Tag: recognition

  • Ankit Gadia Joins ElasticRun as CFO


    Ankit Gadia, CFO of ElasticRun

    MUMBAI: ElasticRun, a leading B2B e-commerce platform, is pleased to announce the appointment of Ankit Gadia as Chief Financial Officer. As a key member of the top management team, he will play a crucial role in shaping the business vision and providing long-term strategic direction for the company.

    Ankit Gadia’s role will be instrumental in solidifying ElasticRun’s position as the go-to partner for major players in the B2B e-commerce sector, particularly aiming to expand rural consumption and achieve dominance. He will spearhead the development of innovative business strategies, fostering a culture of profitability throughout the organization. He will be working closely with ElasticRun’s co-founders and senior leadership to serve as the company’s face to investors, external partners, and government bodies, to bring this vision to life. This focus on strategic partnerships and financial discipline will drive performance across ElasticRun’s key business areas.

    Sandeep Deshmukh, Co-Founder & CEO of ElasticRun, expressing enthusiasm about Ankit Gadia’s appointment, said, “We are super excited to welcome Ankit onboard. He brings a unique perspective from his experience of running a large listed Indian business. Ankit’s personal beliefs and values align perfectly with the ElasticRun ethos and culture. I am certain he will help propel ElasticRun in the next trajectory of growth and profitability.”

    Commenting on his new role, Ankit Gadia, CFO of ElasticRun, said, “I am excited to join ElasticRun at this stage of its growth trajectory. I am sure with ElasticRun’s commitment to innovation and excellence; we can build a great organization together. I am looking forward to co-creating a profitable, sustainable, and scalable business.

    A Chartered Accountant by profession, Ankit Gadia brings over 15 years of experience in finance leadership roles across domestic and global markets, particularly within the FMCG and pharmaceutical industries. He has held significant positions at renowned organizations such as PwC and Hindustan Unilever Limited. Most recently, he served as the Head of Finance – India at Cipla Ltd. He has also led finance operations for emerging markets and Europe, managing business and operations across more than 80 countries since 2019.

  • Shri Manoj Mittal Assumes Role As Chairman And Managing Director Of SIDBI

    Shri Manoj Mittal, Chairman and Managing Director, SIDBI

    INDIA:  Shri Manoj Mittal takes charge as Chairman and Managing Director (CMD) of the Small Industries Development Bank of India (SIDBI), following his appointment by the Government of India.

    Shri Manoj Mittal has over 33 years of extensive experience in the Finance sector, including his previous tenures as Managing Director and CEO at the Industrial Finance Corporation of India (IFCI) and Deputy Managing Director at SIDBI.

    Previous articleAnkit Gadia Joins ElasticRun as CFONext articleCiti Named Best International Investment Bank In India

  • Citi Named Best International Investment Bank In India

    Citi receives a record 41 global, regional, and local market awards in the 2024 edition

    MUMBAI: Citi is the proud recipient of the award for Best International Investment Bank in India at the Euromoney Awards for Excellence 2024. According to Euromoney, Citi was the top IPO and block trade house in India, executing 16 transactions worth $4.4 billion in the 2023 calendar year.

    Speaking on the recognition, India Investment Banking Head, Rahul Saraf said, “Our team of seasoned professionals has always been focused on achieving the best outcome for clients. The fact that we are a truly global bank helps us deliver the One Citi experience across a wide breadth of markets and geographies, which is our unique differentiator. This award validates our exceptional client focus and serves as a huge shot in the arm for us to exceed expectations. We are truly excited about the huge opportunity that we have today to catapult India to the next level in the global economy.”

    This year, Citi has won a record of 41 global, regional, and local market awards from Euromoney, a leading global financial markets magazine, at its annual Awards for Excellence that recognizes the best in banking across key areas that are most important to a bank’s key stakeholders, clients, board and executive management teams.

