, Jaaved Jaaferi said, “This is a tale for anyone who has at some point in their life been told that their dreams are too big or that their goals are out of reach. Shiri’s inspiring journey beautifully captures the magic of resilience, passion and determination. My character adds a certain intensity and depth to the story and plays a pivotal role as friend, philosopher and guide in Shiri’s journey through the world of magic.”

    JioCinemas The magic of shiri

    With its enchanting storyline and relatable characters, Shiri taps into the universal themes of passion and resilience, resonating with anyone who has ever faced obstacles on the path to their dreams. The series offers a refreshing take on women breaking barriers, set against the magical backdrop of an enchanting and competitive world.

    Watch The Magic of Shiri on JioCinema Premium from November 14, and immerse yourself in her magical journey of dreams, challenges, and resilience.

    ***

    About Viacom18 Media Pvt Ltd:

    Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kid’s genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 15 years in India.

  • Garuda Aerospace Signs Landmark MOU with CYOL (Pvt) Ltd. to Revolutionize Agriculture across Australia, Africa, and Asia

    Chennai, India — November 4, 2024

    In a strategic partnership set to transform the global agriculture landscape, Garuda Aerospace , one of India’s leading drone manufacturers and CYOL (Pvt) Ltd., a leading provider of advanced agricultural technology solutions in Sri Lanka signed a Memorandum of Understanding (MOU)  at No. 61, Kynsey Road, Colombo 08, Sri Lanka. This agreement marks a major milestone in both companies’ growth as they expand their operations into Australia, Africa, and Asia.

    The MOU was signed by Mr. Chamitha Ranneththi, Chairman and Director of CYOL, alongside Sanjeewa Dissanayake, Director, S. Mahendran, Director, and Vincent Renold, Director of Garuda Aerospace Ceylon Pvt. Ltd.

    Garuda Aerospace Collaboration to Revolutionize Global Agriculture

    As part of this partnership, Garuda Aerospace has officially launched its operations in Sri Lanka, further solidifying its presence in South Asia. The Indian-based drone company, recognized for its cutting-edge solutions in agriculture, surveillance, mapping, thermography, videography, and defence anti-drone systems, will collaborate with CYOL to deliver a revolutionary approach to farming and technology integration.

    Mr. Agnishwar Jayaprakash, Founder CEO, Garuda Aerospace said, “This collaboration with CYOL cements our commitment is a significant step toward advancing precision farming and technological innovation in agriculture across these key regions. By combining our drone expertise with CYOL’s robust software solutions, we are confident that this partnership will create significant value for farmers and stakeholders.”

    Garuda Aerospace Collaboration with CYOL Global Agriculture

    This MOU brings together Garuda Aerospace’s renowned drone technology with CYOL’s advanced agricultural software, creating an integrated platform for precision farming, surveillance, and data-driven analytics. Together, the two companies aim to revolutionize agriculture across Australia, Africa, and Asia, providing farmers with real- time insights, optimized resource management, and enhanced crop monitoring capabilities.

    Mr. Chamitha Ranneththi, Chairman and Director of CYOL, emphasized the importance of the partnership: “This collaboration between CYOL and Garuda Aerospace is a game-changer for the agricultural industry. By merging drone technology with advanced software solutions, we are poised to deliver high-value solutions that enhance productivity, sustainability, and decision-making for farmers across multiple regions.”

    The partnership is expected to offer mutual benefits by combining Garuda’s aerial expertise with CYOL’s technological advancements in data analytics, crop monitoring, and farm management systems. Together, both companies will provide a comprehensive suite of services, offering farmers holistic tools for optimizing their operations and adopting sustainable agricultural practices.

    Mr. S. Mahendran, Director of Garuda Aerospace Ceylon Pvt. Ltd., shared his vision: “The potential for integrating drones with smart farming solutions is immense, and this partnership will enable us to bring the latest innovations to regions where agriculture is crucial for economic growth. We are excited about the impact this collaboration will have on farmers globally.”

    Garuda Aerospace & CYOL Mutual Benefits and Global Expansion

    By working together, CYOL and Garuda Aerospace will drive agricultural innovation and expand into new markets, providing holistic, technology-driven solutions tailored to both small-scale farmers and large commercial operations. The partnership will foster the adoption of sustainable practices and establish a smart farming revolution that leverages drones, software, and real-time data analytics to meet the evolving challenges of modern agriculture.

