L’Oréal launches AI-based Brow Magic. Here’s how it works

At CES 2023, L’Oréal introduced the first-of-a-kind forehead make-up machine, the Brow Magic. Brow Magic is an Artificial Intelligence-supported applicator that helps microblading-like eyebrow anytime and wherever.

L’Oréal Brow Magic applicator

With the breaking Brow Magic announcement, L’Oréal bagged the CES Innovation award. Along with Brow Magic, the corporate additionally launched Hapta, a computerised lipstick applicator for folks with restricted mobility.

To develop Brow Magic, L’Oréal partnered with the tech firm, Prinker, a pioneer in printed, non-permanent tattoos. L’Oréal Brow Magic makes use of 2,400 tiny nozzles and printing know-how with as much as 1,200 drops per inch (dpi) printing decision.

In addition to the built-in AI in Brow Magic, the machine additionally helps L’Oréal’s Modiface AR know-how that advises on how to proceed with the eyebrows for the most effective final result and impact.

Steps to get an ideal eyebrow with L’Oréal Brow Magic

• Open the L’Oréal Brow Magic app and scan face with the Modiface forehead reader.
• Choose the specified form, thickness, and impact you want.
• Brush the L’Oréal Brow Magic primer via brows.
• Roll the printer throughout the eyebrow in a single, sweeping movement.
• Apply a topcoat end to set the look.

L’Oréal confirmed that it will launch the Brow Magic eyebrow applicator and Hapta lipstick applicator in 2023.