Google elevates Sapna Chadha to VP of SEA, South Asia Frontier; what new role means

In a vital top-level rejig at Google, the online large elevated Sapna Chadha, its VP of advertising for Southeast Asia and India to the submit of Vice President of Southeast Asia and South Asia Frontier, which incorporates Pakistan, Bangladesh and Sri Lanka. Confirming her appointment, Chadha in a LinkedIn submit, stated in her new role she is going to lead enterprise development, technique, and operations in SEA and South Asia Frontier.

“I’m delighted to announce my new appointment as Vice President for Southeast Asia and South Asia Frontier. In this role, I’ll lead our enterprise development, technique, and operations on this dynamic area inside Asia Pacific,” Chadha stated in a submit on Thursday. “This area which we affectionately name “SEAS” internally has not solely grow to be dwelling for me, but it surely has captured me simply as Jacques Cousteau says – “The sea, as soon as it casts its spell upon a person, can by no means be shaken off”.”

Chadha takes over from Stephanie Davis, who’s shifting to Europe. She thanked Davis in her submit and mapped her duties and concepts.

“I’m definitely hopeful that this 12 months, and the years to come, will proceed to be fulfilling as we cost forward with our efforts to convey useful services and products to extra customers and companies and put money into skilling packages by way of significant public-private partnerships. I’ve at all times been keen about know-how and its potential to rework lives, and look ahead to creating equitable and accountable development that can present financial alternatives for all,” Chadha wrote.

Who is Sapna Chadha?

Sapna Chadha joined Googlein India as the pinnacle of SMB advertising in 2015. She was promoted to vp of advertising for India and Southeast Asia in late-2021.

With greater than 15 years of expertise, Chadha has been creating built-in, multi-channel advertising and buyer expertise methods to elevate model consciousness, enhance engagement, ship exponential conversion and gross sales uplift, whereas bettering buyer satisfaction.

She began her profession as a know-how advisor at Deloitte and held senior administration roles at American Express within the ten years she labored there.

A vocal advocate of gender equality, she led initiatives equivalent to “Bolne se sab hoga” (talking out makes every thing attainable), to promote gender fairness in India and Southeast Asian nations. She even pioneered Internet Saathi programme in India to assist bridge the gender divide on-line by coaching 30M+ ladies throughout 300+ rural villages on digital. She was additionally honoured for her work in gender equality by Campaign Asia-Pacific’s 2021 Women Leading Change Awards.

Chadha graduated from the University of Michigan and he or she accomplished her MBA from Northwestern University – Kellogg School of Management.