    As Garuda Aerospace expands its footprint into Sri Lanka, and CYOL enhances its presence across Asia, Africa, and Australia, the two companies are committed to reshaping the future of agriculture by providing farmers with the tools they need to thrive in an increasingly tech-driven world.

    About Garuda Aerospace 

    Garuda Aerospace is India’s leading Drone tech start-up focused on disrupting two major multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, and agnostic, and focuses on eliminating labourers in the agricultural field with drones focusing on designing, building, and customization of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a team of 5, Garuda has scaled to a 200+ member team having the largest drone fleet in India with over 400 drones and 500 pilots operating in 84 cities. Garuda Aerospace manufactures 30 types of drones and offers 50 types of services. Having served over 750 clients including TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for various projects, the company recently partnered with global giants such as Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra where 100 drones were flagged off simultaneously across 100 villages in India. Garuda Aerospace is the first drone company to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impact 1 billion lives positively using affordable precision Drone Technology. Mahendra Singh Dhoni has invested in the company and is the Brand Ambassador. 

    For more details about the company, Visit- https://www.garudaaerospace.com/

    About CYOL (Pvt) Ltd

    CYOL (Pvt) Ltd. specializes in developing cutting-edge technological solutions designed to transform farming practices. With a focus on integrating IoT, AI, and data analytics, CYOL enhances yield and productivity while promoting sustainable agriculture. Its unified platform offers solutions for water management, soil health, crop monitoring, and more, allowing farmers to optimize operations and reduce environmental impact. As a pioneer in agricultural technology, CYOL empowers farmers with real-time insights and data-driven decision-making, ensuring increased productivity and sustainability across diverse regions. Through this collaboration with Garuda Aerospace, CYOL’s software expertise will be integrated with drone technology to deliver comprehensive solutions for precision farming across Australia, Africa, and Asia

  • Vinay Pictures teams up with A47.in to launch official ‘Andaz Apna Apna’ merchandise on the film’s 30th Anniversary!

    Vinay Pictures teams up with A47.in to launch official ‘Andaz Apna Apna’ merchandise on the film’s 30th Anniversary!

    Andaz Apna Apna, AK47.in

    National, November 4, 2024: Fans of the cult classic Andaz Apna Apna, get ready to relive the magic! Vinay Pictures is thrilled to announce its collaboration with A47.in to launch an exclusive range of Andaz Apna Apna merchandise, in celebration of the film’s 30th anniversary. It will have everything from Amar and Prem’s endless antics to the unforgettable “Gogoji aapka ghagra!”. The new collection is a tribute to the laughter and unforgettable dialogues that has shaped generations of Bollywood lovers.

    Set to launch on November 4th, 2024, the exact date the movie hit the big screen three decades ago, this collection brings the movie alive in a whole new way. From INR 799/- onwards, the merch lineup includes tees and comfy hoodies to fun notebooks, tote bags, posters, and more. It’s a celebration of the movie’s characters, iconic dialogues, and unforgettable moments, making this A47’s most epic & fun collaboration yet!

    Andaz Apna Apna movie

    Namrata, Priti & Amod Sinha from Vinay Pictures, are excited about this collab. They share that, “Our Father, Producer Vinay Kumar Sinha’s iconic cult comedy film, Andaz Apna Apna continues to be loved by fans across generations. We’re happy to team up with A47 to create a merchandise range that truly reflects the spirit of the film. From Amar and Prem’s mischief to Crime Master Gogo’s goggle, this collection lets fans wear a piece of cinematic history and keep the fun going!”

    Bhavik Vora, Founder and CEO of A47, said, “At A47, we’re all about celebrating India’s coolest stories, and Andaz Apna Apna is a true cinematic gem. Like so many fans, we’ve grown up quoting Amar and Prem’s hilarious lines, and this collection is a dream come true for us. We’ve put our heart into designing merchandise that captures the fun, nostalgia, and madness of the movie—and we hope fans love it as much as we do!”

    Whether you’re a lifelong fan who grew up watching the movie or someone discovering its hilarity for the first time, this collection is for everyone. A47.in’s commitment to celebrating India’s cultural stories shines through this collaboration, bringing fans and collectors alike closer to the Andaz Apna Apna magic. One can also join the conversation on social media using #AndazApnaApnaAtA47 and share their favorite moments from the film while wearing their merch.

