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  • Airtel Digital TV’s New Plan Offers Amazon Prime Benefits to Customers

    Airtel Digital TV’s New Plan Offers Amazon Prime Benefits to Customers

    • Plans for unlimited Hindi Linear TV and Amazon Prime Lite start at INR 521
    • As part of its ‘Ultimate and Amazon Prime Lite’ plan, Airtel Digital TV will offer access to 350+ live TV channels along with Amazon Prime Lite benefits to subscribers
    amazon prime, airtel digital tv, prime ott

    MUMBAI, India—September 17, 2024— Airtel Digital TV has joined hands with Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan. Subscribers of the plan can enjoy unparalleled entertainment from Prime Video on 2 devices in HD quality, in addition to enjoying linear TV channels. Prime Lite subscription also includes other Prime benefits like free unlimited same-day delivery on over 10 Lakh products and next-day delivery on 40 Lakh+ products on Amazon, early access to sale events & Lightning Deals and 5% cashback on purchases on Amazon.in with Amazon Pay ICICI Bank Credit Card.

    Siddharth Sharma, CEO- Airtel Digital TV, Bharti Airtel, said, “The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as INR 521 for the Hindi content. We are confident our users will maximise the value of this compelling deal.”

    “At Prime Video, we are constantly looking at ways to strengthen our distribution and take our much-loved movies and series to an even wider audience,” said Shilangi Mukherji, director & head – SVOD business, Prime Video, India. “The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless, while providing other shopping & shipping benefits of Prime Lite, like unlimited free ‘Same-day/Next-Day’ delivery across millions of products, early access to exclusive deals, and much more. The collaboration aims to make premium entertainment even more accessible to customers in India.”

    Plans at glance:

    PricePack NameDuration (Days)
    INR 521Hindi Ultimate & Amazon Prime Lite 1M30
    INR 2288Hindi Ultimate & Amazon Prime Lite 6M180

    With this offer, Airtel also aims to refine home entertainment with unlimited access to 350+ TV channels, along with over-the-top (OTT) content available on Prime Video, to provide a holistic solution to the evolving entertainment needs of consumers.

    Subscribers can enjoy a seamless streaming experience with uninterrupted access to the full selection of Prime Video’s movies and series including the highly popular Original series like Mirzapur, Panchayat, The Family Man, Dhootha, Inspector Rishi, blockbuster movies Tiger 3, Kantara, Maja Ma, Bawaal, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Boys, to name a few.

    XXX

    ABOUT AIRTEL

    Headquartered in India, Airtel is a global communications solutions provider with over 550 million customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud-based communication. For more details visit www.airtel.com

    About Amazon Prime 

    Amazon Prime is designed to make customers’ life better every single day with the best of shopping, savings, and entertainment through one single membership. In India, members get unlimited free one-day delivery on over 10 lakh products & next-day delivery on over 40 lakh products, unlimited 5% cashback on all A.in purchases with Amazon Pay ICICI credit card, access to exclusive deals, early and exclusive access to Prime Day. Amazon Prime also provides unlimited access to award-winning movies & TV shows with Prime Video, unlimited access & AD free access to millions of songs and podcasts with Amazon Music, free rotating selection of thousands of e-books, magazines and comics with Prime Reading and access to monthly free-in game content with Prime Gaming. Visit amazon.in/prime to join Prime now. 

    ABOUT PRIME VIDEO Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. For more info visit www.amazon.com/primevideo

  • A47.in Teams Up with Tinkle Comics for a special Merch Drop Featuring Shambhu, Suppandi and Tantri the Mantri!

    National, September 17th 2024 – A47.in, the brand that celebrates India’s coolest stories, is excited to announce a special collaboration with Tinkle Comics, launching an exclusive collection on September 17th, in honor of Uncle Pai’s birthday, the visionary founder of Tinkle Comics. This limited-edition drop brings Shambhu, Suppandi, and Tantri the Mantri to life with unique & exclusive designs across oversized t-shirts, hoodies, and sweatshirts.

    Blending the nostalgia of Tinkle Comics with A47’s mission to celebrate India’s rich cultural legacy, the collection is designed by A47’s in-house creative team. Fans can now wear the beloved characters with pride, adding a piece of comic history to their wardrobe.

