Samsung captures one-fourth of global smartphone market in April: Report

Mumbai, May 30 Even as global smartphone gross sales declined 8 per cent year-on-year in April 2022, Samsung recorded a 9 per cent YoY development in gross sales through the month, capturing 24 per cent of the global smartphone market, in response to Counterpoint Research’s Market Pulse Service.

This is the best month-to-month market share for Samsung since April 2017. Further, it was one of the few manufacturers to develop towards the market decline.

“The development helped Samsung lead global smartphone market gross sales for the third consecutive month in 2022,” the report mentioned.

In April it additionally grew to become the highest model in the Indian market for the primary time since August 2020.

Research Director Tarun Pathak mentioned, “Samsung captured near one-fourth of the global smartphone market in April 2022, reaching its highest single-month share in the final 5 years. This was pushed by the sturdy efficiency of the S22 sequence in the premium phase and the A sequence in the mid-segment.”

“Samsung additionally had low publicity to the declining China market, which negatively affected gross sales of all Chinese OEMs. Promotions in some of Samsung’s core markets like Latin America and development in India, the place it grew to become the No.1 model in April, additionally helped broaden its market share through the month. Samsung’s provide chain administration by 2022 has been sturdy,” mentioned Pathak.

Talking concerning the general efficiency of the global smartphone market, Senior Analyst Varun Mishra mentioned, “The global smartphone market declined additional in April 2022, reaching its lowest stage because the pandemic in 2020. China declined probably the most, as shopper sentiment weakened attributable to lockdowns.”

“Sales in Russia additionally declined in April as key OEMs exited the market and stock depleted. These elements meant one other setback for the market, which was nonetheless recovering from element shortages. LATAM, the US and India have been the one markets to indicate development, however that was not sufficient to offset the decline in different areas,” Mishra added.

Moving ahead, Samsung is more likely to retain the management place in the global smartphone market in Q2 2022.

“The foldables phase, the place Samsung leads, additionally has lots of potential,” in response to the report.

The model is more likely to intention to decrease costs for foldable telephones to achieve a aggressive benefit, the report mentioned.