Jammu, June 3, 2024: Jammu and Kashmir, the land of the gifted and the inventive, carries centuries value of handmade, edibles, and artwork admired and craved by connoisseurs with discerning style from round the world. These globally famend artwork kinds and handmade gadgets have been perfected time beyond regulation by artisans or kaarigars who now worry to see their household heirloom get misplaced in time of machine-made articles and life.Hands of Gold, an initiative by FIL Industries Private Limited seeks to steadily work to increase the kaarigar’s outreach in the world by constructing an unique provide chain for admirers who search high quality, purity and function in all that they buy.
Housed at Skyview by Empyrean at Sanget, Jammu, Jammu and Kashmir, the retailer unites the craftsmanship of native artists, natural merchandise, and a mix of up to date and conventional designs. Hands of Gold’s web site additionally gives an in depth on-line procuring expertise, showcasing the full vary of merchandise, guaranteeing prospects can respect artistry and high quality from wherever in the world. The model additionally maintains an lively presence on social media platforms, usually updating followers with the newest product releases, and tales from the native artisans. Moreover, the model proudly reveals its wearable line, Maizah, every year. This annual occasion highlights the mix of conventional craftsmanship with fashionable aesthetics, and supplies a platform for artisans to showcase the distinctive designs and distinctive high quality of the model’s wearable artwork.
Some well-liked merchandise, meticulously crafted to perfection by native artisans, are:
Maizah
This attire model specialises in historical ‘tilla’ and ‘aari’ embroidery. Tilla embroidery is finished utilizing threads made of silver and gold and Aari embroidery, launched in the twelfth century by Persians, brings intricate patterns, flawless designs, and beautiful colors to life. Every thread and sew replicate the expert artistry and knowledgeable craftsmanship of native artisans who spend days perfecting every bit.
Paper Mache
Introduced to the Kashmir Valley by the esteemed Persian mystic Mir Syed Ali Hamdani and his crew of artisans, the craft of Paper Mache has been handed down by generations like a treasured heirloom. The artwork of Paper Mache mirrors the that means of Merak, which is to do one thing with such creativity and love that one leaves a component of themselves in it. This stands true for every kaarigar who dives deep into his craft at daybreak, day after day, creating objects that may be embellished or used for various functions.
Edibles by Hands of Gold
Hands of Gold doesn’t simply cease at beautiful crafting merchandise; it goes a step additional by weaving the cloth of the local people into its choices. This dedication shines by in its devoted help for native farmers, guaranteeing that each jar and bottle brims with the most interesting substances. Hands of Gold companions with native beekeepers to seize natural and pure honey with health-boosting properties, including a candy, healthful contact to its product line. Meanwhile, handpicked at daybreak, the most aromatic roses are reworked by artisans into Gulkand, an opulent spring rose petal protect that Hands of Gold with therapeutic advantages. The model additionally handpicks some of the most interesting saffron meticulously, infusing its choices with an fragrant richness that’s not possible to replicate.
By transport genuine ‘Made in Kashmir’ merchandise to totally different prospects from totally different nations globally, Hands of Gold has elevated the high quality of life for artisans and craftsmen in the area. Many households now have employment alternatives, contributing not solely to the area’s financial progress but in addition straight benefiting the local people.
Mansi Praharaj
