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  • Mahashivratri: The Divine Night Livestream on JioHotstar Attracts Over 3.9 Crore Views, Reinforcing the Future of Digital-First Cultural Experiences

    Mahashivratri: The Divine Night Livestream on JioHotstar Attracts Over 3.9 Crore Views, Reinforcing the Future of Digital-First Cultural Experiences

    The 15-hour live stream of Mahashivratri: The Divine Night attracted 3.9 crore views and clocked 21.8 crore minutes of watch time.

    mahashivratri 2025, kumbh mela, jiohtstar,

    March 3rd 2025; National: JioHotstar has reimagined the way India experiences tradition with Mahashivratri: The Divine Night, a groundbreaking 15-hour live stream that seamlessly integrated faith, spirituality, culture and technology at an unprecedented scale. With over 3.9 crore views and an astounding 21.8 crore minutes of watch time from the livestream, the digital journey heralded a landmark moment in the evolution of cultural storytelling. At its core was the deepest shared human emotion, devotion – which united millions in a collective celebration of Lord Shiva and Goddess Parvati, reinforcing JioHotstar’s role in elevating shared cultural moments through live experiences.

    Streaming the Sacred: A Multi-Dimensional Experience
    Bringing together the timeless and the cutting-edge, JioHotstar’s multi-stream format offered a seamless experience, immersing audiences in devotion like never before. Multiple LIVE feeds from the sacred Jyotirlingas transported audiences into the heart of 20+ divine aartis and grand processions while night-time meditations and stirring cultural tributes elevated the spectacle.

    Mahashivratri livestream

    More than just a stream, the live event on the platform constituted 10+ live, concurrent streams allowing users to effortlessly switch between different facets of devotion, spirituality, mythology, culture, rituals, and community engagement:

    • Sacred Rituals: 20+ Live aartis from revered Jyotirlingas allowed devotees to partake in sacred moments of worship from the comfort of their homes. 
    • Spirituality: Dedicated live feeds from the Isha Yoga Centre in Coimbatore and Art of Living International Centre were available as part of the Mahashivratri Livestream on JioHotstar.  Sadhguru delivered spiritual discourses in the presence of Mr Amit Shah, Honorable Minister for Home Affairs of India. Transformational meditations by Sri Sri Ravi Shankar lent a personal and intimate touch to the night-long festivities 
    • Musical Dedications: Soul-stirring performances by singer/composer Sona Mohapatra and rapper Narci resonated deeply with audiences, infusing the night with reverence and artistic expression. Cultural performances from events hosted by Isha Foundation and Art of Living Centre also added to the immersive nature of the night. 
    • Mythology: An exclusive three-hour curated stream of Devo Ke Dev…Mahadev brought to life the divine union of Lord Shiva and Goddess Parvati, underscoring the storytelling legacy of the platform.
    • Personal Devotion: Heartfelt stories of faith from Shiv Bhakts fostered an emotional connection, reiterating the universality of devotion. 

    Mahashivratri Digital Viewers

    Interactivity: From Passive Viewing to Active Participation
    Beyond the viewing experience, Mahashivratri: The Divine Night became a participatory cultural moment. Multi-feed switching allowed users to curate their own journey through devotion, choosing between live temple feeds, spiritual discourses, or musical performances. Real-time chants, virtual offerings, trivia, and live chats deepened engagement, while the Ask the Experts segment enabled users to have their Mahashivratri-related queries answered, making the experience more inclusive and interactive.

    Elaborating on the success, Sanjog Gupta, CEO-Sports at JioStar said “JioHotstar is redefining the paradigm of live-streaming by universalising access and scaling up shared moments of togetherness. The livestream of Mahashivratri: The Divine Night proved that technology can elevate our collective and deeply personal experience of faith by making it more immersive. We feel blessed that we could elevate this sacred occasion for millions and believe this is just the beginning. As we push the boundaries of live experiences across faith, culture, sports and entertainment, JioHotstar remains committed to ensuring audiences don’t just watch, but truly live moments of shared emotions.” 

    Infinite Possibilities for Brands in Live Experiences
    Brand partners like JK Super Cement, Country Delight, Nirma Advanced Detergent, and Hamilton Sciences (Brand: Denver) leveraged JioHotstar’s context-driven ad formats and immersive sponsorship integrations, demonstrating the potential of live-streamed cultural events as high-engagement, high-impact platforms for storytelling and brand connect.