    In its 29th edition, the Euromoney Awards for Excellence also recognized Citi as:

    The World’s Best Digital Bank

    The World’s Best Investment Bank in the Emerging Markets

    Asia’s Best Investment Bank

  • Honda Motorcycle and Scooter India Raised Awareness for Road Safety in Shirdi


    Honda Motorcycle and Scooter India

    SHIRDI: On July 26th, Honda Motorcycle and Scooter India (HMSI) organized a highly effective Road Safety Awareness Campaign in Shirdi, Maharashtra. The campaign, held at Atma Malik School, saw an impressive turnout of over 2400 students and staff members, making it a significant milestone for HMSI.

    The campaign featured a variety of interactive activities aimed at educating participants on road safety. These activities included safety riding theory sessions, danger prediction training, road safety quizzes, helmet awareness sessions, and Riding Trainer sessions. The engaging nature of these activities ensured that participants remained actively involved throughout the campaign.

    HMSI’s commitment to promoting road safety, especially among children, was evident in the success of this campaign. The company believes that instilling awareness of road safety at an early age can contribute to creating accident-free roads in the future. By conducting such interactive and engaging programs in schools, colleges, and government institutions, HMSI aims to reach a wide range of age groups and make a significant impact on road safety education.

    The success of the campaign in Shirdi is part of HMSI’s larger CSR commitment towards road safety. The company has set ambitious goals, aligning with Honda’s global vision statement for 2050, to strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India, HMSI is working towards reducing fatalities by half by 2030, in line with the Government of India’s directives.

    HMSI’s focus on road safety education extends beyond just creating awareness. The company aims to inculcate a safety culture in young minds, empowering future generations to become responsible road users and contribute to a safer society. By conducting programs at traffic training parks and Safety Driving Education Centers across India, HMSI has already reached over 5.7 million individuals with its road safety initiatives.

    Through their continued efforts in promoting road safety education, HMSI is making significant strides towards creating safer roads and reducing accidents in the country.

  • IDEMITSU Honda Racing India Riders Shine In Round 4 Of 2024 FIM Asia Road Racing Championship In Indonesia

    Race 2 results of Asia Production 250cc class (AP250 class): Kavin Quintal and Mohsin Paramban finished today’s race in the 18th and 23rd position, respectively.

    MUMBAI:: The Race 2 of Round 4 of the 2024 FIM Asia Road Racing Championship today witnessed the riders of IDEMITSU Honda Racing India team putting forward their effort and determination in the AP250 class race amidst the field of strong competitors at Pertamina Mandalika International Circuit in Indonesia.

    Starting from the 27th position on the grid, the 19-year-old Chennai’s riding prodigy, Kavin Quintal, showcased his racing prowess by securing the 18th position with a total time of 18:23.701.  Despite the challenging circumstances and strong competition, Kavin managed to stay steady and avoided any crash. He advanced through the ranks and demonstrated his strategic riding skills throughout the race today.

    His teammate, Mohsin Paramban from Mallapuram, started today’s race from 21st on the grid and finished at the 23rd position in Race 2 with a total time of 18:45.987. He displayed focus throughout the race. Despite facing intense competition and challenging race conditions, Mohsin navigated his way with determination and resilience. His calculated maneuvers helped him complete the race.

    Unfortunately, both the riders could not secure any points for the team in this round. The IDEMITSU Honda Racing India team holds a cumulative total of 12 points across all four rounds of the 2024 Asia Road Racing Championship.

    IDEMITSU Honda Racing India rider Kavin Quintal shared, “Today’s race was indeed challenging, but I gave it my all and managed to climb a few positions. Starting from 27th on the grid and finishing 18th amidst such strong competition was a tough task. Each race is a learning experience, and I am gaining valuable insights with every lap. Round 4 did not go as we had expected. However, I am determined to keep improving, fine-tuning my strategies, and aiming for better results in the upcoming rounds. The support from the team has been incredible, and I’m confident we will achieve greater milestones together.”

    IDEMITSU Honda Racing India rider Mohsin Paramban commented, “It was a tough race with intense competition and challenging conditions, but I focused on maintaining a steady pace and completing the race. Starting from 21st and finishing 23rd was not what I aimed for, but each race brings its own set of lessons. We did not gain points today but the encouragement and support from the team kept us motivated. We are staying positive and working hard to come back stronger in the next round. The journey is as important as the destination, and we are committed to making continuous progress.”