    Andaz Apna Apna collection

    The collection will be available on www.a47.in starting November 4th, 2024. Fans and collectors alike can expect to find everything they need to celebrate 30 years of Amar, Prem, and all the lovable chaos of Andaz Apna Apna!

    Through official merchandise, A47 takes pride in India’s achievements and prestigious institutions, including ISRO, The Armed Forces, and Iconic Films. Launched online on August 15, 2021, A47 opened its first physical store at the Infantry Museum in Indore, MP, in December 2022. The motto lies in creating products that celebrate the best of India—past, present, and future. Follow us at @a47merch to stay connected and discover India’s coolest stories through our eyes!

  • NuView Marketing Expands Global Footprint with New Dominican Republic Office

    NuView Marketing Expands Global Footprint with New Dominican Republic Office

    Largo, FL, November 04, 2024 — NuView Marketing, a leading provider of telemarketing and customer acquisition services, is excited to announce the opening of a new office in Santiago, Dominican Republic. This expansion marks a significant milestone for the company as it continues to grow its international presence and serve clients worldwide.

    At the helm of the new Dominican Republic office are Carlos Lopez and Justin Olds, two seasoned industry veterans with over 40 years of combined experience in telemarketing. Their expertise spans a wide range of services, including customer acquisition, lead generation, customer service, and data entry.

    “We are thrilled to be bringing NuView Marketing’s proven strategies and exceptional service to the Dominican Republic,” said Carlos Lopez, Managing Partner. “With our deep understanding of the local market and our commitment to delivering results, we are confident in our ability to help businesses achieve their goals.”

    Justin Olds, Partner and head of business development, added, “We are excited to collaborate with our long-term partners on this new venture. Our goal is to provide our clients with the highest quality telemarketing solutions, tailored to their specific needs.” By leveraging cutting-edge technology and strategic partnerships we will empower businesses to streamline operations, enhance customer experiences, and drive revenue growth. Our approach will enable clients to optimize their workforce, reduce operational expenses, and ultimately gain a competitive edge in today’s dynamic marketplace.

    NuView Marketing’s expansion into the Dominican Republic reflects the company’s dedication to providing global reach and local expertise. With this new office, NuView Marketing is well-positioned to serve clients in the region and beyond.


    Praveen

  • JioCinema Premium Brings Back Gru and the Crew — Despicable Me 4 Streams from 5th November!

    JioCinema Premium Brings Back Gru and the Crew — Despicable Me 4 Streams from 5th November!

    jio cinema, despicable me 4

    ~The animated comedy-adventure Despicable Me 4 by Illumination will be available in multiple languages including English, Hindi, Tamil, Telugu, Kannada, Marathi, and Bengali~

    Trailer Link: https://www.instagram.com/reel/DBqXtJFsyA-/?igsh=aTc3aWRhZmVnejNn

    National, 28th Oct 2024: Get ready for a thrilling return to the world of mischief and mayhem as Despicable Me 4 makes its debut on JioCinema Premium on November 5th! The latest installment returns with beloved characters and exciting new adventures, streaming in seven languages— English, Hindi, Tamil, Telugu, Kannada, Marathi, and Bengali— on JioCinema Premium.

    Gru (voiced by Steve Carell) faces a fresh challenge as he welcomes a new member to his family—Gru Jr. (voiced by Tara Strong). However, their peaceful life is disrupted when the cunning villain Maxime Le Mal (voiced by Will Ferrell) escapes from prison and vows revenge on Gru. As chaos ensues, Gru must team up with his family and the ever-adorable Minions to thwart Maxime’s sinister plans while navigating the ups and downs of fatherhood.

    Despicable Me movie

    Directed by Chris Renaud and Patrick Delage, Despicable Me 4 features a star-studded voice cast that includes returning favorites such as Kristen Wiig (Lucy Wilde), Miranda Cosgrove (Margo), and Pierre Coffin (the Minions). This animated adventure continues to explore themes of family, friendship, and the importance of standing together in the face of adversity.

    Jio Cinema Premium Shows

    In addition to Despicable Me 4, JioCinema Premium offers an ad-free experience in up to 4K quality and offline viewing options for just Rs. 29/month. Unlock access to a wide array of top international content in local languages, family-friendly entertainment, genre-defining originals, blockbuster movies, and exclusive before-TV premieres.

