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  • GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea

    Hemang Shah, MD, GreatWhite Global Pvt. Ltd.

    fifteenth March, 2024; Mumbai, India:

    GreatWhite Electricals, a number one Indian dwelling electricals model, launched its latest campaign #ShockinglyBright, that includes its groundbreaking product line of LumaPro LED vary. As part of this new launch, GreatWhite Electricals unveiled an advert movie, throughout tv, digital and social media platforms in eight languages. The model movie launched as a part of the #ShockinglyBright campaign is one among three advert movies conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally vibrant LumaPro LED vary.

    With ‘Lighting up the world, in a surprising method’, as its core messaging, the advert movie, that includes Varun Sharma, traces the journey of the LumaPro LED vary of merchandise, from discovery to finish use case. The model movie created by TheSmallBigIdea redefines innovation, making certain that even on mute, the movie successfully conveys the essence of top-notch lighting options, making them a compelling alternative for shoppers. Setting the tone of the advert movie is an old-school comedy vibe with retro music and totally different cinematic types.

    Speaking in regards to the model’s management, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., stated, “At GreatWhite, we envision a safer and a brighter future for houses nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED vary is a testomony to our dedication to brilliance, each in design and performance. We imagine in offering revolutionary and dependable electrical options; it’s about empowering houses with high quality merchandise shoppers deserve, at economical pricing with a superb output when it comes to delivering excessive lumens per watt. The model movies fantastically talk the core options of this LED vary. With the launch of our campaign #ShockinglyBright, we purpose to light up not simply areas, however minds too, fostering a tradition the place brightness isn’t just a luxurious however a necessity.”

    Shhailja Chopra, General Manager – Marketing & Brand Communications, GreatWhite Global Pvt. Ltd. additional added, “Our campaign #ShockinglyBright revolutionizes our buyer’s lighting expertise with distinctive and superior high quality LED lighting options. The campaign is reflective of our concept of Varun being the right match for the #ShockinglyBright Range, since he’s very good when it comes to expression and has a robust viewers pull. Our collaboration with TheSmallBigIdea was a fruitful expertise. These extraordinarily passionate bunch of individuals with an awesome sense of creativity knew precisely what we anticipated and delivered outcomes par excellence. This campaign will certainly strike the proper chord and construct recall for an extended run.”

    Commenting on creating the model movies, Manish Solanki, COO & Co-Founder, TheSmallBigIdea, stated, “At TheSmallBigIdea, we take immense satisfaction in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals of their mission to ‘Lighting up the world, in a surprising method’. When tasked with creating the advert movies for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the shoppers really feel the identical emotion and who higher than Varun Sharma. We had an unbelievable expertise working with Varun Sharma, his humour and allure has added a comic book essence that actually justifies the advert movies.”


    Mansi Praharaj

  • GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea

    Hemang Shah, MD, GreatWhite Global Pvt. Ltd.

    fifteenth March, 2024; Mumbai, India:

    GreatWhite Electricals, a number one Indian dwelling electricals model, launched its latest campaign #ShockinglyBright, that includes its groundbreaking product line of LumaPro LED vary. As part of this new launch, GreatWhite Electricals unveiled an advert movie, throughout tv, digital and social media platforms in eight languages. The model movie launched as a part of the #ShockinglyBright campaign is considered one of three advert movies conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally vibrant LumaPro LED vary.

    With ‘Lighting up the world, in a surprising method’, as its core messaging, the advert movie, that includes Varun Sharma, traces the journey of the LumaPro LED vary of merchandise, from discovery to finish use case. The model movie created by TheSmallBigIdea redefines innovation, making certain that even on mute, the movie successfully conveys the essence of top-notch lighting options, making them a compelling alternative for shoppers. Setting the tone of the advert movie is an old-school comedy vibe with retro music and totally different cinematic types.

    Speaking concerning the model’s management, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., mentioned, “At GreatWhite, we envision a safer and a brighter future for houses nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED vary is a testomony to our dedication to brilliance, each in design and performance. We imagine in offering progressive and dependable electrical options; it’s about empowering houses with high quality merchandise shoppers deserve, at economical pricing with an excellent output by way of delivering excessive lumens per watt. The model movies superbly talk the core options of this LED vary. With the launch of our campaign #ShockinglyBright, we goal to light up not simply areas, however minds too, fostering a tradition the place brightness isn’t just a luxurious however a necessity.”

