Flipkart’s ‘Crafted by Bharat’ sale returns; bolsters India’s rich cultural heritage [details]

Flipkart, India’s indigenous e-commerce market, has unveiled the fifth installment of its flagship sale occasion, ‘Crafted by Bharat’, an initiative below Flipkart Samarth, forward of Independence Day. The occasion honors and showcases India’s vibrant heritage of handicrafts and handlooms, spotlighting an array of over one lakh (100,000) merchandise encompassing greater than 300 artwork kinds spanning the nation. The sale extravaganza is about to launch on August 15, 2023.

In an endeavor to rejoice the cultural wealth of India, the occasion will shine a highlight on numerous artwork kinds like Dokra, Tant, and Kalamkari, emblematic of the traditional craft traditions within the states of Rajasthan and Andhra Pradesh. A devoted storefront will likely be hosted on the Flipkart platform for the sale, accentuating merchandise from ladies sellers as a tribute to their distinct contributions. The occasion will witness participation from myriad artisans, weavers, people with disabilities, ladies from Self-Help Groups (SHGs), and governmental emporiums throughout the nation related to the Flipkart Samarth initiative. This collective will exhibit a various vary of handicrafts and cultural choices, a mix of city and rural contributions emanating from Tier-2 and Tier-3 cities equivalent to Jaipur, Sikar, Varanasi, Vijayawada, and varied different areas.

Noteworthy authorities and personal manufacturers, alongside native companies spanning the nation, will converge as a part of this occasion.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, commented on the fifth version of Crafted by Bharat, stating, “The Flipkart Samarth initiative and the flagship Crafted by Bharat sale occasion have been very promising and have made efforts to positively influence over 1.5 million livelihoods thus far by bringing the under-served group right into a pan-India digital market. With the fifth version, we stay resolute in our mission to repeatedly gas the expansion of native artisans, weavers, handicrafts, SHGs, and MSME communities.”

Vipul Shukla from Meghdoot Herbal lauded Flipkart’s dedication to sellers, highlighting how the ‘Crafted by Bharat’ editions have elevated model visibility and pushed important gross sales progress for his enterprise. He anticipates broader participation from clients throughout the nation this 12 months.

Priyadarshani Panda of DK Fashion Saree echoed related sentiments, expressing gratitude for Flipkart’s steerage and packages which have bolstered her enterprise. She eagerly seems to be ahead to connecting with an expanded buyer base by way of the devoted storefront in the course of the sale.

The occasion is emblematic of Flipkart’senduring collaboration with Flipkart Samarth’s artisans, weavers, and handicraft makers, connecting them to an unlimited client base of over 450 million people nationwide. Flipkart’s involvement seeks to uplift these communities in alignment with the ‘Aatmanirbhar Bharat’ imaginative and prescient of the federal government.

Launched in 2019, FlipkartSamarth is a nationwide initiative designed to empower MSMEs, artisans, and underserved communities by way of e-commerce. The program goals to supply inclusive digital platforms and capacitate these communities for improved livelihoods. In the previous 12 months, Flipkart Samarth has witnessed a threefold progress in its vendor base, facilitating a median enterprise progress of 300% for them. This enlargement is the results of strategic partnerships with State and Central Ministries, Government Departments, and different entities. Currently, Flipkart Samarth positively impacts 1.5 million livelihoods throughout the nation.