    Mark your calendars and prepare for a fun-filled adventure with Despicable Me 4, streaming from November 5th exclusively on JioCinema Premium!

    ***

    About Viacom18 Media Pvt Ltd:

    Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kid’s genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 15 years in India.

  • Mahendra Singh Dhoni backed Garuda Aerospace Doubles Down with DGCA Approval for manufacturing and training.

    Mahendra Singh Dhoni backed Garuda Aerospace Doubles Down with DGCA Approval for manufacturing and training.

    mahendra singh dhoni company, garuda aerospace, garuda drones
    • Delta Type certification for Manufacturing and Train the Trainer approval for the Training RPTO by DGCA
    • Mahendra Singh Dhoni backed Garuda Aerospace obtained six DGCA approvals.

    Chennai, India – October 28, 2024: Garuda Aerospace, India’s leading drone company, has further solidified its position as a pioneer in the Indian drone industry by securing two additional approvals from the Directorate General of Civil Aviation (DGCA). These approvals mark significant milestones for Garuda, demonstrating its commitment to compliance, quality, and innovation.

    The first approval granted to Garuda Aerospace is a Delta-type certification for manufacturing. This certification validates the company’s capabilities in designing, manufacturing, and maintaining drones according to stringent DGCA standards. The Delta Type certification is a crucial requirement for drone manufacturers operating in India and ensures that products coming out are of the highest level of safety.

    The second approval Garuda Aerospace received is a Train the Trainer approval for its Remote Pilot Training Organization (RPTO). This approval empowers Garuda to train and certify trainers, who will then be responsible for educating and certifying drone pilots. By obtaining this approval, Garuda is well-positioned to contribute to the growth and development of the drone industry in India by nurturing a skilled workforce of drone pilots.

    Mahendra Singh Dhoni backed company

    With these latest additions, Garuda Aerospace now holds a total of six DGCA approvals. These approvals include:

    • Delta Type certification for small drone manufacturing in (October 2024)
    • Train the Trainer approval for its Remote Pilot Training Organization (RPTO) in (September 2024)
    • Remote Pilot Training Organization (RPTO) approval for Medium Drone in (December 2023)
    • Type Certification for Medium drone manufacturing in (October 2023)
    • Type Certification for Small drone manufacturing in (December 2023)
    • Remote Pilot Training Organization (RPTO) approval for Small Drone in (September 2022)

    Agnishwar Jayaprakash, Founder and CEO of Garuda Aerospace, said, “These new DGCA approvals open up new avenues for growth and expansion, allowing us to serve a wider range of customers and contribute more significantly to the Indian drone industry. By achieving both manufacturing and training certifications, we are reaffirming our commitment to fostering a thriving and self-sufficient drone in the market. The DGCA approvals are crucial for driving innovation and empowering industries across the world and will enable us to capitalise on this growth potential and position Garuda Aerospace as a key player in the industry. By investing in research and development, training skilled personnel, and building strategic partnerships, we aim to contribute to the development of a vibrant and sustainable drone ecosystem in India” 

    Garuda Aerospace has been achieving milestones in the drone industry. In 2022, PM Narendra Modi launched 100 drones in 100 locations across India and, praised the start-up and shared his thoughts on how Garuda, with its innovative technology will empower farmers and agriculture into a more profitable business. Later, Indian cricketer MS Dhoni joined as the brand ambassador and stakeholder of Garuda Aerospace, Dhoni has been actively supporting the vision of revolutionizing the Drone Industry as the vision is being proposed by Garuda Aerospace. Garuda is India’s first company to have both manufacturing and training certifications from DGCA, showcasing its comprehensive expertise in the drone industry.

    About Garuda Aerospace

    Garuda Aerospace is India’s leading Drone tech start-up focused on disrupting two major multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, and agnostic, and focuses on eliminating labourers in the agricultural field with drones focusing on designing, building, and customization of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a team of 5, Garuda has scaled to a 200+ member team having the largest drone fleet in India with over 400 drones and 500 pilots operating in 84 cities. Garuda Aerospace manufactures 30 types of drones and offers 50 types of services. Having served over 750 clients including TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for various projects, the company recently partnered with global giants such as Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra where 100 drones were flagged off simultaneously across 100 villages in India. Garuda Aerospace is the first drone company to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impact 1 billion lives positively using affordable precision Drone Technology. Mahendra Singh Dhoni has invested in the company and is the Brand Ambassador. 

