Samsung expects 75% of total handset sales to come from 5G smartphones in 2024

South Korean tech large Samsung expects round 75 per cent of its total handset sales to come from 5G smartphones in India this 12 months in contrast to round 61 per cent final 12 months.

Announcing the launch of Galaxy A55 5G and Galaxy A35 5G right here on Tuesday, Akshay Rao, General Manager, MX Business, Samsung India, stated, “During the primary three months of this calendar 12 months we’ve rolled out eight handsets, all of that are 5G units. We launched as many as 19 units final 12 months and of that 16 had been 5G.”

21 laptop market share

Rao stated the South Korean main garnered round 21 per cent market share in phrases of quantity in India’s 5G smartphones market in 2023. “For the general market, quantity was largely flattish final 12 months, though there was some upside in income pushed by premiumisation. In phrases of quantity we had been no. 1 with about 18 per cent market share. Even in 5G, we had been no. 1,” he stated.

In the mid-premium phase (₹30,000-50,000), which has been the quickest rising, the corporate additionally had the best market share of round 31 per cent.

“The pillars have been laid final 12 months. We will double down on these and go ahead on the premiumisation entrance and 5G entrance. We have been in India for 28 years. We are dedicated for the long term. We need to ship merchandise and produce in some significant improvements for our customers. Both of A55 and A35 units have been manufactured with the philosophy of bringing in flagship applied sciences at reasonably priced worth factors,” Rao added.

The firm stated Galaxy A collection has been the highest-selling smartphone collection in the nation for the final two years.