Apple files for ‘Reality’ trademarks ahead of AR headset launch

Apple Inc. has began to use for a sequence of ‘actuality’ trademarks ahead of its first augmented actuality headsets. As per stories, corporations linked to Apple have utilized for names like ‘Reality One’, ‘Reality Pro’ and ‘Reality Processor’.

The three separate filings level towards a realityOS identify in Apple’s code and a trademark software that refers back to the headset’s working system. The purposes have been filed by Immersive Health Solutions, not Apple itself, counsel stories. Plans like trademarks or patents are sometimes saved personal by Apple via shell corporations

Apple filed for trademarks in nations like US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. It talked about “digital and augmented actuality headsets, goggles, glasses, and smart-glasses” in all three filings. The “Reality One” trademark may check with the headset, whereas “Reality Pro” may check with a spec-boosted model lined up with Apple’s plan, the place “Pro” is titled to high-end units. Apple “Reality Processor” may check with the headset’s processing unit, which is alleged to be an M2 chip.

Apple’s newest headset launch is alleged to have options for each augmented actuality (AR) and digital actuality (VR) experiences and video games. As per stories, Apple “Reality” headsets embody VR variations of Apple Maps and FaceTime, and experiences of Hollywood motion pictures.