BondsIndia re-brands as Digifinn to widen fixed income offerings

Launchpad Fintech (DigiFinn) officials (l) Bobby Singh, Director, Ankit Gupta, Founder & Managing Director and Naveen Subbarao, Director, Eshiruss Group in Mumbai on Tuesday.

BondsIndia has undergone a brand overhaul and is now known as Digifinn. The change highlights the platform’s shift from a bond‑only marketplace to a full‑fledged digital hub for fixed‑income investments.

Key Takeaways

• BondsIndia has rebranded as Digifinn, shifting from a bond-only marketplace to a broader digital fixed-income platform.
• The rebrand is backed by Eshiruss Group, which brings institutional expertise and technology partnerships.
• Digifinn has processed over Rs 14,000 crore across 90 bond issues, serving more than 1.75 lakh users.
• The company plans to expand to 50 cities over the next five years, with a focus on Tier-III markets.

The new name captures Digifinn’s broader ambition to provide a diverse range of digital fixed‑income products while simplifying, clarifying and widening access to investing for retail clients, banks and institutional investors.

Backing the rebrand is the Eshiruss Group, which contributes institutional expertise and technology partnerships aimed at strengthening the platform’s capabilities.

Digifinn has processed transactions exceeding ₹14,000 crore across 90 bond issues and serves more than 1.75 lakh users. Fixed returns are not guaranteed or assured. Eligible investors can complete KYC verification in just three minutes. Looking ahead, the company plans to expand its footprint to 50 cities over the next five years, with a special focus on Tier‑III and Tier‑IV markets. It also intends to grow its workforce significantly—nearly doubling it within two years.

Ankit Gupta, Founder of Digifinn, observed that investors are seeking a reliable digital platform that offers a wide array of fixed‑income options paired with a smooth user experience.

“Our upcoming growth phase will concentrate on moving beyond metropolitan areas, tapping into emerging cities and helping more Indians turn their hard‑earned savings into long‑term wealth through technology‑driven investing,” he said.

The expansion strategy targets salaried professionals, entrepreneurs, retirees and first‑time investors—especially in smaller cities—who typically rely on a single income source and need dependable avenues that protect capital while delivering predictable returns. By leveraging technology, Digifinn aims to make institutional‑grade fixed‑income investing available to every Indian investor, regardless of location.

Digifinn has established itself as a trusted digital marketplace that links retail investors, banks and institutions with carefully selected fixed‑income opportunities. The firm will continue to invest in technology, product innovation and customer experience as it deepens its presence across India and builds the country’s next‑generation digital fixed‑income ecosystem.

Published on September 8, 2026