  • BEYOBO Sets Sights On Rs 1,000 Crore Monthly Revenue Goal

    IPO Plans Revealed

    BEYOBO aims to be profitable by Q3

    The company has also secured a patent for its revolutionary tech in cross-border trade automation

    Patent granted for groundbreaking product identification automation technology

    With the patent granted, BEYOBO aims to enter the USA and UAE markets

    The company aims to reach Rs 40 crore in monthly revenues by Oct 2024 and close the financial year with approx Rs 600 crore revenues in March 2025

    NEW DELHI: BEYOBO, a pioneering leader in B2B cross-border commerce, announces the acquisition of a patent for its groundbreaking product identification automation technology. The patent has been granted for a unique algorithm that will help BEYOBO automate product categorization, cataloging, and customs compliance. The code developed will enable BEYOBO to track down any product by using their HSN code only. 

    BEYOBO’s patented system is designed to revolutionize how products are identified and managed in the global supply chain. This innovation leverages advanced intelligence and automation to streamline international trade, ensuring unparalleled efficiency and accuracy. By implementing hierarchical, ontological, and self-referential codes, BEYOBO sets a new standard for efficiency, accuracy, and scalability in B2B cross-border transactions.

    Commenting on the patent grant, Anil Agrawal, CEO, of BEYOBO, says, “Cross-border e-commerce has always been a global play for us. The consumption story of India has proven time and again that if the customers are provided with good quality products at affordable prices, there is a business to be built. At BEYOBO, we are dedicated to pushing the boundaries of what’s possible in cross-border trade with our innovative approach and cutting-edge technology. This patent is a testament to our team’s hard work and innovative spirit. Now, as we enter large global markets like the US and UAE, we are also marching towards profitability and firming up our IPO plans for 2026.”

    Backed by esteemed investors such as Indian Angel Network, Hyderabad Angels, Inflection Point Ventures, SAN Angels, and ISF Network, BEYOBO is looking to turn profitable in Q3. The company currently with a monthly revenue of Rs 18 crore aims to reach Rs 40 crore in October 2024. The target for FY closing revenues would be approx Rs 600 crore. BEYOBO plans to clock monthly revenues exceeding Rs 1,000 crore by Oct 2025 with IPO plans in 2026. 

    With a proven product-market fit in India, BEYOBO is set to expand its unique value proposition to the UAE and USA markets. Their strategic growth plan includes offering seamless solutions for global brands looking to enter new markets, supported by robust technology and a comprehensive service suite. Anil Agrawal, Founder, BEYOBO has built deep vendor relationships in markets like Japan, Indonesia, Korea, China, Vietnam, Hong Kong, Singapore, Dubai, Malaysia, Bangladesh, Nepal, and Taiwan. He plans to leverage these connections to bring more brands to India, UAE, and the USA consumers. 

    This exponential growth trajectory of business-to-business (B2B) e-commerce in India underscores the importance of online platforms for facilitating business transactions. With the sector’s robust performance, analysts foresee the market size skyrocketing to an estimated $60 billion by 2025, marking a remarkable milestone in India’s digital commerce landscape.

  • JioCinema And PokerBaazi Join Forces For India’s First Poker Reality Show: Poker Masterclass

    INDIA: JioCinema, India’s leading OTT viewing platform in partnership with PokerBaazi, India’s biggest poker platform, recently released a never seen before 6-part Poker-focused reality TV series, Poker Masterclass. The 5-day unique learning experience is shot in a game show format. The series showcases players competing against each other in various poker games and activities, designed to promote learning and skill development while displaying a whirlwind of emotions and entertainment experienced in the Masterclass.

    Four distinguished poker masters lead a team where they impart knowledge to Poker players to help upskill as well as socialize with the burgeoning Indian Poker community. In the series, Abhishek Goindi is seen leading the Shark Squad, Kanishka Samant leads the Anti-Tilters, Vinod Megalmani captains the Pocket Rockets, and Shravan Chhabria spearheads the Crushers. Each day will be filled with poker gameplay and insightful sessions, ensuring participants leave with enhanced skills and unforgettable memories.

