Discover Pune’s Largest Athleisure and Sportswear Zone at Phoenix Marketcity Viman Nagar

Pune: In a bid to revolutionize the sports and athleisure retail landscape, Phoenix Marketcity Pune has introduced a high-impact category cluster, bringing together a range of prominent brands under one roof. The zone is anchored by flagship stores from renowned brands like Nike, Adidas, ASICS, and Skechers, and complemented by other notable brands such as New Balance, Reebok, Puma, and Xstep, offering shoppers an unparalleled choice and variety.

The launch of this new zone reflects the evolving face of Pune, where fitness and wellness have become an integral part of the city’s culture. With a growing running community and an increasing adoption of athleisure wear as a part of everyday style, Phoenix Marketcity has responded by creating a dedicated sports and athleisure destination that caters to the city’s changing retail expectations and preferences.

Speaking about the development, Anshuman Bharadwaj, Senior Centre Director Phoenix [Pune Malls], stated,

“Phoenix Marketcity Pune has always been committed to creating experiences that resonate with the city’s vibe and preferences. The sports and athleisure zone is a testimony to this commitment, offering a unique and immersive shopping experience that caters to both serious sport enthusiasts and those who incorporate athleisure wear into their daily wardrobe.”

Nike has launched one of the largest stores in Maharashtra, featuring a premium store design with an immersive global look. The store showcases an extensive range of Nike’s iconic categories, including Jordan, Air Force 1, and Dunks, as well as a curated selection of performance, lifestyle, running, and training essentials. The product offerings reflect Nike’s latest releases, ensuring customers have access to key franchise collections.

Adidas has introduced a flagship format store that embodies the brand’s global design ethos, highlighting the EVO SL, a shoe that combines comfort and style, perfect for daily movement and city pace.

ASICS has strengthened the zone’s running focus with a flagship format store designed for performance seekers. The store features the GEL Nimbus 28, which boasts FF BLAST PLUS cushioning for cloud-like comfort, PureGEL shock absorption, an engineered knit upper for adaptive comfort, and a HYBRID ASICSGRIP outsole for traction, reinforcing ASICS’ position as a go-to destination for runners seeking advanced comfort and dependable performance.

Skechers has expanded the zone’s offer with a flagship format presence, providing everyday comfort and easy movement, and adding depth to the athleisure category within the cluster.