Musk claims Twitter hits all-time high user engagement, numbers speak otherwise

Despite tall claims by Twitter proprietor Elon Musk, the micro-blogging platform is witnessing a decline in user engagement in addition to site visitors.

Musk on Saturday tweeted that the “platform hit one other all-time high in user-seconds final week”.

The Twitter proprietor has made such claims up to now too.

In April, as a part of a BBC interview, Musk stated the social media service was seeing report user engagement, and that main advertisers had been returning.

However, in response to internet evaluation website Similarweb, its month-to-month report on site visitors to the social media advert portals noticed an 18.7 per cent year-over-year drop for Twitter in March.

“Worldwide visits to twitter.com dropped 7.3% year-over-year in March, the third straight month of declines,” in response to Similarweb estimates.

Twitter’s distinctive customer depend on the net dropped 3.3 per cent year-over-year in March.

For the Twitter Android app, common day by day energetic customers had been down 9.8 per cent in March and month-to-month energetic customers had been down 8 per cent (each year-over-year).

One of Musk‘s particular claims — tweeted in March and repeated within the BBC interview — is that Twitter now instructions greater than 8 billion minutes of user time per day, which he stated is a brand new report.

“We could not discover any proof that Twitter’s earlier administration ever reported that exact metric and it isn’t one we are able to both affirm or dispute,” in response to Similarweb.

Over the previous couple of years, site visitors to the web site has been fluctuating from month to month, however with no constant sample of progress.

Over the identical interval that Twitterhas been shedding internet site visitors, app utilization has additionally been trending down.

(With inputs from IANS)