D2C accessories brand Salty raises Rs 30.1 Cr led by MG Investment
2 min read
Accessories Brand Salty Secures Funding to Expand Custom Streetwear Offerings
Salty, a direct-to-consumer urban streetwear brand specializing in customizable bags, jewelry, and tech accessories, has raised ₹30.1 crore in a new funding round led by MG Investment. The capital injection aims to accelerate growth amid India’s booming Gen Z fashion market.
Tailored Streetwear Built for Scale
Co-founded by Anika Reddy and Vikram Singh, Salty differentiates itself with made-to-order personalization—offering monogrammed crossbody bags, chainmail phone cases, and other bespoke items. This approach has driven a 40% repeat customer rate, bolstered by Instagram Shops and partnerships with quick-commerce platforms. The brand boasts over 500,000 customers across Tier-1 cities, achieving an annual revenue run-rate of ₹50 crore. Its designs blend Korean-inspired aesthetics with locally produced manufacturing from facilities in Surat and Noida.
Omnichannel Growth Strategy
The fresh funding will expand Salty’s physical presence with 20 pop-up stores in malls, influencer collaborations for limited-edition product drops, and private-label deals with major e-commerce platforms like Myntra and Ajio. A representative from MG Investment praised the brand’s fusion of “Zara-like speed and Swiggy-like convenience,” targeting India’s ₹15,000 crore accessories market where customization outshines traditional fast fashion.
With personalized products already adorning over a million urban outfits annually, this investment positions Salty to lead India’s streetwear revolution—from college campuses to social media trends.
About Author
