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Duolingo wins Apple Design Award for innovation in design; exec reveals secret to success

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US-based language studying app Duolingo introduced on Friday that it received a Design Award throughout the 2023 version of the Apple Design Awards, which honour excellence in innovation, inventiveness, and technical achievement in app and sport design.

The studying app included a sequence of main redesign enhancements throughout this previous 12 months.

“I would like to thank our VP of Design, Ryan Sims, for his work in main this effort and for his continued inventive imaginative and prescient,” Luis von Ahn, CEO and co-Founder at Duolingo, mentioned in a press release.

DuolingoApp Store

Moreover, the corporate mentioned that the app has found out how to make a every day language lesson a enjoyable second, as an alternative of classwork, because of this, Apple awarded Duolingo among the many Delight and Fun Winners, a class that recognises platforms that present memorable, participating, and satisfying experiences which can be enhanced by Appleapplied sciences.

“The secret to Duolingo is that we’re not an training firm. We’re a enjoyable and motivation firm. Fun is a very powerful a part of the work we do,” mentioned Ryan Sims, VP of Design, Duolingo.

Apple logo is seen inside the Apple Store in Palo Alto

REUTERS/Stephen Lam

This previous 12 months, Duolingo launched a serious studying path redesign.

In earlier variations, it targeted on a most important display — often called “the tree” — that permit folks explorequite a few routes.

The path redesign coincided with one other essential replace — animations for Duolingo’s fantastic forged of characters.

There’s Lily, a perpetually unimpressed teen with a dismissive slow-clap; Oscar, a dramatic trainer who takes his job very significantly; and Eddy, a health buff with an enthusiasm for nearly every thing, in accordance to the corporate.

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