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  • Maharashtra bids a final goodbye to spam calls and SMSes with Airtel’s AI-powered network solution

    Maharashtra bids a final goodbye to spam calls and SMSes with Airtel’s AI-powered network solution Pune, October 05th 2024: Bharti Airtel through its AI-powered spam detection solution has given much-needed relief to its customers in Maharashtra. In the last 7 days since its launch, the system, a first-of-its-kind solution by a telecom service provider, has been able to successfully identify 70 million potential spam calls and 1.2 million spam SMS in Maharashtra.

    The solution, which is free of cost, has been auto activated for all Airtel customers without them having to raise a service request or download an app.

    Commenting on the launch, George Mathen, Chief Executive Officer, Maharashtra and Goa, Bharti Airtel, said, “Every scam begins with a spam call. As a result, most people are reluctant to receive calls from numbers they do not recognize or to click on a link shared via SMS. With Airtel’s AI powered solution, all such fears can be put to rest. 33 million Airtel customers in Maharashtra no longer have to worry about any such frauds since Airtel has empowered them with a defense mechanism that will alert them to all such spam calls and SMSes in real time. Available only to Airtel customers, this solution will be one of the key differentiators compared to other service providers in the state. We are committed to working towards removing all annoying disturbances for our customers.”

    Developed in-house by Airtel’s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as “Suspected Spam”. The network powered by a state-of-the-art AI algorithm analyses various parameters such as the caller or sender’s usage patterns, call/SMS frequency and call duration amongst several others, on a real time basis. By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately.

    A dual-layered protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In two milliseconds the solution processes 1.5 billion messages and 2.5 billion calls. This is equivalent to processing 1 trillion records on a real time basis using the power of AI.

    Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralised database of blacklisted URLs and every SMS is scanned in real time by a state-of-the-art AI algorithm to caution users from accidently clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes – a typical indicator of fraudulent behaviour. By layering these protective measures, the company is ensuring its customers receive the maximum level of defence against the evolving landscape of spam and fraud threats.


    Rekha Nair

  • Maharashtra Takes a Stand Against Spam Calls and SMS with Airtel’s Innovative AI Network Solution

    Free of-cost solution with automatic activation for Airtel customers on all devices

    PUNE: Bharti Airtel through its AI-powered spam detection solution has given much-needed relief to its customers in Maharashtra. In the last 7 days since its launch, the system, a first-of-its-kind solution by a telecom service provider, has been able to successfully identify 70 million potential spam calls and 1.2 million spam SMS in Maharashtra.

    The solution, which is free of cost, has been auto-activated for all Airtel customers without them having to raise a service request or download an app. 

    Commenting on the launch, George Mathen, Chief Executive Officer, Maharashtra and Goa, Bharti Airtel, said, “Every scam begins with a spam call. As a result, most people are reluctant to receive calls from numbers they do not recognize or to click on a link shared via SMS. With Airtel’s AI-powered solution, all such fears can be put to rest. 33 million Airtel customers in Maharashtra no longer have to worry about any such frauds since Airtel has empowered them with a defense mechanism that will alert them to all such spam calls and SMSes in real-time. Available only to Airtel customers, this solution will be one of the key differentiators compared to other service providers in the state. We are committed to working towards removing all annoying disturbances for our customers.”

    Developed in-house by Airtel’s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as “Suspected Spam”. The network powered by a state-of-the-art AI algorithm analyses various parameters such as the caller or sender’s usage patterns, call/SMS frequency, and call duration amongst several others, on a real-time basis. By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately. 

    A dual-layered protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In two milliseconds the solution processes 1.5 billion messages and 2.5 billion calls. This is equivalent to processing 1 trillion records on a real-time basis using the power of AI.

    Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralized database of blacklisted URLs and every SMS is scanned in real-time by a state-of-the-art AI algorithm to caution users from accidentally clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes – a typical indicator of fraudulent behavior. By layering these protective measures, the company is ensuring its customers receive the maximum level of defense against the evolving landscape of spam and fraud threats.

