Goafest Returns with Second Edition of Advertising Plays

4 min read

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~ The sports and wellness IP expands its footprint with a high-energy, incl=
usive line-up for 2026~
=C2=A0

May 6, 2026; Mumbai, India: Jointly organised by The Advertising Agencies A=
ssociation of India (AAAI) and The Advertising Club (TAC), Goafest returns =
with the second edition of =E2=80=98Advertising Plays=E2=80=99. A dedicated=
sports and wellness IP, Advertising Plays will bring together professional=
s from advertising, media, and marketing in a fun, informal, and engaging e=
nvironment.

This year=E2=80=99s line-up is designed to be high-energy, inclusive, and a=
ccessible, encouraging participation across skill levels and interests. The=
programme features structured inter-agency competitions such as Table Tenn=
is and Pickleball, fostering teamwork and friendly rivalry among participan=
ts and Goafest is pleased to welcome Mediakart as the =E2=80=98Powered By=
=E2=80=99 sponsor for Advertising Plays, in association with Republic TV.

Energising morning sessions, including Yoga and Zumba will promote well-bei=
ng, balance, and mindful networking for all delegates. Complementing these =
are a range of indoor and immersive experiences such as Foosball, Air Hocke=
y, VR Cricket, and Panja (arm wrestling), all designed to drive engagement =
and participation. Together, these activities will blend physical sport, re=
creation, and interactive experiences, ensuring there is something for ever=
yone.

=C2=A0

The initiative also brings in a strong competitive spirit, with tournament =
winners receiving awards and on-ground recognition for their achievements. =
A live leaderboard integrated within the Goafest app will track points acro=
ss all activities in real time, adding to the excitement and engagement. At=
the culmination of the festival, the agency with the highest cumulative sc=
ore will be awarded the coveted =E2=80=98Sportiest Agency=E2=80=99 title, c=
elebrating both performance and team participation.

=C2=A0

=E2=80=9CAdvertising Plays is a reminder that while we compete fiercely in =
boardrooms and pitches, we are also part of one vibrant, closely-knit indus=
try. Bringing it back for its second season, we wanted to create a space wh=
ere that spirit of camaraderie can truly come alive, on the field, in momen=
ts of celebration, and through shared experiences that go beyond work. It=
=E2=80=99s not just about sport; it=E2=80=99s about agencies coming togethe=
r, letting guards down and rediscovering the joy of collaboration through h=
ealthy competition=E2=80=9D, added Mohit Joshi, Co-Chair of the Goafest 202=
6 Organising Committee and Chief Executive Officer of Havas Media Network I=
ndia.

On bringing Advertising Plays back for its second season, Jaideep Gandhi, V=
ice President, Advertising Agencies Association of India and Chairman of th=
e Goafest 2026 Organising Committee, said, =E2=80=9CAdvertising Plays refle=
cts what Goafest truly stands for- a balance of work and play. The response=
to its debut showed us how much the industry values coming together beyond=
business, to connect, celebrate and recharge. As we bring it back this yea=
r, we look forward to seeing the community come together once again to insp=
ire, celebrate and play, and we=E2=80=99re delighted to have Mediakart on b=
oard as the =E2=80=98Powered By=E2=80=99 sponsor for Advertising Plays, in =
association with Republic TV.=E2=80=9D
=C2=A0

Open to all registered Goafest delegates, Advertising Plays has been design=
ed with inclusivity at its core. The platform promotes gender-neutral parti=
cipation and aims to create opportunities for informal networking in relaxe=
d settings, encouraging cross-agency interactions, and enabling stronger in=
dustry relationships through shared experiences.

=C2=A0

Set to take place on May 20, 21 and 22, 2026, at Taj Cidade de Goa Horizon,=
the second edition of Advertising Plays will further strengthen Goafest=E2=
=80=99s commitment to delivering a more holistic and engaging festival expe=
rience.

=C2=A0

For more details on Goafest 2026, visit www.goafest.com [http://www.goafest=
.com]

=C2=A0

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<div dir=3D"auto" style=3D"font-size: 1=
2pt;font-family: Calibri, Arial, Helvetica, sans-serif”><div id=3D"x_551423=
724message” dir=3D”auto”><div style=3D"font-family: Calibri, Verdana, Arial=
, sans-serif;font-size: 12pt”><div style=3D"font-family: Calibri, Verdana, =
Arial, sans-serif;font-size: 12pt”><div style=3D"font-family: Calibri, Verd=
ana, Arial, sans-serif;font-size: 12pt”><div style=3D"font-family: Calibri,=
Verdana, Arial, sans-serif;font-size: 12pt”><div style=3D"font-family: Cal=
ibri, Verdana, Arial, sans-serif;font-size: 12pt”>~<span=
class=3D”x_551423724x_177956369size” style=3D”font-family: Calibri, "=
sans-serif";”> The sp=
orts and wellness IP expands its footprint
with a high-energy, inclusive line-up for 2026~

May 6, 2026; Mumbai, India<=
span class=3D”x_551423724x_177956369size” style=3D”font-size: 16px”>: Joint=
ly
organised by The Advertising Agencies Association of India (AAAI)</span=
> =
and The
Advertising Club (TAC), Goafest returns with the second edition of </s=
pan>=E2=80=98Advertising
Plays=E2=80=99. A dedicated sports and wellness IP, Advertising Play=
s will bring
together professionals from advertising, media, and marketing in a fun,
informal, and engaging environment.