    Commenting on the release of Poker Masterclass on JioCinema, Navkiran Singh, Founder & CEO, of Baazi Games shared, “We are delighted to announce that PokerBaazi has taken another step in fostering the Indian poker community with the release of one of India’s first poker reality TV shows on OTT, Poker Masterclass, in collaboration with JioCinema. Over the years, we have seen the Indian poker community grow exponentially. This sport continues to offer a lot, and we are now combining entertainment with the skills required to play poker in a unique learning gaming format for our Indian audience. The series highlights the efforts undertaken by poker players to prepare for tournaments and aims to attract a whole new audience to this skill-based sport in India.”

    Talking about the partnership, Vivek Mohan Sharma, Head of Branded Content & Youth Properties Sales, says, “Pushing the boundaries of content through strategic partnerships is our approach of choice, and we’re excited to collaborate on a show like Poker Masterclass. This is our first-ever poker reality show on the platform. Collaborations like this not only enhance the brand’s visibility but also amplify the reach and impact through our vast platform. We’re committed to continue delivering power-packed brand experiences to our audience.”

    Set in India’s Poker capital, Goa, the series features 28 players who participated in a five-day Poker camp while being guided and coached by 4 Indian Poker maestros to prepare for Indian Poker Masters hosted on PokerBaazi. The Shark Squad, led by Abhishek Goindi, includes Subhodeep Paul(West Bengal), Mahima Walia(Karnataka), Shubham Upadhyay(Haryana), Areyann Gurbaxani(Maharashtra), Pranav Baheti(West Bengal), Siddhant Khanna(Delhi), and Tanay Kauntia(Jharkhand). Vinod Megalmani’s Pocket Rockets features Ramu Kushwaha(Uttar Pradesh), Riyana Rasheed(Karnataka), Pratap Maurya(Maharashtra), Unmesh Nair(Kerala), Apoorv Bhanot(Delhi), Ritesh Khatwani(Rajasthan), and Shivakumar Channappa Koudishetra(Karnataka). Kanishka Samant’s Anti-Tilters team comprises Sachit Malik(Haryana), Vikram Jaiswal(Bihar), Samarth Bhandari(Rajasthan), Vijay Agarwal(Goa), Niharika Bindra(Delhi), Yash Jaiswal(Uttar Pradesh), and Jyotindra Dubey(Madhya Pradesh). Finally, the Crushers, under Shravan Chhabria’s guidance, include Radhika Shankar(Delhi), Anish Arora(Maharashtra), Dhaval Doshi (Maharashtra), Daniyal Akhtar(Jharkhand), Basant Singh(Delhi), Ganesh Durgade(Maharashtra), and Rohit Chaudhary(Haryana).

    The participants shown in the series were rank holders in the tournaments held on PokerBaazi’s platform. Four lucky winners were also selected via a social media contest. The participants of the show were also extended with an entry ticket to the Indian Poker Masters series hosted on PokerBaazi’s platform. The winning team was awarded with a trophy and a special call-out to an MVP who outperformed in the Masterclass. Indian Poker Master series begins on the 4th of August on PokerBaazi. The 21-day Poker spectacle offering a prize pool of INR 60 Crore will feature the best of Indian Poker players battling it out to be crowned as the Indian Poker Master.

  • A Cultural Afternoon at Aguad Port & Jail Complex


    Aguad Port & Jail Complex ,GOA

    GOA: Located in Candolim, Aguad Port & Jail Complex has experienced a spectacular metamorphosis into a vibrant historical and cultural center, emerging as a clear venue winner to spend a day at, especially during the monsoons.

