Apple’s record growth in India: A strategic focus

Apple has been making significant strides in the Indian market, with record double-digit growth in the first quarter of 2024. The company’s Chief Executive Officer, Tim Cook, expressed his satisfaction with the performance, stating that he was very, very pleased.

During an earnings call with investors on May 2, Cook highlighted the importance of the Indian market for Apple. He described it as an incredibly exciting market and a major focus for the company. Cook’s comments came after the announcement of Apple’s quarterly results, which showed a 4.3% drop in revenue to $90.8 billion. Despite this drop, the figure was marginally higher than the analyst expectation of $90.3 billion.

Interestingly, Apple saw record revenues for the March quarter in more than a dozen countries and regions, including India, Latin America, the Middle East, Canada, Spain, and Turkey. This indicates that while the company may have faced challenges in some markets, it has been able to achieve significant growth in others.

Cook also emphasized the company’s efforts to expand its operations in India. He noted that Appleis producing in India, a move he described as a pragmatic necessity for competitiveness. He also highlighted the company’s work on the developer ecosystem, expressing pleasure at the rapidly growing base of developers in India.

Apple’s Commitment to Sustainability in India

Apple’s commitment to India extends beyond its business operations. Cook revealed that the company is working with partners in India and the US to replenish 100% of the water it uses in places that need it most. This initiative aims to deliver billions of gallons of water benefits over the next two decades. Reflecting on Apple’s growth in India, Cook pointed to the operational and go-to-market initiatives that the company has undertaken. He also highlighted the enormous opportunity presented by the two stores that Apple opened in Mumbai and Delhi last year.

According to a report by Economic Times in April, these two outlets, which completed their first year of operations last month, have each posted revenue of ₹190-210 crore in the last fiscal year. This places them among the top-performing retail stores globally for the iPhone maker. In addition to its retail operations, Apple has also been ramping up its manufacturing in India. A Bloomberg report cited sources saying that Apple assembled $14 billion of iPhones in India last fiscal year, doubling production and signaling a push to diversify beyond China.

Apple’s Global Challenges and Strategic Moves

The report also noted that the US tech giant now makes about one in seven of its marquee devices in India. This growth in manufacturing has reportedly created 150,000 direct jobs at Apple’s suppliers in India. While Apple’sperformance in India has been strong, the company has faced challenges in other areas. For instance, its Wearables, Home, and Accessories revenue was down 10% year-over-year, due to a difficult launch compare for the Watch and AirPods. The company’s adoption of AI and its impact on consumer decisions, such as the iPhone 16 release being delayed until the fall, could have influenced sales.

Despite these challenges, Apple announced a $110 billion share buyback plan, likely as a strategic move to return value to shareholders and manage its cash reserves. This plan was announced in response to the company’s challenging earnings report, which showed a decline in iPhone sales and a need to address market concerns.

In conclusion, Apple’s performance in the first quarter of 2024 highlights the strategic importance of the Indian market for the company. Despite facing challenges in some areas, the company has been able to achieve significant growth in India, thanks to its focus on expanding its operations and developing the local ecosystem. With its commitment to sustainability and job creation, Apple is poised to continue its growth trajectory in India in the coming years. This focus on India, coupled with strategic moves like the share buyback plan, underscores Apple’s resilience and adaptability in the face of global market challenges.