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  • Sahyadri Hospitals Launches Asia’s First State-of-the-Art Radiotherapy Treatment for Cancer Patients

    First in Asia – Radixact X9 with VitalHold Technology is Asia’s first technology now available at Sahyadri Hospitals

    AI-Powered – Helps in providing AI-driven intra-fraction Imaging and Treatment Delivery

    Kills cancer with Extreme precision and accuracy

    PUNE: Sahyadri Hospitals is proud to announce the introduction of Asia’s first TomoTherapy Radixact X9 system integrated with the advanced VitalHold technology. This revolutionary addition represents the latest advancement in radiation therapy, offering unparalleled precision and improved patient outcomes, particularly for cancers where motion management is critical.

    “The system offers real-time adaptation based on imaging, ensuring the radiation dose is accurately delivered to the target while sparing healthy tissues. This is particularly beneficial for tumors that move with respiration, such as those in the lung and abdominal regions,” said Dr. Sanjay Hunugundmath, Lead Radiation Oncologist at Sahyadri Hospitals. “This system sets a new standard for precision and patient care for cancer patients in Pune. This technology uses millions of laser points on the patient’s body to ensure precise positioning and continuous monitoring, improving treatment accuracy and efficiency”, he added.

    The Radixact X9 system, already known for its versatility and precision, is now further empowered by VitalHold, a technology that offers significant benefits for managing motion through Deep Inspiration Breath Hold (DIBH) techniques. This feature is crucial for treating cancers in the thoracic region, such as lung and breast cancers, where precise targeting is essential. DIBH technique in this system stabilizes the position of tumors and surrounding tissues, ensuring that radiation is accurately delivered to the target while minimizing exposure to other healthy tissues.

    This system represents the first installation in Asia and one of the standout features of VitalHold is the Auto Beam Hold, which automatically pauses radiation delivery if the patient moves out of the tolerance limit during treatment. This ensures enhanced safety and precision. This technology incorporates clarity Imaging Technology, providing high-definition images with improved soft tissue contrast. This allows for more precise identification and localization of tumors, enhancing treatment accuracy. Unlike traditional imaging methods, the system uses helical kVCT imaging, producing continuous high-resolution images as the gantry rotates around the patient. This ensures rapid image acquisition, reducing the potential for patient movement and image artifacts.

    “Currently, only three centers worldwide, including Sahyadri Hospitals, offer the Radixact X9 system with VitalHold. This exclusive technology positions Sahyadri Hospitals at the forefront of cancer treatment, providing patients with access to cutting-edge therapies that improve outcomes and quality of life,” said Dr. Shona Nag, Director, of the Oncology Department, Sahyadri Hospitals. “The Radixact X9 without VitalHold is covered under standard insurance packages, classified as image-guided radiotherapy (IGRT). Efforts are underway to secure specific coverage for VitalHold, ensuring that advanced cancer care is accessible and affordable.”

    Patients undergoing treatment with this technology experience enhanced comfort and effectiveness, as it improves setup accuracy and reduces the need for physical markers. The breath-hold technique is user-friendly, with visual cues in the treatment room to guide patients. The entire room turns green when the patient holds their breath correctly, simplifying the process and reducing stress. The technology is suitable for treating a wide range of cancers, including thoracic cancers (lung and breast), abdominal cancers (liver, esophageal), prostate cancer and also pediatric tumors, and total body irradiation (TBI).

    Abrarali Dalal, Director and CEO of Sahyadri Hospitals, states, “We are excited to make this groundbreaking technology available in Pune. Sahyadri has always been at the forefront of adopting cutting-edge technology to ensure the best clinical outcomes for our patients. Our team at Sahyadri Hospitals has embraced this advanced technology with extensive training. We are committed to providing the highest standards of care by leveraging the full capabilities of the Radixact X9 system with VitalHold, ensuring optimal outcomes for our patients. The addition of this unique technology will significantly boost our center of excellence in oncology care. We are working diligently to include this advanced treatment in insurance packages, making it accessible and affordable for our patients.”