    The premises play host to an array of art and culture exhibits, some housed within erstwhile jail cells, that comprehensively capture Goa’s history. Reached through a distinctive shoreline and pier, (weather permitting) Aguad is a fusion of modern and historical elements, such as a state-of-the-art digital museum, the Aguad Interactive Museum (AIM) that comprehensively captures stories of Goa – the land and the people. There are also three curated exhibitions on display at Aguad – ‘Indian Fashion, Timeless Elegance’ – which celebrates intricate craftsmanship, ‘Sahita Chitravali’, where the worlds of literature and art blend, and ‘Kamal’ – which connects visitors with India’s culturally versatile flower, the lotus.

    In what was once the Kaal Kothari of the jail complex now stands a plush documentary screening theatre, the immersive Aguad Cinema, that runs films on the forts of Goa and the freedom struggle daily. For those interested in a deep dive into history, there are heritage walks conducted daily (weather permitting) through the complex.

    There is no shortage of events either, at this versatile venue. From jazz festivals and fetes to art exhibitions and fashion shows, the picturesque setting of the iconic Port & Jail Complex has been abuzz with a plethora of events, especially in the months leading up to Christmas. Locals and tourists alike get a novel experience each time they visit Aguad. There are also varied workshops, from learning Warli and rock art to self-development ones, that are hosted at Aguad during the monsoons.

    Over and above the museum and exhibits, Aguad has several dining options to choose from, from coffee shops to bistros. All in all, the venue serves as a one-stop shop for all creative expressions, with their gates open daily from 10:00 AM up to 8:00 PM, allowing you to spend the better part of your day there while giving you a cultural experience unlike any other.

  • Nanhi Kali’s Groundbreaking Initiative Uniting Education and Sports for Girls

    Project Nanhi Kali integrates football into its curriculum, fostering confidence and leadership among underprivileged girls.

    This innovative campaign film showcases real schoolgirls learning life skills through the beautiful game of football.

    Project Nanhi Kali’s holistic approach aligns with the National Education Policy, promoting education by integrating life skills along with sports leadership skills.

    MUMBAI: The K.C. Mahindra Education Trust proudly announces the re-defined intervention from Project Nanhi Kali with an innovative campaign that integrates football into the curriculum for underprivileged schoolgirls across India. This campaign, created by Ogilvy, underscores the Trust’s commitment to holistic education, blending academic learning with essential life skills acquired through sports.

    KC Mahindra Education Trust started Project Nanhi Kali to encourage and support underprivileged girls to complete 10 years of schooling. In alignment with the National Education Policy which advocates the integration of sports as part of the curriculum, Project Nanhi Kali is introducing the girls to the game of football.

    Project Nanhi Kali’s campaign film captures the transformative power of football on young girls, highlighting real-life stories of schoolgirls from across India who are part of this program. These girls are not just learning to play football; they are gaining confidence, leadership skills, and a sense of self-worth that transcends the football field. The film is a testament to how sports can be a powerful vehicle for change, teaching values such as teamwork, perseverance, and resilience.

    Project Nanhi Kali has transformed the lives of more than 700,000 girls across India.

    Watch the film here: 

    Commenting on the new film, Sheetal Mehta, Trustee and Executive Director, of K.C. Mahindra Education Trust says, “At Project Nanhi Kali, we empower underprivileged girls through a transformative blend of education including 21st-century skills and sports leadership training. This holistic approach provides the girls with the essential tools to succeed in life. Our ‘Lessons from a Football’ film vividly showcases how football teaches crucial values like teamwork, leadership, and perseverance. By incorporating sports into our program, we see Nanhi Kalis evolving into a strong, confident leader who is ready to take on the world.”

    Asha Kharga, Chief Customer and Brand Officer, Mahindra Group also added, “Nanhi Kali represents Mahindra’s philosophy of Rise in action. We approached the new campaign with the mindset of an innovation launch. In alignment with the National Education Policy, Nanhi Kali has revamped its curriculum to be more holistic by integrating sports, while maintaining a focus on English, Math, Digital & Financial Literacy, and Soft Skills.“

    “We needed to effectively communicate this shift and a day with the Nanhi Kalis in the village of Jambusar gave us rich insights. For these girls, football is more than a sport, it instills in them the confidence to Rise.” 