    Shhailja Chopra, General Manager – Marketing & Brand Communications, GreatWhite Global Pvt. Ltd. additional added, “Our campaign #ShockinglyBright revolutionizes our buyer’s lighting expertise with distinctive and superior high quality LED lighting options. The campaign is reflective of our concept of Varun being the right match for the #ShockinglyBright Range, since he’s very good by way of expression and has a robust viewers pull. Our collaboration with TheSmallBigIdea was a fruitful expertise. These extraordinarily passionate bunch of individuals with a fantastic sense of creativity knew precisely what we anticipated and delivered outcomes par excellence. This campaign will certainly strike the fitting chord and construct recall for an extended run.”

    Commenting on creating the model movies, Manish Solanki, COO & Co-Founder, TheSmallBigIdea, mentioned, “At TheSmallBigIdea, we take immense satisfaction in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals of their mission to ‘Lighting up the world, in a surprising method’. When tasked with creating the advert movies for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the shoppers really feel the identical emotion and who higher than Varun Sharma. We had an unimaginable expertise working with Varun Sharma, his humour and allure has added a comic book essence that actually justifies the advert movies.”


    Mansi Praharaj

  • GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea

    Hemang Shah, MD, GreatWhite Global Pvt. Ltd.

    fifteenth March, 2024; Mumbai, India:

    GreatWhite Electricals, a number one Indian house electricals model, launched its latest campaign #ShockinglyBright, that includes its groundbreaking product line of LumaPro LED vary. As part of this new launch, GreatWhite Electricals unveiled an advert movie, throughout tv, digital and social media platforms in eight languages. The model movie launched as a part of the #ShockinglyBright campaign is one in every of three advert movies conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally vibrant LumaPro LED vary.

    With ‘Lighting up the world, in a surprising method’, as its core messaging, the advert movie, that includes Varun Sharma, traces the journey of the LumaPro LED vary of merchandise, from discovery to finish use case. The model movie created by TheSmallBigIdea redefines innovation, making certain that even on mute, the movie successfully conveys the essence of top-notch lighting options, making them a compelling selection for shoppers. Setting the tone of the advert movie is an old-school comedy vibe with retro music and completely different cinematic kinds.

    Speaking concerning the model’s management, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., stated, “At GreatWhite, we envision a safer and a brighter future for properties nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED vary is a testomony to our dedication to brilliance, each in design and performance. We imagine in offering revolutionary and dependable electrical options; it’s about empowering properties with high quality merchandise shoppers deserve, at economical pricing with a superb output by way of delivering excessive lumens per watt. The model movies fantastically talk the core options of this LED vary. With the launch of our campaign #ShockinglyBright, we goal to light up not simply areas, however minds too, fostering a tradition the place brightness is not only a luxurious however a necessity.”

    Shhailja Chopra, General Manager – Marketing & Brand Communications, GreatWhite Global Pvt. Ltd. additional added, “Our campaign #ShockinglyBright revolutionizes our buyer’s lighting expertise with distinctive and superior high quality LED lighting options. The campaign is reflective of our thought of Varun being the right match for the #ShockinglyBright Range, since he’s excellent by way of expression and has a robust viewers pull. Our collaboration with TheSmallBigIdea was a fruitful expertise. These extraordinarily passionate bunch of individuals with an excellent sense of creativity knew precisely what we anticipated and delivered outcomes par excellence. This campaign will certainly strike the appropriate chord and construct recall for an extended run.”

    Commenting on creating the model movies, Manish Solanki, COO & Co-Founder, TheSmallBigIdea, stated, “At TheSmallBigIdea, we take immense delight in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals of their mission to ‘Lighting up the world, in a surprising method’. When tasked with creating the advert movies for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the shoppers really feel the identical emotion and who higher than Varun Sharma. We had an unimaginable expertise working with Varun Sharma, his humour and appeal has added a comic book essence that actually justifies the advert movies.”