    Sahyadri Hospitals’ launch of the TomoTherapy Radixact X9 system with VitalHold marks a significant milestone in cancer treatment. By integrating state-of-the-art technologies, Sahyadri Hospitals continues to lead the way in providing innovative, precise, and patient-centric care.

  • Pune Surgeons Successfully Transplant Kidney Despite Blood Group Mismatch and Multiple Arteries


    Left to right: Mr.Rahul Mashale (Donor), Mrs Aarti Mashale ( Recipient), Dr.Saurabh Khiste – Consultant – Nephrology, Dr.Anand Dharaskar – Consultant -Urology, Dr.Tarun Jeloka- Hod & Consultant – Nephrology & Transplant, Dr. Aashish Pathak – Consultant – Anaesthesiology, Dr. Shrirang Ranade – Consultant – Cardiovascular Thoracic Surgery, Mr.Anand Mote – Cluster Director – Manipal Hospital, Pune, Dr.Chinmay Erram – Head Medical Services, Reshma Kulawade – Transplant Coordinator at Manipal Hospital, Baner, Pune.

    ABO incompatibility between the donor (AB+) and the recipient (A+) increases the risk of rejection and requires special protocols to overcome

    A rare case of the donor having triple renal arteries

    PUNE: Despite challenges of different blood groups and multiple arteries, a 40-year-old female resident of Pune who suffered kidney failure was successfully treated by the doctors of Manipal Hospital, Baner.

    Aarti Mashale, a homemaker, has been facing a series of severe health issues since 2015. Her struggles began with a diagnosis of SLE (Systemic Lupus Erythematosus) and lupus nephritis, a debilitating autoimmune disease. Despite trying five different forms of medications, her severe hypertension remained uncontrolled. In 2020, her health further deteriorated with the onset of herpes zoster and diabetes. By April 2021, she had developed early signs of kidney failure, which rapidly progressed, culminating in the need for dialysis by 2023.

    As Aarti’s condition continued to deteriorate, she required an urgent kidney transplant. Her husband, Rahul Mashale (43) decided to donate one of his kidneys. However, the transplant was challenging due to ABO incompatibility (mismatched blood group), with Rahul having AB+ blood and Aarti having A+ blood. Further evaluation revealed an additional challenge that Rahul had triple renal arteries, a rare anatomy occurring in only 10% of the population. Defying all odds, Dr. Tarun Jeloka and Dr. Anand Dharaskar along with their team, successfully performed the kidney transplant on 18th July 2024. 

    Speaking on the case, Dr. Anand Dharasakar, Consultant Urology said, “This was a challenging case for us. Performing a transplant was complicated as the donor had three renal arteries, while the recipient had only one. Suturing the three arteries was difficult in the donor’s case, therefore, we performed a laparoscopic surgery to harvest the kidney, which is less invasive, quicker to heal, and more cosmetically preferred for the donor. However, transplanting the kidney into the recipient with only one artery was equally daunting, requiring precise vascular reconstruction to ensure proper blood flow.”

    Overcoming the challenge of mismatched blood groups, Dr. Tarun Jeloka, Consultant of Nephrology and Transplant said, “We performed the transplant using a special protocol for incompatible blood types. To reduce the risk of rejection, we gave the patient a monoclonal antibody medication two weeks before the transplant, followed by additional medications a week before. We also did a procedure called plasma exchange to remove harmful antibodies from the blood until they reached a safe level. Despite the higher risks, the transplant was successful, just like a matched transplant. The patient’s kidney function became normal within two days, and was able to go home without any complications.”

    The donor was discharged within 7 days, while the recipient was discharged within 9 days of the procedure. The recovery period for both will be the same as for matched transplants: 2-4 weeks for donors and 6-12 weeks for recipients. Both donor and recipient can expect to live normal lives, with the recipient required to take transplant medications lifelong.

    The transplant team involved Dr. Tarun Jeloka, Dr. Anand Dharaskar, Dr. Saurabh Khiste, Dr. Shrirang Ranade, Dr. Nilesh Warwantkar, Dr. Ranjeet Maheshgauri. Anesthesia support was provided by a team headed by Dr. Ashish Pathak. 