  • Mindspace REIT Leads the Way as the First REIT to Have Its Net Zero Plan Evaluated by Global Network for Zero


    Mindspace REIT

    Part of its Endeavour to Achieve Net Zero Certification by 2042

    MUMBAI: Mindspace Business Parks REIT (BSE: 543217 | NSE: MINDSPACE) (‘Mindspace REIT’), owner and developer of quality Grade A office portfolio located in four key office markets of India, announces its partnership with the Global Network for Zero (GNFZ), the world’s premier independent net zero certification body. This partnership marks a major milestone in Mindspace REIT’s dedication to environmental sustainability, advancing its goal to certify the entire portfolio as net zero by 2042.

     The certification process will begin with the evaluation of one of the buildings at Mindspace Airoli West, situated near the vibrant residential micro-markets of Thane and Navi Mumbai. Already a ‘Platinum’ certified building under LEED v4.1 O+M, it exemplifies high-performance building standards and efficient systems. To align with the GNFZ’s net zero transformation strategy, this building will reduce Scope 1, Scope 2, and Scope 3 emissions through energy efficiency upgrades, green power procurement, and green leases for occupants.

    This new partnership builds upon Mindspace REIT’s longstanding commitment to sustainable practices which has resulted in:

    99.9% of the REIT portfolio is green certified of which 22 million sq. ft of leasable area is platinum certified

    Successful implementation of an Infrastructure Monitoring & Operations Centre (IMOC) for enhanced efficiency and reduced environmental impact

    30-45% margin for potable water savings across the green building portfolio

    30% more fresh air than what is mandated by ASHRAE standards

    Over 80% of construction waste is intelligently reused across green buildings

    Ramesh Nair, CEO, Mindspace REIT said in a statement “Partnering with the Global Network for Zero is a key milestone in our sustainability journey. Their independent certification aligns with our goals and helps us accelerate our journey to net zero. This partnership strengthens our commitment to sustainable excellence for our occupants, stakeholders, and communities. We’re excited to lead the way towards a net zero future, making a significant impact on emission reduction and environmental stewardship.”

    Mahesh Ramanujam, GNFZ CEO and Co-Founder, adds, “Mindspace REIT has been at the forefront of remarkable leadership in sustainability. I have been an admirer and supporter of their efforts for many years now to ensure environmental consciousness while retaining the top position in offering world-class commercial spaces for the biggest multinationals. I am honored and excited to contribute to their next critical phase of net zero emissions for one of their buildings at Mindspace Business Parks with Global Network for Zero. It is a massive undertaking — but with the leadership of Ramesh Nair and others who are making the necessary strides forward in this business, we finally not only have hope, but tangible commitments towards cutting down emissions in the real estate sector that contributes a major part to global emissions.”

  • BharatPe onboards ONDC Network to offer food ordering and delivery to its customers

    BharatPe onboards ONDC Network to offer food ordering and delivery to its customersMumbai, September 23, 2024: BharatPe, India’s leading name in fintech, and ONDC (Open Network for Digital Commerce) today announced an integration that would enable the BharatPe customers to order and get their food delivered via its app. This eliminates the need of having multiple apps on a user’s smartphone, thereby ensuring a more seamless customer experience. This is the first integration that the BharatPe has announced post the launch of consumer payments last month. This feature will be enabled for 15 million BharatPe customers.

    The customers will have seamless access to over 1.4L restaurants across 400 + cities listed on ONDC Network on the BharatPe app. The app enables the users to browse through a comprehensive list of local restaurants and cuisines, including not only the popular chains but also the hidden gems. The interface is intuitive and easy to use, ensuring a smooth experience while placing orders. Additionally, customers will have the option to track their orders in real-time basis, from preparation to delivery. BharatPe app will also be able to offer tailored food recommendations based on user preferences and order history.

