Tag Archives: unveils

Awards & Recognition

Air India Unveils AI-Driven Booking System

Air India to introduce an innovative booking feature on its digital channels based on a generative concept soon

The new user interface driven by Generative AI capabilities earns global recognition by winning the prestigious ‘Red Dot’ 2024 award in the Design Concepts category.

GURUGRAM: Air India, India’s leading global airline, has won global recognition for its generative Artificial Intelligence (AI) driven booking feature which once rolled out will considerably enhance the reservation experience of its customers. Air India’s innovative concept won the Red Dot award – acknowledged worldwide as one of the most prestigious recognitions for design concepts by the global design community in Singapore recently.

The ‘Design Concepts’ category acknowledges exceptional concepts or prototypes that are at the developmental stage, as well as those ready for market. Established in 2005, the award identifies new design concepts and innovations leading to the launch of great products in the future. The Air India concept is showcased now in the Red Dot Design Museum in Singapore.

New digital interaction paradigms can use text and visual interactions interchangeably to speed the user’s digital journey. Air India has applied this AI-generated insight to reimagine the classic ticket booking journey to largely enhance its reservation experience. This award-winning innovation will have several benefits when rolled out for customers for ticket-booking purposes:

Minimize user effort in making bookings: Instead of navigating many pages of screens with selections to be made and data to be entered, users can just specify their intent to travel using a simple request and complete the reservation instantly.

Reduced ticket-booking time: By speeding the guest’s journey through the booking flows, the time spent by them in making reservations is drastically reduced.

Seamless booking journey from research to travel: The new interaction paradigm will eventually power Air India’s end-to-end booking experience from researching destinations to travel and post-travel support. The capability will be available for all of Air India’s digital channels to help guests switch sessions across channels seamlessly.

“Being ‘customer-obsessed’ and ‘design-rich’ are two key operative principles we have adopted in Air India’s digital transformation journey. Air India is making considerable effort to create aesthetic and user-friendly designs to help our guests effectively use our digital channels, like the mobile app, website, and the generative AI virtual agent AI.g. It is an honor to win the global Red Dot Award in the Design Concepts category for this innovation and we look forward to rolling it out in our digital channels soon,” said Dr Satya Ramaswamy, Chief Digital and Technology Officer, Air India.

Implementation of this new system across Air India’s mobile app, website, and chatbot will be driven by the insights gained from the airline’s consumer-facing generative AI technologies based virtual agent AI.g, which remains the first and most advanced generative AI virtual agent in the global airline industry.

Business

OPPO India Unveils Find X8 Series at Ambassador Conclave: Celebrating Innovation

New Delhi, December 14, 2024: Building on the momentum of the OPPO Find X8 Series launch in India, OPPO India today hosted the Find X8 Series Ambassador Conclave in New Delhi.

The event started with a keynote address by Savio D’Souza, Head of Product Communications, OPPO India. While introducing the Find X8 and Find X8 Pro to the distinguished audience, Savio stated, “Indian consumers are increasingly on the lookout for high-performance smartphones that meet their needs in communication, productivity, entertainment, and digital payments. The Find X8 Series is designed to fulfill this demand, offering advanced features like AI Reflection Remover, a flagship quad-camera system with exceptional zoom capabilities, and a slim, lightweight design. This is reflected in the overwhelming initial response we received for the flagship series in India.”

The Conclave also included a panel discussion, “How AI-Driven Smartphones Enable Innovation and Aid Newer Mobile Experiences” and brought together industry leaders, including Priyank Pant, Senior Vice President, Paisabazaar, Manish Gupta, Director, Digital & Technology, Yum! Brands, and marketing expert, Shitiz Dogra among other dignitaries. The dialogue highlighted the transformative impact of AI on smartphones — revolutionising user experiences through AI-powered personalisation, adaptive interfaces, and intuitive features like voice commands and predictive text, and driving advancements in camera experience with Computational photography, enabling real-time enhancements for photos and videos, and auto-editing tools for professional-grade visuals. Additionally, enhancing productivity by simplifying daily tasks such as scheduling and real-time translations.