    In India, as reported in 2022, 71% are female donors, and among spousal transplants, 90% are wives. Males are considered bread-earning members and hence have a concern toward non-donation. However, we want to emphasize that kidney donation does not compromise health in any way and this and similar cases should become examples for male donors.

  • Axis Bank Launches Sparsh Week 2024 Focused on Customer Delight


    Sparsh Week 2024

    Launches a curated, Pan-India initiative to train and empower Bank employees for elevating overall customer experience and building WoW moments throughout the customer journey.

    The second edition of this customer-centric initiative – Sparsh 2.0 embarks on the transformational journey from “customer obsession as a goal” to “customer obsession as a process” by creating moments of customer delight, leading to customer loyalty.

    Rolls out exclusive offers on the opening of accounts, demat accounts, vehicle financing, home loans, education loans, health insurance, etc. for customers.

    Hosts a series of engaging sessions for customers, employees, and partners.

    INDIA: Axis Bank, one of the largest private sector banks in India, continues to strengthen its relationship with customers by launching the second edition of its customer-centric initiative ‘Sparsh Week 2024’. During this week, commencing from August 5th to 9th, the Bank will organize a series of customer-focused activities for its employees and customers. These activities aim to amplify the spirit and promise of, “delighting customers, every day”, and embracing it as a continuous process and standard practice for all employees across the bank and its subsidiaries.

    Aligning with Sparsh’s core philosophy of ‘Listen, Act, and Celebrate’, the Bank will host a series of interesting programs such as Masterclasses, Fireside Chats, Customer and Leadership Connects, and Panel Discussions where speakers will share their valuable insights and experience with the employees and re-install the ethos of customer delight. As a part of the initiative, the Bank will roll out exclusive offers through its 5,000+ branches to celebrate Sparsh Week with its customers –

    30 Lac Health Insurance (Family Plan) at an annual premium of Rs. 2,499

    Free Axis Direct Account with access to Smart Edge and a basket of stocks with 72% return in a year*

    Up to 100% on-road funding for vehicle loans, including Electric Vehicles, with approximately 50 bps lower interest rates

    Access to 100% loan financing for education, including financing for living expenses, pre-visa disbursement facility, and pre-admission sanction letter

    12 EMIs* off with Fast Forward & Shubh Aarambh Home Loans (for home loans above 30 Lacs)

    Credit card offers and discounts on Grab deals, Easy Dinner, and Travel Edge

    Rs. 250 Amazon voucher for opening a Prestige & Sampann Account

    Commenting on the launch, Vijay Mulbagal, Group Executive, Axis Bank said, “Happy customers bring all of their banking needs to the Bank and refer friends & family. Sparsh 2.0 values such as listening to customers with intent, empathizing with customers, and focusing on input metrics lead to creating a series of customer delight moments, consequently making customers 10/10 promoters of the bank. The sparsh week will have a lot of action for both customers and employees focused on these values. We also have special offers running for customers during this week.“

    This year, the Bank will directly engage with customers through various initiatives such as –Axis Bank Launches Sparsh Week 2024 Focused on Customer Delight

    Meet and Greet with customers across select branches

    Familiarizing senior citizen customers with digital banking

    Organizing test drives and offering auto loans in select cities

    Building a connection with potential customers through ‘Samaroh’, a customer outreach initiative to create awareness about the Bank’s products & services

    Felicitating customers from large corporations and conglomerates

    Various Sparsh initiatives over the last three years have been instrumental in driving the Net Promoter Scores (NPS) of the Bank.  There has been a significant boost in the Retail Bank’s NPS score in the last two years, ranking Axis Bank as the No. 2 bank as per the Kantar survey.

  • Discover Nek’s Stunning Gold & Silver Rakhis


    Gold & Silver Rakhis

    Nek, Jar’s innovative jewelry brand, launches a collection of 18kt gold and 925 silver rakhis for Raksha Bandhan, aligning with Jar’s mission to make precious metals accessible while honoring cultural traditions.

    The launch leverages Jar’s existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis, bridging the gap between digital savings and physical jewelry.