    Commenting on this, Mr. Nalin Negi, CEO, BharatPe, said, “In August end, we rebranded postpe app to BharatPe with the objective of providing a unified platform and an enhanced experience to both merchants and consumers. With the recent launch of UPI TPAP, we aim to further drive the adoption of digital payments by enabling millions across the length and breadth of Bharat to make seamless and secure UPI transactions. We are excited to participate in the ONDC ecosystem to offer a relevant use case to our users, who can now order and get food delivered via our BharatPe app. Also, this resonates well with our mission to empower the growth of local businesses. With ONDC Network live on our app, thousands of small and independent food outlets will be able to reach new and a larger set of consumers and grow their business. I would like to thank ONDC for having us onboard and enabling the merchants of Bharat. We stay committed to adding new verticals and exploring synergies to offer best-in-class experience to our users.”

    Mr. Thampy Koshy, MD & CEO, ONDC, said “Integrating food ordering into BharatPe’s app redefines convenience for consumers while opening new growth avenues for local food businesses. This move exemplifies our vision of a more inclusive digital economy, where small businesses can thrive without traditional barriers. We aim to continuously simplify and expand digital commerce to benefit both merchants and consumers, driving a seamless, accessible experience for all.”

    ONDC is a network of 99 apps, 24 buyer apps and 75 seller apps. Shoppers can choose from one of the 24 buyer apps to buy their desired products based on categories of products those apps have enabled. Sellers can choose from one of the 75 to be listed on the Network. Any buyer on any buyer app can buy from any seller on any seller app.

    BharatPe app caters to a wide range of payment use cases. The customers can use various features, including Scan and Pay, pay to self, pay to merchant, pay to bank, pay to UPI ID, bank transfer, check balance, collect authorization, raise collection request, and utility bill payments across a range of billers in prepaid, postpaid, gas, DTH, electricity bills, and insurance payments category. Also, customers can buy gift vouchers at discounted prices from renowned offline and online brands across categories including electronic, entertainment, fashion, food, travel, wellness etc. by using the BharatPe app. The new BharatPe app also offers the UPI Lite feature, that enables customers to preload online wallet and make transactions of upto Rs. 500 across P2P and P2M transactions, without the need of using a UPI PIN.

    Customers can create their UPI ID on the BharatPe app and make payments to individuals as well as merchants, and also pay a host of bills, directly through the BharatPe app. Customers can create their own handle with the extension @bpunity. The UPI TPAP is available on Play Store for all the Android users.


    Mansi Praharaj

  • OnePlus successfully validates 5G network slicing on Jio True 5G network for the OnePlus Nord 4

    OnePlus successfully validates 5G network slicing on Jio True 5G network for the OnePlus Nord 4Bangalore, 12th  September 2024: OnePlus, the global technology brand, and Reliance Jio, India’s largest digital services player, have announced the successful joint validation of 5G network slicing efforts. As part of their recently launched 5G innovation lab in India, OnePlus and Reliance Jio have successfully worked to test this solution, which is an important step towards making 5G network more beneficial for smartphone users across India.

    During the demonstration, OnePlus and Reliance Jio connected the core network and chip module on the recently launched OnePlus Nord 4; and were able to successfully conclude the 5G network slicing tests.

    Using the new OnePlus Nord 4 with network slicing technology, the R&D teams demonstrated how different applications can get access to dedicated network slices for enhanced 5G experience.

    Ramagopala Reddy, VP at OnePlus India shared, “We at OnePlus, are thrilled to be collaborating with Jio on the ground-breaking 5G network slicing efforts. This partnership marks as a significant milestone in our journey towards advancing technology and enhancing user experiences for our India community. When we joined hands with Jio earlier this year to begin our 5G innovation lab efforts, we were confident that our commitment to pushing boundaries of innovation would lead to fruitful results. This successful 5G enterprise solution serves as a crucial benchmark in realizing practical 5G network slicing deployment and will truly serve as a global guide for network operators worldwide.

    At OnePlus, we will continue to remain committed towards bringing the best of cutting-edge technology to our users in India.”

    5G network slicing divides a physical network into several virtual networks, each tailored to specific needs. These network slicing efforts create independent virtual networks with different features like speed, bandwidth, security, and reliability based on user needs. This allows for more flexible and efficient 5G networks.

    Both companies will now work on finalizing the details to prepare for commercial deployment in the coming months.