    Each design is sure to evoke a sense of childhood joy while offering a contemporary, stylish appeal for today’s generation, in fashion-forward designs that reflect Tinkle’s charm and wit. This collaboration also marks a fresh and modern approach to Tinkle’s legacy, blending nostalgia with contemporary style.

    “We’re so happy to partner with Tinkle Comics for this special launch. It’s a tribute not just to the characters we grew up with, but also to the legacy of Uncle Pai, who gave us these tales. At A47, we stand for celebrating India’s incredible stories, from ISRO to the Armed Forces, and with Tinkle, we continue this mission by honoring a brand that has entertained and inspired generations. It’s more than just merch, it’s a celebration of memories and stories that shaped us,” said Bhavik Vora, Founder & CEO at A47.

    Adds Preeti Vyas, President and CEO, Amar Chitra Katha Pvt. Ltd, “We are thrilled to bring to consumers the magic of Tinkle through this collaboration with A47. Tinkle characters have always been more than just comic figures—they are friends, mentors, and sources of endless laughter for readers across generations. Over the past few years, Tinkle has expanded its offering to its fans beyond just books, through various transmedia offerings including animation, gaming and apparel. We are very impressed with the work A47 has been doing in connecting India’s young consumers with products that symbolize post-independence pop-culture and India-pride and are thrilled that they have chosen to introduce Tinkle’s iconic characters through an exclusive apparel range. As part of the launch, Tinkle and A47 will also roll out special giveaways, influencer collaborations, and contests, encouraging fans to share their Tinkle-inspired looks.”

    With Tinkle continuing to be a favorite among readers across generations, this collection taps into the brand’s lasting popularity. As part of the launch, Tinkle and A47 will also roll out special giveaways, influencer collaborations, and contests, encouraging fans to share their Tinkle-inspired looks.

    The range will go LIVE on www.a47.in

    ***

    About Tinkle Comics


    Tinkle Comics, published by Amar Chitra Katha Pvt. Ltd., has been entertaining readers since 1980 with its diverse range of characters and engaging stories. From the misadventures of Suppandi to the heroic exploits of Shikari Shambu, Tinkle Comics has captured the imagination of generations of Indian readers. With a commitment to quality storytelling and timeless entertainment, Tinkle continues to be a cherished part of India’s cultural landscape. 

    About A47.in

    At A47, we believe India has a million cool stories, and we aim to celebrate them—one cool story at a time! Through official merchandise, we take pride in India’s achievements and prestigious institutions, including ISRO, The Armed Forces, and Iconic Films. Each product is approved by esteemed organizations and designed by our revolutionary creative team. Whether it’s ISRO’s space triumphs or the bravery of our Armed Forces, A47 brings these extraordinary stories to life through high-quality, thoughtfully crafted merchandise.

    A47 goes beyond fashion—it’s about fostering pride and inspiration. We also donate 10% of our monthly sales to the Army Central Welfare Fund and the Armed Forces Battle Casualties Welfare Fund.

    Launched online on August 15, 2021, A47 opened its first physical store at the Infantry Museum in Indore, MP, in December 2022. Our dedication lies in creating products that celebrate the best of India—past, present, and future. Follow us at @a47merch to stay connected and discover India’s coolest stories through our eyes! 

  • Swastik appoints Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations

    Mumbai, 4th September, 2024 – Swastik announces the expansion of its digital leadership team with the appointment of Jitendra Joshi as the Head of Digital Monetisation and Brand Partnershipsand Smita Roy as the Head – Digital Operations. While Jitendra will oversee content monetization through strategic partnerships and ad revenue initiatives to drive the company’s digital growth, Smita Roy will be responsible for driving the focus on expanding digital presence across medium and content absorption in order to deliver exceptional content to a broader audience.

    Jitendra brings valuable experience, stretching over 17 years in media and advertising sales. He has been at the forefront of creating and executing strategic solutions for client partners on some of the largest properties in TV Broadcasting space such as Kaun Banega Crorepati, the Kapil Sharma Show, Indian Idol, and many more. His expertise spans across diverse genres including GEC, Sports, Hindi Movies, Regional, English Niche, and Music channels.  In his most recent role at Sony Pictures Networks (CulverMax Entertainment), Jitendra led the Hindi Movie Channel – Sony MAX 2. Over the past decade as a leader, he has built and retained top-tier teams where he achieved a stellar retention rate, and fostered a culture of innovation.