    BENGALURU:  Nek, the innovative jewelry brand from India’s leading gold savings app Jar, is set to launch a special collection of gold and silver rakhis, celebrating the timeless bond between brothers and sisters this Raksha Bandhan. This new offering perfectly aligns with Jar’s mission of making precious metals accessible to all Indians while honoring cultural traditions.

    Raksha Bandhan, a cherished Hindu festival, symbolizes the love and protective relationship between siblings. Traditionally, sisters tie a decorative thread (rakhi) on their brothers’ wrists, receiving a promise of protection in return. Nek’s exquisite rakhis elevate this custom, crafting these symbols of affection from 18kt gold and 925 silver, materials known for their purity and lasting value.

    “Our Nek rakhis represent more than just jewelry,” says Nishchay AG, Co-Founder and CEO of Jar. “They’re a manifestation of our commitment to blend tradition with modernity, offering products that have both emotional and intrinsic value.”

    The gold rakhis, made with 18kt gold, offer a luxurious option for those who want to make this year’s celebration truly special. The 925 silver rakhis provide a more accessible yet equally meaningful alternative. Both options embody the enduring nature of sibling bonds, designed to last far beyond the festival day itself.

    This launch leverages Jar’s existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis. It’s a natural extension of Jar’s ecosystem, bridging the gap between digital savings and physical jewelry while deeply resonating with cultural sentiments.

    The introduction of these rakhis also aligns with Nek’s broader strategy of creating an inclusive jewelry brand that caters to diverse customer needs. From micro-investments in gold to now offering tangible symbols of familial love, Jar, and Nek continue to innovate in making precious metals more accessible and an integral part of Indians’ financial and cultural lives.

    This Raksha Bandhan, as siblings across India prepare to celebrate their special bond, Nek’s gold and silver rakhis offer a meaningful way to commemorate the occasion. More than just accessories, these rakhis represent a fusion of tradition, technology, and financial prudence even in gifting during special occasions.

  • ICICI Lombard’s New ‘Smart Saver Plus’ Motor Insurance Plan

    MUMBAI: ICICI Lombard, a leading private general insurance company in India, today announced the launch of its industry-first innovative “Smart Saver Plus” add-on for motor insurance policies. This feature aims to address the concerns of policyholders regarding prolonged turnaround times (TAT) and the need for reliable repair quality, by providing swift servicing, quality assurance, and customer convenience, reinforcing ICICI Lombard’s commitment to delivering superior customer experiences. With this unique cover, ICICI Lombard is moving from claims service to claims guarantee.

    Motor insurance claims can often be a stressful and time-consuming process, with policyholders facing challenges such as extended repair times and uncertainty about the quality of workmanship. The ‘Smart Saver Plus’ add-on has been designed to tackle these issues head-on. By opting for this feature, customers can enjoy the assurance of repairs being completed at our preferred garages within a short span of 5 days, where the claim amount is up to  Rs. 50,000. In the unlikely event that the repair takes longer, ICICI Lombard will provide alternate travel arrangements for up to 5 days, ensuring minimal disruption to the customer’s daily routine.

    Furthermore, the ‘Smart Saver Plus’ add-on offers a warranty on the quality of repair work carried out at ICICI Lombard’s preferred network garages for 24 months or 10,000-kilometer whichever is earlier for all claims irrespective of the claim amount. This assurance provides customers with peace of mind, knowing that their vehicle is in capable hands and that any workmanship issues will be promptly addressed. To avail of these benefits, policyholders simply need to notify first and foremost to ICICI Lombard of any car damage claims, and the company, will take care of the rest.