The Find X8 and Find X8 Pro went on sale earlier this month. The smartphones feature the MediaTek Dimensity 9400 SoC, a groundbreaking quad-camera system with two telephoto lenses, a high-density quick-charging Silicon Carbide battery, and advanced AI-powered features for photography and productivity—all in a durable yet lightweight design with IP68 and IP69 ratings.

The Find X8 Pro is priced at INR 99,999 for 16GB RAM + 512GB storage, and the Find X8 is available in two storage variants: 12GB + 256GB at INR 69,999 and 16GB + 512GB at INR 79,999. Find X8 Series is available on the OPPO e-store, Flipkart, and across mainline retail outlets.


Praveen

Awards & Recognition

Tendulkar Family Unveils Cutting-Edge Sports Facility in Satara

SATARA: The Sachin Tendulkar Foundation (STF), in collaboration with its partner Mann Deshi Champions, inaugurated a modern sporting facility in Satara, Maharashtra this week. The event marked Sara Tendulkar’s first visit as a director of STF, showcasing her commitment to taking the foundation’s mission forward.

The new facility, inaugurated by Sachin Tendulkar, Anjali Tendulkar, and Sara Tendulkar features world-class amenities including courts for basketball and badminton, indoor wrestling and boxing areas, classrooms, administration offices, and hostels for 150 athletes. This development aims to empower rural youth by providing them with access to high-quality sports training and opportunities.

Sara Tendulkar, accompanied by her parents, expressed her admiration for the transformative impact of sports on young lives and shared some moments with the children there.

Mann Deshi Champions has a proven track record of nurturing rural talent, with over 100 athletes joining the army, police, forest, and railways through their programs. Alumni such as Dada and Ajinath Shingade, 1500m national silver medalists who are now serving in the armed forces, and national medalist wrestler Aru Khandekar, exemplify the program’s success.

Looking ahead, Mann Deshi Champions plans to expand its reach by building 50 playgrounds in Dantewara, Chhattisgarh, training over 300 athletes, and certifying 2,000 government school sports coaches at the new facility in the coming year.

STF, established in 2019 by Sachin and Dr. Anjali Tendulkar, is dedicated to transforming lives through initiatives in sports, health, and education. With Sara Tendulkar now at the helm, the foundation is poised to scale its efforts further, ensuring equitable opportunities for underprivileged children across India.

Awards & Recognition

TCS Unveils 2025 Cybersecurity Outlook


TCS

TCS’ 2025 Cybersecurity Outlook finds that organizations that prepare for evolving cyber threats can build the necessary resilience to operate in an increasingly complex threat landscape

MUMBAI: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has announced its 2025 Cybersecurity Outlook, a list of technology trends and focus areas curated by TCS experts. Generative artificial intelligence (GenAI), cloud security, and supply chain resilience will be key for organizations to effectively navigate the threat landscape in the coming year.

As next-gen technologies continue to gain momentum across industries, they give rise to new and complex threats. Experts and leaders at TCS have identified seven focus areas that will influence cybersecurity and help organizations prioritize their security investments to prepare for increasing cyberattacks.

Ganesa Subramanian Vaikuntam, Global Head of Cybersecurity at TCS, said, “With geopolitical shifts and evolving technology, global cybersecurity is undergoing a major transformation. GenAI is enhancing operational efficiencies, but organizations must equip themselves to counteract cyber threats. Organizations must harness these advancements and implement GenAI-powered threat detection and response systems to stay ahead of the curve. In this era of evolving technologies, a robust and proactive cyber resilience strategy is not just an option, but a necessity for enterprises to effectively navigate and mitigate unforeseen cyber incidents.”

In the face of emerging cyber threats, enterprises are looking for ways to leverage GenAI to secure their businesses, according to TCS’ 2025 Cybersecurity Outlook. The cybersecurity trends to look out for in 2025 are:

1.       Influence of GenAI in cybersecurity on the rise

GenAI is transforming organizational operations but is also being exploited by cybercriminals for advanced attacks like deepfakes, phishing, data manipulation, and new malware. In response, organizations must fight fire with fire by deploying GenAI-powered threat detection and response systems.

2.       Cloud security remains crucial

As cloud computing adoption continues to accelerate, organizations need to implement strong security protocols like encryption, access controls, and continuous monitoring. Maintaining proper cloud configurations is crucial to prevent unauthorized access and breaches, and those moving to multi-cloud or hybrid environments will need to adapt their security measures accordingly.