    In the future, OnePlus and Jio will continue working towards driving more such innovative R&D solutions, while working closely with global stakeholders to promote 5G network slicing for businesses, and providing more secure, reliable, and flexible 5G services for their users all over India.


    Mansi Praharaj

  • Centre plans 74 new tunnels worth Rs 1 lakh crore to bolster highway network

    Centre plans 74 new tunnels worth Rs 1 lakh crore to bolster highway network

    Centre plans 74 new tunnels worth Rs 1 lakh crore to bolster highway networkIANS

    In a move to bolster the highway network across the country, the government is planning to build 74 new tunnels at a projected expense of Rs 1 lakh crore over the next few years.

    The government has already completed 35 tunnels spanning 49 kms at a cost of Rs 15,000 crore, and now plans to build new tunnels stretching 273 kms.

    In the meantime, the country has significantly strengthened its tunnelling infrastructure, with 69 tunnels covering a total of 134 kms currently under construction with an investment of Rs 40,000 crore, according to Union Minister of Road Transport and Highways, Nitin Gadkari.

    Addressing the FICCI’s Tunnelling India conference in the national capital, the minister said the government is working to make India a $5 trillion economy.

    The minister said that safety of citizens on the roads is paramount, highlighting the need for cost-effective permanent solutions on the roads against rainfall, landslides and floods.

    Minister Gadkari also spoke about allowing 51 per cent stake to foreign partners in joint ventures for building tunnels and detailed project reports to improve work quality.

    Nitin Gadkari

     Minister Gadkari also spoke about allowing 51 per cent stake to foreign partners in joint ventures for building tunnels and detailed project reports to improve work qualityFacebook/NitinGadkari

    “We need to find out exactly which is the best technology that is cost-effective without compromising on quality”, said the minister.

    Minister Gadkari underscored the critical role of performance audits in ensuring project efficiency, saying that “performance audit is more important than financial audit”.

    At the event, Bhavani Koneru from FICCI’s Committee on Transport Infrastructure highlighted the need for the country to develop homegrown tunnelling technologies customised to distinct geological conditions and cost considerations.

    In March, Prime Minister Narendra Modi inaugurated the strategically-crucial Sela Tunnel, constructed at a cost of Rs 825 crore, in Arunachal Pradesh. It is the world’s longest bi-lane tunnel at 13,000 feet.

    In July, PM Modi launched the construction of twin-tube 4.1-km-long Shinkun la Tunnel on the Nimu-Padum-Darcha road to provide round-the-clock connectivity to the northern borders with China.

    The Atal tunnel was inaugurated by PM Modi on October 3, 2020. The Atal tunnel was completed after 10 years of sheer hard work by the Border Roads Organisation (BRO) with an outlay of over Rs 3,200 crore.

    (With inputs from IANS)

  • Maruti Suzuki Arena Automotive Retail Network With 82 Lakh Customers Turns 7

    Hyderabad: India’s largest automotive network, Maruti Suzuki Arena celebrated its seventh anniversary recently. Since its inception in 2017, Arena has spread the joy of mobility to over 11 lakh families annually, creating a community of over 82 lakh happy customers nationwide.

    Over the past seven years, Maruti Suzuki Arena has consistently served its customers with a modern, tech-enabled, and youthful experience. Furthermore, Arena’s popularity and customer trust are evidenced by its market leadership, with 5 out of the top 10 cars sold in India in FY23-24 (Wagon-R, Swift, Brezza, Dzire and Ertiga) belonging to the Arena channel.

    Speaking on the momentous occasion, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “As we celebrate seven years of Maruti Suzuki Arena, we are immensely grateful. This journey has been about more than just selling cars; it has been about transforming the entire car-buying experience. The scale of Arena’s impact is remarkable – with a vast network of over 3069 outlets across 2596 cities, Maruti Suzuki Arena is not only the largest but also the most accessible retail channel in India. I am particularly excited with the interest we have received from our young customers, who make up 49 per cent of Maruti Suzuki Arena’s volume#.”

