Godrej Value Co-Creators Club Series: Unveiling Sustainable Design as a Key Trend in Urban Architecture

India: The Locks & Architectural Solutions business of the Godrej Enterprises Group has unveiled the findings from its VC Live Season 3 series, a flagship knowledge-sharing initiative. Launched under the Godrej Value Co-Creators Club (GVCC) banner, the series has successfully engaged architects, urban designers, and professionals passionate about sustainable and inclusive urbanism, reflecting the brand’s commitment to design-led innovation and its role in shaping the future of safe, smart, and resilient spaces.

Over the course of five episodes, the series garnered substantial poll responses, providing valuable insights into the aspirations and concerns of the design community. The top priority for enhancing urban livability was safety measures, followed by pedestrian-friendly streets and efficient public transport. The most urgent need identified for cities was parks and green spaces, surpassing other options like bike lanes and community centers, highlighting a strong public demand for ecological balance in urban planning.

Sustainability emerged as a recurring theme throughout the series. A majority of participants (51%) stated that the design approach has the greatest impact on sustainability, outweighing the impact of materials or energy efficiency. Furthermore, 86% of respondents expressed a strong desire for more sessions focused on sustainable and innovative design practices. Looking ahead, 60% of respondents identified sustainable design as the most important factor shaping the future of architecture, ranking it above smart technology and community-centered planning. When asked about priorities for the cities of tomorrow, 41% favored the creation of green and open spaces, followed closely by the need for climate-friendly infrastructure, underscoring a collective call for urban environments that balance growth with resilience and well-being.

Commenting on the series’ success, Shyam Motwani, Business Head – Locks & Architectural Solutions, Godrej Enterprises Group, said, “Through VC Live, we aim to connect global thought leaders with India’s design and architecture community, sparking conversations that inspire real change. The overwhelming feedback from our community shows a clear and urgent call for design that protects our planet, nurtures human connections, and boldly reimagines how our cities can work for everyone. The strong participation and engagement we’ve seen validate the relevance of this dialogue and reinforce our responsibility to champion these ideas.”

The VC Live series, hosted under the GVCC banner, serves as a dynamic platform for stimulating conversations on topics ranging from sustainable urban planning to future-ready architecture. It brings together global participants, professionals, students, and design enthusiasts, fostering a rich exchange of ideas and perspectives. GVCC continues to offer exclusive benefits to its members, including access to design insights, trend reports, rewards, and recognition through initiatives like the GeeVees Awards.

With a legacy of excellence and a future-focused approach, Locks & Architectural Solutions continues to redefine how India secures and designs its spaces, championing innovation, collaboration, and sustainability at every step.