    Ogilvy India conceptualized this thought-provoking film. Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers of Ogilvy India opined: “We visited a rural Nanhi Kali center and spent a lot of quality time interacting with several Nanhi Kalis, and their coaches. The raw, captivating, and liberating stories of what the simple game of football has come to mean for these little girls and their sense of confidence and self-worth, are what inspired us to create this piece of communication.

    It is a privilege and honor for all of us at Ogilvy to partner with the super-driven Nanhi Kali client team in this journey. We are also very pleased with what our director, Afshan, has been able to bring to life in this film, working with so many amazing actual Nanhi Kalis who had never faced a movie camera in their lives, before this film.”

  • Sreedhareeyam’s Mission: Bringing Ayurvedic Vision Healing to Every Corner of the Globe


    NPP Namboothiti teaching new Doctors

    By Ajay Ghosh

    Sreedhareeyam Ayurvedic Eye Hospital, located strategically in the picturesque town of Koothattukulam, nestled amidst the serene beauty of Kerala’s countryside, was established in the year 1931 by Vaidya Thrivikraman Namboothiri and his brother Vaidya Parameswaran Namboothiri, where Ayurveda Ophthalmology services were provided at their ancestral home of Nelliakattu Mana. It was then known not as Sreedhareeyam, but was called Shridhari Vaidyasala.

    Thrivikraman Namboothiri practiced Medicine and Parameswaran Namboothiri would prepare and manufacture the medications in very small quantities for the patients. Often medications were prescribed by the Vaidyas (Doctors), and patients would go to Koothattukulam Vaidyasala or other ayurvedic stores, where they could purchase the 10-20 ingredients and prepare the medications at home.

    Continuing these ancient Indian principles and focusing on the assessment and treatment of the eyes, Sreedhareeyam was taken to the next level through the dynamic leadership of Dr. NPP Namboothiri, who was trained under the guidance of Vaidyan Trivikraman Namboodiri and other eminent ophthalmology practitioners in Kerala. After his passing in 2021, Dr. Narayanan Namboothiri was entrusted with the role of Medical Director and led this prestigious Eye Hospital to newer heights.

    In an exclusive interview with this writer, Dr. Namboothiri, who sees patients in the same house where he was born decades ago, says Ayurveda places a strong emphasis on the diagnosis of the disease. Those who practice Ayurveda use three tools: seeing, touching, and assessing, and often do not use any instruments for the diagnosis of one’s illness. For Vata, Pitta, and Kapha disorders, the doctor would carefully monitor the patient’s pulse at the onset and diagnose the illness.

    The ancient Indian classics have described the ways to diagnose the severity of one’s illness by placing the fingers on the wrist area, and a physician can measure through the “Nadi Pariksha” which is pulse reading and one can assess and evaluate a person’s body, mind, soul, and spirit. Thus, Nadi Pariksha serves as a critical tool for diagnosis, prognosis, and determination of the Physiological and Pathological State of the Patient’s Body through the Science of Nadi Vigyan.

    As per Dr. Namboothiri, there are about 40 to 45 Doctors in addition to hundreds of supporting staff here working at Sreedhareeyam and its branches across India and abroad, who are led and trained by some senior Doctors, who are also assisting in the treatment of patients here and other branches.

    Dr. Narayanan Namboothiri, who used to personally meet and treat every patient who visited the hospital during the initial years, gives credit to the “dedication and commitment” of the staff for the success and growth of Sreedhareeyam. “Even though I cannot see everyone, the Senior Doctors, whom I had the privilege of training are now able to train other Doctors and every one of them helps realize the mission of Sreedhareeyam.”

    Unlike in the past, where fresh medical ingredients were prepared by hand, now Sreedhareeyam boasts of its highly advanced medicines factory that prepares and manufactures medicines in large quantities that meet the growing demands of thousands of its patients and supply them to several other hospitals.

    Sreedhareeyam, in its mission to share the ancient knowledge of Ayurveda, has its Research Wing that closely monitors and documents the impact of the treatment for other facilities and future generations to emulate from its own success stories of the thousands of patients who benefit from the treatment.