    With Mahashivratri: The Divine Night, JioHotstar has unlocked a new dimension in live cultural entertainment, proving that when tradition meets technology, infinite possibilities emerge.

    ***

    About JioHotstar
    JioHotstar is one of India’s leading streaming platforms, formed through the coming together of JioCinema and Disney+ Hotstar. With an unparalleled content catalog, innovative technology, and a commitment to accessibility, JioHotstar aims to redefine entertainment for everyone across India.

  • ICONSIAM’s Grand Chinese New Year Celebration Promises Unprecedented Spectacle Reinforcing its Status as a Global Landmar

    ICONSIAM

    BANGKOK, THAILAND – 9 February 2024 – ICONSIAM, a international landmark alongside the Chao Phraya River, in collaboration with the Ministry of Culture the Department of Cultural Promotion, The Thai Chamber of commerce and the Board of Trade of Thailand, as effectively as non-public companions together with KASIKORNBANK Public Company Limited, Hatakabb (Sim Tien Hor) Company Limited, Reference Sathorn-Wongwianyai and Tao Kae Noi, is dedicated to preserving and selling Thai-Chinese cultural traditions, ushering within the new yr with a grand celebration of the Chinese New Year, “THE ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024,” from February 7-11, 2024. The spotlight of this yr includes asking for blessings by collaborating in ceremonies led by the Pak Tai Temple from Hong Kong, which is being hosted at ICONSIAM, a place identified as the middle of plentiful and auspicious blessings. Furthermore, witness the “Fan-bladed wheel of fortune dragon present” for the primary time in Thailand, and benefit from the showcase of Traditional Lion with Dragon Head Dance, together with excellent Hunan Acrobatic Troupe Show, Sichuan Costume and Face Changing Show and Chinese Opera Show. This celebration not solely solidifies ICONSIAM’s standing as a premier international vacation spot but in addition presents a distinctive alternative for locals and worldwide guests to immerse themselves in a cultural extravaganza alongside the banks of the Chao Phraya River.

    In regard to ICONSIAM’s worldwide recognition as a international landmark following the profitable New Year’s Countdown celebration, Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, said that the corporate is advancing to additional cement its standing as a international landmark by collaborating with each private and non-private companions in organizing an extravagant Chinese New Year celebration underneath the idea “Merge the Power of the Great Dragon to Celebrate the Auspicious Year. With a complete funding of 100 million baht (US$ 2.8 million), the celebration goals to ship an distinctive expertise to guests all through February. The festivities are divided into two phases, beginning with the Hong Kong journey marketing campaign “The Great Dragon Journey 2024,” working from at present till February 18, 2024. The second section consists of actions for prosperity rituals, auspicious procuring, and marvelous cultural performances from Thai-Chinese traditions, going down from February 7 to 11, 2024. The aim is to supply a holistic and auspicious expertise for each Thai and worldwide vacationers.

    Additionally, Mr. Supoj revealed “Data from the Ministry of Tourism and Sports reported 1,300,363 vacationers touring into Thailand within the first half of January 2024 from January 1 – 14, with expenditures totaling over 63,205 million baht (US$ 1.8 billion). Chinese vacationers ranked highest, adopted by guests from Malaysia, South Korea, Russia, and India. This signifies a optimistic development in tourism restoration and financial growth, particularly throughout the Chinese New Year celebration, thought-about a vital and auspicious occasion for Thai-Chinese descendants.”

    “It is anticipated that the Chinese New Year celebration in 2024 will carry substantial spending, exceeding 34,000 million baht (US$ 971 million), contributing to an 8-10% improve in retail consumption inside the procuring centre in comparison with the identical interval final yr. Mr. Supoj expressed confidence that ICONSIAM’s numerous campaigns will elevate the Chinese New Year celebration in Thailand to a international pageant, attracting greater than 3.5 million guests and additional boosting retail spending inside ICONSIAM.


