PGIM India AMC partners with Cybrilla to bring mutual funds on ONDC platform

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 PGIM India Asset Management Pvt. Ltd. has announced its integration with the Open Network for Digital Commerce (ONDC), in collaboration with Cybrilla Technologies Pvt. Ltd. This strategic partnership underscores PGIM India’s dedication to broadening mutual fund accessibility across India by harnessing ONDC’s decentralized digital network and Cybrilla’s advanced backend technology.

Through this initiative, PGIM India AMC seeks to empower distributors—ranging from local entrepreneurs to fintech platforms—by enabling seamless mutual fund investments, particularly in Tier 2, Tier 3, and rural areas. The move promises reduced distribution costs and increased transparency for small-town investors.

“By joining forces with Cybrilla and integrating with ONDC, PGIM India is paving the way for democratized investing beyond conventional constraints,” stated Abhishek Tiwari, Chief Executive Officer, PGIM India Asset Management Private Limited. He added, “This reflects our commitment to making investment opportunities accessible, inclusive, and equitable for all Indians, regardless of geography or economic background.”

Vibhor Jain, Acting CEO and COO at ONDC, remarked: “PGIM India’s entry into the ONDC Network exemplifies how financial products can evolve when freed from traditional distribution barriers. Through ONDC, mutual funds can now reach investors via digital platforms in innovative structures like daily SIPs—making investing simpler and accessible even in remote areas. Open networks enable truly inclusive financial solutions.”

Anchal Jajodia, Director of Cybrilla, commented: “The ONDC Network is transforming India’s financial landscape, and Cybrilla is proud to facilitate this progress with PGIM India AMC. With this integration, a small-town retailer and a digitally savvy urban investor can access mutual funds with equal ease and affordability—an inclusive vision we are shaping for the future of finance.”

ONDC, an initiative by India’s Ministry of Commerce and Industry, promotes an open, interoperable digital commerce framework designed to enhance accessibility and participation.

Key benefits of PGIM India’s ONDC integration:

* Enables local and digital distributors to offer cost-effective, user-friendly mutual fund solutions.

* Introduces innovative formats like daily SIPs and goal-based plans for diverse investor segments.

* Enhances operational efficiency via ONDC’s infrastructure, including seamless KYC and payment processes.

This partnership reinforces PGIM India’s mission to foster financial inclusion through technology, ensuring all Indians can confidently participate in wealth creation.

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