    “Led by a team of Doctors, our Research Team has published scientific articles in renowned research journals which is an effective way of sharing ancient knowledge and wisdom and its impact on the current population, Dr. Namboothiri says. “When people read and hear about these concrete and evidence-based success stories, they come to Sreedhareeyam,” states Dr. Namboothiri, who does not believe in paid marketing campaigns to promote Sreedhareeyam and its impact on restoring vision to people.

    Among the thousands of successful cases, Dr. Narayanan recalls how Sreedhareeyam could help restore the vision for Rose Mary Odinga, the daughter of Raila Odinga, former Prime Minister of Kenya in 2023. After being diagnosed with a brain tumor in 2017, Odinga’s daughter had undergone surgery in Nairobi. However, in the postoperative period, Rosemary complained of severe loss of eyesight. She traveled to India in 2019 and underwent treatment at Sreedhareeyam, which helped her vision restored.

    Rose Mary said, that in 2018, she suffered from an aneurysm, and subsequently her eyesight became weak. For treatment, she went to Germany, Japan, and South Africa. “I also went to China two times, where I received treatment using acupuncture,” she said. Having not received much success, Rosemary Odinga finally came to India, where she underwent treatment at Sreedhareeyam, where she was treated in two sessions of three weeks each.

    Dr. Namboothiri says, “When she came to us two years ago, she was blind with some light perception with no clear visibility. She came after having undergone several treatments in other countries. She had suffered the loss of eyesight due to an aneurysm and atrophy in the optic nerve.”

    Rose Mary received Ayurvedic treatment, involving oral medication as well as rejuvenation therapy of the nervous system, “After the first session itself she showed signs of improvement,” he said. “When she first came, she was only left with some perception of light, and her field of vision was completely lost. Now, she is moving around,” Dr Namboothiri added. Rosemary said she was happy and excited to finally see Dr. Namboothiri. “(When I first met him), I could not see him, I could just hear his voice…follow his instructions. But now I can see him,” she said.

    “I guess it is a testimony that AYUSH has helped someone else, other than India, from another part of the world. It is a testimony that it is universal, that solutions of AYUSH are universal, and I am proud to be part of this story,” said Rosemary Odinga. AYUSH denotes Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homoeopathy. India has a federal ministry dedicated to these alternative medicine systems.

    Mr. Odinga was all praise for the medical services rendered by the Sreedhareeyam, helping his daughter regain her eyesight.

    India’s Prime Minister Narendra Modi, during his weekly “Man Ki Bhaat” mentioned Rosemary Odinga’s story and, while no medical treatment was helping her regain eyesight, Sreedhareeyam helped her.  “She was treated in many countries but did not regain her eyesight. At last, she found success in India, that too after Ayurveda treatment. Rosemary’s eyesight returned, and she can see now. Her father told me that when she saw her children for the first time after the treatment, it was a golden moment in her life,” Modi said.

    Similar stories by people from abroad and in India are not uncommon. Ralitsa Dutch, a 37-year-old patient from the Netherlands shared about her experience at Sreedhareeyam and Ayurveda this way: “I experienced optic neuritis, an inflammation of the optic nerve about a Multiple Sclerosis (MS) relapse. Since then, my right eye has been heavily impaired. In 2013, when allopathic medicine deemed my case as “hopeless,” I started looking at alternative treatments and got to know about Ayurveda. The decision to come to India and undergo Ayurvedic treatment turned out to be life-changing. After a three-month stay at a specialized Ayurvedic MS center, my right eye “woke up” for the first time. After three consecutive stays, my MS stabilized, and I have not had any relapses ever since.”

    Ralitsa went on to state that even though her MS stabilized, her vision did not come back to normal. It was in early 2023 “when I got to know about Sreedhareeyam, where I stayed for a two-week treatment. A year later, the test results showed improvement in the thickness of both the eye nerve and retina, indicating that 1) despite the 10-year gap, the nerve and retina are capable of regenerating and 2) there is a possibility of further regeneration followed by improvements of my eyesight.  And I believe, Ayurveda is a synonym of hope and I encourage anyone who feels hopeless to give it a try.”

