Global Power Styling Brand got2b Launches in India
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Empowering Unapologetic Self-Expression through Hair
INDIA: Get ready to experience the ultimate in hair styling with the launch of got2b, a global brand that embodies creativity, individuality, and self-expression. On January 20th, 2026, got2b will introduce its bold and innovative approach to hair styling in India, giving consumers the freedom to experiment, play, and own their unique look with confidence.
With its roots in Germany and inspired by urban counterculture, got2b has always been synonymous with individuality and creative freedom. The brand’s philosophy is centered around encouraging people to create their own trends, rather than following them. got2b’s edgy personality and high-performance styling products have garnered a loyal global following among those who dare to push boundaries and express themselves through their hair. Now, the brand is set to revolutionize the Indian hair styling scene with its range of products designed to cater to diverse hair types, textures, and climates.
“Young India is redefining the rules of self-expression with confidence and creativity,” said Kartik Kaushik, General Manager – Henkel Consumer Brands India & South Asia. “got2b is designed for the fearless and adventurous Gen Z — a generation that loves to experiment, push boundaries, and express themselves through their hair. It’s a bold, playful brand that celebrates individuality and self-expression.”
The got2b India launch will feature a range of styling essentials designed for bold looks and real-life wear, including the cult-favorite Glued Gel and ultra-strong Glued Hairspray that offers 72 hours of non-sticky hair. The lineup also includes the Glued Wax for flexible, no-crunch hold, as well as two innovative dry shampoos: the Extra Fresh Dry Shampoo with an Apple & Sandalwood scent for up to 48 hours of long-lasting fragrance, and the Extra Volume Dry Shampoo with Lemon & Bergamot Scent. With got2b, hair becomes a playground, where creativity knows no bounds and self-expression is unleashed.
The brand will be available across all major beauty marketplaces, including Nykaa, Tira, Sephora, Blinkit, Amazon, and Zepto, making it easily accessible to consumers across the country.
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