    He further added, “Arena’s contribution to Maruti Suzuki remains strong. About 68 per cent of total sales from MSIL in FY23-24 were driven by the Arena portfolio of cars. As we move forward, we remain committed to deliver exceptional experiences for years to come.” The Arena channel boasts of an unmatched, seamless and connected car buying experience. In its effort to fulfil ever-evolving customer needs and offer them experiences at par with global benchmarks, the Arena channel has emerged as the definitive choice for Indian car buyers.

    Promoted as a destination where the young “Find their Match”, Maruti Suzuki Arena is positioned as a channel where customers not just buy cars, but also begin a cherished journey with their new automobile. Driven by a deep understanding of the dynamic, social, and trendy lifestyles of young Indian consumers, Maruti Suzuki Arena has successfully resonated with this demographic by offering a highly personalised car-buying experience. Leveraging innovative technologies such as Arenaverse and a wide range of Maruti Suzuki Genuine Accessories (MSGA), online car configurator, website chatbot and personalised car finance options from Maruti Suzuki Smart Finance (MSSF), it has become the go-to choice for modern car buyers. With a seamless online journey that covers everything from discovery and exploration to finance and purchase, customers can easily navigate their car-buying process and find the perfect vehicle to match their lifestyle.

    Complementing the retail experience, the Arena range of vehicles has been meticulously designed to captivate the hearts and minds of young, dynamic Indian consumers. Packed with the latest features and innovations, from the advanced Dual Jet Dual VVT engines to Suzuki Connect and S-CNG, Maruti Suzuki Arena vehicles epitomise the brand’s unwavering focus to meet its target audience’s evolving needs and aspirations. Arena, thus, enables you to “Find Your Match”, where every customer begins a cherished journey with their new automobile.

  • Some private US banks may link with India’s real-time digital payment network UPI, says Federal Reserve Board official 

    Mumbai: The United States might consider connecting some of its private banks with India’s Unified Payments Interface (UPI) to speed up the formation of a fast payments network, said Christopher Waller, a member of the Federal Reserve Board of Governors, media reports said.

    Speaking at the Global Fintech Fest in Mumbai, Waller noted that the US lacks sufficient bank connectivity to develop a full-service fast payments system, mainly due to risk management and compliance challenges aimed at preventing fraud and money laundering, reported Moneycontrol.com.
    Christopher J. Waller is a member of the Federal Reserve Board of Governors since 2020. Photo courtesy: Wikipedia Creative Commons

    Speaking at the Global Fintech Fest in Mumbai, Waller noted that the US lacks sufficient bank connectivity to develop a full-service fast payments system, mainly due to risk management and compliance challenges aimed at preventing fraud and money laundering, reported Moneycontrol.com.

    He suggested that linking with UPI could offer a possible solution to these issues.

    “We don’t have enough banks connected to make a full-service product. But we have some private banks that can connect to the UPI,” Waller was quoted as saying by Moneycontrol.com.

    “We first need to build a compelling value proposition for such an integration,” he said, adding that this process would still take some time to develop.

    Deliberate frictions are integrated into the global payment system to address compliance and risk management concerns.

    “Slowing down the speed at which payments are cleared and settled helps banks prevent money laundering and counter the financing of terrorism, detect fraud, and recover fraudulent or misdirected cross-border payments,” said Waller, according to the report.

    He emphasized that resolving legal, regulatory, governance, and cross-border payment system issues will be more challenging than the technology itself, remarking that “linking technology is the easiest part.”

    Praising India’s tech-driven payment revolution, he said it was the result of a successful public-private partnership that developed a digital payments infrastructure, enabling low-cost financial inclusion.

     “I spent 3-4 hours yesterday at the NPCI (National Payments Corporation of India—the founder and manager of UPI), learned a lot about UPI and how it is done,” he said at the event, according to the report.

    UPI, developed by NPCI, is a real-time payment system enabling instant money transfers between bank accounts via mobile devices.

    Launched in 2016, UPI has quickly expanded, integrating more than 300 banks and offering a seamless, low-cost digital payment experience.

    The UPI, developed by NPCI, is a real-time payment system that allows instant money transfers between bank accounts via mobile devices. Photo courtesy: NPCI

    By 2024, it processed over 10 billion transactions monthly, with a total transaction value surpassing Rs 15 trillion per month.