3.       Elastic supply chains will be relevant for operational integrity

In 2025, organizations will need flexible, resilient supply chains due to changing geopolitics and partner ecosystems. Leaders must develop proactive strategies to adjust their supply networks while protecting sensitive data and maintaining regulatory compliance. Enhancing supply chain resilience will be increasingly vital for preserving operational integrity in the face of uncertainty.

4.       Emerging business models will underscore the need to be secure by design

At a time when digital technologies, IoT capabilities, and advanced connectivity are driving new business models in EV charging, DERMS, autonomous vehicles, and other connected factories, organizations must secure their value chains to ensure these businesses are safe by design. By 2025, the growth of IoT devices will require stronger device hardening, secure communication channels, and ongoing vulnerability assessments to maintain momentum in business growth.

5.       Cybersecurity Mesh Architecture will pave the way for zero-trust security

Organizations are moving from traditional security models to zero-trust architecture, which requires continuous authentication and limited access to minimize threats. By 2026, most large enterprises will adopt zero-trust methods, consolidating security tools to be more efficient. To adapt, organizations must use integrated platforms for orchestrating and automating cybersecurity while working towards Cybersecurity Mesh Architecture (CSMA) for dynamic, collaborative, and secure environments.

6.       CSOs will adopt an ‘automation-first’ approach to Managed Detection and Response

Modern Managed Detection and Response (MDR) combines Security Information and Event Management (SIEM), Security Operation Centers (SOCs), Security Orchestration, Automation and Response (SOAR), Extended Detection and Response (XDR), threat hunting, threat intelligence, and various attack simulations. These components must integrate seamlessly under an “automation-first” approach for strong cyber defense against new technologies like Gen AI, quantum computing, and 5G expansion. By 2025, organizations are likely to seek more industry-specific and integrated cyber-physical security solutions.

7.       Back to basics: Cyber resilience will be essential for business security

Now more than ever, a robust cyber resilience strategy is crucial for organizations to handle unexpected cyber incidents and will require taking a fresh look at the basics: regular backups, detailed incident response plans, and business continuity measures. Something as simple as regular drills can enhance organizational preparedness and response capabilities. Promoting a culture of resilience will help minimize downtime and disruptions from cyberattacks.

A leader in cybersecurity globally, TCS’ offerings range from consulting, and implementation, to managed security services across – detection and response, identity and access management, attack surface management, governance, risk and compliance, data privacy and protection, digital forensics and incident response, cloud security, and cyber-physical security. These offerings are tailored to address industry-specific challenges. With over 16,000 cybersecurity professionals on its roster, TCS helps over 600 enterprises across the globe protect their entire digital estate and improve their security posture. TCS’s network of 15+ cybersecurity delivery centers worldwide enables secure businesses across geographies. To learn more visit https://www.tcs.com/what-we-do/services/cybersecurity

Business

Toyota Kirloskar Motor Unveils the All-New Camry Hybrid Electric Vehicle

Bangalore, 12 December 2024 – Toyota Kirloskar Motor today unveiled the All-New Camry hybrid electric vehicle, designed to be a “Sedan to the Core”. Reiterating its commitment towards realising the carbon neutral goals, the All-New Camry Hybrid Electric Vehicle is equipped with advanced 5th generation hybrid technology, delivering significantly improved efficiency and enhanced performance. This new model brings unmatched sophistication with cutting-edge safety features, elevated exteriors and interiors, seamless technology integration, thereby deliver the unique aspirations of the consumers. The All-New Camry Hybrid Electric Vehicle is more than a car – it’s a reflection of refined style and exclusiveness.

toyota motor

Bold Innovation with Hybrid Powertrain: Embracing clean vehicle technology, at the heart of the All-New Camry Hybrid Electric Vehicle is the powerful yet efficient 2.5L Dynamic Force Engine, delivering 221 Nm of torque at 3200 rpm. Paired with an electronically controlled continuously variable transmission (e-CVT), the vehicle ensures a smooth and dynamic driving experience. The e-CVT offers multiple driving modes—Sport, Eco, and Normal—to suit all driving styles and conditions. Additionally, Toyota’s 5th Generation Hybrid Technology System, features a high-capacity Li-ion battery that propels the All-New Camry Hybrid Electric Vehicle output to an impressive total maximum power of 169kW (230 PS). This sophisticated Hybrid System combines performance with exceptional fuel economy of 25.49 km/l*, making it the perfect choice for the environmentally conscious, luxury sedan enthusiast.