    With over 17 years of experience across banking, media and entertainment, Smita started her career with J P Morgan Chase as a Financial Service Advisor and then moved on to CNBC TV18 as a part of Focus18 where she handled Corporate Events and Marketing. Following this, she joined Qyuki Digital Media as a Brand Solutions Lead and then Eros Now as a Lead for Brand Alliances and Partnerships. Prior to joining Swastik, Smita was associated with Hungama Digital as Lead for Content Syndication and Brand Partnerships.

    Speaking on the appointment, Siddharth Kumar Tewary, Founder and Chief Creative, Swastik, said, “We welcome Smita and Jitendra to our Swastik family, I believe both of them will drive our journey towards telling stories to newer audiences through the digital medium. With our experience and understanding of Indian history and culture for over a decade now, we are really excited about this journey as it enables us to tell stories of our past to our future.”

    Speaking on his appointment, Jitendra Joshi, Head of Digital Monetisation & Brand Partnerships, Swastik, expressed, “I am honoured to join Swastik and contribute to its dynamic growth. With a significant presence built in television, we look forward to growing the franchise of our content on digital platforms too.”

    Smita Roy, Head – Digital Operations, Swastik, further added, “I am thrilled to be part of Swastik Group, a company that has consistently set benchmarks in content creation. I look forward to leveraging my experience to enhance our digital footprint in content & music and deliver captivating content that resonates with audiences across platforms.’’

    Jitendra Joshi and Smita Roy’s appointments are with immediate effect. They both are based out of Mumbai and will report into Siddharth Kumar Tewary.

    About Swastik

    Established in 2007 by Siddharth Kumar Tewary, Swastik, is a creative force whose profound vision brings India’s biggest epics and stories to life. It is well-known as one of the biggest storytellers in Indian television and has consistently curated content with larger-than-life production values. With over 3500 hours of content production for over 40 shows, Swastik has etched its name in the industry with shows like ‘Mahabharat’, ‘Shiv Shakti’, ‘RadhaKrishn’, ‘Porus’, and ‘Shrimad Ramayan’. Beyond television, their expertise extends seamlessly into cinematic storytelling. Swastik’s journey of building digital presence with over 4.65 Mn of Subscriber base on Youtube, 1.3 Mn & 0.7 Mn followers on Face Book & Instagram. Its innovative narratives not only captivate audiences but also set a new standard for storytelling across platforms. Swastik excellence is widely spread over music, and content creation for television and OTT. It is acknowledged with many prestigious awards, celebrating its remarkable impact on the industry. Known for their unparalleled prowess in crafting narratives that deeply resonate with audiences, Swastik consistently leads the industry, setting new benchmarks in reshaping the very essence of storytelling. Swastik Bhoomi, a production studio spanning over 25 acres owned by Swastik Productions, serves as the expansive canvas where immersive stories are crafted and visionary concepts are brought to life.

    For more details please visit the website: https://swastikproductions.com/

  • Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, Chooses L&K Saatchi & Saatchi India as Advertising Partner

    Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, Chooses L&K Saatchi & Saatchi India as Advertising Partner

    India, 11 September, 2024 – Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has unveiled a powerful campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020. The campaign seeks to strengthen the trust and heritage associated with the L&T Electrical & Automation brand under its new name – Lauritz Knudsen.

    Directed by renowned filmmaker Ashim Ahluwalia and featuring an inspiring anthem by music maestro Shankar Mahadevan, the magnum opus film opens with a compelling shot of L&T Switchgear’s original signage. It then takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgear has contributed to the country’s growth through its partnerships and products. The film seamlessly transitions between scenes via their products, finally culminating on the same sign, now under a new name: Lauritz Knudsen.

    Lauritz Knudsen Products

    Rajat Abbi, VP-Global Marketing, CMO, Schneider Electric India said, “Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, boasts a remarkable 70+ year legacy in powering the electrical industry and resonating with the heartbeat of the nation. Despite the name change, our core identity remains unchanged – it’s only the trust of our customers and partners that now carries a new name. Collaborating with L&K Saatchi & Saatchi, we’re happy that the team aligned with our values and helped us bring our vision to life. Effective storytelling is pivotal to any campaign, and our new brand film weaves together our entire journey and our key offering, beautifully. We eagerly anticipate the creativity that L&K Saatchi & Saatchi will bring to the table next.”


    Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi, said, “One doesn’t often get to work with a musical genius, a renowned filmmaker and a voice that has moved millions, all in one TVC! That’s precisely what Lauritz Knudsen offered us in terms of an opportunity. The film has really been the icing on the cake after a toughly contested pitch. The challenge was to not just establish the new name and identity strongly but also tell the story of L&T Switchgear and its journey in building India. The result is a seamless piece of storytelling, weaving all practices in one symphony.”

    Atin Wahal, Executive Director, L&K Saatchi & Saatchi, said, “It is our privilege to partner with Lauritz Knudsen Electrical & Automation, a brand with a rich 70-year legacy in India, at this pivotal stage of their rebranding journey. At L&K Saatchi & Saatchi, we prioritise understanding our client’s business and delivering impactful results. This campaign underscores the brand’s legacy of trust while highlighting its continuous evolution towards a brighter future. The campaign is reassuring, uplifting and beautifully integrates the core values of both the brands.”

    Lauritz Knudsen Film

    The campaign has been rolled out across TV and digital platforms, ensuring broad reach and engagement. It also includes a partnership with India’s renowned game show Kaun Banega Crorepati. The campaign is being broadcast in multiple languages — Hindi, Malayalam, Telugu, Tamil, and Kannada — demonstrating the brand’s pan-India presence.

    Film link – https://www.youtube.com/watch?v=Ey0CzAK0VnU

    Team Credit

    Chief Executive Officer: Paritosh Srivastava

    Group Chief Strategy Officer: Snehasis Bose

    Chief Creative Officer: Rohit Malkani

    Executive Director: Atin Wahal

    Creative Team: Vikas Gaur, Scott Middlecote, Pankaj Nimbalkar, Rohit Suryawanshi, Chandrashekhar Patil

    Account Management Team: Srishti Jain, Nikita Golhar, Divya Saha Roy

    Strategy Team: Digvijay Dube

    Production House: Prodigious India

    Films Department: Jignesh Maru, Rahebar Sonawalla

    About L&K Saatchi & Saatchi L&K Saatchi & Saatchi, part of the Publicis Groupe India, is a full-service communications agency specializing in traditional and digital advertising, branding, design, UI/UX, content and brand consultancy. LKSS offers its suite of services across clients like Hero MotoCorp, Renault, NIVEA, Standard Chartered Bank, ITC, Dabur, Akasa Air, Jockey, P&G, Zee, Zepto, ITC, Relaxo and many more. Core to the agency’s DNA is a culture of ownership, and the belief that ‘Our Clients Business is Our Business’ which keeps clients’ business goals at the heart of everything. The agency has over 350 employees across its offices in Mumbai, Delhi, Kolkata, and Bengaluru.    

    About Lauritz Knudsen Electrical & Automation: Lauritz Knudsen Electrical & Automation, formerly known as L&T Switchgear, is a leading player in the electrical industry owing to its 70+ years of strong legacy and commitment to the nation’s growth. The brand is dedicated to providing a wide range of electrical and automation products and solutions to vital sectors of the economy, including industries, utilities, infrastructure, buildings, and agriculture. Our extensive portfolio includes low-voltage and medium-voltage switchgear, automation solutions, tailored software, and services.   With manufacturing operations in Ahmednagar, Vadodara, and Coimbatore, we adhere to global standards of excellence. Our operations are supported by well-equipped, in-house design and development centers, as well as tooling facilities, ensuring precision in manufacturing. We proudly operate six Switchgear Training Centers (STCs) across Pune, Lucknow, Coonoor, Vadodara, Delhi, and Kolkata. These centers offer tailor-made classroom courses and lab learning experiences for technicians, customers, engineers, professionals, and students.   With a deep national presence and one of the largest electrical distribution networks, comprising over 1500 partners across the country, we are committed to driving excellence and delivering superior products and solutions that power India’s growth journey.      

  • Content to Cash: Danny Sachdev’s ROI-Driven Marketing Strategies

    Danny Sachdev

    Photo courtesy of Danny Sachdev

    In today’s saturated digital environment, companies use content to distinguish themselves from competitors. In recent years, numerous publishers, social platforms, and content marketing agencies have facilitated the targeted dissemination of content to their respective audiences. However, adherence to specific guidelines is crucial.