  • Stream Hatchet Unveils New AI Discovery Tool to Revolutionize Influencer Marketing

    FRISCO, TX / October 25, 2024 / Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings (NASDAQ: GAME), (“GameSquare”, or the “Company”), announced the launch of its AI-Powered Influencer Discovery Tool, designed to redefine how brands identify and connect with creators that resonate with their target audiences. This AI-powered solution marks a significant breakthrough in influencer marketing by using proprietary algorithms to sift through data on over 50 million creators to find the most aligned partners for brand campaigns.

    As brands seek innovative ways to maximize their marketing impact, traditional methods of influencer discovery have proven inefficient and unable to capture the nuanced fit required for lasting partnerships. Stream Hatchet’s new AI Discovery Tool addresses this gap by leveraging machine learning to evaluate both quantitative and qualitative creator attributes, ensuring that clients are not only finding the most popular creators, but those whose content style, audience engagement, and values align with the brand’s messaging.

    Stream Hatchet’s new tool is a bespoke solution for the creator economy, built on a unique, data-driven methodology that blends classic performance metrics with deep content analysis. Using this three-step AI-driven approach, the tool evaluates millions of streamers to identify the top influencers based on their potential to convert viewers into active customers. It uses their proprietary tool HATCHET Score to rank creators based on multiple engagement and growth factors before applying its AI-assisted system to analyze the language and tone used in their content.

    “We’ve seen brands try and fail to create strong, long-lasting influencer programs,” said Eduard Montserrat, CEO of Stream Hatchet. “Promoting products through gaming and live-streaming creators is far more complex than it might appear, with many of the best potential partners never even making it onto a brand’s radar. With Stream Hatchet’s new AI-powered discovery solution, we have the ability to scan through millions of creators and identify the most effective partners for a specific client—even those who might have gone unnoticed using traditional approaches.”

    The tool is highly customizable and can be tailored to meet the specific needs of any client. By defining campaign-specific parameters, the solution identifies streamers based on their content style, viewer demographics, and historical performance. It can analyze live-streamed content across various platforms, considering unique factors such as a creator’s interaction style, propensity for brand safety, and even political leanings—traits that are not typically captured through standard engagement metrics.

    The project was initially soft-launched with Scopely, the publisher behind popular titles such as Monopoly Go! and Stumble Guys, to test the new system. Scopely worked closely with Stream Hatchet to validate the results and fine-tune the tool’s output for identifying creators that could help elevate the visibility and reach of their flagship games.

    “Stream Hatchet’s new discovery tool gives us a new way to sift through the many, many potential creators available for partnerships,” said Antonio Do Souto, Global Creator Program Manager at Scopely. “Their method for determining hard-to-capture qualities, such as a creator’s community engagement or tendency to mention sensitive content, creates a unique opportunity for us to find partners who fit Stumble Guys’ image and resonate with its audience.”

    With the launch of the AI Discovery Tool, Stream Hatchet aims to provide brands with a competitive edge in the fast-evolving world of influencer marketing. By combining classic influencer metrics with cutting-edge AI technology, Stream Hatchet’s new solution not only helps brands identify potential partners more effectively but also offers deeper insights into the content and tone of a creator’s work. This enables more authentic connections between brands and audiences, driving higher engagement and conversion rates.

    The AI Discovery Tool is now available as part of Stream Hatchet’s suite of services. For more information or to schedule a demo, please visit www.streamhatchet.com.


    Neel Achary

  • How Can You Use Ai In Marketing

    AI in Marketing

    AI has revolutionized the marketing landscape by automating tasks, analyzing large datasets, and delivering personalized customer experiences. An AI marketing assistant can help marketers optimize their strategies, streamline workflows, and make data-driven decisions. AI doesn’t just save time and reduce manual work—it significantly enhances the effectiveness of marketing campaigns. From improving targeting to automating content creation, AI empowers businesses to achieve more with less effort, ensuring a competitive edge in an increasingly digital world.

    One key use of AI in marketing is its ability to refine customer insights. By analyzing customer data, AI can craft a highly accurate ICP (Ideal Customer Profile), which helps marketers better understand their target audience. This allows businesses to focus their efforts on the right people, increasing conversion rates and customer satisfaction. AI also plays a crucial role in enhancing personalization, ensuring that every customer interaction is tailored to their preferences, behaviors, and needs.