Speaking on the launch of new model, Mr. Masakazu Yoshimura – Chairman, Managing Director and Chief Executive Officer of Toyota Kirloskar Motor, said, “The Launch of All-New Camry Hybrid Electric Vehicle is a testament to our vision of developing ever-better, sustainable mobility options in line with the Toyota’s Global Environmental Challenge 2050. India remains a crucial market, and our product strategy aligns with India’s national priorities to lower the carbon emissions and achieve energy security goals. Towards this, we have embraced the adoption of multiple-pathway approach to drive clean mobility and promote mass electrification with greater agility and speed. The introduction of the All-New Camry Hybrid Electric Vehicle being a green mobility offering, will continue to further strengthens our contributions toward building a futuristic carbon-free, happy society”.

Expressing his views, Mr. Tadashi Asazuma, Deputy Managing Director, Sales-Service-Used Car, Toyota Kirloskar Motor & Lexus, stated, “The all-new Camry exemplifies our unwavering commitment to crafting vehicles that blend performance, sustainability, and cutting-edge innovation. Developed under the concept of ‘Sedan to the Core’, the All-new Camry delivers an unmatched driving experience thanks to its advanced 5th generation hybrid system, offering enhanced performance and exceptional responsiveness.

I believe that our new offering will bring the pride of ownership with its sporty design, tech-loaded features and advanced safety systems offering peace of mind to our customers thus reinforcing our vision to offer mobility that is both aspirational and responsible for the Indian market.”

Commenting on the launch, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “The launch of the All-New Camry Hybrid Electric Vehicle is an exciting milestone for us in India. This new model with its 5th Gen Hybrid Technology, striking design, and luxurious specs, is crafted for those who seek contemporary elements – sleek, spacious, safe & seamless driving experience. Equipped with Toyota Safety Sense 3.0 and a suite of connectivity features, it offers our valued customers not just elevated style, but also peace of mind, comfort and convenience at every turn. We sincerely thank our customers for their trust in the brand and appreciation for our sustainable mobility offerings that gave us the confidence to introduce this new and advanced model, aimed at fulfilling their eco-friendly vehicle choices”.

Sophisticated Exteriors with Styling for Bold, Futuristic, and Luxury Lifestyle: The All-New Camry Hybrid Electric Vehicle’s sleek design and bold presence makes it an iconic car for discerning sedan fans, seeking luxurious lifestyle and fun-to-drive experience. The stylish front grille and sleek rear design enhances its dynamic look, allowing it to stand out with futuristic elegance that is both captivating and timeless. The hood and fender at the front have been modified to contribute to a refreshed look with bumper and grille redesigned to offer a more dynamic appearance, improving both aesthetics and aerodynamic. Every angle and contour are crafted to demand attention, embodying “Elegance at every glance.”

Comfortable Interiors that Meet Practical Functionality: The All-New Camry Hybrid Electric Vehicle’s interior is thoughtfully crafted to combine functionality with elegance. The Hybrid System Indicator provides real-time feedback on eco-friendly driving, reinforcing Toyota’s commitment to sustainability. Comfort is further enhanced with adjustable 2-way front headrests, while the glove box, featuring a damper without a key, offers easy access and a refined touch. The vehicle also offers a fresh look with new seat colours, enhancing the cabin’s sophistication and appeal. The instrument panel, adorned with elegant ornamentation, adds a touch of sophistication, complemented by a piano black finish on the front console box for an exclusive feel.

Enhanced Safety with Toyota Safety Sense 3.0: Safety is of paramount at Toyota, and the All-New Camry Hybrid Electric Vehicle is no exception. Equipped with Toyota Safety Sense 3 (TSS3), this model features an advanced suite of safety technologies, including Lane Tracing Assist (LTA) for enhanced lane-keeping, a Pre-Collision System (PCS) for proactive safety, and Dynamics Radar Cruise Control (DRCC) with full-speed range capability. The 360 Panoramic Rear-View Monitor (PVM) improve parking and manoeuvring in narrow spaces for smoother navigation, thereby providing the drivers with greater visibility and control while operating their vehicle. Further, the Vehicle Approach Notice System alerts pedestrians for added safety and the rear seat reminder function promotes safety, ensuring peace of mind and protection for the passengers in their every journey.