    Waller underscored how private sector innovators have utilized the foundation built by the public sector to enhance payment systems, introducing new capabilities while adhering to regulatory requirements.

    “Building on the foundation led by the public sector, innovators in the private sector seize the opportunity to enhance payments by introducing new capabilities that will alleviate frictions, while remaining within regulatory guardrails,” said Waller.

    Waller suggested that the collaboration between the public and private sectors could play a pivotal role in the future of cross-border payments.

    “Interlinking arrangements would allow banks in different countries, who are users of domestic fast payment systems, to send payments to each other through technical connections between their respective domestic payment systems,” he noted.

    He also pointed out that the G20’s roadmap aims to address challenges in cross-border payments and enhance global payment systems beyond local capabilities, acknowledging that while technical connections are feasible, the real challenge lies in addressing legal, compliance, and operational considerations.

    He highlighted that the G20’s roadmap seeks to tackle challenges in cross-border payments and improve global payment systems beyond domestic capabilities.

    While technical connections are achievable, he emphasized that the true hurdles lie in addressing legal, compliance, and operational issues.

  • Vi Ramps up Network Infrastructure to Enhance Data Speed and Coverage for Users in Karnataka

    Leading telecom operator Vi, today announced advancements in its network infrastructure across Bengaluru, Mysuru, and Tumakuru, to provide faster data speeds for users in these cities. In a press event in the city today, the company shared that it has doubled the capacity of its LTE 2100 MHz band by expanding from 5 MHz to 10 MHz to enable customers with faster network speed and improved internet browsing experiences.

    Vi plans to further enhance its network by deploying recently acquired spectrum in the 900 MHz band across the state. This will be used to strengthen indoor coverage, especially in densely populated suburban and rural areas, ensuring improved connectivity and a better user experience. Reinforcing its commitment to Karnataka, Vi also announced a new service zone in Davanagere to broaden its distribution & service reach within the state. These efforts are part of Vi’s commitment to provide superior connectivity and better customer experience across Karnataka, thus ensuring its users benefit from enhanced voice quality and faster data speeds on its best-ever network, Vi GIGAnet.

    Vi’s network currently covers close to 85% of the population in Karnataka. Over the past two years, Vi has made upgrades to its core network in Karnataka, ensuring 5G readiness, enabling customers to utilize the benefits of e-SIM, enhancing VoLTE architecture, and rolling out VoWIFI to improve indoor voice services. The company has also expanded its retail presence in the state, with over 140 stores including Vi Stores, Vi Shops, and Vi Mini Stores and has an extensive distribution network in the state with approximately 360 distributors and close to 19,000 recharge outlets to ensure greater service and support for its customers.

    Speaking on these developments at the event, Abhijit Kishore, Chief Operating Officer, Vi said: “Our objective is to deliver the best network experience to our customers by expanding 4G coverage and enhancing data speed. As customers demand better choices, we have built a digital ecosystem with our partners to offer a differentiated experience. The Vi App serves as a multi-utility platform by offering games, entertainment, cloud gaming, utility bill payments and more.”

    The Vi App, a cornerstone of Vi’s digital offerings, provides users with access to over 400 live TV channels, Video on Demand (VoD) content, popular games like Free Fire and Call of Duty, and utility services such as bill payments for electricity, water, LPG, FASTAG recharges, and more.

    Vi continues to innovate in meeting customer demands with offerings such as the Vi Hero Unlimited Plan, which provides unlimited night-time (12 am to 6 am) data, unlimited calling, data rollover, and streaming benefits with free OTT subscriptions. The company has also introduced the ‘Choose Your Benefits’ feature for postpaid customers, allowing them to tailor their plans according to their needs.

    Some of its most recent offers include:

    · Vi Guarantee Program: Vi customers will get 130 GB of guaranteed extra data over one year, with 10 GB data credited automatically every 28 days for 13 consecutive recharge cycles after they opt in through Vi App. This offer is valid for Vi customers with 5G smartphones and who have recently upgraded to a new 4G smartphone on daily data unlimited pack of Rs. 299 or above.