    Danny Sachdev, CEO of Beeleads, has developed some strategies to convert content into revenue. Beeleads is a marketing firm specializing in revenue generation by content marketing. Danny previously served as chief of operations (COO) for Demandmatrix, a company focused on enterprise account intelligence (AI), acquired by Demandbase and is now valued at over $2 billion. His work in Demandmatrix is one example of how he consistently helped companies exceed their sales and marketing objectives. Danny used the following effective conversion strategies.

    Defining Your ICP

    Creating an Ideal Customer Profile (ICP) involves identifying different personas within various demographics who are most likely to make purchases. This data can be derived from existing customers and refined over time. The approach to defining personas varies significantly between B2B and B2C sectors:

    • B2B:  Job title, industry, company size, technologies used, location, etc.

    • B2C:  Gender, age, location.

    Once your Ideal Customer Profile is established, you need a strategy to deliver the right content to the right audience. Developing a plan to create different content for each persona can be challenging. Danny recommends starting with the most prominent persona likely to make purchases and creating content targeted at them. Creating general content relevant to industry trends is also crucial.

    Creating Effective Content

    To craft content that is impactful and beneficial, one must go beyond mere production; one must also delve into crafting material that guides prospects toward purchasing decisions. Danny’s strategies include:

    • Conducting thorough keyword research and aligning content with search intent.

    • Crafting compelling headlines and introductions to captivate attention.

    • Incorporating persuasive calls-to-action (CTAs) that prompt readers, viewers, or listeners to take the next step.

    • Utilizing storytelling and emotional appeal to foster connections with the audience.

    When distributing content, it is essential to utilize platforms that offer persona-specific filters. Influencers with relevant followers can also be effective:

    • For B2C:  Platforms like Facebook, Instagram, Google, TV, radio, magazines, and billboards.

    • For B2B:  LinkedIn, Google, publishers, and content marketing agencies.

    Measuring and Optimizing ROI from Content Marketing Efforts

    Achieving ROI (return on investment)-driven marketing necessitates meticulous measurement and continuous optimization to ensure efficient resource allocation. Danny emphasizes:

    • Setting clear, measurable goals for each piece of content or campaign.

    • Using analytics tools to monitor key performance indicators (KPIs) such as traffic, leads generated, conversion rates, and revenue attributable to content efforts.

    • Iteratively improve content based on performance data and adjust strategies to maximize ROI.

    Real-world examples provide tangible evidence of effective strategies yielding measurable results. Ideally, showcasing:

    • Specific campaigns where content marketing directly contributed to significant increases in sales or revenue.

    • How ROI was calculated and enhanced over time for these campaigns.

    • Lessons learned and best practices derived from successful content-driven marketing efforts.

    Leveraging content as a strategic tool goes beyond engagement; it is crucial for generating measurable business outcomes. This approach underscores the importance of aligning content creation with business goals and continuously refining strategies based on performance metrics.

  • Witness the rise of Gotham’s new kingpin with ‘The Penguin’, streaming on JioCinema Premium from 20th September

    Witness the rise of Gotham’s new kingpin with ‘The Penguin’, streaming on JioCinema Premium from 20th September

    National, 16th August 2024:  JioCinema Premium has announced the premiere of the upcoming HBO series, The Penguin, on 20th September. The eight-episode drama, from the world of DC Studios, continues the epic Batman crime saga initiated by filmmaker Matt Reeves in the global blockbuster The Batman. The series dives deep into the psychology of Oz Cobb, portrayed by popular Irish actor Colin Farrell, as he embarks on a ruthless journey to become Gotham City’s new Kingpin and a formidable opponent of Batman.

    JioCinema

    The Penguin will also be available in Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi on JioCinema Premium.

    So, mark your calendars and prepare for an intense and thrilling journey into Gotham’s underworld with The Penguin, streaming from September 20th, only on JioCinema Premium!

    About JioCinema

    JioCinema stands at the forefront of sports and premium entertainment as India’s most preferred digital streaming platform. On sports, JioCinema is home to India’s biggest live sporting event ‘The Indian Premiere League’, and global sporting IPs like FIFA, The 2024 Summer Olympics, LaLiga, amongst others. Redefining the narrative of premium entertainment for every Indian is JioCinema’s subscription offering, ‘JioCinema Premium’. Starting at a market-defining price of Rs.29/month, JioCinema Premium delivers up to 4K quality and off-line viewing options. JioCinema Premium offers members exclusive access to diverse offerings of Top International Content in Local Languages, Wholesome Kids & Family entertainment, Anime, Genre-defining Originals, Blockbuster Movies, Before-TV Premieres, and Live Channels, on any device, including Connected TVs. JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com

  • Le Meridien Mahabaleshwar Spa & Resort Appoints Saira Dhir as Director of Sales and Marketing

    Le Meridien Mahabaleshwar Spa & Resort Appoints Saira Dhir as Director of Sales and MarketingLe Meridien Mahabaleshwar Spa & Resort is pleased to announce the appointment of Saira Dhir as the new Director of Sales and Marketing. With a distinguished career spanning over 18 years in luxury hospitality, Saira brings a wealth of experience and expertise to her new role.

