CMS for small businesses: How the right system can help drive revenue

Digital signage enables small businesses to powerfully engage with customers, improving their shopping experience, highlighting new products and boosting revenue. However, reaping these benefits requires more than just the screen. A robust content management system (CMS) plays a key role by creating dynamic content that moves customers.

It also helps small and medium-sized business (SMB) owners address their main challenges. A YouGov study revealed that the top trends and challenges facing SMBs are expanding or remodeling their businesses (27%), investing in new technologies (23%), and improving marketing efforts by increasing marketing spend (19%). In-store digital signage with a CMS can help achieve all three.

That translates to dollars, too. In fact, 60% of consumers make unplanned purchases that are influenced by digital signage, according to Virtue Market Research. Furthermore, 93% of consumers in a 2024 Path to Purchase Institute survey said clear and visible store signs are important, and 85% reported eye-catching visuals and displays influence their in-store experience. A cloud-based CMS, such as Samsung VXT, makes this all possible. Here’s how.

How a CMS works

A CMS for digital signage — available as an on-premises or cloud-based solution — enables content and remote display management through a single software tool. Entrepreneurs and their staff can use the software to create, edit, store and publish content on digital displays. For example, a CMS enables restaurants and coffee shops to display menus and update them in real time throughout the day.

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Meanwhile, a clothing boutique, independent book store or homemade craft store can tempt passersby to enter their stores with storefront digital signage that features attention-grabbing photos, graphics and videos. These might tout new products, highlight sales and upcoming events, or share social media images.

Best of all, business owners don’t need to be on the premises to manage this. The cloud-based Samsung VXT enables them to manage content, adjust display settings and troubleshoot issues anytime, anywhere — an important feature for businesses with multiple branches.

Key CMS capabilities — and the VXT solution

When shopping for a CMS, small and medium-sized businesses should seek a cloud-based solution because it’s cost-effective, fast and centralized. Other key features businesses should look for in a CMS are a content creation tool, compatibility with different display types, and built-in security.

• Easy installation and access: Samsung VXT, an all-in-one management system, offers all that and more. Because VXT is a cloud-based, subscription-based solution, businesses don’t have to fuss with the expense and hassle of buying and maintaining servers and installing and updating CMS software. With Samsung VXT, they just have to log in to the web-based portal to use the software. Samsung automatically maintains and updates the cloud-based software.
• Dynamic content creation: Samsung VXT makes it easy to create dynamic content. The software includes templates, free stock images and apps to create restaurant menus, real estate listings, auto dealer car listings and other business-specific content. Through a drag-and-drop interface, managers can use the software on any computer or mobile device to create nested playlists and schedule multiple content types based on various scenarios.
• Compatibility: Samsung VXT is designed to work with certain Samsung display types, including indoor and outdoor LED signage and interactive displays. Businesses can easily connect their VXT software with all their digital displays by downloading the VXT Player app onto the displays and entering a six-digit pairing code.
• Security: VXT uses encryption, secure login procedures, advanced role management and access control measures to ensure businesses can secure their digital signage environment. Through the software, businesses can lock the signage down to prevent unauthorized parties from pushing content to the screens. Business owners can also apply settings to the signage so that it cannot read USB drives or connect to Bluetooth or other external networks.
• Energy efficiency: To conserve energy, managers can use VXT to remotely reduce brightness or turn off displays during off-hours, saving energy and costs. In fact, you can input your schedule ahead of time, so settings adjust automatically.

How Samsung VXT benefits small businesses

Today’s shoppers expect engaging content, and digital signage combined with Samsung VXT provides that, bringing many benefits. Content on digital displays can help SMBs promote new menu items, merchandise and services, and sales and special offers. Displays can also provide information on upcoming events and holiday hours.

Retailers, restaurants and other small businesses can tailor and time their promotions for the greatest impact. For example, in the days leading up to a sale, they can attract customers by touting a big sale on Friday. Then, when Friday comes, they can change the digital display to highlight items on sale.

Businesses can also change promotions and prices in real time, depending on demand, inventory, weather, time of day and other factors. For example, a coffee shop display showing hot drinks on a sweltering day can quickly be switched to promote iced coffee and even offer a discount on it. Samsung VXT can also open new revenue streams by monetizing their digital displays with third-party ads through Samsung Ads.

Standing out with Samsung VXT

Samsung VXT doesn’t just drive sales; it provides the vehicle. The cloud-based software allows small businesses to create captivating, informative visuals that make the business more appealing and bolster sales. It also helps you stand out from competitors, adding distinction to your brand and the resulting profit. If you’re wondering how a CMS can drive revenue, Samsung VXT is the answer.

See the latest VXT product updates and features, and learn how one company seamlessly bridged online and in-person commerce with Samsung displays and VXT software in this case study. Also, discover why Samsung VXT is called an “all-in-one” content management system.