    Gaurav Arora, Chief of underwriting & Claims Property & Casualty at ICICI Lombard, commented, “At ICICI Lombard, our consistent focus is to deliver innovative and customized solutions. Our recent offering ‘Smart Saver Plus’ is yet another example of this philosophy, recognizing the discomfort caused by having a vehicle in the garage for an extended period. By addressing these minute yet crucial aspects like swift repairs, quality assurance, and a seamless claims experience, we are endeavoring to provide a truly customer-centric insurance experience.“

  • Odysse Electric and SUN Mobility Transforming E-Mobility for a Greener Tomorrow


    Odysse Electric and SUN Mobility join forces

    The partnership promises to revolutionize the global two-wheeler electric mobility landscape by introducing battery-swapping technology in electric bikes

    MUMBAI: Odysse Electric Vehicles, is pleased to announce its strategic partnership with battery-swapping solutions provider SUN Mobility for the export of its flagship electric motorcycle, Vader SM. Under this collaboration, Odysse Electric aims to deploy its daily commute bike, Vader SM, powered by SUN Mobility’s advanced battery-swapping technology, in key markets across the world. This collaboration marks an important step for Odysse Electric in expanding its global footprint and accelerating the adoption of electric mobility worldwide.

    Vader SM is powered by two of SUN Mobility’s Smart Batteries, which are AIS-156 approved and are portable and swappable at SUN Mobility’s Quick Interchange Stations. Vader SM has a digital instrument cluster and is powered by a 4000-watt electric motor with a top speed of 80 kmph and a range of 130 km per swap. Vader SM offers 5 drive modes including Eco, Power, Sports, Reverse, and Parking mode with cruise control. Vader SM also has advanced features such as a Combi Braking system, Hill assist, and Energy Regeneration and includes CAN communication with built-in protection circuits, ensuring safety and convenience for commuters.

    This partnership will leverage SUN Mobility’s innovative battery-swapping platform to enhance the accessibility and convenience of Odysse Electric’s Vader SM for international markets, including Africa, Latin America, and Southeast Asia under the Battery-as-a-Service (BaaS) model. These vehicles will be manufactured in Odysse’s Ahmedabad facility in Gujarat.

    SUN Mobility is currently deploying its swapping stations across Africa, Latin America, and Southeast Asia on a pilot basis to enable riders to swap batteries quickly and conveniently, addressing the key concerns of upfront cost, range anxiety, and long charging time for EV owners.

    Nemin Vora, CEO, of Odysse Electric Vehicles Pvt. Ltd. said, “We see huge export potential in the EV market and aim to contribute to the EV aspirations globally. This collaboration underscores our dedication to spearheading the transition towards providing sustainable mobility solutions on a global scale. Our association with SUN Mobility will enable us to bring our flagship product, Vader SM, to new markets by leveraging SUN Mobility’s advanced battery infrastructure and network.”

    Ajay Goel, Co-founder & Executive Director, of SUN Mobility, said, “We are proud to collaborate with Odysse Electric Vehicles in introducing the Vader SM, one of India’s first electric motorcycles powered with SUN Mobility’s advanced battery-swapping technology, to international markets. This partnership marks a significant step forward in our mission to drive affordable sustainable mobility solutions globally, leveraging our innovative battery-swapping platform to enhance accessibility and convenience for electric vehicle users worldwide.”

  • The Strategic Acquisition of Tyson’s Stake in Godrej Tyson Foods Limited

    To increase its stake from 51% to 100%

    MUMBAI: Godrej Agrovet Limited (GAVL), one of India’s largest diversified food and agri-business conglomerates, today announced that the company has signed a definitive agreement with Tyson India Holdings Limited, an affiliate of Tyson Foods, Inc. to buy its 49 percent stake in Godrej Tyson Foods Limited (GTFL), a subsidiary of GAVL. Following the completion of the transaction, GAVL will now hold a 100 percent stake in GTFL thereby further consolidating its business.

    In 2008, GAVL entered into a joint venture with an affiliate of Tyson Foods, Inc. to manufacture and market processed poultry and vegetarian products. Selling products under its brands ‘Real Good Chicken’ and ‘Yummiez’, GTFL is also engaged in the sale of live poultry birds in the market.

    “Our partnership with Tyson Foods has been very enriching. Enabling us to leverage their capabilities in vertically integrated poultry processing and product development, it enabled us to modernize the way high-quality poultry products are developed, produced, and distributed in our country,” said Balram Singh Yadav, Managing Director, Godrej Agrovet Limited.