The All-New Camry Hybrid Electric Vehicle offers a host of active and passive state-of-the-art safety systems with best-in-class 9 SRS Airbags, Parking Assist with Back Guide Monitor, Clearance & Back Sonar, Vehicle Stability Control, Traction Control, Hill Start Assist Control, Electronic Parking Brake with Brake Hold Function, and Tyre Pressure Monitoring System amongst others.

Advanced Technology and Seamless Connectivity: With a refined eye for detail, the All-New Camry Hybrid Electric Vehicle is equipped with a 12.3-inch multi-information display (MID), Toyota’s T-Connect telematics, and seamless integration with a multi-zone climate control system that ensures personalized comfort for every passenger. In line with Toyota’s vision of connected mobility, the All-New Camry Hybrid Electric Vehicle also introduces a Data Communication Module (DCM), enabling drivers to stay connected with their vehicle, ensuring convenience, safety, and technology at their fingertips. Furthermore, the JBL Premium 9 speaker audio system offers an immersive audio experience, enhancing every journey with style and sound.

The sedan’s ability to shift driving modes along with Ventilated Front Seats and Sequential Shift with Paddles makes driving a truly exhilarating experience. Its cabin is accentuated with a range of advanced features like 10-Way Power Adjustable Driver Seat, Outer Rear View Mirror and Tilt-Telescopic Steering Column with Memory Function, Wireless Smartphone Charger, and Heads-Up Display seamlessly blending best-in-class human machine interface with the interior design. Further, comfortable Rear Seats with Recliner, Power Assisted Rear Sunshade, Audio and AC Controls on capacitive touch panel, placed on the rear arm rest provide a luxurious experience. A three-zone personal air-conditioning releases refreshing nanoeTM X ions that moisturize the skin and hair while deodorizing the cabin. To light up the drive, there is a Tilt and Slide Moon Roof with Retractable Sunshade and a Front Power tilt.

This luxury sedan is available in four stunning new colours: Precious Metal, Dark Blue, Cement Grey and Emotional Red, offering a palette that aligns with its allure. Other exciting colour offerings of this new model are Attitude Black, Platinum White Pearl.


Mansi Praharaj

Auto & Electric Mobility

Switch Mobility unveils new low-floor electric city buses • EVreporter

Switch Mobility, a subsidiary of Ashok Leyland and part of the Hinduja Group, unveiled the new lineup of low-floor electric city buses for India, Europe, and the GCC at an event in Chennai.

SWITCH EiV12 – Low-floor electric city bus for the Indian market, features floor-mounted batteries and a scalable battery capacity of over 400+ kWh. It seats 39 passengers. Permanent Magnet Synchronous AC Motor, Max Power: 235 kW; Continuous Power: 140 kW.

The bus has a charging port in the rear face for easy and fast charging of the charging cable. The fast charging time is less than 2 hours, and the range per charge is 314 km.

SWITCH E1 – Unveiled for Europe. Virtually flagged off for the Spanish market. Features in-wheel motors and a flat gangway layout throughout the bus. Triple-door configuration (front, centre, and rear). Capable of accommodating up to 93 passengers, including standees.

Dheeraj Hinduja, Chairman of SWITCH Mobility, said, “The launch of the SWITCH EiV12 and the flagging off of the SWITCH E1 for Spain is a proud milestone for the Hinduja Group and Ashok Leyland, underscoring our commitment to sustainable mobility. In addition to the EiV12 and E1, SWITCH is developing a range of new products to expand our global offerings. At SWITCH Mobility, we are driving a greener future and advancing our long-term vision to democratize electric mobility worldwide.”

Mahesh Babu, CEO of SWITCH Mobility, said that their low-floor electric city bus has garnered 1,800 orders. The Indian electric city bus market is expected to grow at a CAGR of 21% by 2030, with an EV penetration of 70%. The total parc for electric city buses is likely to cross 70,000 units by 2030, added a company release.