    Mansi Praharaj

  • US Consulate Kolkata partners with NGO Change Initiatives to host workshop to train female students on tackling cyber-threats

    U.S. Consulate Kolkata partners with NGO Change Initiatives to host workshop to train female students on tackling cyber-threats
    U.S. Consulate Kolkata partners with NGO Change Initiatives to host workshop to train female students on tackling cyber-threats. Photo Courtesy: PR Team

    The US Consulate in Kolkata partnered with NGO Change Initiatives to host a two-day workshop “Be Cybersmart” to train female students of vernacular medium colleges and schools within the metropolis and its suburbs on how to safely navigate the our on-line world, and mitigate cyber-threats, similar to cyber bullying, pretend emails, pretend textual content messages, hacking of pictures, and social media profiles.

    The sequence of workshops kicked off with 65 students of Balia Nafar Chandra Balika Vidyalaya, Garia, and Kamrabad Girls High School, Sonarpur.

    The students will take their classes discovered and share them with their colleges, schools, and neighbourhoods with the purpose of creating their friends and communities cybersmart as nicely.

    As a part of this undertaking, a cybersmart cell utility loaded with numerous facets of cyber-safety is being developed and shall be accessible to all of the contributors. The utility is supposed to unfold the ideas of cyber mitigation to a large a gaggle of younger ladies and ladies.

    The contributors want to full the course and share the appliance with different friends to obtain the certificates for participation and course completion.

    The utility can even be shared with academic institutes, media professionals and neighborhood leaders for additional motion and for consideration of inclusion within the present curriculum.

    American Center Director Elizabeth Lee stated, “These workshops purpose to create a community and platform for cross-learning between specialists and contributors like these students to generate consciousness of each cybersecurity dangers and the instruments out there to mitigate these threats and facilitate networking amongst stakeholders on a sustainable foundation. This workshop will equip them with the data and hands-on coaching to determine and fight cybersecurity threats and change into extra cyber-resilient whereas utilizing web and social media platforms.”

    Jhumpa Ghosh, Director of Change Initiatives, stated, “We will cowl a variety of areas on inculcating good cyber-habits. Our studying modules begin with defending one’s digital id, similar to, how to forestall telephones getting hacked, how to forestall social media accounts from getting hacked. It will then go onto areas similar to how to carry on secure on-line dialog, how to detect pretend web sites, emails, and SMS — we shall be overlaying virtually all areas of cyber-safety.”

    “Be Cybersmart” is a digital literacy and cybersecurity-focused undertaking carried out in Bengali, that plans to empower 650 female students within the age group of 16-25 years, from Bengali medium excessive colleges and schools, representing numerous ethnic, cultural, non secular, and social segments of society, together with underserved communities.

  • Chevalier Group Partners with Penza State University to Offer Exclusive Medical Education Opportunities in Russia

    Bangalore, March, 6: Chevalier Group is a multinational company devoted to offering distinctive instructional alternatives and help providers to college students worldwide. With a deal with excellence and innovation, Chevalier Group strives to empower college students to obtain their tutorial {and professional} targets.

    Chevalier Group Partners with Penza State University 5

    Chevalier Group, a number one multinational company primarily based in India, has introduced an unique settlement with Penza State University of Russia to facilitate medical training alternatives for college students aspiring to research in Russia. Dr. Yuvraj Singh Solanki, Founder and CEO of Chevalier Group, disclosed this collaboration throughout a press convention immediately.

    Dr. Solanki, who himself pursued training in Russia and holds over 20 years of expertise, emphasised the excellent help and steerage supplied by Penza State University to medical college students. He highlighted the establishment’s observe file, with 370 graduates from 2013 to 2023, and famous a commendable 65% cross fee in the Foreign Medical Degree Examination [FMGE], with 65 docs pursuing postgraduate programs.

    Chevalier Group Partners with Penza State University 2

    Underlining Chevalier Group’s dedication to scholar welfare, Dr. Solanki assured meticulous administration of all features of training, together with admission processes and day-to-day help providers. The group runs Indian hostels and canteen in Penza, making certain snug lodging and three meals a day for Indian college students, alongside with medical help throughout emergencies.

    Kshatradhari Mandal, Managing Director of IT&CS PVT LTD, Chevalier Group’s official accomplice in South India, introduced the deployment of ten distinguished educating employees to put together Indian college students for Penza State University examinations. This initiative goals to improve college students’ instructional {qualifications} and equip them to excel in their research.

    Furthermore, Dr. Solanki revealed Chevalier Group’s collaboration with Parul University, Vadodara, to conduct pilot applications primarily based on Penza State University’s curriculum. This strategic partnership goals to higher put together college students for the challenges of medical training, making certain their success in the sector.