    He further added, “The household penetration of frozen snacks in India is below 6%, indicating ample room for expansion. Hence, as we continue to focus on branded business supported by a cost-efficient live bird production system, we endeavor to strengthen our portfolio and increase our presence across different channels.”

    Godrej Tyson Foods operates in the B2C space through value-added products such as Real Good Chicken and Godrej Yummiez whereas in the B2B vertical, it supplies processed chicken to renowned brands across leading hotel chains and quick service restaurants. With a presence in more than 35 cities and increasing, the company has also started exporting products under the Godrej Yummiez brand to several countries.

  • Sompo Care and NSDC International Join Forces to Elevate Indian Nursing Care in Japan

    INDIA: NSDC International Limited, a wholly-owned subsidiary of the National Skill Development Corporation (NSDC), signed an agreement with Sompo Care Inc. to provide training programs for Indian nursing care personnel and facilitate their integration into Japan.

    With a population exceeding 1.4 billion, India holds immense potential for growth and opportunities abroad. NSDC International is proactively developing high-quality human resources under the Government of India’s “Skill India Mission”. By enhancing skills and facilitating work opportunities abroad, NSDC International aims to support industrial development and ensure a brighter future for the Indian workforce.

    Japan faces a growing demand for care personnel, due to an aging population and declining birth rate. To address these social challenges, Sompo Care and NSDC International have agreed to collaborate by offering training programs and promoting the acceptance of skilled Indian personnel in Japan’s nursing care sector. This partnership aims to bridge the gap and enhance the quality of care services in Japan. This collaboration aims to provide mutual benefits by addressing the workforce shortages in Japan and creating employment opportunities for skilled Indian professionals.

    Speaking about the partnership, Ved Mani Tiwari, CEO, NSDC & MD, NSDC International said, “We are thrilled to announce the commencement of our collaboration with SOMPO Care Inc. This partnership marks a significant milestone for NSDC International, as it allows us to provide specialized training programs for Indian nursing care personnel, enhancing their skills and preparing them for opportunities in Japan. Together, we aim to bridge the gap in healthcare services and support the global demand for skilled nursing professionals. This initiative not only opens new avenues for our workforce but also strengthens the bond between India and Japan in the field of healthcare.”

    Takamitsu Washimi, Representative Director, President, and CEO, of Sompo Care said, “We are very pleased to begin our collaboration with NSDC International. Guided by our management’s philosophy of “Respect for Humanity,” we aim to provide optimal care tailored to each elderly individual and are committed to developing care personnel with specialized knowledge and skills. We are confident that the training program, developed based on our expertise and experience, will enhance the skills of Indian care personnel. We hope that those who complete the training will work with a sense of fulfillment and pride in Japan’s nursing care sector. Through this collaboration, we aspire to build a better future through cooperation between Japan and India.”

    The first initiative under this collaboration is a pilot project set to commence in August 2024 and run through 2025. This project will involve, providing Indian nursing care personnel with nine months of comprehensive education and training in India, following which they will be accepted as specified skilled workers at Sompo Care facilities in Japan.

    Sompo Care, leveraging its extensive knowledge and experience in Japan, will develop original training programs in addition to the Japanese language courses conducted by NSDC International. These programs will emphasize understanding Japanese style nursing care, learning practical care terminology, and mastering cross-cultural communication. Training will include online modules, e-learning, and practical care skills sessions conducted on-site in India.

    The objective is to develop highly motivated and skilled Indian nursing care personnel ready for immediate deployment. Sompo Care will continue to support their professional growth even after they begin working in its facilities. In the future, Sompo Care envisions that those who gain experience as nursing care staff in Japan will contribute significantly to the nursing care industry in India.

    The effectiveness of the pilot project and training program will be rigorously evaluated and refined as needed. Based on the results, Sompo Care will explore the potential for expanding operations in India and aim to establish a full-scale collaboration model.

    Sompo Care is committed to addressing nursing care-related social issues both within and outside Japan by utilizing its expertise and operations in Japan, a country at the forefront of nursing care challenges. Through this collaboration, Sompo Care strives to achieve “security, health, and well-being” globally.

