Zuckerberg announces new features coming on WhatsApp Business app

Meta Founder and CEO Mark Zuckerberg on Tuesday introduced new upcoming features on the WhatsApp Business app, together with the power to ship personalised messages to clients.

“Starting quickly we’ll start testing a new characteristic inside the WhatsApp Business app the place small companies could have the choice to ship personalised messages to their clients — like appointment reminders, birthday greetings and even updates on a vacation sale — in a sooner and extra environment friendly means,” the corporate stated in an announcement.

This new characteristic will permit companies to ship personalised messages with the client’s title and customisable call-to-action buttons to particular buyer lists, equivalent to these with a choose label (like ‘VIP clients’ or ‘new clients’), schedule the day and time the messages are despatched.

The firm additionally stated that it’s going to quickly make it potential for the numerous small companies the world over that run their whole operation on the platform to create, buy and publish a Facebook or Instagram advert immediately inside the WhatsApp Business app.

This signifies that no Facebook account might be required, andbusinessesall have to get began is an electronic mail handle and type of fee.

“When individuals click on on an advert, it opens a chat on WhatsApp to allow them to ask questions, browse merchandise and make a purchase order,” the corporate stated.

“These adverts are one of the crucial highly effective methods to drive potential clients to message them on WhatsApp and this can open new alternatives for WhatsApp-only small companies that want a less complicated approach to get began with promoting,” it added.

(With inputs from IANS)