Indian tablet PC market grows 20% in Q2 2025; Apple leads with 30% share: Cybermedia

The tablet PC market in India saw a 20 percent year-on-year increase in the June 2025 quarter, with Apple capturing nearly one-third of the market share, according to a report by CyberMedia Research.

As per the latest CyberMedia Research (CMR) report on the Tablet PC India Market, Apple’s iPad supplies in India rose by 10 percent year-on-year during the June 2025 quarter.

“Apple retained its leading position in India’s tablet sector in Q2 2025, boasting a market share of 30 percent, supported by a 78 percent quarter-on-quarter and a 10 percent year-on-year increase.

“This achievement was fueled by strong demand for the newly introduced iPad 11 Series, which constituted 70 percent of Apple’s total shipments for the quarter, along with enhanced availability in online and offline channels,” the report stated.

Samsung trailed behind Apple, with its supplies increasing by 15 percent year-on-year, achieving a 27 percent market share in the reported quarter.

“The company’s diverse portfolio allowed it to maintain performance across both budget and enterprise segments. The Galaxy Tab A9 Plus 5G was the key contributor, accounting for 81 percent of Samsung’s tablet shipments during the quarter,” the report mentioned.

Lenovo’s market share remained steady at 16 percent year-on-year, despite an 18 percent rise in tablet PC supplies in India.

Xiaomi and OnePlus experienced significant growth of 81 percent and 95 percent, capturing 15 percent and 6 percent market share, respectively.

“The strong double-digit growth in the affordable segment indicates robust demand from students, gig workers, and value-conscious consumers looking for reliable performance, along with appealing Android value-for-money tablets from brands like Xiaomi and OnePlus.

“Simultaneously, the premium segment, spearheaded by Apple and Samsung, is witnessing increased interest from professionals and ecosystem loyalists who prioritize seamless integration, security, and superior experience,” remarked CMR Senior Analyst, Industry Intelligence Group (IIG), Menka Kumari.

CMR has projected a consistent 10-15 percent growth for the tablet market in 2025.

“The trajectory of India’s tablet market is undoubtedly shifting toward 5G-enabled premium and affordable Android tablets that enhance productivity and entertainment. As we enter the festive quarter, a historically strong season for consumer electronics, CMR’s analysis suggests sustained momentum and steady growth, driven by demand from urban areas and the growing base of aspirational consumers in India,” Kumari commented.

Published on August 15, 2025