    Rekha Nair

  • transcosmos reforms Vietnam management toward reinforcing global business

    [Tokyo, Japan, February 5, 2024] transcosmos inc. hereby proclaims that transcosmos Vietnam co., ltd. (Headquarters: Hanoi, Vietnam; transcosmos Vietnam), its subsidiary working in Vietnam, has renewed its management construction, appointing Takanori Sawada as the corporate’s consultant. The transfer was transcosmos’s initiative in the direction of reinforcing its global business.

    akanori Sawada

    ●Biography: Takanori Sawada, General Director, transcosmos Vietnam Director

    Takanori Sawada joined transcosmos in 2008. After working as a technical customer support affiliate, Takanori contributed to the success of heart operations and business enlargement of transcosmos Contact Center division in Miyazaki prefecture. In 2014, Takanori took the lead in launching transcosmos Vietnam, and have become Director of the Contact Center division of the corporate. Since then, he has been driving business progress, and increasing the corporate’s offshore and Vietnam native markets. He served as Deputy General Director of transcosmos Vietnam from 2020. Prior to transcosmos, Takanori was with NIPPON TELEGRAPH AND TELEPHONE CORPORATION after graduating from Yokohama National University in 1995. Takanori is from Miyazaki prefecture, Japan.

    transcosmos established transcosmos Vietnam and opened Hanoi Center in March 2014. In October 2015, the corporate opened Ho Chi Minh Center No.1, adopted by Ho Chi Minh Center No.2 in March 2017, and Ho Chi Minh Center No.3 in June 2019. With roughly 2,750 members and a pair of,600 workstations, transcosmos Vietnam now gives a variety of companies together with contact facilities, BPO, digital advertising and engineering companies for the Vietnam native market, in addition to non-voice buyer help, web site growth and operations companies to the Japanese market.

    With the brand new management, transcosmos Vietnam will reinforce its offshore service supply framework concentrating on the Japanese market. transcosmos Vietnam has been providing non-voice help companies in Japanese since its basis. Today, the corporate has as many as 300 Japanese-speaking members serving varied purchasers, with a concentrate on the manufacturing and telecommunications industries. In 2024, transcosmos will additional increase its Vietnamese business, constructing on its confirmed operational report out there.

    For the native Vietnamese market, transcosmos Vietnam gives a variety of companies going past conventional contact heart companies together with belief & security – on-line content material monitoring, screening, and so on. – telesales, outbound companies, and extra. From 2024, transcosmos Vietnam will concentrate on BI (business intelligence) and tech options companies resembling bot and AI.

    With its operations facilities in Vietnam, the Philippines, Thailand, Malaysia and Indonesia, transcosmos delivers a sequence of companies for every native market within the ASEAN area, together with contact facilities, digital advertising and e-commerce one-stop companies. With the purpose of helping many extra purchasers in providing larger CX to their prospects, transcosmos will proceed to supply a various vary of companies that assist not solely native corporations, but additionally worldwide companies getting into the native markets, increase gross sales and optimize prices.

    * transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and different nations.
    * Other firm names and services or products names used listed below are emblems or registered emblems of respective corporations.


    Rekha Nair

  • SentinelOne Appoints Wayne Phillips as New Field CTO for APJ Region, Reinforcing Commitment to Partner Community and Customers

    Wayne Phillips
    Wayne Phillips, New Field CTO for APJ Region at SentinelOne

    November 20, 2023: SentinelOne publicizes the appointment of Wayne Phillips as the brand new Field Chief Technology Officer for the Asia Pacific and Japan area. With a profession spanning over 25 years in enterprise safety, technique, and product growth, Wayne brings a wealth of expertise and experience to additional strengthen SentinelOne’s dedication to its associate group and prospects within the area.

    Phillips joined SentinelOne three years in the past and has since been an instrumental pressure in shaping the corporate’s development and success. His strategic imaginative and prescient and deep understanding of cybersecurity have considerably contributed to the corporate’s evolution. His appointment reiterates SentinelOne’s unwavering dedication and funding in fostering robust relationships inside the Asia Pacific-Japan area.

    “Wayne’s intensive expertise and confirmed monitor document within the cybersecurity trade make him a useful addition to our group,” mentioned Michael Cremen, the Chief Revenue Officer at SentinelOne. “His appointment displays our ongoing dedication to offering top-tier experience and assist to our associate group and prospects in Asia Pacific Japan.”

    Phillips goals to serve as a strategic advisor inside the associate group, centered on aligning companions’ enterprise objectives with SentinelOne’s Unity Platform. Leveraging his expertise in fast-paced startups and enterprise safety, he expects to empower companions with insights to foster innovation and competitiveness.

    Phillips’ main goal is to guarantee repeatable and predictable success for SentinelOne’s Asia Pacific companions. He will work with them to improve their technical capabilities and broaden the corporate’s ecosystem by nurturing belief and clear communication.

