Hyper Sports and Welfare Trust Launches Karnataka Media Champions League 2026 to Drive Cervical Cancer Awareness

Hyper Sports and Welfare Trust has unveiled the Karnataka Media Champions League 2026 – a pioneering 15-day cricket festival featuring 24 leading news channels united in boosting cervical cancer awareness and vaccination drives across Karnataka.

Positioned as India’s largest media-driven cricket initiative, this tournament channels sports enthusiasm and mass viewership into lifesaving public health messaging, aiming to protect women’s health statewide.

This groundbreaking media cricket festival transforms television news professionals from studio anchors to cricket competitors. Across the 15-day league format, 24 channels will simultaneously spotlight cervical cancer prevention strategies, early screening protocols, and HPV vaccination advocacy.

Regional live broadcasts will amplify this health campaign to urban centers and rural communities alike. The initiative launched on December 26 at Bengaluru’s Vividas Hotel where media leaders converged to endorse this fusion of sports spirit and health activism.

Kiran Shetty, founder and chairman of Hyper Sports and Welfare Trust, envisioned this tournament as a catalyst for social change. His strategy harnesses cricket’s popularity to unite media platforms, healthcare providers, and policymakers in preventing cervical cancer through accurate vaccination and screening messaging.

The Trust’s leadership team includes vice president Jagdeesh, the operational architect behind the league’s seamless execution, alongside secretary vijay shankar who manages crucial media partnerships and broadcast coordination.

The tournament’s central message emphasizes that cervical cancer remains preventable through timely HPV vaccination and regular screenings. Cricket matches become platforms to disseminate symptom awareness and promote screening accessibility through broadcast discussions and stadium announcements.

This innovative collaboration between 24 media outlets creates a blueprint for sports-driven social impact. Under Kiran Shetty’s leadership with Jagdeesh and vijay shankar’s operational excellence, the league aims to inspire nationwide replication of this model, matching sports passion with tangible health outcomes for women across India.