    Saira began her career with Indian Hotels Co. Ltd at a Palace hotel in North India. She then continued her journey with the Taj Group, serving in various positions and locations, showcasing her versatility and dedication. Her tenure with the Taj Group laid a strong foundation for her future roles in the luxury hospitality industry.

    Following her time with the Taj Group, Saira joined Thomas Cook as the General Manager Sales for Leisure Inbound. In this role, she was responsible for super luxury travel for discerning clients exploring India. Saira was also associated with The Leela Hotels, Palaces and Resorts, where she was an integral part of the regional sales team for MICE and leisure.

    Saira is recognized as an enthusiastic leader with an unwavering commitment to delivering results. Her strategic thinking and pursuit of excellence have been evident throughout her career. Additionally, she is dedicated to mentoring young talent, paving the way for their growth and success in the hospitality industry.

    “We are excited to have Saira join the leadership team,” said Anand Choubey, General Manager, Le Meridien Mahabaleshwar Spa & Resort. “Her wealth of experience in luxury hospitality, combined with her strategic vision and dedication, will undoubtedly drive our sales and marketing efforts to new heights.”

    Le Meridien Mahabaleshwar Spa & Resort looks forward to the positive contributions Saira will bring to the team and is confident that her leadership will further enhance the resort’s reputation as a leading luxury destination.


    Mansi Praharaj

  • Social Panga Bags Digital Marketing Mandate for DealShare

    Social Panga Bags Digital Marketing Mandate for DealShareMumbai/Bangalore, 13th August, 2024: Social Panga, the integrated creative and digital marketing agency, has been appointed as the social media marketing agency for DealShare, one of India’s leading grocery delivery services. The mandate dictates the creation of sales-led and brand-led campaigns to help DealShare leverage the digital space towards reaching a wider audience.

    As part of the mandate, Social Panga will also work towards establishing the brand as the go-to choice for planned grocery shopping.

    Commenting on handing over the brand’s digital marketing mandate, Kamaldeep Singh, Chief Executive Officer, DealShare said, “As a service provider that stands true to the sentiment of ‘Building for India, from within India’, we are confident that the team at Social Panga is perfectly equipped to help us achieve our goals. We are delighted to have a partner that has experience in building some of the major brands of India through effective and creative marketing strategies that have proven to be highly beneficial.”

    Speaking on this new development, Himanshu Arora, Co-Founder, Social Panga said, “We are elated to have inked this partnership with the brand. DealShare has already done a great job of positioning itself in key markets with its offerings. We are now tasked with ensuring that the brand gets a more dedicated and cemented presence in the digital scape. The team is excited to get started and is already working towards leveraging the newer innovations combined with effective communication to make DealShare a household name.”


    Mansi Praharaj

  • Breakr Revolutionizes Influencer Marketing, Saving Brands 40% in Marketing Costs and Launches New Features

    Breakr Revolutionizes Influencer Marketing, Saving Brands 40% in Marketing Costs and Launches New Features

    Atlanta, GA, August 10, 2024 — Breakr, the trailblazing marketing platform, is proud to announce its groundbreaking solution that is transforming the entire industry. By providing cutting-edge software completely free of traditional monthly fees and relying on small transactional revenues, Breakr is enabling artists and companies to save up to 40 percent on their marketing budgets. Breakr’s innovative approach eliminates financial barriers, allowing users to access high-caliber marketing technology without the burden of recurring costs. This strategy has led to widespread adoption across all levels of the music industry, from major labels, small and midsize businesses, and independent artists. Breakr’s platform offers a comprehensive suite of creator marketing infrastructure designed to maximize reach and engagement, primarily driven by global search and discovery at the consumer level. Users can leverage these tools to create and manage campaigns, track performance metrics, and collaborate with creators, all without the worry of monthly software expenses.

