Security in Samsung A Series Smartphones: A Prime Concern for Consumers

With the rising development of shoppers utilizing cellphones to do monetary transactions and retailer priceless paperwork, Samsung says ‘safety’ is at the moment the prime concern for shoppers whereas shopping for telephones – not solely in the upper premium section but in addition in the mid-premium section. The firm has launched safety features in its A collection smartphones, mentioned Akshay Rao, General Manager, MX Business, Samsung India.

Security concern

Security in the ₹30,000 to ₹50,000 is a serious characteristic that not many speak about. Consumers at the moment use smartphones for the whole lot, together with monetary transactions. “When we spoke to shoppers in numerous surveys, over 70 per cent of them and at occasions even larger, folks have been involved about smartphone safety and privateness. They are contemplating this earlier than buying the smartphone. It was a stark quantity,” he advised businessline.

“It was by no means stark, say a few years in the past. We used to offer high-security options to premium smartphones priced at ₹70,000 and above and shoppers are likely to need that form of safety to guard their priceless paperwork. But, publish Covid, shoppers are utilizing smartphones for the whole lot, together with monetary transactions, digital financing, UPI, digi-locker and use of options like digital conferences and earn a living from home have elevated multifold. All these required enhanced safety features,” mentioned Rao, who was in Chennai on Wednesday to launch Galaxy A55 5G and Galaxy A35 smartphones.

Comprehensive safety

Features like show and digicam have been all the time given focus and getting improved for the patron, safety is the place the largest leap comes in. Security in smartphones is without doubt one of the prime elements at the moment in shopping for smartphones, he added.

Samsung Knox Vault Security that was launched in one of many Samsung’s S collection smartphones, now comes for the primary time in A-Series making flagship degree safety accessible to extra folks. The hardware-based safety system presents complete safety towards each {hardware} and software program assaults. It will help shield probably the most important knowledge on a tool, together with lock display screen credentials, similar to PIN codes, passwords and patterns, he mentioned.