Also Read: Ashok Leyland’s INR 1200 crore investment in Switch Mobility

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Business

Vectus Unveils Most Advanced 10-Layer Water Storage Tank

Vectus_Ten

Bengaluru, December 2024:- Vectus, India’s leading water storage solution provider, has launched a groundbreaking 10-layer water storage tank, marking a revolutionary advancement in water storage technology. The innovative tank combines exceptional durability, unmatched UV resistance, and the latest antibacterial protection to deliver the ultimate solution for clean, safe, and long-lasting water storage. The Vectus 10-Layer Water Storage Tank is engineered with ten distinct layers, each serving a unique purpose to enhance the tank’s strength, resilience, and water quality.

Key highlights include:

Revolutionary 10-Layer Technology: Each layer is designed to optimize the tank’s structural integrity, insulation, and protection. This multi-layered approach not only enhances strength but also safeguards against temperature fluctuations, extending the tank’s lifespan in diverse climates.

  • Antibacterial Protection: The tank’s inner layer is embedded with cutting-edge antibacterial technology, which inhibits bacterial growth and helps maintain the purity of stored water.
  • UV-Protective Layer: With Vectus’s specially formulated UV-resistant layer, this tank effectively blocks harmful UV rays, preventing degradation and ensuring water remains cool and safe for use.
  • Improved Durability and Leak-Proof Design: The robust 10-layer structure offers unmatched durability, making it an ideal choice for residential, commercial, and industrial applications.
  • Eco-Friendly and Safe Material: The tank is crafted using food-grade plastic and environmentally friendly materials, ensuring no harmful chemicals are leached into the water.

Commenting on the launch, Managing Director of Vectus Mr. Atul Ladha said, “Our 10-layer Water Storage Tank is a true testament to Vectus’s commitment to pushing boundaries in innovation and quality. We understand that water is one of our most valuable resources, and with this new product, we aim to provide our customers with a solution that not only preserves water but also protects their health and the environment.”

Mr. Ashish Baheti, Managing Director of Vectus, adds, “With new-age technology at its core, Ten-X is much more durable than traditional tanks. From food-grade plastic to antibacterial and UV-stabilized technology, every element has been selected for strength, safety, and sustainability.

Vectus’s customer-centric approach is evident in Ten-X’s design. Executive Director Mr. Divian Baheti emphasized the brand’s focus on extensive research and development to meet evolving consumer needs. “Our products are more than functional; they’re designed to enhance the lives of our users.


Mansi Praharaj

Marketing & Advertising

DocuBay Unveils Gripping New Original Documentary ‘Fanatics’, A Deep Dive into the Unparalleled Devotion of South Indian Cinema Fans

Docubay, Fanatics

06th December, 2024; Mumbai, India:

DocuBay, the global streaming platform from IN10 Media Network, known for its robust slate of thought-provoking documentaries, gears up to further announce the launch of its latest original documentary, ‘Fanatics’. The meticulously crafted documentary delves into the extraordinary devotion of South Indian cinema fans, exploring the emotional depths and societal impact of their unwavering loyalty. Aligning with DocuBay’s vision of delivering impactful narratives, Fanatics is set to stream globally, starting 07th December, 2024.

Docubay Fanatics documentary

Delving deep into the psyche of fans whose unwavering loyalty and extreme acts of reverence redefine the meaning of fandom, Fanatics will take viewers through the cultural heartlands of South India. From constructing temples for their idols to life-altering acts of devotion, this original documentary captures both the intense emotional connection fans have with their stars and the darker consequences of these obsessions. Through a blend of heartfelt narratives and star perspectives, Fanatics explores the origins of this phenomenon, starting from the era of Tamil actor-politician MG Ramachandran, to the evolving fan culture around Rajinikanth, Allu Arjun, and other pan-India stars.

The documentary features candid interviews of some of Indian cinema’s most iconic stars, including Allu Arjun, Kichcha Sudeep, and Vijay Sethupathi, highlighting the unique actor-fan relationship and its societal impact. Additionally, the documentary also addresses the tragic side of fanaticism, where rivalries among fan groups sometimes lead to violence.