  • Frank Stephenson Design partners with The Glasgow School of Art to futureproof design talent

    London, UK. 5 February 2024 – Global design house, Frank Stephenson Design, is partnering with The Glasgow School of Art (GSA), an internationally acclaimed university-level institution in Europe for visual creative disciplines. The unique collaboration will involve GSA students from the Product Design Engineering (PDE) programme, to work closely with the Frank Stephenson Design team to futureproof design techniques and safeguard prospective talent. PDE is a collaborative programme with the University of Glasgow, James Watt School of Engineering. GSA held an event celebrating the partnership, which saw lecturers, students, stakeholders and the Frank Stephenson Design team interacting within an immersive design seminar to showcase the benefits of sketching, the art of hand drawing and promote a repertoire of sketching skills from brain to hand. Honouring the new venture, Creative Director Frank Stephenson, gave a speech to the wider GSA community. Giving an overview of his latest ‘Learn to Sketch with Frank’ programme and why, in an era of CAD, AI and graphic design, it’s important to maximise and utilise the pen and paper approach. Frank and Frank Stephenson Design’s Lead Designer, Euan, also gave students a sketching masterclass during their visit to GSA. 'Learn to Sketch with Frank,' is an immersive online design course that teaches Frank’s key principles of creative sketching, and blends theory with practical techniques and interactive videos. It was launched by Frank Stephenson at the end of 2023. The course promises to open minds and stimulate creativity, and communicates the invaluable lessons that Frank has garnered over the years. Image At the event, Frank introduced his sketching legacy, the 'Learn to sketch with Frank' course, and students at GSA took part in a 'Mars design sprint'. Craig Whittet, Head of Department PDE, highlighted the value of the collaboration: “What an opportunity for PDE! Working with FSD highlights the value of externalising ideas through sketching and the immediacy that this brings to discussions is critical to the design process. The potential future careers of the students were also explored through discussions with PDE grad and FSD lead designer Euan McPherson. It’s always a proud moment for the dept when we see the difference that our grads make and the experiences that we may well benefit from.” Creative Director at Frank Stephenson Design, Frank Stephenson, said: "Frank Stephenson Design is thrilled to be teaming up with GSA and working with such talented students on the future of design. Sketching is a core requirement of design, imperative in my industry, and it’s so important to me that the human touch isn’t lost to AI and computers. We’re excited for this opportunity to futureproof design talent and work with such gifted students."

    London, UK. 5 February 2024 – Global design home, Frank Stephenson Design, is partnering with The Glasgow School of Art (GSA), an internationally acclaimed university-level establishment in Europe for visible artistic disciplines.

    The distinctive collaboration will contain GSA college students from the Product Design Engineering (PDE) programme, to work intently with the Frank Stephenson Design staff to futureproof design strategies and safeguard potential talent. PDE is a collaborative programme with the University of Glasgow, James Watt School of Engineering.

    GSA held an occasion celebrating the partnership, which noticed lecturers, college students, stakeholders and the Frank Stephenson Design staff interacting inside an immersive design seminar to showcase the advantages of sketching, the artwork of hand drawing and promote a repertoire of sketching abilities from mind to hand.

    Honouring the brand new enterprise, Creative Director Frank Stephenson, gave a speech to the broader GSA group. Giving an summary of his newest ‘Learn to Sketch with Frank’ programme and why, in an period of CAD, AI and graphic design, it’s essential to maximise and utilise the pen and paper strategy. Frank and Frank Stephenson Design’s Lead Designer, Euan, additionally gave college students a sketching masterclass throughout their go to to GSA.

    ‘Learn to Sketch with Frank,’ is an immersive on-line design course that teaches Frank’s key ideas of artistic sketching, and blends concept with sensible strategies and interactive movies. It was launched by Frank Stephenson on the finish of 2023. The course guarantees to open minds and stimulate creativity, and communicates the invaluable classes that Frank has garnered through the years.

    Frank Stephenson Design

    At the occasion, Frank launched his sketching legacy, the ‘Learn to sketch with Frank’ course, and college students at GSA took half in a ‘Mars design dash’.