    Partners working with Phillips can count on complete assist in integrating SentinelOne into their safety operations, lowering overhead, bettering safety posture, and growing total satisfaction. His experience in understanding risk actors and their techniques ensures companions are well-informed and resilient in opposition to superior cyber threats.

    Wayne Phillips’ appointment marks an thrilling chapter for SentinelOne’s development and dedication to the Asia Pacific and Japan area, reaffirming the corporate’s dedication to empowering companions and prospects with cutting-edge cybersecurity options.


    Mansi Praharaj

  • Soorty Joins the CIRCULOSE® Supplier Network, Reinforcing Commitment to Circular Fashion Solutions

    (UNITED STATES – July 15, 2023) — Soorty, a world denim producer devoted to minimizing environmental and social impression, is proud to announce its membership in the lately launched CIRCULOSE® Supplier Network (CSN). The CSN, spearheaded by Renewcell, a textile recycling innovator, contains forty-seven yarn and textile producers dedicated to driving the round financial system ahead by making certain a gradual provide of CIRCULOSE® to the market.

    Soorty

    Circular options are important for the style trade’s sustainability and moral improvement, and Soorty is at the forefront of providing such options. As a part of the CSN, Soorty is now in a position to present a constant provide of RCS-certified CIRCULOSE® to its clients. This membership additional strengthens Soorty’s dedication to reworking its provide chain into a price chain and constantly enhancing round options by way of accountable innovation.

    Soorty’s strategy to circularity in style extends far past its involvement in the CSN. For years, Soorty has utilized post-consumer waste (PCW) and post-industrial waste (PIW) in its material developments. With steady investments in spinning expertise and in depth experience in denim making, Soorty possesses a wealth of information in the discipline. By leveraging this experience, Soorty affords recycled fiber options by way of its recycling initiative, Second Life. These options make use of high-quality supplies and sensible processes that complement the design-for-purpose mindset which prioritizes longevity and sturdiness in Soorty’s merchandise.

    Education additionally performs a significant function in Soorty’s circularity efforts. Through its platform of clear data Future Possibilities, Soorty creates a room of training on accountable manufacturing and consumption, each on a web-based stage and in addition on an offline stage by way of occasions, sponsorships, seminars, and extra. Educating all stakeholders, together with younger designers, college students and finish shoppers, Soorty actively contributes to decreasing our environmental and social footprints all through the total product life cycle.

    Additionally, Soorty actively displays, controls, and optimizes its personal impression on the surroundings and society, and moreover its partnerships with globally famend sustainability teams, they’re additionally creating its personal calculator to additional improve its LCA research and guarantee to present sustainable innovation through data-driven data.

    Soorty’s wide selection of purpose-designed merchandise displays its dedication to acutely aware supplies and processes. By using these merchandise, shoppers could make knowledgeable and purpose-driven sustainable decisions whereas having fun with trendy and sturdy clothes.


    Neel Achary

  • SIMATS Engineering Achieve NBA Accreditation for Programs CSE and ECE, Reinforcing Academic Excellence

    SIMATS Engineering Achieve NBA Accreditation for Programs CSE and ECE, Reinforcing Academic ExcellenceSIMATS Engineering the distinguished engineering establishment of Saveetha Institute of Medical and Technical Sciences (SIMATS Deemed University) lately ranked thirteenth within the college and sixty fourth within the engineering classes by the NIRF and accredited with A++ by the NAAC has added yet one more feather to its cap by securing accreditation from the National Board of Accreditation (NBA) for its Computer Science and Engineering (CSE) and Electronics and Communication Engineering (ECE) undergraduate applications in TIER 1 class. The NBA accreditation is a testomony to SIMATS Engineering’s dedication to offering high quality training and its steady efforts to foster educational excellence.

    Dr. N. M. Veeraiyan, the revered Chancellor of SIMATS, expressed his delight over the NBA accreditation. Dr. Deepak Nallaswamy, Director of Academics of SIMATS mentioned, “We are extraordinarily proud to obtain NBA accreditation for our CSE and ECE undergraduate applications. It displays our steady efforts to offer the very best training and coaching to our college students.” “This recognition is a testomony to the exhausting work of our school, college students and staffs who’ve strived to create a stimulating studying surroundings” added Dr. Ramya Deepak, Director of SIMATS Engineering.