    How Will AI Elsa from M1-project Impact Marketing 

    AI marketing assistants like Elsa from M1-project are transforming how marketers operate. Elsa combines machine learning with deep data analytics, offering insights that human marketers might miss. With Elsa, businesses can not only automate their workflows but also gain intelligent recommendations on optimizing their campaigns. By using AI for buyer persona development, Elsa helps companies build more detailed and accurate profiles of their customers. These insights can drive more targeted and effective marketing efforts.

    Elsa’s impact on marketing extends beyond basic automation. It serves as a strategic partner for businesses, helping them analyze market trends, predict customer behaviors, and adjust their marketing campaigns in real time. This means marketers can quickly pivot strategies based on data insights, giving them a significant advantage over competitors who are slower to react.

    Winning Marketing Strategy with AI  

    Building a successful AI marketing strategy requires a clear understanding of how to leverage AI tools for maximum benefit. An AI marketing assistant can help businesses define key performance metrics, automate repetitive tasks, and provide detailed insights into customer behavior. For instance, AI can analyze customer data to determine which segments are most likely to convert, ensuring that marketing efforts are targeted and effective.

    AI also helps businesses refine their ICP profile, ensuring that marketing campaigns are directed toward the right audience. With an accurate ICP profile, companies can tailor their messaging and offers to resonate with their ideal customers, increasing the likelihood of engagement and conversion.

    Generate Ads and Other Marketing Content  

    One of the most powerful uses of AI in marketing is content generation. AI-driven tools can create ads, social media posts, email campaigns, and even blog content based on the insights derived from customer data. An AI marketing assistant can generate highly personalized content at scale, ensuring that each piece speaks directly to the needs and preferences of the target audience.

    AI tools can also optimize ad performance by automatically testing different variations and adjusting campaigns in real-time. This ensures that your marketing budget is used efficiently, delivering the highest possible return on investment.

    Define and Locate Your Ideal Customers  

    AI marketing assistants are excellent tools for defining and locating your ideal customers. By analyzing large datasets, AI can identify trends and patterns in customer behavior, helping marketers pinpoint who their ideal customers are. AI’s ability to build a detailed buyer persona means that businesses can deliver targeted messages that resonate deeply with their audience.

    Furthermore, AI can act as an ideal generator of insights, providing valuable information on where to find these customers and how to engage them. Whether it’s through social media, email marketing, or search engine ads, AI can guide businesses on the best strategies to reach their target market.

    AI Ideas Generator  

    Creativity is essential in marketing, and AI can play a role in generating new ideas for campaigns. An AI marketing assistant can analyze industry trends, customer behavior, and competitor strategies to suggest fresh, innovative marketing ideas. Whether you need inspiration for an upcoming product launch or want to try new marketing channels, AI can provide a wealth of data-driven ideas to keep your strategies dynamic and effective.

    AI can also analyze past campaign performance to suggest new directions for future campaigns, ensuring that businesses are always evolving and staying ahead of market trends.

    Final Thoughts  

    Incorporating AI into your marketing efforts can significantly enhance your ability to reach and engage your target audience. Whether it’s through content generation, customer segmentation, or optimizing ad campaigns, an AI marketing assistant can make your strategies more efficient and impactful. With AI tools like Elsa from M1-project, businesses can take their marketing to the next level by leveraging deep data analytics and predictive insights. By refining your AI marketing strategy, defining your ICP profile, and using AI for buyer persona development, you’ll be well-positioned to outpace competitors and deliver personalized experiences that convert.

    Embrace AI as an ideal generator of insights and creativity, and watch your marketing efforts reach new heights.


    Neel Achary

  • Clicks to conversion: Drives Business Transformation with cutting-Edge Digital Marketing tools

    Sucheta Chauhan

    In today’s rapidly evolving business environment, the ability to turn digital interactions into meaningful customer engagement is paramount. As businesses compete for attention in a crowded online space, converting clicks into actual sales or valuable leads is becoming more challenging. NextBigBox, a leader in digital solutions, is addressing this issue head-on by offering tools that not only attract online attention but also transform it into tangible results for businesses.

    Without delving into promotional rhetoric, this release explores how NextBigBox’s approach to digital marketing is reshaping how businesses navigate the digital economy.