    Craig Whittet, Head of Department PDE, highlighted the worth of the collaboration: “What a chance for PDE! Working with FSD highlights the worth of externalising concepts by sketching and the immediacy that this brings to discussions is crucial to the design course of. The potential future careers of the scholars had been additionally explored by discussions with PDE grad and FSD lead designer Euan McPherson. It’s at all times a proud second for the dept once we see the distinction that our grads make and the experiences that we could effectively profit from.”

    Creative Director at Frank Stephenson Design, Frank Stephenson, stated: “Frank Stephenson Design is thrilled to be teaming up with GSA and dealing with such proficient college students on the longer term of design. Sketching is a core requirement of design, crucial in my business, and it’s so essential to me that the human contact isn’t misplaced to AI and computer systems. We’re excited for this chance to futureproof design talent and work with such gifted college students.”


    Rekha Nair

  • Coffee Meets Bagel Partners with Taelor’s Menswear Rental Subscription for Valentine’s Day

    Coffee Meets Bagel

    San Francisco, CA, February 03, 2024 – Taelor, a number one males’s clothes rental subscription startup, is worked up to announce its partnership with Coffee Meets Bagel, the courting app for critical relationships. This collaboration is about to make Valentine’s Day extra memorable for single males, providing them skilled styling ideas, easy accessibility to fashionable apparel, and unique reductions. This initiative not solely helps them look their finest but additionally saves time and promotes sustainability.

    The partnership displays a rising development in courting websites specializing in enhancing members’ look and confidence. A research by Banana Republic signifies that 67% of daters expertise stress over their date outfits, and research together with Social Psychological and Personality Science exhibits well-dressed daters obtain 27% extra likes and messages. Echoing the profitable collaborations seen between courting platforms and clothes rental companies like Rent The Runway, Coffee Meets Bagel and Taelor, acknowledged by GQ because the Best Men’s Subscription Box within the U.S., are becoming a member of forces to cater to the boys’s market.

    “With a collection of over 350 premium manufacturers and personalised styling companies offered by each skilled human stylists and AI, Taelor’s rental subscription is designed to assist members not solely look nice but additionally really feel like the most effective model of themselves, boosting their possibilities in courting and different every day conditions,” says Anya Cheng, Founder and CEO of Taelor.

    “We’re excited to accomplice with Taelor to reinforce our hundreds of thousands of daters’ expertise. With over 91% of Coffee Meets Bagel daters trying for a critical relationship, Taelor’s skilled styling companies are an ideal match for our members searching for to place their finest foot ahead to a possible match,” says Dawoon Kang, Chief Dating Officer at Coffee Meets Bagel.

    How does Taelor’s males’s clothes rental subscription work? It begins when clients enroll and full a mode quiz, which helps Taelor’s skilled human stylists and AI to curate a personalised collection of garments based mostly on the shopper’s measurement, type preferences, and upcoming occasions. The garments, clear and able to put on, are then shipped on to the shopper. They can put on these things for weeks and select to both return or purchase them at as much as 70% off the common retail worth. After returning the gadgets, clients obtain a brand new cargo, preserving their wardrobe recent and up to date. In addition to renting like-new pre-owned gadgets, members even have the choice to purchase brand-new eco-friendly necessities, together with gadgets like Koup’s baselayer, made out of recycled plastic bottles and cinnamon.

    Starting this February, Coffee Meets Bagel members can see Taelor’s data and an unique deal of their app. Taelor streamlines gift-giving for busy daters with new partnerships: floral model Designer Blooms (recognized for simple monitoring and design accuracy), jeweler Olivia Yao (style/designer jewellery that’s playful and has particulars), and males’s equipment SACA (using racing automobiles’ carbon fiber supplies). To have a good time, Taelor additionally presents a particular deal for these desirous to expertise their companies or reward to somebody particular.

    Finding the best reward generally is a actual problem. According to a survey by Marks & Spencer, individuals usually spend round 14 hours looking out for the proper reward. A report from Optoro highlights that 5 billion kilos of returned items are discarded in U.S. landfills every year. “Taelor’s clothes rental subscription addresses this by providing a variety of types for varied events like dates, work, or holidays, in addition to a styling service. It’s a time-saver and eco-friendly, making sustainable gifting simple,” says Phoebe Tan, Founder and COO of Taelor. The service options a big selection of manufacturers together with Ministry of Supply, Marine Layer, Rails, Bonobos, Johnston & Murphy, Citizens of Humanity, Acapella, Mind Bridge and Wise River.

