Security in Samsung A Series Smartphones: A Prime Concern for Consumers

With the rising pattern of shoppers utilizing cellphones to do monetary transactions and retailer helpful paperwork, Samsung says ‘safety’ is immediately the prime concern for shoppers whereas shopping for telephones – not solely in the upper premium section but additionally in the mid-premium section. The firm has launched safety features in its A sequence smartphones, mentioned Akshay Rao, General Manager, MX Business, Samsung India.

Security concern

Security in the ₹30,000 to ₹50,000 is a serious function that not many speak about. Consumers immediately use smartphones for all the pieces, together with monetary transactions. “When we spoke to shoppers in varied surveys, over 70 per cent of them and at occasions even increased, individuals had been involved about smartphone safety and privateness. They are contemplating this earlier than buying the smartphone. It was a stark quantity,” he advised businessline.

“It was by no means stark, say a few years in the past. We used to present high-security options to premium smartphones priced at ₹70,000 and above and shoppers are likely to need that type of safety to guard their helpful paperwork. But, submit Covid, shoppers are utilizing smartphones for all the pieces, together with monetary transactions, digital financing, UPI, digi-locker and use of options like digital conferences and work at home have elevated multifold. All these required enhanced safety features,” mentioned Rao, who was in Chennai on Wednesday to launch Galaxy A55 5G and Galaxy A35 smartphones.

Comprehensive safety

Features like show and digital camera had been all the time given focus and getting improved for the buyer, safety is the place the largest leap comes in. Security in smartphones is among the prime elements immediately in shopping for smartphones, he added.

Samsung Knox Vault Security that was launched in one of many Samsung’s S sequence smartphones, now comes for the primary time in A-Series making flagship degree safety accessible to extra individuals. The hardware-based safety system affords complete safety towards each {hardware} and software program assaults. It can assist shield probably the most crucial knowledge on a tool, together with lock display credentials, comparable to PIN codes, passwords and patterns, he mentioned.