Samsung targets $1 billion revenue from M-Series smartphones this year

Launched in 2019, the Samsung Galaxy M-Series of smartphones have bought over 4.20 crore models within the home market and the corporate targets $1 billion revenue this year, a senior firm official mentioned on Thursday.

The firm launched Galaxy M13 5G and Galaxy M13 (4G) smartphones, and the newest additions to the favored Galaxy M sequence are priced between ₹12,000 and ₹16,000 — an inexpensive vary within the 5G class, Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India, mentioned.

“At Samsung, we’ve got the precept of getting our ear to the bottom and take heed to customers and do what is true for the customers, and we imagine if we do that we’ll preserve innovating and we would be the largest competitors. We will go along with that philosophy…we’ll by no means draw back from creating shopper worth,” Babbar informed BusinessLine.

He mentioned Samsung is giving better of the options of high-end telephones at an inexpensive worth within the new handsets. The Galaxy M13 5G is priced at ₹13,999 for 4GB+64GB variant and ₹15,999 for 6GB+128GB variant; whereas Galaxy M13 is out there for ₹11,999 for 4GB+64GB variant and ₹13,999 for 6GB+128GB variant.

“Heralding the 5G revolution, Galaxy M13 5G comes with 11 5G band assist, making customers prepared for the longer term. With phase main options like auto information switching, 12GB RAM with RAM Plus and 6000mAh battery, Galaxy M13 sequence is are set to ship ‘More than a Monster’ efficiency,” he mentioned.

The Galaxy M13 5G is powered by Dimensity 700 processor that may clock as much as 2.2GHz. For enhanced efficiency, easy multitasking, seamless app navigation and uninterrupted gaming, Galaxy M13 sequence comes with as much as 12GB RAM with RAM Plus. The distinctive RAM Plus answer permits the consumer to broaden RAM dimension as per requirement. Consumers needn’t fear about cupboard space as Galaxy M13 sequence additionally include expandable storage as much as 1TB, he mentioned.

Babbar mentioned with the auto information switching, customers could make or obtain calls utilizing the info of the secondary SIM even when the first SIM is in a no-network space.

Talking concerning the progress fee, he mentioned the primary half (H1) of this year has been good the place the trade has grown by 15-17 per cent, however Samsung has grown in wholesome 20s.

“We have outpaced the expansion of the market and therefore we’ve got gained the market share. In H2, there’s a distinctive scenario this year in contrast with final year…the quarter three had a pent-up demand after the lockdown after which the festive season. But, this year too the festive season may have a wholesome progress however not in double digit. The market will develop in single digit, however once more we’ll outpace the market,” Babbar added.