    In the broader context of SOMPO Holdings’ commitment to global healthcare, Universal Sompo General Insurance Company Ltd. plays a significant role in India by distributing non-life insurance coverage nationwide. Both Universal Sompo and Sompo Care are investee companies of SOMPO Holdings, reflecting the group’s diverse efforts to enhance health and well-being across borders.

  • Vicky Kaushal Dazzles at FDCI’s Hyundai India Couture Week


    FDCI’s Hyundai India Couture Week

    Celebrating Indian Artistry and Craftsmanship

    PUNE: In a grand celebration of Indian artistry and craftsmanship, Bollywood star Vicky Kaushal captivated the audience at the grand finale of FDCI’s Hyundai India Couture Week 2024, wearing a striking sherwani crafted by Swadesh in collaboration with global luxury couturiers Falguni Shane Peacock (FSP). This moment not only highlighted the beauty of traditional Indian textiles but also underscored Swadesh’s dedication to elevating India’s rich artisanal heritage.

    The sherwani, created from exquisite Banarasi brocade, featured intricate floral patterns and delicate beaded embroidery. Each detail reflected the masterful skill of Swadesh’s weavers, who employed the traditional Kaduna technique to produce a garment of exceptional grandeur and sophistication. This collaboration marked FSP’s first foray into Indian weaves, casting a spotlight on the skillful artistry of regional craftsmen.

    Swadesh, an initiative by Reliance Retail inspired by Mrs. Nita Ambani, founder and chairperson of the Reliance Foundation, is committed to preserving and reviving India’s rich craft traditions. By providing a global stage for artisans, Swadesh aims to elevate indigenous art and craftsmanship. The brand’s 20,000-square-foot flagship store in Hyderabad, its concept store and artisan demonstration pavilions at NMACC in Mumbai, and a pavilion at The India House at the Paris Olympics serve as vibrant centers for showcasing handcrafted apparel and products with a touch of luxury.

    The finale, held in the Capital, also introduced a new capsule collection by Swadesh and FSP, blending contemporary couture with traditional techniques. The collection featured sarees woven with Kanjivaram silks and embellished with real gold and silver zari threads, along with Banarasi brocade lehengas and Chikankari pieces. Each item, adorned with the FSP monogram, seamlessly merges modern design with timeless Indian craftsmanship.

  • Unforgettable Independence Day Festivities Await You at The Westin Pune Koregaon Park


    Celebrate Independence Day at The Westin Pune Koregaon Park

    PUNE: Celebrate Independence Day with a grand and opulent brunch at The Westin Pune Koregaon Park. Embrace the rich cultural diversity of India with exquisite cuisines from the Mughlai, Awadhi, and Punjabi regions. Enjoy zero-proof cocktails while a live band serenades you with soulful music.

    Independence Day Brunch – 15th August 

    Children can delight in a variety of engaging activities, making it a perfect family affair. Immerse yourself in the festive spirit with vibrant décor and a welcoming ambiance. Join us in honoring the nation’s heritage and unity with an unforgettable culinary journey and joyous celebrations.

    Venue: The MarketTime: 12:30 pm – 4:00 pmPricing:Food and Soft Beverages: ₹2999++Zero Proof Brunch: ₹3499++Food and Alcohol: ₹3999++Independence Day Buffet Dinner – 16th and 17th August

    The celebration continues into the evening with our sumptuous Independence Day buffet dinner at The Westin Pune Koregaon Park. Embark on a culinary journey that showcases the rich tapestry of India’s regional cuisines, each dish meticulously crafted to honor our diverse heritage. From flavorful Mughlai delights to traditional Awadhi and hearty Punjabi specialties, our chefs have curated an exquisite feast that promises to tantalize your taste buds. Join us for an evening of gastronomic indulgence, surrounded by the festive spirit and warm ambiance that pay tribute to our nation’s unity and cultural richness. An unforgettable dining experience awaits!

    Venue: The MarketTime: 12:30 pm – 4:00 pmPricing:Buffet Dinner: ₹2199++Come and be a part of the festivities at The Westin Pune Koregaon Park, where culinary excellence and joyous celebrations come together to honor India’s heritage and unity.