    · The renewed RED X Plan in postpaid at a monthly rental of Rs. 1201 provides unlimited data for non-stop surfing, streaming, and connectivity. It gives consumers the choice to subscribe to complimentary offers like Netflix basic plan, 6-month Swiggy One membership, 7-day International Roaming pack, along with Priority customer service across all Vi touchpoints.

    · Vi now offers access to Netflix with its two subscription plans priced at Rs. 1198 for 70 days and Rs 1599 for 84 days. These packs offer the special benefits of Hero Unlimited to consumers with the features of 12 am-6 am unlimited data, weekend data rollover and data delight.

    · With the growing consumer demands of bringing more entertainment at an affordable price for its users, Vi Movies & TV App now offers access up to 17 OTT platforms and 350 Live TV Channels in one single subscription. It has newly launched two new subscription plans – Vi Movies & TV Plus priced at Rs. 248 per month and Vi Movies & TV Lite priced at Rs. 154 per month.

    · Given the popularity of OTT platforms, Vi is expanding its bundling plans. Currently, it offers OTT bundles with Amazon Prime, Netflix, Disney+ Hotstar, SonyLiv, and SunNxt and more partnerships are in the pipeline.


    Mansi Praharaj

  • Vi Scales-Up Users’ Indoor Network Experience in 26 Districts of Gujarat

    A leading telecom operator Vi, today announced significant network enhancement in 26 districts of Gujarat. The Company has successfully deployed L900 technology across 3300+ sites in Banaskantha, Mehsana, Patan, Sabarkantha, Amreli, Bhavnagar, Junagadh, Rajkot, Surendranagar, Jamnagar, Valsad, Dwarka, Dohad, Botad, Aravali, Mahisagar, Kutch, Panchmahal, Navsari, Kheda, Porbandar, Morvi, Ahrmedabad, Surat, Vadodara, Gandhinagar

    The deployment of this technology will enable Vi users with a superior indoor network experience especially in populated urban areas and dense locations. In addition, Vi has upgraded 1500 plus sites with L2100 technology across multiple sites in Mehsana, Sabarkantha, Rajkot Surendranagar, Amreli ,Jamnagar and Kheda to provide customers with faster data speed.

    This expansion is part of Vi’s broader strategy to upgrade its network infrastructure and provide Vi’s best-ever network experience to its customers, after successfully raising funds in its Follow-on Public Offering (FPO).

    Commenting on the developments, Sukanta Das, Cluster Business Head, Gujarat, Vodafone Idea, said, “The deployment of L900 and L2100 technology is an important step in enhancing Vi’s 4G network in Gujarat. This technology upgrade will enable Vi users to experience stronger indoor coverage, superior calling and faster data speeds on Vi GIGAnet – our best-ever network. Going forward, we will continue strengthening our network and bring unique offerings for our customers to thrive in this digital world.”

    Vi has also introduced exciting offers and plans for its customers. Some of the recent ones in Gujarat include:

    ● To ensure a worry-free data experience for its prepaid users Vi’s Hero Unlimited Offering include unique benefits such as Unlimited High Speed Data from 12am – 6am’, Weekend Data Rollover and Data Delight which provides upto 2GB extra data/ month, over and above their daily data quota at no extra cost. Users can avail this recharge pack starting Rs. 349.

    ● Vi Guarantee Programme, where Vi users will get 130GB of guaranteed extra data over a period of one year, with 10GB data credited to their account automatically on every 28th day for 13 consecutive cycles. This offer is valid only for Vi subscribers with 5G smartphones or who have recently upgraded to a new 4G smartphone.

    ● Given the popularity of OTT platforms and growing consumer demands of bringing more entertainment at an affordable price for its users, Vi Movies & TV App now offers access to 17 OTT platforms and 350 Live TV Channels in one single subscription. It has newly launched two new subscription plans – Vi Movies & TV Plus priced at Rs. 248 per month and Vi Movies & TV Lite priced at Rs. 154 per month.


    Mansi Praharaj