Starhotels partners with IHCL’s Taj InnerCircle – NeuPass Loyalty Program

Starhotels, Italy’s top private hotel chain by revenue, unveiled a strategic alliance linking its I AM STAR loyalty scheme with Taj InnerCircle – NeuPass, the loyalty platform of the Indian Hotels Company Limited (IHCL). The partnership seeks to broaden overseas travel perks for members of both programs and boost customer interaction in major worldwide markets.

This collaboration backs Starhotels’ global growth plan for the I AM STAR program, arriving as Europe‑India travel rises and loyalty schemes become ever more decisive in shaping where guests stay.

Via the deal, I AM STAR links with Taj InnerCircle – NeuPass, boasting over 13 million members globally. The tie‑in aims to foster interaction between the two loyalty groups, granting members entry to an expanded hotel network, richer travel experiences and special perks from both brands.

Elisabetta Fabri, President and CEO of Starhotels, commented, “This agreement marks a major advance in the global rollout of our I AM STAR loyalty initiative within fast‑growing markets, giving members the chance to reap ever‑more valuable and rewarding experiences. By teaming up with IHCL’s Taj InnerCircle – NeuPass, we widen the travel options and perks for our members and bolster I AM STAR’s pull on new clientele through access to an international catalogue of premier destinations and properties.”

The alliance unites two hospitality firms that prioritize guest‑centric service, genuine hospitality and heightened travel experiences. I AM STAR members will receive entry to IHCL’s worldwide portfolio — over 640 hotels in 15 nations under brands like Taj, Claridges Collection, Brij, SeleQtions, Clarks, Gateway, Vivanta, Tree of Life and amã Stays & Trails — including flagship assets such as The Taj Mahal Palace, Mumbai.

In return, Taj InnerCircle – NeuPass members will obtain exclusive advantages at Starhotels’ hotels throughout Italy, plus locations in London, Paris and New York.

Puneet Chhatwal, Managing Director and CEO of IHCL, noted, “Travel between India and Europe is growing, fueled by robust outbound demand and rising worldwide curiosity about India’s culture and leisure offerings. By partnering with Starhotels, Taj InnerCircle – NeuPass gains a foothold in crucial European markets, allowing members to tap into a broader hotel network and benefits that enrich their overall travel experience.”

Members of each program will reap mutual perks such as preferential room rates, dedicated dining privileges and wellness offers, all reservable via the individual brand platforms.

The deal encompasses Starhotels Collezione and Starhotels Premium properties, together with chosen hotels from IHCL’s global collection. Both firms stated that the partnership underscores the increasing importance of loyalty schemes in forging lasting ties with international travelers and uplifting travel experiences across their respective hotel networks.