    Dr. Namboothiri says, many come to Sreedhareeyam as the last resort, where all other options, including most modern medicines, have failed them. According to him, in modern allopathic medicine, for each disease, there may be multiple medications prescribed, with several side effects. However, in Ayurveda, such a concept is not there. But, in Ayurveda, Doctors prescribe medications that target holistically and treat the basic cause of any disease.

    On the connection between vegetarian food and ayurvedic medicine, Dr. Namboothiri says, “Food is at the center of the medicines we give to our patients. And it’s preferred that we eat food that is easily digestible.  In addition, vegetables contain lots of ingredients, including vitamins and the minerals our bodies need. Carbohydrates and protein, which are non-vegetarian items won’t digest easily and will add to the increase of fat in our body, which contributes to collapsing of the circulation of blood. Whenever the blood is not flowing and its pathway is getting obstructed, that leads to problems in the brain, and to the upper limbs or lower limbs everywhere. It is very difficult to treat a patient with obesity and is a major challenge.”

    Regarding the growing interest now in Ayurveda and his thoughts for the upcoming Doctors and medical students who want to be “Another Dr. Narayanan,” Dr. Namboothiri says, that people coming from outside of Kerala are not getting sufficient exposure to other Ayurveda systems and ways of treatment. Here in Kerala, there are several Ayurvedic hospitals, where thousands of patients are being treated and medical students have direct knowledge and exposure. “My suggestion to those doctors is that it is important to practice medicine with a very good understanding of Ayurveda so that they can provide good relief to the patients with the Ayurvedic system of medicines. For instance, if someone has a fever, one should know that it can be resolved even with one day of fasting. Follow the Panchakarma procedure with which they can do wonders,” he added.

    Dr. Namboothiri gives credit to “My Gurus in Ayurveda, my uncle NPP Namboothiri, and Dr. B Vaidyanadhan who was in Chennai and was a famous ayurvedic doctor, with whom I had the privilege of working for about a year. But quite often I used to go to him and learn from his approaches. He used to examine patients using the nadi parikshanam. He used to give only limited medicines, which are pinpointed, and treat the ailments in his patients. I learned a lot from him and his approach to treating patients.”

    Dr. Namboothiri thanked the Modi government in India, saying “It is very helpful that the Modi Government promotes Ayurveda. The government is doing many things, and he is a very good ambassador for Ayurveda as well as Yoga. An All-India Institute of Ayurveda has been started in Delhi with centers in Gujarat and Goa. The creation of Ayush Ministry is a big boost for the ancient medical traditions of Inda.”

    While describing the secret to the success and growth of Sreedhareeyam, especially in the past quarter century, Dr. Namboothiri says, “I am grateful to the Divine power of the Bhagavathi, who is in front of the hospital and the divine power of Mahadeva, who is behind the hospital.”

    The treatment for every patient at Sreedhareeyam begins with praying and offerings to the Divine. The staff here gather before the Bhagavathi every morning at the “Naalukattu” where the hospital originated, seeking her blessings on every patient and staff. Dr. Narayanan says, “It’s the Prakasam, that is the lighting of the lamp all night and day before the Divine” that helps sustain the vision for all of our patients.” In addition, he says, “It’s not only that I feel the power of the Divine while entering the Hospital, but there are others who feel and share the same,” which is the secret to the success of the mission of Sreedhareeyam, which is “restoring the vision for all.”

    Sreedhareeyam‘s commitment to the fusion of traditional Ayurveda with modern technology results in effective, safe, and reliable treatments for eye ailments. Sreedhareeyam has expanded and grown tremendously in its headquarters at Koothatukulam and has opened several new centers across many states in India and abroad. New sections are being constructed at Sreedhareeyam and there are plans to open new centers in other states across India and abroad.

    When asked about the future of Sreedhareeyam, Dr. Namboothiri says, “At Sreedhareeyam, our major objective is that every patient should receive maximum benefit from the treatment we provide. We are not looking at having more patents each day, but we want to provide quality care to all those who come here seeking treatment.”