This year=E2=80=99s line-up is=
designed to be high-energy, inclusive, and accessible,
encouraging participation across skill levels and interests. The programme
features structured inter-agency competitions such as Table Tennis</spa=
n>=
and Pickleball, fostering teamwork and friendly rivalry among par=
ticipants and Goafest
is pleased to welcome Mediakart as the =E2=80=98Powered By=E2=
=80=99 sponsor for Advertising Plays, in association with <i=
>Repub=
lic TV.

Energising morning sessions, including Y=
oga and
Zumba will promote well-being, balance, and mindful networking for all
delegates. Complementing these are a range of indoor and immersive experien=
ces
such as Foosball, Air Hockey, VR Cricket, and Panja (arm wrest=
ling),
all designed to drive engagement and participation. Together, these activit=
ies
will blend physical sport, recreation, and interactive experiences, ensuring
there is something for everyone.

<=
span class=3D”x_551423724x_177956369font” style=3D”font-family: Calibri, &q=
uot;sans-serif"”>The initiative also brings in a strong competitive
spirit, with tournament winners receiving awards and on-ground recognition =
for
their achievements. A live leaderboard integrated within the Goafest app wi=
ll
track points across all activities in real time, adding to the excitement a=
nd
engagement. At the culmination of the festival, the agency with the highest
cumulative score will be awarded the coveted =E2=80=98Sportiest Agency=
=E2=80=99 title,
celebrating both performance and team participation.

<=
p style=3D”margin: 0cm 0cm 0.0001pt; text-align: justify; line-height: norm=
al” class=3D”MsoNormal”> 
</span=
>

=E2=80=9CAdvertising Play=
s is a reminder that while we
compete fiercely in boardrooms and pitches, we are also part of one vibrant,
closely-knit industry. Bringing it back for its second season, we wanted to
create a space where that spirit of camaraderie can truly come alive, on the
field, in moments of celebration, and through shared experiences that go be=
yond
work. It=E2=80=99s not just about sport; it=E2=80=99s about agencies coming=
together, letting
guards down and rediscovering the joy of collaboration through healthy
competition=E2=80=9D, added Mohit Joshi, Co-Chair of the Goafest 2=
026 Organising
Committee and Chief Executive Officer of Havas Media Network India.<=
/b><br=
>

<span=
class=3D”x_551423724x_177956369colour” style=3D”color: black;”>
</span=
>On bringing Advertising Plays back for its second season, <span=
class=3D”x_551423724x_177956369size” style=3D”font-size: 16px”>Jaideep
Gandhi, Vice President, Advertising Agencies Association of India and Chair=
man
of the Goafest 2026 Organising Committee, said, =E2=80=9CAdvertising P=
lays reflects
what Goafest truly stands for- a balance of work and play. The response to =
its
debut showed us how much the industry values coming together beyond busines=
s,
to connect, celebrate and recharge. As we bring it back this year, we look
forward to seeing the community come together once again to inspire, celebr=
ate
and play, and we=E2=80=99re delighted to have Mediakart<span=
class=3D”x_551423724x_177956369size” style=3D”font-size: 16px”> on board a=
s the =E2=80=98Powered
By=E2=80=99 sponsor for Advertising Plays, in association with Republic TV.=
=E2=80=9D

<s=
pan class=3D”x_551423724x_177956369size” style=3D”font-size: 16px”> </=
span>

Open =
to all registered Goafest delegates,
Advertising Plays has been designed with inclusivity at its core. The platf=
orm
promotes gender-neutral participation and aims to create opportunities for
informal networking in relaxed settings, encouraging cross-agency interacti=
ons,
and enabling stronger industry relationships through shared experiences.<br=
>


</sp=
an>

Set to take place=
on May 20, 21 and 22, 2026, at Taj Cidade de Goa Horizon</spa=
n>=
, the=
second
edition of Advertising Plays will further strengthen Goafest=E2=80=99s comm=
itment to
delivering a more holistic and engaging festival experience.<=
span class=3D”x_551423724x_177956369size” style=3D”font-size: 16px”>
</s=
pan>

&n=
bsp;

For more details on Goafest 2026, visit <a href=3D"http://w=
ww.goafest.com” target=3D”_blank”>www.goafest.com

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