    Taelor is at the moment providing a particular 15% low cost on reward certificates with code “LOVEHIM” and 20% off clothes rental subscriptions with code “LOVE20.” Redeem these presents at


    Rekha Nair

  • Lenskart partners with Frodoh World to tap into growing CTV consumption

    Lenskart partners with Frodoh World to tap into growing CTV consumption

    ~Targeted over 550k CTV houses in Ahmedabad~

    twenty fourth January, 2024; Mumbai, India:

    Frodoh world, lenskart froddoh, ctv lenskart, frofoh world ctv

    Fast growing CTV tech firm, Frodoh World broadcasts its partnership with Lenskart for a target-oriented compelling CTV marketing campaign. Driven by Starcom India, the marketing campaign that focused CTV houses in Ahmedabad drove vital curiosity for the model within the area. Frodoh World aimed to unfold model consciousness and attain for Lenskart in prosperous CTV family audiences.

    Frodoh World CTV

    The marketing campaign efficiently achieved a unprecedented attain of over 550,000 Connected TV households, boasting a powerful video completion charge exceeding 90%. Beyond mere viewership metrics, the marketing campaign’s success was mirrored in Lenskart’s report of a considerable 15% to 18% enhance in retailer walk-ins throughout Ahmedabad, showcasing the marketing campaign’s skill not solely to interact audiences but additionally to drive real-world actions. The marketing campaign featured 4 culturally resonant 20-second video creatives in Gujarati that have been strategically executed on high OTTs, premium exhibits, and regional high exhibits throughout prime time.

    Said Anupam Tripathi, General Manager, Marketing, Lenskart, “Our collaboration with Frodoh World for this compelling Connected TV marketing campaign has confirmed to be a game-changer. The outreach and engagement with over 550,000 CTV households in Ahmedabad haven’t solely elevated model consciousness but additionally translated into a considerable 15-18% enhance in retailer walk-ins. We strategically selected a media combine incorporating conventional TV, Connected TV, and hyperlocalized focusing on, coupled with personalised regional language content material believing {that a} complete strategy is important for marketing campaign success. We look ahead to additional leveraging the ability of modern promoting options in our future campaigns, sustaining our dedication to a diversified media technique.”

    Niti Kumar, COO, Starcom India mentioned, “We are proud to have efficiently executed our Connected TV marketing campaign throughout high OTT platforms and regional prime-time broadcasts. The strategic partnership between Frodoh World and Lenskart, enabled by Starcom India, highlights the strong capabilities of Connected TV and underscores its potential for impactful promoting. We now look ahead to driving such improvements for our shoppers in the future.”

    Frodoh World CEO

    Speaking on the success of the marketing campaign, Russhabh R Thakkar, Founder and CEO, Frodoh World mentioned, “The energy and potential of CTV can solely be harnessed and this campaigns success is a testomony to this. Personalised advert codecs make means for engagement and long-term recall and with this marketing campaign for Lenskart now we have been in a position to ship ROI past expectations. We are sure that this marketing campaign for Starcom and Lenskart is a kickstart to a long-term relationship.”

    With this newest marketing campaign, Frodoh World and Lenskart exemplify the indispensability of a media combine that comes with Connected TVs for profitable campaigns. Frodoh World is an AdTech Company that gives Innovative Advertising Solutions, specializing in Connected TV, Interactive, and Engaging Ads.

    ###

    About Frodoh World:

    Frodoh World, headquartered in Mumbai and based in January 2020 by Russhabh R Thakkar, has quietly been carving its area of interest within the digital promoting house. With a strong proposition of ‘Don’t simply get seen, get seen,’ the corporate is dedicated to redefining advert viewability and consumer engagement by modern, interactive, and immersive advert codecs.

    Starting its journey 4 years in the past, Frodoh World initially centered on delivering compelling advert experiences for advertisers. However, the corporate has swiftly tailored to the evolving panorama, seamlessly transitioning and gaining momentum within the Connected TV (CTV) area.

    In a daring pursuit of innovation and world affect, Frodoh World has expanded its presence into the bustling APAC market. With a eager understanding of the distinctive dynamics of the Connected TV (CTV) panorama on this area, Frodoh is diligently engaged on a continually innovating strong CTV know-how tailor-made particularly for the Indian market.

    Backed by a staff of devoted digital media consultants, Frodoh World is poised to make a major affect, standing confidently on the forefront of the evolving digital promoting panorama.