    Key Features and Benefits:

    – Cost Efficiency: Breakr users report an average savings of 40% on their marketing budgets, thanks to the platform’s patented transactional revenue model.

    – No Monthly Fees: By removing traditional software fees, Breakr ensures that its powerful tools are accessible to all, regardless of budget.

    – Success-Based Revenue Model: Breakr only earns when its clients and creators succeed, aligning the platform’s interests with those of its users.

    – Advanced Marketing Tools: Users gain access to ultramodern technology that enhances their marketing efforts, driving engagement and growth.

    – Industry-Wide Adoption: The removal of financial barriers has led to a mass proliferation of Breakr’s technology, revolutionizing marketing strategies across the music industry.

    – Contractual Obligation: No procurement or contracts needed.

    – Tracking: All agency campaigns can be uploaded directly and they will receive complementary internal enterprise tracking, allowing labels and brands to look back at past effectiveness, and consolidate all data into one centralized place.

    – New Feature Launch: Breakr’s latest features include exportable real-time white label metrics reports for management and key stakeholders (with streaming data included), label level wallet distribution across artists and brands, CRM save feature enhancements, and label-side search modifications, providing even more value and capabilities to users.

    – AI: Breakr has partnered with Shaped.ai to develop unique creator recommendation models tailored for each of their clients, leveraging zero-party, first-party, and third-party data. This collaboration enhances the platform’s ability to deliver highly personalized and effective marketing campaigns. It gets smarter every time a client clicks a button, unlike all other platforms in the space.

    – White Label API: Breakr was built on an extendable API, enabling them to deliver a seamless first-party experience for the Breakr app. This robust architecture also allows Breakr to create powerful white-labeled and API solutions for third parties eager to leverage its proprietary core technologies.

    “Breakr is dedicated to democratizing access to high-quality marketing tools,” said Tony Brown, CEO and Co-Founder at Breakr. “Our mission is to support artists and companies by reducing costs and sharing in their success. We believe this approach not only fosters innovation, but also drives growth and creativity within the industry.”

    Ameer Brown, CTO and Co-Founder, states, “At Breakr, we’re demystifying the agency black box by offering powerful, cost-effective tools that amplify reach and engagement. Our platform creates cost efficiencies for buyers and ensures creators get paid more, empowering users to connect with creators globally, manage campaigns effortlessly, and track success without any monthly fees.”


    Praveen

  • Best Mobile Websites and Best Mobile Apps of 2024 to be Named by Web Marketing Association

    Best Mobile Websites and Best Mobile Apps of 2024 to be Named by Web Marketing Association

    Boston, MA, August 06, 2024 –The Web Marketing Association is pleased to announce the call for entries for its 13th annual international MobileWebAward competition. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications. The deadline for entry in the 2024 MobileWebAwards is September 27, 2024. The entry form for this award program can be found at

    “With over 15 billion mobile devices in use worldwide, and a growth of more than 1 billion devices in the past year alone, leveraging mobile technology is crucial for any company aiming to engage its audience,” said William Rice, president of the Web Marketing Association. “The MobileWebAwards are designed to honor the outstanding efforts of individuals and organizations in creating impactful mobile websites and apps. Whether it’s a responsive website, mobile-specific site, or a mobile app, our expert judges will evaluate and select the top entries across 86 industry categories. We encourage developers to enter and showcase their innovative work in this prestigious competition.”

    The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

    This year’s top awards will include:

    · A “Best of Industry” MobileWebAward will be given in each of the 86 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.

    · The competition’s highest honor, the 2024 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.

    · The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward.

    · Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.

    Last year’s top awards winners were:
    Patients & Purpose won Best of Show Mobile Website for “Optune.com” which was also recognized as Best Pharmaceuticals Mobile Website.

    Mirum (Thailand) Co., Ltd won Best of Show Mobile Application for “Silom Edge Application” which also was recognized as Best Other Mobile Application.

    Mirum (Thailand) Co., Ltd was also named Top Interactive Agency for the 2023 MobileWebAwards competition.

    Judging for the 2024 MobileWebAwards will take place in October and winners are expected to be announced in late December. Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, Beeby Clark+Meyler, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ford Motor Company, Ion Global, IBM, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, SapientRazorfish, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.

    The 2024 MobileWebAwards are sponsored by the following leading organizations: PR.com, iContact, and WMR.FM. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.


    Praveen