Docubay MD Speak

Speaking on the vision behind the documentary, Aditya Pittie, Managing Director, IN10 Media Network, said, “At DocuBay, our mission is to curate and deliver intriguing narratives that resonate with global audiences while spotlighting unique cultural phenomena and real-life events. With Fanatics, we aim to provide an in-depth look at the unparalleled devotion of South Indian cinema fans, a subject that is both fascinating and significant given the region’s growing influence on global cinema. This first-of-its-kind documentary reflects our commitment to expanding our portfolio with diverse and impactful storytelling that drives engagement and elevates the experience for our audiences worldwide.”

Offering his perspective in the documentary, actor Allu Arjun, said, “Cinema has become a very strong, integral part of the culture—it’s no longer just a source of entertainment. And, stars are highly idolized in the South, more than anywhere else I have seen in the world. Many fans do wonderful charity work, and that is great energy being put to the right cause. All actors, whether they agree or not, do have an impact on people, and we should be responsible for how we subconsciously guide them.”

In a candid interview shown in the documentary, actor Kichcha Sudeep said, “As an actor, if you want to have a great career, I don’t think you can do it without a fan base. When I see people building temples for me or getting tattoos, it honestly scares me because I am a man of flaws. Over time, you begin to understand the purity of their emotions and the immense love they have for you. It teaches you responsibility and makes you a better human.”

With stories of fans piercing their tongues, tattooing their bodies, and dedicating their lives to their idols, Fanatics is as gripping as it is eye-opening. The documentary also highlights the symbiotic relationship between fans and the box-office success of South Indian films, offering a fresh perspective on the business of cinema in the region.

Produced by Studio 9, dive into the world of extraordinary devotion with Fanatics, streaming exclusively on DocuBay from December 7th, 2024.

About Docubay

***

About DocuBay:

Headquartered in Mumbai, DocuBay is a global membership VOD platform exclusively designed to stream premium international documentaries. Specializing as a factual entertainment video service, DocuBay features content from all corners of the globe in a variety of categories. Available in 170+ countries, DocuBay is available on platforms including the Apple App Store, Google Play Store, Fire TV, Roku, Apple TV and Samsung TVs, with additional platforms on the way. Join the Tribe on www.docubay.com

About IN10 Media Network:

IN10 Media Network is a parent company to diverse businesses in the media and entertainment industry. With deeply entrenched roots in the creative community and a long association with premium content, the businesses in its folds—including EPIC, ShowBox, Filamchi Bhojpuri, Gubbare, Ishara, Nazara, EPIC ON, DocuBay, MovieVerse Studios, Juggernaut Productions and Let’s Get LOUDER – covering every aspect of the content life-cycle across platforms. Led by entrepreneur Aditya Pittie, IN10 Media Network has its efforts focused on building world-class brands.

Edutech & Education

Mount Litera Zee School Unveils the Revolutionary ‘Litera Nova’ Pedagogy across schools

L-R, Anish Shah, C

National, 09 December 2024 – Mount Litera Zee School (MLZS), Zee Learn Limited’s flagship brand and a pioneer in the field of K-12 education, marked a significant milestone today with the introduction of its transformative curriculum, Litera Nova. The LiteraVerse unveiling marked the dual launch celebration of innovation, symbolizing the institution’s commitment to shaping future-ready learners through cutting-edge pedagogy. Zee Learn also unveiled a new brand and visual identity of MLZS, keeping in mind the changing times & requirements of the sector.

The LiteraVerse event showcased the philosophy behind Litera Nova – a unique curriculum, an innovative pedagogy, and a feature-laden and adaptive learning app that empowers learners to unleash their potential and shine as stars in their respective domains. The launch at the LiteraVerse event was received with applause by all the business partners of the network who said they were privileged to be a part of history being created, symbolizing the spirit of Litera Nova. The word “Nova,” derived from Latin, signifies “new” and reflects the transformative journey of an individual toward brilliance, akin to a star radiating newfound energy.

Mr. Manish Rastogi, CEO and full-time director, of Zee Learn Limited shared his enthusiasm, “Litera Nova is more than a curriculum—it’s a movement which draws inspiration from the needs of society in the coming future. It equips every Mount Literian with the tools to discover their unique potential and to shine brightly in an ever-evolving world.” He also added “Our new brand and visual identity represents not just a visual change but a commitment to our vision of the future of education. It embodies our belief that every learner is unique and has the potential to shine as a star in their unique light.”