    The Changing Dynamics of Digital Marketing

    The transition from traditional to digital marketing has not only altered how businesses reach consumers but has fundamentally changed how businesses measure success. In the past, high click-through rates or website traffic were often celebrated as wins, but today’s businesses are shifting their focus toward conversions — the real indicators of a campaign’s effectiveness.

    NextBigBox, recognizing this paradigm shift, has developed strategies and tools that prioritize conversion optimization rather than simply increasing visibility. This is a key distinction as businesses aim to improve ROI in an increasingly competitive digital landscape.

    Understanding the Customer Journey

    One of the primary challenges in digital marketing is understanding the customer journey — the path a user takes from awareness to making a purchase decision. Consumers today are bombarded with a multitude of choices, making it difficult for businesses to capture attention and maintain interest long enough to secure a conversion.

    NextBigBox’s digital marketing tools provide businesses with an in-depth view of this journey. By leveraging data analytics and consumer behavior insights, businesses can gain a deeper understanding of how their customers interact with their website, where they lose interest, and what ultimately drives them to make a decision.

    This focus on the entire journey — rather than just the end goal of a sale — allows businesses to optimize each step along the way. Whether it’s improving a landing page’s load time, personalizing content for users, or refining the checkout process, the tools available ensure businesses can make data-driven decisions that lead to better outcomes.

    Turning Insights into Action

    One of the greatest strengths of digital marketing is its ability to provide measurable results. The vast amounts of data generated by online interactions can be overwhelming for many businesses, but NextBigBox’s tools help cut through the noise. These tools convert raw data into actionable insights that businesses can use to improve their strategies in real time.

    For example, businesses can use A/B testing to identify which web pages or marketing messages resonate most with their audience, allowing them to fine-tune their campaigns on the fly. Predictive analytics, another tool offered by NextBigBox, enables businesses to anticipate consumer behavior based on past data. This not only helps businesses improve conversions but also allows them to be proactive rather than reactive in their approach.

    Automation and Efficiency in Marketing

    Another significant trend in digital marketing is automation, which helps businesses manage large-scale operations with greater efficiency. NextBigBox offers a suite of automated tools that streamline various aspects of marketing campaigns, from email follow-ups to retargeting ads.

    The automation features are particularly useful for businesses looking to nurture leads over time. By using automated email sequences, for instance, businesses can engage potential customers with personalized messaging, nurturing them through the sales funnel without requiring manual intervention. These automated tools ensure that businesses stay top of mind with their audiences while freeing up resources to focus on more strategic tasks.

    Beyond Clicks: Measuring Success through Conversions

    While driving traffic to a website is still important, conversions have emerged as the true measure of success. In this context, a conversion isn’t limited to a sale; it could be a lead capture, a form submission, or even engagement with key content. The tools and strategies developed by NextBigBox emphasize these critical actions that indicate real progress for businesses.

    Through sophisticated conversion tracking tools, businesses can monitor their performance with precision, ensuring that their marketing spend delivers meaningful outcomes. This approach shifts the focus from vanity metrics, such as page views or social media likes, toward metrics that reflect business growth.

    The Impact on Businesses

    Numerous businesses, ranging from startups to well-established enterprises, have benefitted from NextBigBox’s approach to digital marketing. The impact of these tools goes beyond just improving conversion rates — businesses have reported enhanced customer retention, improved brand loyalty, and more efficient use of marketing budgets.

    Case studies indicate that companies utilizing NextBigBox’s tools have seen an increase in sales conversions of up to 25%, while others have reduced their customer acquisition costs by optimizing their campaigns. These tools help companies bridge the gap between customer interest and concrete results, transforming the business landscape.

    The Future of Digital Marketing

    As digital marketing continues to evolve, NextBigBox is poised to remain at the forefront of this transformation. The company’s focus on converting clicks into actionable business results will become even more critical as businesses seek to optimize their marketing strategies for greater efficiency and impact.

    The digital economy shows no signs of slowing down, and the importance of conversion-based strategies will only increase in the coming years. NextBigBox’s digital marketing tools are providing businesses with the foundation they need to not only survive but thrive in this competitive environment, setting the stage for continued growth and innovation in the future.

    Mrs Sucheta Chauhan, CMO NextBigBox

    As Sucheta Chauhan, CMO of NextBigBox, I envision a future where businesses are equipped not just to navigate the digital landscape, but to thrive within it. Our commitment to driving conversions will empower companies to transform interactions into lasting relationships, ensuring sustainable growth in an ever-evolving market.