Dude Perfect builds a headquarters fit for the future with Samsung displays

With its move to a bigger and better-equipped headquarters, Dude Perfect was committed to strengthening its culture by ensuring every aspect of the organization was exceptional — and in Samsung, it found a tech partner that was just as ambitious.

“We want this place to feel world-class. And then, of course, we want to recruit world-class talent,” explained Cotton. “As people are coming in and checking out the space, we know that [the displays] help tell the story. That’s something that we’ve been really excited about, and it’s been neat to see it all come to life.”

The Wall has proven to be a multifunctional powerhouse. It’s not only used for editing and content review sessions, but also as a flexible and adaptable backdrop for filming. As executives enter the Dudes’ Suite, they have access to the full display setup, allowing them to present with impressive impact, especially when making high-stakes decisions. When team members have been in meetings all day and the boardroom isn’t the best fit, The Wall allows for more effective, hands-on meetings that boost team building and foster a sense of community. Resembling a movie theater environment, it is large enough to accommodate “watch parties” for the entire staff — or their young fans.

“One of the very first groups of visitors into DPHQ3 was a Make-A-Wish group,” explained Cotton. “It was unbelievable to have all the kids out playing and say, ‘Hey guys, come in here to basically our movie theater room,’ and everybody was able to gather around a booming giant display.” It was an unforgettable moment for the team to unveil one of their unreleased videos and watch the kids’ reactions firsthand — the enhanced display made the experience even more impactful. “It was just a better experience visually,” noted Cotton.

In the editing bays, integrated technology streamlines collaboration — ensuring that everyone, from the editor to the reviewer down the hall, views the exact same high-quality version for seamless approvals. High-resolution ViewFinity monitors make detail-oriented pre- and post-production tasks more enjoyable and efficient, helping the team bring bold ideas to life. From supporting meetings and feedback sessions to displaying digital wayfinding for guests and information for employees, Samsung displays have proven adaptable and effective across the entire headquarters.

“The displays are useful when we’re using them for work, but they’re also just fun,” said Cotton. Whether it’s a team member’s birthday or a big win — like a top-performing video — the graphic design team creates custom visuals that light up the displays. “It’s great for team morale,” said Cotton. “That matters when you’re creating somewhere you want awesome people to work.”

The visual appeal of The Wall and the functionality of the Samsung monitors have helped turn their new home into a creative hub where the team is excited to make content — and a few epic shots along the way.

“This is where the guys bring to life their newest creations and release them to the millions of Dude Perfect fans around the world, and it’s all done with the help of cutting-edge Samsung technology,” said Phelps.

Dude Perfect is effusive about the collaboration results, citing Samsung’s passion for best-in-class engineering and willingness to work on large and relatively complex projects. “This being a media business, there were a lot of tech needs,” said Cotton. “I don’t think anyone could’ve fulfilled it better than Samsung.”

As Dude Perfect’s dream headquarters evolves and comes to life, Samsung is right there, adapting and stepping in to help meet new needs as they emerge. “It takes a unique partner to work well together,” said Bland.

The displays work both individually and in unison to elevate the brand experience and provide real-time insights. They streamline communication and empower each team member with the tools they need to contribute to Dude Perfect’s winning strategy.

“When you’re creators and work for creators, you have to be inspired in the space you’re in day in and day out,” noted Bland. “And it’s an incredible gift to see it actually come together.”

The team succeeded in building a space designed to fuel innovation, allowing creators to thrive in an environment made just for them.

“We hope the Dude Perfect headquarters will be a home for all kinds of amazing content moving forward. And we can’t wait to see how all that unfolds,” said Cotton.