  • Samsung India partners Blinkit to deliver Galaxy S24 series in 10 min

    Samsung Galaxy S24 Ultra review

    Samsung Galaxy S24 UltraIBT

    Samsung on Thursday announced a tie-up with quick-commerce platform Blinkit to deliver its newly launched Galaxy S24 series in India.

    Customers living in Delhi-NCR, Bengaluru and Mumbai can order Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 smartphones on Blinkit and get the phone delivered in less than 10 minutes, the company said.

    According to the company, the collaboration with Blinkit will help Samsung cater to the huge demand for its flagship S24 series in the country.

    People purchasing the Galaxy S24 series on Blinkit can avail an instant cashback of Rs 5,000 if the purchase is done through HDFC Bank credit card.

    Samsung has secured record pre-bookings for the Galaxy S24 series, making it the most successful S series ever. More than 250,000 customers pre-booked a Galaxy S24 smartphone in just three days since January 18, the company stated.

    The sale of the Galaxy S24 devices will begin from January 31.

    Samsung's Galaxy S24 series have the coolest features you didn't know you needed

    Samsung’s Galaxy S24 seriesSamsung

    The ‘Made in India’ Galaxy S24 series comes with Live Translate, Interpreter, Chat Assist, Note Assist and Transcript Assist features.

    AI built into Samsung Keyboard can also translate messages in real-time in 13 languages, including Hindi.

    Samsung Galaxy S24 Ultra in Titanium Gray, Titanium Violet and Titanium Black colours starts from Rs 129,999 (12GB+256GB variant). The 12GB+512GB variant costs Rs 139,999 and the 12GB+1TB model of Galaxy S24 Ultra will come at Rs 159,999.

    The Galaxy S24+ in Cobalt Violet and Onyx Black colours starts from Rs 99,999 for the 12GB+256GB variant and the 12GB+512GB variant will come for Rs 109,999.

    The Galaxy S24 in Amber Yellow, Cobalt Violet and Onyx Black colours begins from Rs 79,999 for the 8GB+256GB variant and Rs 89,999 for the 8GB+512GB model.

  • STAAH partners with ‘The World’, luxury hotel in Surat

    Mumbai: January 20, 2024 – STAAH, the main New Zealand-based hospitality options supplier, has partnered with premium new luxury hotel – ‘The World’, positioned in Surat, Gujarat. As a part of this collaboration, STAAH will allow the +200-room luxury property to combine and streamline a spread of features seamlessly with the final word purpose of producing wholesome revenues and long-duration, repeat bookings.

    the world

    By deploying STAAH suite of hospitality options together with the STAAH Max Pro Channel Manager, SwiftBook Booking Engine Solution, Integrated Payment Gateway, and PMS, the property goals to higher total income era, optimize on-line bookings, and enhancing its total visitor expertise.

    “Having launched in 2023, we’re a reasonably new property. However, proper from the beginning we have been clear that we’ll run a decent ship with the assistance of superior technological interventions. We selected STAAH as a result of we discovered their platform dependable, straightforward to make use of and environment friendly. Since we’re positioned in Surat’s bustling diamond and textile hub, the profile of our company could be very completely different from some other hotel. Our company require a dwelling house for longer durations the place they’ll benefit from the pleasure of house and the service of a hotel. We look ahead to benefitting from STAAH’s focused custom-made strategy,” stated Mr. Anurag Shrivastav, GM,The World.

    ‘The World’ positioned in Surat Smart City, is a part of the Hindva Group, a premium world organisation that runs companies throughout the Constructions & Real Estate Development, Textiles, Hospitality, Education and IT verticals. The property is centrally positioned with straightforward connections to India’s first Bullet Train Station in addition to to the Surat airport. Surat is the 4th quickest rising metropolis of the world.

    new technology

    “The expertise necessities of ‘The World’ have been very particular. Its location attracts extra enterprise vacationers and it’s a pretty new property. We are delighted that they selected the STAAH stack to assist meet all their short-term and long-term objectives. We look ahead to an extended and fruitful collaboration with them,” stated Shoaib Ali, National Sales Head, India

    The technological experience of STAAH will empower the group with instruments like Channel Management — that helps lodges to checklist and handle their stock throughout reserving channels, to drive extra enterprise and enhance income.


    Sujata