The Brand Identity and Visual Identity: A Symbol of Aspiration

The redesigned brand identity of Mount Litera Zee School encapsulates the vision of a modern, learner-centered education system. It symbolizes uniqueness, unity, growth, and the boundless potential within every child. With its sleek and dynamic design, the brand identity aligns with the institution’s mission to create an environment where learners are inspired to excel in all dimensions of life.

The visual identity of the Mount Litera Zee School has also been transformed to create a campus that makes a statement. Ergonomically designed classrooms and furniture foster an environment of comfort and happiness. The vibrant ambiance of the various facilities like the cafeteria, music/art room, swimming pool, basketball court, football field, and more unleashes creativity and energy paving the way for unrelenting champions and superstars.

Mr. Anish Shah, CFO, Zee Learn Limited said, “The rebranding exercise was undertaken keeping in mind the changing times and requirements of the sector. Litera Nova’s most striking feature is that it places learners at the center of their educational journey by leveraging equitable education and brain-based learning principles. With diagnostic tools grounded in neuroscience, the curriculum identifies a student’s Unique Learner Profile (ULP), enabling personalized learning pathways that nurture each child’s unique talents and aspirations.”

This innovative curricular and co-curricular program offering has positioned us as a one-stop learning solution provided for our partners, parents and students. Programs like leadership skills, language fluency, motion animation, cricket, robotics and AI/coding and human skills development are aimed at nurturing the well-rounded personality of every learner.

Aligning with Zee Learn’s overarching vision, the Litera Nova pedagogy is a leap forward in redefining education. It equips learners not just to thrive academically but to become empathetic, innovative, and socially responsible leaders of tomorrow. As Mount Litera Zee School embarks on this exciting journey, it reaffirms our commitment to transforming education and empowering learners to create a brighter future.

Business

IDFC FIRST Bank Unveils AI-Powered Amitabh Bachchan Avatar to Enhance Customer Experience

Mumbai 7th December 2024: IDFC FIRST Bank has unveiled the first-of-its-kind AI-powered holographic digital avatar of the country’s most celebrated and legendary actor Amitabh Bachchan, setting a new benchmark in customer engagement and digital innovation. The Holographic Extended Reality (HXR) device, features touch capability, allowing users to interact directly with the digital avatar. Currently, customers can engage with Mr Bachchan’s digital avatar and get information on bank products and services, including Zero Fee Banking, Monthly Interest Credits, Mobile Banking, and the innovative Current Account BRAVO. The Bank will integrate additional product offerings in subsequent phases.

The HXR device has been developed in collaboration with Ikonz Studios, a new-age technology company. The content has been meticulously scripted to ensure accuracy and engagement. This revolutionary technology will redefine the banking experience for customers, offering personalized assistance and an immersive service experience. This initiative is in line with IDFC FIRST Bank’s commitment to its digital-first philosophy and innovation-led customer-centric approach.

Speaking on the launch, Mr Shreepad Shende – Head of Business Excellence & Corporate Strategy at IDFC FIRST Bank, said, “We’re proud to be the first in the banking industry to bring this AI-powered holographic innovation to life. With this, we have created an entirely new way for our customers to interact with us at our select branches, making banking simpler, faster, and more engaging. It has been an amazing journey with Wing Commander Ramesh Pulapaka, CEO & Director – AB Corp. Ltd., from conceptualizing this pioneering concept to bringing it to life with IKONZ and I am delighted that IDFC FIRST Bank was first to partner with Mr. Amitabh Bachchan in this unique journey”

Mr Amitabh Bachchan, Said, “This unique initiative by IDFC FIRST Bank showcases the possibilities of innovation in creating immersive and meaningful customer experiences. It is fascinating to see how technology continues to evolve and redefine the way we connect with people. I am delighted to see my digital avatar being a part of this revolutionary and groundbreaking journey in banking.”

The first device has been launched at IDFC FIRST Bank’s Juhu branch in Mumbai, with plans to deploy similar devices across high-footfall branches and other strategic locations nationwide.


Mansi Praharaj